Zagame Automotive Group

What Zagame Automotive Group does

Zagame Automotive Group Pty Ltd is a privately held Australian automotive retail group headquartered at 430 Swan Street, Richmond (Melbourne) with a second head office in Frewville (Adelaide). The company represents approximately 15 prestigious automotive brands across Victoria and South Australia, holding exclusive standalone Victorian dealer status for Aston Martin, Abarth, Alfa Romeo, Bentley, Fiat, Ferrari, Lamborghini, Rolls-Royce and Lotus, and serving as sole Australian importer for Pagani, BRABUS and Singer Vehicle Design (the latter across Australia and New Zealand). Across its 21+ retail showrooms, of which five are Audi dealerships making it one of Australia's largest Audi retailers, Zagame sells new, demonstrator and pre-owned vehicles priced from c. AUD 49,990 for entry models to over AUD 1,000,000 for Ferrari and ultra-luxury vehicles, plus Maserati, Morgan, Lotus, Caterham, Praga, Rodin Cars, CUPRA and TDF. Distribution is direct-to-consumer through physical showrooms supported by an online showroom of 250+ vehicles with virtual browsing, online purchase and contactless delivery via Zagame Transport; supporting GTM is an integrated marketing approach across the corporate website, social media and brand-specific digital properties.

The business operates four revenue streams: (1) Vehicle Sales (new, demonstrator and pre-owned across 15 brands) listed at drive-away or ex-government-charges pricing; (2) Service & Parts (authorised servicing plus parts sales, including scheduled maintenance and collision repairs via Zagame Autobody); (3) Finance & Insurance (financing options, insurance quotes and related financial products offered to vehicle purchasers); and (4) 24/7 Emergency Accident Assistance routed through the central Zagame Autobody line, with brand-specific roadside assistance contacts for each represented marque. The operating model is anchored on an aftersales and lifecycle-services ecosystem rather than purely transactional sales, encompassing Zagame Autobody (authorised repairer for more OEMs than any other autobody repairer in Australia), Zagame Distribution (trade parts), Zagame Transport (delivery fleet with contactless handover) and Zagame Autosport (a dedicated track-day division offering vehicle purchasing support, preparation, storage and exclusive track events with technical, logistics and data support).

Operationally, Zagame serves three customer segments identified in its GTM: affluent private luxury and prestige vehicle buyers (primary), corporate and fleet buyers via a dedicated Corporate Sales division, and motorsport and track enthusiasts via the Autosport Division. Geographic reach is restricted to Victoria and South Australia in Australia, with headquarters, showrooms, service centres, parts operations, the Autobody repair facility and the Autosport Division supporting the full sales-to-aftermarket chain. The corporate entity is Zagame Automotive Group Pty Ltd, incorporated in Victoria, Australia; the company is privately held with no disclosed parent, institutional investors or external shareholders.

Name

Zagame Automotive Group

Legal name

Zagame Automotive Group Pty Ltd

Website

https://zag.com.au

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

101–250 employees

Short description

Zagame Automotive Group is a privately held Australian multi-brand prestige automotive retailer across Victoria and South Australia, representing 15 brands including Ferrari, Lamborghini, McLaren, Aston Martin, Bentley, Rolls-Royce, Audi and sole Australian importer rights for Pagani, BRABUS and Singer, serving affluent private, corporate and motorsport customers through 21+ showrooms and an online showroom of 250+ vehicles.

Ownership category

akta.pro rank

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices21 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Vehicle Sales: Sales of new, demonstrator, and pre-owned vehicles across 15 prestige automotive brands including Ferrari, Lamborghini, McLaren, Aston Martin, Bentley, Rolls-Royce, and others. Revenue generated through direct vehicle transactions.
2. Service & Parts: Authorised vehicle servicing and parts sales across all represented brands, including routine maintenance, scheduled servicing, and collision repairs through Zagame Autobody.
3. Finance & Insurance: Finance and insurance services offered to vehicle purchasers, including financing options, insurance quotes, and related financial products.
4. Emergency Accident Assistance: 24/7 Emergency Accident Assistance Service providing collision repairs and roadside assistance, with dedicated contact lines for each brand.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Zagame Automotive Group operates a multi-brand prestige automotive retail network across Melbourne and Adelaide, selling new, demonstrator, and pre-owned vehicles from 15+ luxury, sports, and performance marques (including Ferrari, Lamborghini, McLaren, Aston Martin, Bentley, Rolls-Royce, Audi, Pagani, BRABUS, and Singer). It complements sales with authorised servicing, parts, finance and insurance, prestige collision repair through Zagame Autobody, 24/7 emergency accident assistance, motorsport and track day support, trade parts distribution, and vehicle transport.

