ATX Event Systems
ATX Event Systems is a private Austin-based full-service audiovisual event production company founded in 2009 that delivers turnkey live event technology — including sound, lighting, video, LED, and live streaming — to enterprise brands, nonprofits, and live entertainment clients via direct enterprise sales and its proprietary RTS Project Management System.
- Company typePrivate
- Founded2009
- HeadquartersAustin, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What ATX Event Systems does
ATX Event Systems is a private, Austin-headquartered full-service audiovisual event production company founded in 2009 that delivers turnkey live event technology for enterprise brands, nonprofits, and live entertainment clients. Its core offering combines sound, lighting, video, LED displays, and live streaming capability, executed through account managers and project managers who run the full lifecycle from proposal through on-site execution. The company's service portfolio spans conferences and meetings, brand activations, concert and festival production, virtual events, event staffing, docuseries content creation, and on-campus production through its ATX Event Studios facility. Notable public credentials include production for the Pope's visit to El Paso in 2015 and multi-brand SXSW 2017 activations for Levi's, Facebook, Red Bull, and Rolling Stone.
The company's primary internal differentiator is the proprietary RTS (Road to Success) Project Management System, developed over roughly nine years by President Beau Curtis. RTS applies a two-phase critical path methodology with an internal Work Breakdown Structure, an agile/scrum communication framework (account managers acting as Scrum Masters), and flat-rate event engineering intended to deliver cost predictability and repeatable outcomes. Pricing is project-based and quote-based with no public tiers; customers engage through multi-year contracts executed via direct enterprise sales.
The go-to-market is content-driven enterprise field sales, supported by a 70+ page educational blog, a VirtualPool-ooza webinar series, a docuseries, newsletter capture, and active social presence on Facebook, Twitter/X, LinkedIn, Instagram, and YouTube. The company claims global delivery capability despite operating from a single Austin campus, with named enterprise customers spanning technology (Facebook, Samsung, Yahoo), apparel (Levi's), media (Rolling Stone), beverage (Red Bull), and live entertainment (Blended Festival, Vendetta Music Festival). There are no disclosed funding rounds and no institutional investors indicated, suggesting the company has grown organically over its operating history.
ATX Event Systems firmographics
Firmographics- Name
- ATX Event Systems
- Legal name
- ATX Event Systems
- Website
- https://atxes.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ATX Event Systems is a private Austin-based full-service audiovisual event production company founded in 2009 that delivers turnkey live event technology — including sound, lighting, video, LED, and live streaming — to enterprise brands, nonprofits, and live entertainment clients via direct enterprise sales and its proprietary RTS Project Management System.
- Ownership category
- akta.pro rank
ATX Event Systems industry classification
Industry- Product category
- Live Event Production Services
- NAICS
- Convention and Trade Show Organizers (561920), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Event Production & Technical Services (AV/Lighting/Staging) (MPAAAGAB)
- akta.pro secondary industries
- Event Production & Technical Services (Staging, Lighting, Sound, Video) (MPAGAAAG), Virtual, Hybrid & Livestream Event Coordination (HSACAAAO), Conferences & Conventions Operations Services (Registration, AV, Logistics) (MPAGAGAM)
Keywords
Where ATX Event Systems is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ATX Event Systems business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Live Event Production Services: Turnkey audiovisual and event technology services for live events including conferences, brand activations, concerts, and festivals. Revenue is generated through project-based fees for equipment rental, technical crew, production management, and event execution services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Quote-based project pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
ATX Event Systems product offering
Product offeringCore offering
ATX Event Systems is a full-service audiovisual event production company that delivers turnkey live event technology for conferences, brand activations, concerts, festivals, and virtual events. The firm bundles equipment rental, technical crew, production management, and event execution services under a proprietary RTS Project Management System that emphasizes structured discovery, agile communication, and flat-rate engineering for predictable outcomes.
Product overview
ATX Event Systems is an audio-visual event production company offering a portfolio of live event services. The core offerings include Virtual Events, Conferences & Meetings, Brand Activations, Concert Production, ATX Event Studios, Docuseries production, and Event Staffing. These services are unified under the company's 'Best in Show' philosophy and supported by their proprietary RTS Project Management System, which uses a two-phase critical path methodology with agile/scrum communication approaches. The company provides turnkey technology systems combining sound, lighting, and video capabilities for events ranging from corporate conferences to concerts and festivals.
Differentiator
Problem solved
Functional benefit
Products and services
- Virtual Events Live streaming and virtual event production services enabling clients to broadcast events globally; serves brands, enterprises, and nonprofits producing hybrid or fully virtual events.
- Conferences & Meetings Conference and corporate meeting production services with a proven track record of eliminating common production issues in advance and ensuring seamless live event experiences for enterprise clients.
- Brand Activations Strategic audiovisual production services that bring brand stories to life through immersive experiences, helping brands cut through media noise to achieve marketing objectives.
- Concert Production Turnkey technology systems for concerts, festivals, fashion shows, and parties providing sound, lighting, and video capabilities within client budgets across venue sizes.
