On Your Feet

What On Your Feet does

On Your Feet USA, LLC is a privately held, Portland, Oregon-based professional development consulting firm founded in 1996 by Gary Hirsch, Brad Robertson, and Robert Poynton. The company delivers experiential training, workshops, conference facilitation, and team experiences to enterprise clients using applied improvisation, behavioral science, and storytelling methodologies. Core service lines include Creative Problem Solving, Storytelling, Navigating Uncertainty with the Improv Mindset, Team Alignment via MindMeld, ACE Team Experiences, Engaging Conferences, Sales Training, Feedback Workshops, Ideation, Values-to-Action, and a Chief-Scientist-led "Science of..." behavioral-science workshop series. Proprietary frameworks such as ACE (Acknowledge, Connect, Explore), the Improv Mindset (Let Go, Notice More, Use Everything), Goal-Insight-Action, MindMeld, MIC Feedback, and Story Spine underpin the offering, supplemented since 2020 by the HIVE virtual delivery format for distributed teams.

The firm operates a consultative, direct enterprise sales motion targeting HR, Learning & Development, and executive leadership at Fortune 500 and large organizations. Documented clients span Apple, Disney, Intel, Netflix, Procter & Gamble, Warner Bros, BBC, Kaiser, Starbucks, Nike, Uber, Daimler Trucks, Google, Owens Corning, PepsiCo, Microsoft, WebMD Health Services, PeaceHealth, ServiceNow, XPRIZE, and Swift Agency. Dr. Troy Hiduke Campbell (Duke PhD; former Disney Imagineer, Netflix Consumer Insights researcher, and University of Oregon marketing professor) serves as Chief Scientist, providing the academic-research substrate for the methodology stack.

The revenue model is bespoke professional services: pricing is quote-based per engagement, with multi-year contracts common (e.g., an eight-event PeaceHealth relationship over five years and global rollouts to Uber across six countries). Distribution is entirely direct, with services delivered in-person at client sites or virtually via the proprietary HIVE format. The legal entity is On Your Feet USA, LLC domiciled in Oregon, and the company has not raised external funding or institutional capital based on available data, operating as a bootstrapped boutique consultancy with reported headcount of 1-10 employees.

Name

On Your Feet

Legal name

On Your Feet USA, LLC

Website

https://oyf.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

On Your Feet is a Portland-based professional development consultancy founded in 1996 that delivers experiential training, storytelling workshops, and conference facilitation to Fortune 500 enterprises using applied improvisation and behavioral science methodologies.

Ownership category

akta.pro rank

Product category

Corporate Training and Professional Development Services

NAICS

Professional and Management Development Training (611430), Professional and Management Development Training (61143), Professional, Scientific, and Technical Services (54)

SIC

Services-Management Consulting Services (8742), Services-Educational Services (8200)

akta.pro primary industry

Strategy, Decision-Making & Business Acumen Coaching (EDABANAH)

akta.pro secondary industries

Speaker, Entertainment & Talent Booking (Corporate) (HSACADAK), Activation/Experiential Creative Agencies (MPAAAAAO)

Keywords

• Experiential training services
• Corporate workshop facilitation
• Leadership development consulting
• Applied improvisation training
• Behavioral science workshops

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Corporate Training and Workshops: On Your Feet generates revenue primarily through delivering custom experiential training programs, workshops, and facilitation services to corporate clients. Programs include team building, leadership development, sales training, storytelling workshops, and conference design. Services are typically delivered in-person or virtually to enterprise clients.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

On Your Feet delivers custom experiential training, workshops, and facilitation services to enterprise clients using applied improvisation and behavioral science. Core offerings include team-building programs (ACE Team Experiences, MindMeld), leadership and communication workshops (Storytelling, Feedback, Improv Mindset), conference and event design, and specialized training in sales, ideation, and values-to-action. Services are delivered both in-person and virtually through the firm's proprietary HIVE format, targeting Fortune 500 brands such as Nike, Disney, Intel, Uber, and Google.

Product overview

On Your Feet is a professional development consulting company founded in 1996, offering experiential training and consulting services. The company provides a portfolio of workshop and training services organized around core methodologies including the ACE (Acknowledge, Connect, Explore) framework and Improv Mindset approach. Services include Creative Problem Solving, Storytelling, Team Alignment with MindMeld, ACE Team Experiences, Sales Training, Feedback Workshops, Ideation, Values to Action, and The Science of... behavioral science workshops. The company also offers HIVEs (Highly Interactive Virtual Experiences) as a virtual training format. Core methodologies include the Goal-Insight-Action Framework and Story Spine storytelling tool. Everything is designed to be joyful, experiential, and co-creative, targeting innovative brands including Nike, Disney, Intel, Netflix, Uber, and Procter & Gamble.

