Sportbedrijf Rotterdam

What Sportbedrijf Rotterdam does

Sportbedrijf Rotterdam is the municipal sports service organization of the City of Rotterdam, Netherlands, commissioned by Gemeente Rotterdam to operate, maintain, and program public sports infrastructure across the city. Founded circa 2018 (with operational roots dating to 2015), the organization manages 8 indoor swimming pools, 2 outdoor pools, approximately 120 gymnasiums and sports halls, outdoor sports fields, and signature venues including Zwemcentrum Rotterdam (with an Olympic 50-meter pool), Sportcentrum Feijenoord, and—as of January 2026—the Topsportcentrum Rotterdam. The core "technology" is the physical infrastructure and operations layer (facility management, maintenance, programming) rather than software; innovations include an interactive LED-floor gymnasium at Klein Coolstraat and a circular-economy solar program with nearly 4,000 rooftop panels targeting 50% CO2 reduction by 2025.

The organization serves four primary customer segments: individual Rotterdam residents (swimming lessons, recreational swimming, aqua sports, swim diplomas), schools (mandatory school swimming, Schoolsport010 clinics, The Final event for ~7,000 children), sport providers and entrepreneurs (facility rental, Sportondernemer Academy, SWIMR coaching program), and corporate clients (meeting venues, Work & Play team-building). Revenue is generated through usage-based admissions and lesson fees (e.g., €50.50 for a 12-visit senior pass, €12.95 per holiday swim lesson), space rental to clubs and event organizers, and contracted service delivery to Gemeente Rotterdam. Marketing and customer acquisition are anchored in community-led motions (school programs, sportpromotors who funnel children into clubs) and large-scale event hosting (Argo Sprint, NSRF Slotwedstrijden, Rotterdam Qualification Meet, EK Beachvolleybal).

Governance is municipal: the organization is a wholly-owned government entity of Gemeente Rotterdam with a wholly-owned subsidiary, Sportbedrijf Projecten BV, handling construction and renovation projects. Strategic positioning emphasizes citywide reach (75+ sports offered), sustainability leadership, and integration across the full sports value chain from primary-school swim education to elite international competition venues. Pricing is publicly disclosed per-facility via PDF tariffs, and the organization operates an online webshop and proprietary swimming app for self-serve registration and ticket sales.

Name

Sportbedrijf Rotterdam

Legal name

Sportbedrijf Rotterdam

Website

https://sportbedrijfrotterdam.nl

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

251–500 employees

Short description

Sportbedrijf Rotterdam is the municipal sports organization of Rotterdam that operates 10 public swimming pools, ~120 gymnasiums, and signature venues citywide, delivering swimming lessons, school sports, facility rentals, and community programs to residents, schools, sport providers, and corporate clients.

Ownership category

akta.pro rank

Product category

Public Sports Facility Management

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Amusement & Recreation Services (7900), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Venue Operations, Management & Facility Services (MPAKAEAN)

akta.pro secondary industries

Venue Booking, Ticketing & Event-Day Services (Box Office, Guest Services) (MPAKAEAO), Arenas & Indoor Sports Centers (MPAKAEAB)

Keywords

• Public sports facilities
• Swimming pool operations
• Sports facility rentals
• School sports programs
• Corporate sports services

Headquarters

HQ city

Rotterdam

HQ country

Netherlands

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Supply Chain, Marketing or Sales

Revenue model

1. Public Swimming Pool Admissions: Sportbedrijf Rotterdam charges admission fees for access to its 8 indoor and 2 outdoor public swimming pools. Revenue is generated through single-entry tickets, multi-swim passes (e.g., 65+ meerbadenkaart), and swimming lesson packages. Swimming lesson fees are charged per lesson (e.g., €12.95 for holiday swim lessons) or via subscription packages (ABC packages).
2. Sports Facility and Space Rental: Sportbedrijf Rotterdam rents sports spaces (gymnasiums, sports halls, swimming pools, outdoor fields, meeting rooms) to sports providers, schools, companies, and event organizers. This includes renting space to third-party sport entrepreneurs (via the Sportondernemer Academy ecosystem) and hosting private events, corporate meetings, and sports competitions at venues such as Zwemcentrum Rotterdam.
3. School Sports Programs: Sportbedrijf Rotterdam delivers school sports programs including school swimming lessons (schoolzwemmen), sports coach clinics at primary schools, and the Schoolsport010 program — funded through municipal commissioning by Gemeente Rotterdam to provide sports access to all Rotterdam residents.
4. Corporate and Event Services: The organization offers corporate services including meeting and event venue rental (Zwemcentrum Rotterdam, Topsportcentrum Rotterdam), Work & Play team-building activities, and horeca (catering) arrangements. These are commercial revenue streams targeting businesses and organizations in Rotterdam.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Sportbedrijf Rotterdam is a municipal sports company that operates, maintains and programs public sports infrastructure across the city of Rotterdam on behalf of Gemeente Rotterdam. It runs 8 indoor and 2 outdoor swimming pools, approximately 120 gymnasiums and sports halls, outdoor fields and iconic venues (Zwemcentrum Rotterdam with Olympic 50m pool, Sportcentrum Feijenoord, Topsportcentrum Rotterdam). It generates revenue from pool admissions and swimming lessons, sports facility rentals to clubs and entrepreneurs, school swimming and Schoolsport010 programs, and corporate meeting and team-building services.