- ATX Event Studios Production studio facilities located on the ATX Event Systems campus in Austin, TX, used for creating client events and content.
- Docuseries Production Documentary-style content creation services, including original docuseries featuring interviews with industry leaders such as Blended Festival CEO Sean Evans.
- Event Staffing Crew and technical staffing services for live events, providing trained personnel to support event execution.
Quantifiable outcome
- Elimination of common conference production issues through advance planning
- +1 more outcomes
Companies that use ATX Event Systems
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles4 records
ATX Event Systems technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
ATX Event Systems partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Vendetta Music FestivalcoreStrategic partnership to produce a series of events that equip local communities to produce scalable music festivals whose proceeds benefit local causes. ATX Event Systems produces and operates shows on their campus to promote the Vendetta Music Festival, including show concept and design, set construction, and audiovisual production. The partnership is charitable, promotable, and scalable.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
ATX Event Systems competitors and assessment
Company assessmentDirect peers
- Swank Audio Visuals: Event AV and production services company serving hotels, convention centers, and enterprise clients across multiple U.S. markets. Comparable to ATX as an AV-first event production provider for corporate conferences and live events, with a broader geographic footprint.
- AVFX: Mid-sized audiovisual and event production company serving enterprise clients with conferences, general sessions, and live events on the East Coast. Closely comparable to ATX as a regional AV-led event production house targeting enterprise conferences and brand events.
- Sparks: Global experiential and brand activation agency producing immersive live brand experiences for enterprise clients. Comparable to ATX in delivering turnkey AV-led brand activations, conferences, and live experiences for Fortune 500 marketers.
- MKG: Experiential marketing and event production agency producing brand activations, conferences, and live experiences for enterprise clients. Comparable to ATX as a creatively led experiential and live event producer, though typically working at larger agency scale.
- George P. Johnson Experience Marketing: Award-winning experiential marketing agency specializing in brand experiences, conferences, and event production for enterprise technology and B2B clients. Comparable to ATX in strategic AV-driven experiential work, though with deeper global footprint and agency-style integrated services.
Others
- PixelFLEX: LED display manufacturer serving live events, concerts, and experiential activations. Comparable to ATX as an enabling technology provider in the AV event production stack rather than as a direct competitor; relevant as an upstream supplier of LED video technology ATX deploys.
Broad incumbents
- Freeman: One of the world's largest brand experience and event marketing companies, offering AV production, exhibit fabrication, and event logistics under one roof. Comparable to ATX for enterprise brand activations, conventions, and large-scale live events, but with national infrastructure and integrated services.
- Jack Morton Worldwide: Global brand experience agency within the IPG network producing experiential campaigns, conferences, and live events for major brands. Comparable to ATX in the experiential and conference production space, but operating at network-agency scale with broader strategic and creative services.
- Encore Global: The largest provider of event technology, AV production, and venue services globally, formed from the merger of PSAV and Encore. Directly comparable as a turnkey AV and event production partner for enterprise events, but at vastly larger scale and with venue-owned infrastructure.
Regional players
- Onstage Systems: Texas-based concert, touring, and corporate event production company providing sound, lighting, video, and staging. Comparable to ATX in core concert and corporate production services, but with stronger concentration in touring/live music than ATX's conference and brand activation focus.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
ATX Event Systems social profiles
Digital presenceATX Event Systems financial estimates
Financial estimateRevenue estimate
Valuation estimate
ATX Event Systems leadership team
Management profileNumber of profiles
Profiles2 records
ATX Event Systems funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ATX Event Systems M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ATX Event Systems
What does ATX Event Systems do?
ATX Event Systems is a full-service audiovisual event production company that delivers turnkey live event technology for conferences, brand activations, concerts, festivals, and virtual events. The firm bundles equipment rental, technical crew, production management, and event execution services under a proprietary RTS Project Management System that emphasizes structured discovery, agile communication, and flat-rate engineering for predictable outcomes.
Is ATX Event Systems a public or private company?
ATX Event Systems is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ATX Event Systems founded?
ATX Event Systems was founded in 2009. It employs 11 to 50 people.
Where is ATX Event Systems based?
ATX Event Systems is headquartered in Austin, United States, in the North America region.
How does ATX Event Systems make money?
One revenue line is on record: live Event Production Services.
Who are ATX Event Systems's main competitors?
Direct peers on record are Swank Audio Visuals, AVFX, Sparks, MKG and George P. Johnson Experience Marketing. PixelFLEX is listed as an others. Broad incumbents are Freeman, Jack Morton Worldwide and Encore Global. Onstage Systems is listed as a regional player.
Does ATX Event Systems have an API?
No public API is recorded for ATX Event Systems.
What industry is ATX Event Systems in?
ATX Event Systems's product category is Live Event Production Services. Its primary akta.pro industry code is MPAAAGAB, Event Production & Technical Services (AV/Lighting/Staging), with a secondary code of MPAGAAAG, Event Production & Technical Services (Staging, Lighting, Sound, Video). Its NAICS code is 561920 and its SIC code is 7900.