Topham Guerin

What Topham Guerin does

Topham Guerin is a privately held strategic communications and creative agency founded in 2016 in Auckland, New Zealand by Sean Topham and Ben Guerin. The firm operates across four global offices (New York headquarters, London, Sydney, and Auckland) with 60+ employees, serving three primary customer segments: political leaders and parties, global enterprise brands, and public institutions including government departments and non-profits. Its service model spans campaign strategy, creative content production, media distribution, web design and build, and crisis communications, delivered through a digital-first methodology built on learnings from political campaigning — including an organic TikTok-first playbook and rapid-response content capabilities.

The agency's core technology stack is human-driven creative augmented by third-party generative AI tools (ChatGPT, Claude, Midjourney, Runway, Google Veo, Higgsfield, Suno, ElevenLabs, Grok) used across video, image, audio, and text modalities. TG produced Australia's first entirely AI-generated political advertisement in 2024. Its underlying infrastructure runs on Cloudflare for hosting and security, with Resend handling contact enquiries and Cookie Script managing consent. No proprietary AI models, patents, or SaaS products are disclosed — the asset base is talent, methodology, and brand reputation rather than software IP.

Topham Guerin generates revenue through professional services fees from retained and project-based engagements, with no public pricing model disclosed. Contract values vary by mandate — the UK Government COVID-19 brief was worth £3 million over six months, while enterprise brand engagements appear to be negotiated per scope. The go-to-market motion is selective and founder-led, with new business driven by reputation from high-profile campaign wins (Morrison 2019, Johnson 2019, Luxon 2023), direct outreach to senior decision-makers, and earned media coverage. The company is founder-owned with no institutional investment or external funding rounds disclosed; TG Holding Co Limited is the New Zealand parent entity operating the group of companies.

Name

Topham Guerin

Legal name

TG Holding Co Limited

Website

https://tophamguerin.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

Topham Guerin is a founder-owned strategic communications and creative agency operating from New York, London, Sydney, and Auckland. It serves political leaders, global enterprise brands, and public institutions with digital-first campaign strategy, content production, media distribution, and crisis communications.

Ownership category

akta.pro rank

Product category

Strategic Communications Services

NAICS

Public Relations Agencies (54182), Advertising Agencies (541810), Marketing Consulting Services (541613)

SIC

Services-Advertising Agencies (7311), Services-Management Consulting Services (8742)

akta.pro primary industry

Corporate Reputation & Thought Leadership (MPAAAOAF)

akta.pro secondary industries

Thought Leadership & Executive Visibility (BPAFADAG), Reputation Management & Executive Thought Leadership (MPAAADAK)

Keywords

• Strategic communications
• Political campaign consulting
• Digital marketing services
• Crisis communications
• Creative advertising services

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Strategic Communications Consulting: Agency fees for strategic communications counsel to political leaders, brands, and institutions on reputation management, crisis communications, and campaign strategy.
2. Creative and Digital Campaign Execution: Fees for creative content production (video, graphics, social posts), digital campaign management, and media execution across political and commercial clients.
3. Government Communications Contracts: Government contracts for public health and awareness campaigns, such as the £3M UK Government COVID-19 social content brief.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Topham Guerin is a global strategic communications and creative agency that helps political leaders, global brands, and public institutions win hearts and minds. It sells four core service pillars — Campaign Strategy, Creative Content, Media and Distribution, and Web Design and Build — alongside Crisis Communications support, delivered through offices in New York, London, Sydney, and Auckland. Engagements are typically quote-based, retainer or fixed-fee agency contracts structured around defined campaign outcomes.

Product overview

Topham Guerin is a global strategic communications and creative agency built for influence. The company offers four core service pillars: Campaign Strategy (developing influence strategies for political leaders, brands, and institutions), Creative Content (producing video, social, and multimedia assets), Media and Distribution (paid and organic placement across channels), and Web Design and Build (campaign websites and microsites). The agency specializes in high-stakes campaigns including political election work, brand marketing, advocacy, and crisis communications. Topham Guerin has developed specific expertise in AI-generated political advertising, having produced Australia's first entirely AI-generated political ad. The company operates across four global offices (New York, London, Sydney, Auckland) and works with clients ranging from political parties and government bodies to Fortune 100 corporations and non-profit organizations.

