TLF Research
- Company typePrivate
- Founded2003
- HeadquartersAix-les-bains, France
- Headcount51–100
- GTM typeB2B
- OfferingServices
TLF Research firmographics
Firmographics- Name
- TLF Research
- Legal name
- The Leadership Factor Ltd
- Website
- https://tlfresearch.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Where TLF Research is headquartered
LocationHeadquarters
- HQ city
- Aix-les-bains
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
TLF Research business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Customer Research Services: Bespoke qualitative and quantitative customer research programmes including relationship surveys, exploratory research, B2B depth interviews, customer journey mapping, and consultancy services.
- Training and Events: Training courses (both in-person and on-demand online) covering customer experience, survey design, customer journey mapping, action planning, and data storytelling. Includes live webinars and on-demand webinar recordings.
- Publications and Books: Sale of published books including 'Your Customer Survey Book' (priced at £10.00) and 'Customer Satisfaction' guide.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Your Customer Survey Book |
| One time/ perpetual license | Pay-as-you-go | Training Courses |
| Freemium | Pay-as-you-go | Webinars |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
TLF Research product offering
Product offeringCore offering
TLF Research is a full-service customer experience research agency that designs and delivers bespoke qualitative research (exploratory studies, customer journey mapping, B2B depth interviews) and quantitative research (relationship surveys, NPS/CSAT, panel research) for organisations. It supplements these research services with consultancy (action planning, VOC audit, service design, in-house training), paid training courses and webinars, and a content ecosystem (CX Insights Hub, Customer Insight Magazine, How To Guides, CX Tools and Templates, and published books) targeted primarily at UK-based B2B, B2C, and social housing organisations.
Product overview
TLF Research is a full-service customer research agency operating as a single unified service offering rather than a platform-plus-modules architecture. The core offering centers on Customer Research Services spanning qualitative research (exploratory research, customer closeness, customer stories, journey mapping, online communities, B2B depth interviews), quantitative research (relationship surveys, event-driven surveys, NPS/CSAT/customer effort metrics, employee engagement, customer empathy, panel research), and consultancy services (taking action, VOC audit, service design, customer centricity, immersion, in-house training). This is supported by Training & Events (live/on-demand webinars, online courses), the CX Insights Hub content platform (Customer Insight Magazine, How To Guides, CX Tools templates), and sector-specific offerings for B2B, B2C, and Social Housing. The product portfolio functions as an integrated service ecosystem where research methodologies, training resources, and practical tools work together to help organizations understand and improve customer experience.
Differentiator
Problem solved
Functional benefit
Brands
- TLF Panel: Consumer panel research service operated by TLF Research for conducting survey-based research.
- Customer Insight Magazine
- CX Insights Hub
- TLF Gems Newsletter
- CX Tools Shop
Companies that use TLF Research
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
TLF Research technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
TLF Research partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ThinkificcoreThinkific is used to administer TLF Research's online learning courses. As part of this process, learner names and email addresses are added to Thinkific's platform. Thinkific may collect information about learner interactions with courses, including progress, quiz scores, survey results, and forum contributions. Thinkific may transfer personal information to regions including Canada and the United States under written agreement with TLF Research.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
TLF Research competitors and assessment
Company assessmentDirect peers
- MaritzCX: CX research and consulting firm offering survey design, benchmarking, and customer journey work — a close peer to TLF's qualitative/quantitative research and consultancy services.
- Walker Information: Customer experience research and analytics firm specializing in CX measurement, loyalty, and B2B/B2C research programmes — directly comparable to TLF Research's bespoke CX research and panel-based measurement.
- CustomerGauge: B2B-focused customer experience and NPS measurement platform with account-level research capabilities, comparable to TLF's B2B depth interviews and relationship/NPS survey offerings.
- B2B International: Specialist B2B market research agency focused on industrial and B2B client research programmes — directly comparable to TLF's B2B depth interview and bespoke research capabilities.
Broad incumbents
- InMoment: Large CX intelligence and research platform combining surveys, text/speech analytics, and professional services — competes with TLF in CX measurement and benchmarking, though at much greater scale and breadth.
- Qualtrics: Global experience management platform that has moved into CX research, NPS, and survey design — a broad incumbent whose technology-enabled approach pressures bespoke research firms like TLF.
- Ipsos: Global market research and public opinion firm with established CX, customer satisfaction, and syndicated research practices — a broad incumbent with overlapping offerings to TLF's research services.
- Kantar: Major global research firm with CX, brand, and consumer research practices — competes with TLF in customer research and syndicated/tracker studies at a much larger scale.
Regional players
- The Institute of Customer Service: UK-based body producing UK Customer Satisfaction Index (UKCSI) data and benchmarking — a UK-dominant peer overlapping TLF's social housing and CX benchmarking work in the same geography.
Emerging players
- Forsta (formerly Confirmit): Experience and research technology platform with survey, panel, and CX research capabilities — a platform-based peer that intersects with TLF's TLF Panel, survey, and CX measurement work.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
TLF Research social profiles
Digital presenceTLF Research financial estimates
Financial estimateRevenue estimate
Valuation estimate
TLF Research leadership team
Management profileNumber of profiles
Profiles4 records
TLF Research funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TLF Research M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TLF Research
What does TLF Research do?
TLF Research is a full-service customer experience research agency that designs and delivers bespoke qualitative research (exploratory studies, customer journey mapping, B2B depth interviews) and quantitative research (relationship surveys, NPS/CSAT, panel research) for organisations. It supplements these research services with consultancy (action planning, VOC audit, service design, in-house training), paid training courses and webinars, and a content ecosystem (CX Insights Hub, Customer Insight Magazine, How To Guides, CX Tools and Templates, and published books) targeted primarily at UK-based B2B, B2C, and social housing organisations.
Is TLF Research a public or private company?
TLF Research is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was TLF Research founded?
TLF Research was founded in 2003. It employs 51 to 100 people.
Where is TLF Research based?
TLF Research is headquartered in Aix-les-bains, France, in the Europe region.
How does TLF Research make money?
Three revenue lines are on record. Customer Research Services are the primary driver. The others are training and Events and publications and Books.
Who are TLF Research's main competitors?
Direct peers on record are MaritzCX, Walker Information, CustomerGauge and B2B International. Broad incumbents are InMoment, Qualtrics, Ipsos and Kantar. The Institute of Customer Service is listed as a regional player. Forsta (formerly Confirmit) is listed as an emerging player.
Does TLF Research have an API?
No public API is recorded for TLF Research.