Differentiator

Problem solved

Functional benefit

Products and services

• Creative Problem Solving Interactive workshop service that helps teams develop creative approaches to business challenges using experiential learning methods grounded in applied improvisation.
• Storytelling Training service that teaches individuals and teams to use narrative structures and story principles for effective communication, persuasion, and engagement.
• Navigating Uncertainty with the Improv Mindset Workshop that applies improvisational theater principles to help organizations adapt to change, embrace uncertainty, and build resilience.
• Team Alignment with MindMeld Team-building experience designed to create alignment, shared understanding, and unified direction among team members.
• ACE Team Experiences Team development program based on the ACE (Acknowledge, Connect, Explore) model built on behavioral science and applied improvisation principles.
• Engaging Conferences Conference design and facilitation services that create highly interactive and engaging audience experiences for leadership summits, offsite retreats, and corporate events.
• Sales Training Experiential sales training program that teaches listening, storytelling, and communication skills, producing custom asset banks including Goals, Benefits Bank, and Story Banks.
• Feedback Workshops Habit-based feedback training that helps teams develop effective feedback cultures using the MIC (Motivate, Inform, Connect) model.
• Ideation Ideation experiences that combine design thinking, high interactivity, and expansive creativity to help teams think differently, innovate, and collaborate.
• Values to Action Workshop and consulting service that helps organizations turn company values into actionable behaviors through storytelling and experiential learning.
• The Science of... Behavioral science workshop series led by Dr. Troy Campbell covering topics including The Science of Right Now, Science of Wow, Science of Solution Aversion, Science of Creativity, and Science of Cool.
• HIVEs (Highly Interactive Virtual Experiences) Virtual training format delivered via video conferencing with structure, interactivity, and engagement, typically in 2-hour sessions with warm-up, big middle, and end components.
• Distributed Work Toolkit Collection of tools and guides for distributed and virtual work including Start With The Ending, See Your Audience, Color/Advance, and Shark Walk techniques.

Quantifiable outcome

• Hundreds of ideas generated to help Swift leadership realign with core values, including renaming 'sick days' to 'wellness days' with increased employee satisfaction
• +2 more outcomes

Named customers21 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• DisneycoreStrategic or Co-development PartnerOn Your Feet has collaborated with Disney on experience design and storytelling projects. Dr. Troy Campbell, their chief scientist, previously worked as a Disney Imagineer. The company has helped Disney Parks marketing find new and more magical stories to sell their parks, and has facilitated creative experiences for Disney to reach guests in new ways.
• NetflixcoreStrategic or Co-development PartnerDr. Troy Campbell previously worked as a Netflix Consumer Insights researcher. The company has designed novel ideas for the Netflix platform. Troy's data work for Netflix has influenced their platforms and experiences.
• GooglecoreStrategic or Co-development PartnerOn Your Feet helped Google Brand Studio team find new ways to work creatively together and to creatively generate new core design ideas. Delivered a 4-day virtual and hybrid offsite with Shark walks as a key component.
• NikecoreStrategic or Co-development PartnerOngoing partnership with Nike for ACE Team experiences, design studio culture work, and storytelling training for leaders. Nike employees have been trained globally, including at retreats. 'This is something every team at Nike should do.' - Caitlin Sargent, VP NA Men's Brand Marketing
• IntelcoreStrategic or Co-development PartnerPartnership with Intel for story tools training for leaders, Women's Leadership Academy programs, and values storytelling initiatives. Used Goal-Insight-Action, Multi-Narrative Storytelling, and Story Spine tools with Intel's global audiences.
• UbercoreStrategic or Co-development PartnerPartnership with Uber to deliver communication, storytelling, and influence training across global offices. Delivered four 90-minute courses to 300 Uber employees across 6 countries without any airfare costs through virtual HIVEs.
• PeaceHealthcoreStrategic or Co-development PartnerFive-year ongoing partnership with PeaceHealth for executive conferences and coaching. On Your Feet has helped design and facilitate eight events including high-stakes board meetings, leadership summits, and community events.
• Dr. Adam GrantminorOthersDr. Adam Grant, author and organizational psychologist, has praised Dr. Troy Campbell's research as 'Brilliant.' Troy's behavioral science research has influenced major companies and is frequently cited by thought leaders.
• Duke University / Dan Ariely LabminorOthersDr. Troy Campbell conducted his PhD research at Duke University in Dan Ariely's lab. His academic research includes 11 published findings that have been recognized with awards including the Franke Prize and multiple Altimetric Top 100 recognitions.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Eagle's Flight: Experiential learning company focused on team building, leadership development, and customer service training delivered through interactive workshops to global enterprises — a closely comparable experiential methodology.
• The Humphrey Group: Executive presentation and communication skills firm serving large enterprises, with a similar boutique-services model centered on storytelling and leadership messaging training.
• Second City Works: Corporate training arm of The Second City, applying improv-based experiential learning to leadership, communication, and team building for enterprises — the most direct comparable to OYF's methodology and target buyer.
• Corporate Class Inc. Boutique corporate training provider offering customized soft skills, leadership, and team development programs to enterprise clients with a comparable bespoke-services delivery model.
• The Ariel Group: Boutique firm specializing in business storytelling, executive communication, and presentation skills training for Fortune 500 clients, overlapping with OYF's storytelling and leadership development offerings.

Broad incumbents

• FranklinCovey: Major enterprise training and consulting firm offering leadership, productivity, and organizational performance solutions — overlapping with OYF's leadership and culture offerings but at much greater scale and with content productization.
• Dale Carnegie & Associates: Long-established, globally scaled training company offering leadership, sales, communication, and team development programs — a broad incumbent in OYF's space with much greater scale and brand recognition.
• Center for Creative Leadership (CCL): Top-tier global provider of leadership development research, executive education, and coaching serving multinational enterprises — comparable buyer and adjacent content but at significantly larger institutional scale.
• The Ken Blanchard Companies: Established leadership and management training company offering SLII, situational leadership, and team development programs to global enterprises — broad incumbent adjacent to OYF's leadership and team offerings.
• VitalSmarts (People Press Media): Corporate training company delivering communication, feedback, and change management programs based on New York Times bestselling content, overlapping with OYF's feedback and communication workshops.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/oyfimprov
• Facebookfacebook.com/oyfimprov
• LinkedInlinkedin.com/company/on-your-feet-improvisation-for-business

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about On Your Feet