Product overview

Sportbedrijf Rotterdam is a sports facility management company that operates, maintains, and supports sports locations throughout Rotterdam. The organization manages 8 indoor pools, 2 outdoor pools, numerous gymnasiums, sports halls, athletics tracks, hockey fields, and football pitches. Core products include swimming facilities (Zwemcentrum Rotterdam, Sportcentrum Feijenoord, and neighborhood pools), swimming lesson programs (Cleo & Otto), aquatic sports (Aquarobics, Aqua Bootcamp, Floatfit), and general indoor/outdoor sports facilities. The company also offers complementary services including meeting facilities at Zwemcentrum Rotterdam, Work & Play corporate team building, Sportondernemer Academy entrepreneurship training, school swimming programs, and corporate sports services. SWIMR is a professional swimming coaching program offered in partnership with Blue Marlins.

Differentiator

Problem solved

Functional benefit

Brands

• SWIMR: Professional swim training programs offered in partnership with Blue Marlins swimming club
• Cleo & Otto
• Sportondernemer Academy

Products and services

• Zwemcentrum Rotterdam Flagship swimming venue in Rotterdam housing an Olympic 50m pool and 25m pool, hosting (inter)national swimming and water polo competitions and accommodating 350-1000 spectators. Used by Rotterdam residents, sports clubs, schools, and event organizers.
• Sportcentrum Feijenoord New-build sports complex in Rotterdam-Zuid comprising a sports hall, a 25-meter swimming pool, an accessible doelgroepenbad, and horeca. Serves residents, schools, sports clubs and badminton club Feijenoord in the district.
• Topsportcentrum Rotterdam Iconic multi-sport venue at Van Zandvlietplein used for (inter)national sports competitions, training and inspirational meetings. Hosts sports clubs and is now operated by Sportbedrijf Rotterdam.
• SWIMR Professional Swimming Program Structured swim coaching and strength-training program offered in partnership with Blue Marlins, targeting adult swimmers seeking performance improvement without club membership. Delivered by certified coaches with (inter)national competitive swimming backgrounds.
• Cleo & Otto Zwemles (Swimming Lessons)

Quantifiable outcome

• 50% CO2 emission reduction target by 2025 (ahead of national 2030 target)
• +4 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• HellebrekerscoreTechnology or Integration · 26 February 2026Sportbedrijf Rotterdam and Hellebrekers extended their partnership for the maintenance of swimming pools following a successful procurement process. The new agreement ensures continued collaboration on safe, sustainable, and well-functioning swimming pools for all Rotterdam residents.
• Breijer (Facilicom Groep)minorImplementation/ SI/ Consulting Partner · 1 January 2026Breijer, part of Facilicom Groep, was selected as construction partner for the renovation of Sporthal De Enk — one of the first hundred sports halls in the Netherlands. Sportbedrijf Projecten BV is managing the project, with Breijer executing the renovation.
• AlbedacoreOthers · 8 December 2025Sportbedrijf Rotterdam took over exploitation of Topsportcentrum Rotterdam from Albeda effective 1 January 2026. The transfer was formalized with a signing ceremony involving Sportbedrijf Rotterdam, Albeda, and Gemeente Rotterdam. Albeda remains a major tenant of the Topsportcentrum as one of the main hirers.
• Gemeente RotterdamcoreOthers · 8 December 2025Gemeente Rotterdam (municipality of Rotterdam) is the owner of the Topsportcentrum Rotterdam building and has signed a new exploitation agreement with Sportbedrijf Rotterdam. The municipality also commissioned Sportbedrijf Rotterdam to operate all public sports infrastructure across the city.
• Blue MarlinscoreStrategic or Co-development Partner · 2 March 2023SWIMR is a unique collaboration between Sportbedrijf Rotterdam and Blue Marlins swimming club. SWIMR coaches are experienced, certified trainers from the club with backgrounds in (inter)national competitive swimming. This partnership delivers quality coaching and facilities for adult swimmers, strengthening the broader swimming ecosystem.
• Alex Energie (Rotterdam Energy Cooperative)minorStrategic or Co-development Partner · 1 January 2022Sportbedrijf Rotterdam partnered with Alex Energie, a Rotterdam energy cooperative, to install solar panels on gymnasium rooftops. Residents of Prins Alexander can invest in solar energy even without their own roof, with a portion of the yield going to a neighborhood fund. Nearly 4,000 panels have been installed, supporting the 50% CO2 reduction target by 2025.
• PameijercoreStrategic or Co-development Partner · 16 November 2021Sportbedrijf Rotterdam and Pameijer signed a partnership agreement to enable sports participation for vulnerable Rotterdam residents. Pameijer supports and houses clients with sometimes multiple disabilities, while Sportbedrijf Rotterdam provides sports facilities and programs — together expanding sports access to those who face barriers to participation.
• Stichting The New Entrepreneur (TNE)coreStrategic or Co-development Partner · 4 November 2021Sportbedrijf Rotterdam and Stichting The New Entrepreneur (TNE) extended their long-term partnership to operate the Sportondernemer Academy. TNE contributes entrepreneurship expertise — helping sport providers develop viable businesses — while Sportbedrijf Rotterdam provides facilities and sports ecosystem access. The partnership aims to build a community of sport entrepreneurs and potentially expand to other municipalities.
• OneFitminorChannel Partner/ Reseller/ Distributor · 30 August 2018Sportbedrijf Rotterdam partners with OneFit, a flexible sports subscription service. OneFit members can access Sportbedrijf Rotterdam's swimming pools for lane swimming and group classes through their subscription, expanding reach to OneFit's member base.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key risks5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sportbedrijf Rotterdam