Product overview

Zagame Automotive Group operates as a multi-brand automotive retail platform representing 15 prestigious automotive brands (Abarth, Alfa Romeo, Aston Martin, Audi, Bentley, Brabus, Caterham, Cupra, Ferrari, Fiat, Lamborghini, Lotus, McLaren, Morgan, Pagani, Praga, Rodin Cars, Rolls-Royce, Singer, TDF) across Victoria and South Australia. The portfolio includes core sales operations through exclusive Victorian dealerships for luxury brands and sole importer roles for Pagani, BRABUS, and Singer. Supporting modules include Zagame Autosport (track car services), Zagame Autobody (prestige collision repairs), Zagame Emergency Assistance (24/7 accident support), Zagame Distribution (trade parts), Zagame Transport (vehicle delivery), and an Online Showroom (virtual vehicle browsing and purchase).

Differentiator

Problem solved

Functional benefit

Brands

• Zagame Autosport: Dedicated track car division providing assistance in purchasing, preparing, storing and competing with a range of dedicated track car brands, as well as creating exclusive track days with full technical, logistics and data support
• Zagame Autobody

Products and services

• New, Demonstrator, and Pre-Owned Vehicle Sales Sales of new, demonstrator, and pre-owned vehicles across 15+ prestige automotive brands (Aston Martin, Audi, Bentley, Ferrari, Lamborghini, McLaren, Rolls-Royce, Pagani, BRABUS, Singer, Alfa Romeo, Abarth, Fiat, Lotus, Morgan, Maserati, CUPRA, Caterham, Praga, Rodin Cars, TDF) through 21+ showrooms in Melbourne and Adelaide and via the online showroom at zag.com.au.
• Authorised Servicing and Parts Authorised servicing, scheduled maintenance, and parts supply for all represented brands, available across service and parts centres in Victoria and South Australia.
• Zagame Autobody Collision Repair Authorised prestige and luxury panel repair and collision repair service. Zagame Autobody is described as the authorised repairer for more manufacturers than any other autobody repairer in Australia.
• Zagame Emergency Assistance (24/7) Round-the-clock emergency accident assistance service for collision and accident repair, with dedicated roadside contact lines for each represented brand (e.g., Ferrari, Lamborghini, McLaren, Aston Martin, Bentley, Audi, Rolls-Royce, Alfa Romeo, Abarth, Fiat, Lotus).
• Finance and Insurance Services Finance options, insurance quotes, and related financial products offered to vehicle purchasers across the group's brands.
• Zagame Autosport Division Track-focused division providing assistance purchasing, preparing, storing, and competing with dedicated track car brands, as well as exclusive track days with full technical, logistics, and data support.
• Zagame Distribution (Trade Parts) Trade parts distribution service supplying automotive components and accessories across the represented brand portfolio.
• Zagame Transport (Vehicle Delivery) Vehicle transport and delivery service delivering vehicles to nominated locations with contactless handover of keys and documentation.
• Zagame Online Showroom Virtual showroom at zag.com.au listing 250+ new, demonstrator, and pre-owned vehicles across all brands with online enquiry, finance application, and contactless delivery integration.
• Wraps, Vinyl and Paint Protection Vehicle wrap, vinyl, and paint protection services offered as part of the group's service portfolio.
• Corporate Sales Division Dedicated corporate sales channel supporting executive vehicle acquisition, corporate fleet purchases, and volume servicing agreements for business customers.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

18 partnerships are on record, tiered core and minor.

