Lorbek Luxury Cars

What Lorbek Luxury Cars does

Lorbek Luxury Cars is a privately held Australian used-vehicle dealership specializing in European prestige, luxury SUVs, sports cars, supercars, and collectible classics. Founded by Srecko Lorbek in 1981 (initially as SOS Motors) and formally established as the Lorbek dealership in 1989, the company trades from a ~2-acre undercover Port Melbourne headquarters (LMCT 6422) and a Rushcutters Bay, Sydney showroom (MD088679), maintaining 139-140 vehicles in stock and offering Australia-wide vehicle transportation. Its core revenue stream is direct vehicle sales — both retail and wholesale — supplemented by in-house finance and insurance, a 5-year extended warranty product (up to $16,000 per claim), vehicle valuation, trade-in, and a Sydney-only consignment service, with cryptocurrency accepted as a payment option. The broader Lorbek Group of Companies extends beyond retail into electric-vehicle infrastructure through subsidiaries GET Electric (Global Electric Transport) and EAA (Electric Automotive Australia), signaling a strategic push into EV charging and clean-energy ventures alongside the legacy combustion-engine luxury business.

The company employs 51-100 people across sales, detailing, IT, and finance. Its customer base is fragmented, consisting of affluent individual buyers, collectors, and consignors of luxury vehicles, with no named enterprise customers. Distribution is showroom-led (direct retail) augmented by social media (90,000+ followers across Facebook, Instagram, YouTube, and Twitter), a content library (LORBEK TV, wallpapers, showroom tours), and monthly email newsletters. The business is founder-controlled, with Srecko Lorbek as Executive Chairman, Ilija Cicak as CFO, and Christopher Alexander as CIO managing IT across the retail and EV-charging operations. There is no disclosed external institutional investment, no proprietary AI/ML capability, and no publicly reported revenue.

Name

Lorbek Luxury Cars

Legal name

Lorbek Luxury Cars

Website

https://lorbek.com.au

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

51–100 employees

Short description

Lorbek Luxury Cars is a privately held Australian used-vehicle dealership that buys and sells European prestige, luxury SUVs, sports cars, supercars, and collectible classics from Melbourne and Sydney showrooms, serving affluent individual buyers and collectors.

Ownership category

akta.pro rank

Headquarters

HQ city

Port Melbourne

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: One-time transaction revenue from selling pre-owned luxury, prestige, and exotic vehicles. The company buys and sells vehicles directly, maintaining inventory of 139-140 vehicles across Melbourne and Sydney showrooms.
2. Finance Services: In-house finance and insurance specialist offering tailored financial packages for vehicle purchases, including trade-in arrangements and financing solutions.
3. Extended Warranty: Sale of extended vehicle warranties providing coverage up to $16,000 per claim with Australia-wide repair network.
4. Vehicle Consignment: Consignment services for luxury vehicles in Sydney, handling marketing, logistics, and sale on behalf of vehicle owners for a fee.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Lorbek Luxury Cars buys and sells pre-owned European prestige, luxury SUVs, sports cars, supercars and collectable classics through two Australian showrooms (Port Melbourne and Rushcutters Bay, Sydney). The dealership also provides in-house finance, insurance, extended warranties (up to $16,000 per claim), Australia-wide vehicle transportation, vehicle consignment (Sydney), and a direct vehicle-purchase service, with cryptocurrency accepted as payment.

Product overview

Lorbek Luxury Cars operates as a luxury vehicle dealership offering a comprehensive portfolio of automotive services. The core business centers on the sale of prestige cars (sports cars, supercars, exotics, and collectable classics), luxury SUVs, and wholesale vehicles. The company enhances its vehicle sales with integrated add-on services including in-house finance, insurance, extended warranties (LORBEK Luxury and LORBEK Supercar warranties), Australia-wide vehicle transportation, cryptocurrency payment options, and vehicle valuation. Additionally, they offer sell-my-car and consignment services (Sydney only) for customers looking to part with their vehicles. The dealership operates showrooms in Melbourne and Sydney, serving customers across Australia with over 40 years of trading experience in European prestige vehicles.

Differentiator

Problem solved

Functional benefit

Brands

• GET Electric (Global Electric Transport): Electric vehicle charging infrastructure company established by Srecko Lorbek, developing mobile infrastructure phone apps, web management portals for EV chargers, and R&D for future electric vehicles
• EAA (Electric Automotive Australia)
• Lorbek Rushcutters Bay
• Lorbek Group of Companies

Products and services

• Prestige Car Sales Retail sale of pre-owned European prestige vehicles including sports cars, supercars, exotics and collectable classics, sold through the Port Melbourne and Rushcutters Bay showrooms to affluent Australian buyers.
• Luxury SUV Sales Retail sale of pre-owned luxury SUVs from premium European brands, offered alongside the prestige car range at the Port Melbourne and Sydney showrooms.
• Wholesale Vehicle Sales

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Solitaire Automotive: Perth-based luxury and sports car dealer operating across multiple prestige brands with associated finance, warranty and trade-in services; comparable to Lorbek as a regional full-service luxury dealership with similar product breadth.
• Classic Throttle Shop: Australian specialist dealer of classic, exotic and collectible European vehicles with showrooms in Sydney and the Gold Coast; comparable to Lorbek's collectable-classics and exotic inventory and consignment capability.
• Zagame Automotive Group: Australian luxury automotive retail group with multi-brand dealerships including Aston Martin, Bentley, Lamborghini, Rolls-Royce and Porsche; directly comparable to Lorbek on product mix, customer profile and full-service retail model.
• Trivett: Multi-brand Australian luxury dealer group representing marques including BMW, MINI, Rolls-Royce, Ferrari and Maserati across Sydney and Melbourne; directly comparable to Lorbek as a luxury-auto retail and service platform targeting the same affluent buyer in the same geographies.
• Alto Group: Melbourne-based luxury and premium car dealer group operating across multiple prestige brands with finance, trade-in and consignment offerings; a like-for-like competitor to Lorbek in the Victorian prestige dealership market.
• Scuderia Graziani: Australian specialist dealer focused on exotic, sports and collector-grade European vehicles with service, sales and consignment capabilities; directly comparable to Lorbek's specialist exotic and supercar segment and consignment-style model.

Emerging players

• Carma: Australian online used-car retailer offering direct purchasing with home delivery and a 7-day money-back guarantee; an emerging threat to traditional bricks-and-mortar dealers like Lorbek by reducing friction in the used-car purchase journey.

Broad incumbents

• LSH Auto Australia: Australia's largest Mercedes-Benz retailer, part of the global LSH Auto group; competes with Lorbek for the same Mercedes-AMG and Mercedes-Benz luxury buyer pool but with broader OEM backing and scale advantages.
• Rolls-Royce Motor Cars Melbourne: Official factory-aligned ultra-luxury retailer operating within Lorbek's home Melbourne market; competes at the top end of Lorbek's inventory and benefits from OEM pricing discipline and brand control that Lorbek does not have as an independent dealer.
• Carsales.com: Australia's dominant online automotive marketplace; not a direct retail competitor but a structural channel Lorbek depends on for lead generation and that increasingly competes with traditional dealers for buyer attention in the used-car segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/LorbekLuxCars
• YouTubeyoutube.com/user/LorbekLuxuryCars327
• Facebookfacebook.com/lorbekcars
• Instagraminstagram.com/lorbekluxurycars
• LinkedInlinkedin.com/company/lorbek-luxury-cars

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lorbek Luxury Cars