DWS Jewellery

Name

DWS Jewellery

Legal name

DWS Jewellery Pvt. Ltd.

Website

https://dwsjewellery.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Wholesale Jewelry Manufacturing

NAICS

Jewelry and Silverware Manufacturing (33991), Jewelry and Silverware Manufacturing (339910)

SIC

Jewelry, Precious Metal (3911), Wholesale-Jewelry, Watches, Precious Stones & Metals (5094), Jewelry, Silverware & Plated Ware (3910)

akta.pro primary industry

Fine Jewelry Manufacturing (Precious Metals & Gem-Set) (CRAKAIAA)

akta.pro secondary industries

Casting, Stamping & Fabrication (OEM/ODM) (CRAKAIAF), Fine Jewelry Manufacturing & Atelier Production (CRAKAAAK), Fine Jewelry Wholesale & Trading (CRAKAAAL)

Keywords

• Wholesale jewelry manufacturing
• Private label jewelry
• OEM jewelry production
• Gold vermeil jewelry
• Sterling silver jewelry

Headquarters

HQ city

Jaipur

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. B2B Wholesale Manufacturing: Wholesale gold and silver jewelry manufacturing from Jaipur, India. Manufacturing for global brands with OEM, ODM, and private label services.
2. Custom Jewelry Manufacturing: Custom products designed to accommodate client jewelry needs with full-service manufacturing from design through shipping.
3. Private Label/OEM Manufacturing: Manufacturing for brands with existing designs using OEM or private label methods. Works with sketches, CAD files, or sample pieces converting them to production pieces.
4. Demi-Fine and Gold Vermeil Jewelry: Sterling silver base metal jewelry plated with quality gold, gold vermeil, 9K gold and 14K gold demi-fine jewelry manufacturing.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

DWS Jewellery is a B2B wholesale jewelry manufacturer based in Jaipur, India, producing gold, silver, brass, and demi-fine jewelry for global brands. The company offers OEM (Original Equipment Manufacturer), ODM (Original Designer Manufacturer), and private label manufacturing services, converting client sketches, CAD files, or sample pieces into production-ready jewelry with in-house gemstone sourcing, cutting, and setting.

Product overview

DWS Jewellery is a B2B wholesale jewelry manufacturer from Jaipur, India offering over twenty years of experience. The company operates as a single integrated platform providing manufacturing services across gold, silver, and demi-fine jewelry categories. The core offering includes Custom Jewelry Manufacturing (ODM), OEM & Private Label Manufacturing, and direct wholesale distribution. Key product lines encompass Vermeil Jewelry, Demi-Fine Jewelry, Solid Gold (9K & 14K), Sterling Silver Jewelry, Gemstone Jewelry, Fashion Jewelry, and specialty manufacturing services including Jewelry Casting and Plating with XRF Fischer precision verification. The company utilizes modern technologies including CAD, 3D Printing, and CNC Machining for manufacturing, serving global brands through ethical, solar-powered, and SMETA-certified facilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Jewelry Manufacturing (ODM Services) ODM service where DWS's in-house design team creates full jewelry collections from concept through CAD, sampling, and production for global brands that lack large internal design teams.
• OEM & Private Label Manufacturing Manufacturing service for brands with existing designs, converting sketches, CAD files, or sample pieces into production pieces with customizable metal content, stone grading, plating thickness, weight tolerances, and finishing standards.
• Gold Vermeil Jewelry Manufacturing Manufacturing of gold vermeil jewelry using sterling silver base metal with quality gold plating, marketed under the RJC Code of Practices for responsible sourcing.
• Demi-Fine Jewelry Manufacturing (9K & 14K Gold) Manufacturing of demi-fine jewelry in 9K and 14K gold compositions, positioned as affordable luxury for fine jewelry brands and ecommerce businesses.
• Wholesale Sterling Silver Jewelry Manufacturing Wholesale manufacturing of sterling silver jewelry across rings, earrings, pendants, bracelets, necklaces, and cuffs for global brands and resellers.
• Gemstone Jewelry Manufacturing Manufacturing of jewelry featuring ethically sourced precious and semi-precious gemstones, with in-house gemstone cutting and setting under RJC responsible sourcing standards.
• Fashion Jewelry Manufacturing (Brass Gold Plated) Manufacturing of brass gold plated and fashion jewelry pieces, including rings, earrings, and accessories for fashion brands.
• Jewelry Casting Service Professional jewelry casting service delivered as part of DWS's integrated in-house manufacturing process.
• Jewelry Plating Service Professional jewelry plating service covering gold plating, micron gold over palladium, and vermeil finishes with XRF FISCHER precision verification of plating thickness.
• CAD Jewelry Design Services Computer-aided jewelry design services spanning concept, 3D printing, and CNC machining for prototyping and production runs.