Differentiator

Problem solved

Functional benefit

Products and services

• Campaign Strategy Strategic communications consulting to help political leaders, global brands, and public institutions shape outcomes through influence. Includes campaign strategy development, message framing, and audience targeting.
• Creative Content Production of campaign creative including video content, social media assets, animations, graphics, memes, and motion content, tailored for TikTok, Instagram, Facebook, YouTube, and other platforms. Includes AI-generated video, image, and audio production.
• Media and Distribution

Quantifiable outcome

• 17M+ TikTok views in 3 months for NZ National Party 2023 campaign (vs Labour's 1.3M)
• +5 more outcomes

Named customers17 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability6 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core and supporting.

• Lifeline InternationalcoreStrategic or Co-development Partner · 22 August 2023Topham Guerin Australia appointed as creative partner (alongside D.O.A and BrandThro) for Lifeline International's global campaign to decriminalise suicide, still treated as a crime in over 40 countries. TG's appointment cited track record including NHS COVID-19 communications. The partnership leverages TG's expertise in global advocacy campaigns and behavior change communication.
• D.O.AsupportingStrategic or Co-development Partner · 22 August 2023Joint creative partner with Topham Guerin Australia for Lifeline International's global suicide decriminalisation campaign.
• BrandThrosupportingStrategic or Co-development Partner · 22 August 2023Joint creative partner with Topham Guerin Australia for Lifeline International's global suicide decriminalisation campaign.
• KeacoreStrategic or Co-development Partner · 19 November 2021Kea appointed Topham Guerin as its global creative agency partner to engage New Zealand's offshore Kiwi community. Kea connects offshore Kiwis worldwide and supports 40+ Kiwi companies monthly. TG draws on its record in community engagement to amplify Kea's storytelling to the next generation of Kiwi entrepreneurs. As a fellow Kiwi startup with global reach, TG brings unique understanding of the community's experiences.

Scale indicators10 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Hill+Knowlton Strategies: Hill+Knowlton is a global strategic communications consultancy with strong public affairs and crisis capabilities. It is a broad incumbent peer because it pursues the same corporate, government, and institutional reputation mandates as TG but with a much larger global network and longer institutional history.
• Ogilvy PR: Ogilvy PR is the global public relations and influence arm of WPP's Ogilvy network. It is a broad incumbent peer because it serves many of the same brand and corporate clients as TG (and is a known prior employer of TG APAC MD Sam Newton), but operates within a much larger creative and media network.
• Edelman: Edelman is the world's largest independent PR firm with deep capabilities in reputation, crisis, and public affairs. It is a broad incumbent peer because it competes for the same corporate reputation and crisis mandates TG targets, but at vastly greater scale and breadth rather than TG's election-specialist niche.
• Havas Creative: Havas is a global advertising and communications group with creative, media, and PR capabilities. It is a broad incumbent peer because it serves many of the same brand clients TG now courts (Airbnb, Spotify-adjacent advertisers) with a much wider service portfolio spanning paid media, content, and PR.

Emerging players

• 72andSunny: 72andSunny is a creative agency known for brand-building campaigns for cultural and consumer brands. It is an emerging peer because it shares TG's digitally native, culturally fluent approach to influence work for major brands, though it lacks TG's political campaigning DNA and four-market presence.

Direct peers

• Teneo: Teneo is a global CEO advisory and strategic communications firm with strong political and crisis communications practices. It is highly comparable to TG because it blends political advisory, corporate reputation, and crisis work for boards and senior leaders, serving similar high-stakes influence mandates across multiple geographies.
• Mercury Public Affairs: Mercury is a high-stakes public affairs and strategic communications firm with offices in the US, UK, and Australia. It is comparable to TG because it serves political, corporate, and institutional clients with reputation and public affairs work, and is a known prior employer of TG UK MD Toby Denselow, suggesting direct overlap in talent and client segments.
• Brunswick Group: Brunswick is a global strategic communications firm specializing in critical issues, crises, and transaction-related reputation work for corporations. It is comparable to TG because both compete for corporate reputation, crisis, and CEO advisory mandates, with Brunswick serving as the established incumbent in the corporate side of TG's target market.
• SKDK (Stanton Public Affairs): SKDK is a US strategic communications and political consulting firm that runs political campaigns and corporate reputation work side by side. It is a direct peer because it pursues the same hybrid model TG operates—election strategy combined with corporate and crisis communications—and targets similar political and Fortune-class clients.
• FGS Global: FGS Global (formed from the merger of Finsbury, The Glover Park Group, and Hering Schuppener) is a strategic communications and public affairs firm. It is a direct peer because it explicitly combines political, public affairs, and corporate communications under one roof—closely mirroring TG's positioning—and serves many of the same enterprise and political client profiles.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/tophamguerin
• Facebookfacebook.com/tophamguerin

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Topham Guerin