• Pagani AutomobilicoreChannel Partner/ Reseller/ DistributorZagame Automotive is the sole importer for Pagani Automobili in Australia, operating Pagani Melbourne as the exclusive dealership for the ultra-luxury Italian hypercar manufacturer.
• BRABUScoreChannel Partner/ Reseller/ DistributorZagame Automotive is the sole importer for BRABUS in Australia, representing the German luxury performance vehicle tuner and manufacturer.
• Singer Vehicle DesigncoreChannel Partner/ Reseller/ DistributorZagame Automotive is the sole authorised importer and dealer for Singer Vehicle Design in Australia and New Zealand, representing the iconic restomod Porsche specialist.
• FerraricoreChannel Partner/ Reseller/ DistributorExclusive authorised sales and service dealer in South Australia for Ferrari, with Ferrari Melbourne and Ferrari Adelaide representing the iconic Italian supercar brand.
• LamborghinicoreChannel Partner/ Reseller/ DistributorExclusive authorised sales and service dealer in South Australia for Lamborghini, with Lamborghini Melbourne and Lamborghini Adelaide as authorised dealerships.
• BentleycoreChannel Partner/ Reseller/ DistributorExclusive authorised sales and service dealer in South Australia for Bentley, with Bentley Melbourne and Bentley Adelaide as authorised dealerships.
• McLarencoreChannel Partner/ Reseller/ DistributorAuthorised vehicle servicing for McLaren in South Australia, with McLaren Melbourne and McLaren Adelaide as authorised dealerships.
• Morgan Motor CompanycoreChannel Partner/ Reseller/ DistributorExclusive authorised sales and service dealer in South Australia for Morgan Motor Company, with Morgan Richmond as the Victorian dealership.
• Aston MartincoreChannel Partner/ Reseller/ DistributorExclusive standalone Victorian dealer for Aston Martin, operating Aston Martin Melbourne at 420 Swan Street.
• Rolls-Royce Motor CarscoreChannel Partner/ Reseller/ DistributorAuthorised vehicle servicing for Rolls-Royce Motor Cars in South Australia, with Rolls-Royce Motor Cars Melbourne as the Victorian dealership.
• AudicoreChannel Partner/ Reseller/ DistributorOne of Australia's largest Audi retailers operating 5 Audi dealerships: Audi Centre Brighton, Audi Mornington, Audi Essendon Fields, Audi Richmond, and Audi Centre Melbourne.
• AbarthcoreChannel Partner/ Reseller/ DistributorExclusive standalone Victorian dealer for Abarth, operating Zagame Abarth at 348 Swan Street, Richmond.
• Alfa RomeocoreChannel Partner/ Reseller/ DistributorExclusive standalone Victorian dealer for Alfa Romeo, operating Zagame Alfa Romeo at 348 Swan Street, Richmond.
• FiatcoreChannel Partner/ Reseller/ DistributorExclusive standalone Victorian dealer for Fiat, operating Zagame Fiat at 348 Swan Street, Richmond.
• CUPRAcoreChannel Partner/ Reseller/ DistributorVictoria's first CUPRA dealer, operating CUPRA Essendon Fields as the authorised sales, service and parts dealer for the performance brand.
• LotuscoreChannel Partner/ Reseller/ DistributorAuthorised dealer for Lotus in both Victoria (Lotus Melbourne, Cremorne Street) and South Australia (Lotus Adelaide).
• MaseratiminorChannel Partner/ Reseller/ DistributorAuthorised dealer for Maserati including Maserati Richmond and Officine Maserati Certified Pre-Owned in Elsternwick.
• Ray White MarineminorChannel Partner/ Reseller/ DistributorMarine division partner providing marine vessel sales and services through Ray White Marine affiliation.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Pendragon plc: Previously one of the UK's largest automotive retailers (now refocused as Pinewood Technologies after divestitures). Comparable as a multi-brand premium automotive retail operator, though primarily UK-focused.
• Group 1 Automotive: US-listed Fortune 500 automotive retailer with significant luxury and import brand exposure (BMW, Mercedes-Benz, Toyota, etc.). Comparable business model of multi-brand luxury retail plus F&I and parts/service revenue.
• Eagers Automotive: Australia's largest automotive retailer (ASX: APE), operating across volume and premium segments nationally. Comparable in dealership operations and F&I/service revenue streams, though much broader and less concentrated on ultra-luxury.
• Sonic Automotive: US-listed automotive retailer with heavy luxury concentration including BMW, Mercedes-Benz, Land Rover, and Porsche franchises. Echoes the multi-brand luxury retail model with similar F&I and parts/service economics.
• Inchcape plc: London-listed global luxury and premium automotive distributor with multi-brand retail operations across multiple continents. Useful comparability benchmark for multi-brand luxury retail economics and capital intensity.

Regional players

• AutoCanada: TSX-listed Canadian automotive dealership group operating across volume and premium brands. Provides a publicly traded comparable for multi-brand retail economics, though operating in a different geography.
• Trivett Classic Garage: Australian prestige automotive retailer representing BMW, MINI, Rolls-Royce, and Lamborghini in Sydney. Competes for the same affluent buyer pool, particularly in NSW where Zagame is currently absent.

Direct peers

• LSH Auto Australia: Australian arm of Hong Kong-based LSH Auto, Mercedes-Benz's largest global dealer group, also representing other luxury brands. Direct competitor for luxury vehicle buyers in Melbourne/Sydney with comparable one-stop prestige retail model.
• Autosports Group: ASX-listed Australian prestige and luxury automotive dealership group representing multiple premium brands including Lamborghini, Bentley, Ferrari, Aston Martin, Maserati, and Rolls-Royce. The closest publicly comparable peer given shared multi-brand luxury dealer model in Australia.
• Solitaire Automotive: Adelaide-based luxury automotive group representing Ferrari, Maserati, Rolls-Royce, Bentley, Aston Martin, Lamborghini, and Lotus. Overlaps with Zagame's South Australian footprint and competes for the same HNW buyers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zagame Automotive Group