Quantifiable outcome

• Successfully manufactured 4,700 designs for designers
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Four partnerships are on record, tiered core.

• RJC (Responsible Jewelry Council)coreOthersDWS is a RJC (Responsible Jewelry Council) certified member (COP 0000 7327). They follow the RJC Code of Practices ensuring systematic methods for sourcing ethically, respecting human rights, providing for the environment and operational transparency. They have clearly defined supplier compliance and stronger responsible sourcing story with the use of the RJC Code of Practices for gold vermeil and 9K/14K gold demi-fine jewelry.
• Sedex (Supplier Ethical Data Exchange)coreOthersDWS is audited against the SMETA 4-Pillar standard (Labour, Health & Safety, Environment and Ethical Business). This impacts factory daily operations ensuring compliance requirements are met, responsible sourcing, transparency in operations and safe working conditions along their supply chain.
• Government of India - Star Export HousecoreOthersDWS Jewellery is a recognised Star Export House by the Government of India. They have an exceptional track record in exporting products with efficient quality export process. They receive benefits including faster and more efficient documentation and processing, and more reliable shipment of goods due to their Star Export House status.
• XRF FISCHER (Germany)coreTechnology or IntegrationDWS uses XRF FISCHER precision technology from Germany for micron purity verification of metals. This ensures 100% satisfaction with tested metal and micron purity verified products, providing quality assurance for their jewelry manufacturing.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Swarovski: Austrian global jewelry and crystal manufacturer with a B2B component supplying fashion houses and retailers. Comparable to DWS as a branded manufacturer with vertically integrated production and global B2B/wholesale channels.
• Titan Company: India's largest jewelry company (Tanishq, Mia, CaratLane brands) and a Tata group company. A broad incumbent that overlaps with DWS in jewelry manufacturing, distribution and brand building, but operates at vastly greater scale and scope.
• Pandora: Danish globally branded jewelry manufacturer-retailer producing silver and gold jewelry at scale. Comparable to DWS in sterling silver and gold manufacturing for mass-market consumers, though vertically integrated into retail.

Emerging players

• CaratLane: India-based online fine jewelry brand (majority-owned by Titan) that sources from Indian manufacturers. An emerging D2C jewelry customer profile that could either become a large recurring buyer of DWS's OEM output or a competing vertically integrated player.
• BlueStone: India-based online fine jewelry retailer selling gold, silver and gemstone jewelry. Comparable as a buyer of Indian OEM/ODM jewelry manufacturing services and as a peer operating in the same end-market segment.

Regional players

• Joyalukkas: India- and Middle East-headquartered jewelry retail chain with in-house jewelry manufacturing. Overlaps with DWS in gold jewelry manufacturing for the Middle East market, a key DWS export geography.
• Malabar Gold & Diamonds: India- and Middle East-focused jewelry retailer with significant in-house gold jewelry manufacturing. Comparable to DWS as a vertically integrated gold jewelry producer targeting the Middle East wholesale and retail market.

Direct peers

• KGK Group: Hong Kong-headquartered with major Indian (Jaipur) operations, KGK manufactures and exports diamonds, colored gemstones and jewelry. Overlaps directly with DWS in B2B gemstone and fine jewelry OEM/ODM for global brands.
• Rajesh Exports: India's largest gold jewelry manufacturer and exporter. Comparable to DWS as a vertically integrated Indian B2B precious-metal jewelry producer serving global wholesale demand, though materially larger in scale.
• Uni-Design (Uni Design Group): Jaipur-based jewelry design and manufacturing house producing gold, silver and gemstone jewelry for international brands. Closely comparable B2B OEM/ODM/private-label model with similar export orientation.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/Dwsjewellery
• Facebookfacebook.com/DWSJewellery
• LinkedInlinkedin.com/company/dws-jewellery-pvt-ltd
• Instagraminstagram.com/dwsjewelry
• Pinterestin.pinterest.com/dwsjewelleryprivatelimited
• Xx.com/Dwsjewellery

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DWS Jewellery