Untold

Name

Untold

Legal name

Untold

Website

https://untold.org

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

HIV/AIDS Care and Support Services

NAICS

Individual and Family Services (6241), Social Assistance (624), Health Care and Social Assistance (62)

SIC

Services-Social Services (8300), Services-Health Services (8000)

akta.pro primary industry

Disease-Specific Global Programs (HIV/TB/Malaria/NTDs) (HLAJAKAF)

akta.pro secondary industries

Communicable Disease Prevention & Control (HIV/AIDS, TB, Malaria, NTDs) (BPADAIAA), Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits (BPAGADAK)

Keywords

• HIV/AIDS care services
• Community health programs
• Faith-based nonprofit
• Economic empowerment training
• Church-based ministry

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Individual Donations: Individual donors contribute through the website, mail, and planned giving. The organization emphasizes 100% of donations fund African programs.
2. Stock and Securities Donations: Donors can give appreciated securities through a partnership with National Christian Foundation (NCF). The organization facilitates these gifts via a Stock and Mutual Fund Transfer Letter of Intent.
3. Corporate/Foundation Grants: The organization references sponsorships, foundation support, and partnerships with organizations. Center sponsorship is mentioned as a giving option.
4. Event-Based Fundraising: Donor events, Impact Trips, and campaign initiatives like the Beyond Measure Campaign generate contributions. Impact Trip participants have purchased equipment for centers (e.g., mixers for Tanzania).

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Untold delivers a 9-month integrated HIV/AIDS care program through local church-based centers in East and Southern Africa, combining physical wellness support, spiritual discipleship, emotional counseling, and economic empowerment skills training for HIV-positive clients. The organization serves 80 clients per center across 87 centers in Kenya, Uganda, Tanzania, and South Africa, with no fees charged to clients; funding comes from individual donations, foundation grants, and stock/securities gifts.

Product overview

Untold is a registered 501c3 nonprofit organization (formerly CARE for AIDS) that operates an integrated 9-month care program for people living with HIV/AIDS through local church centers in East and Southern Africa. The program's core components include Physical Wellness (weekly counseling on drug adherence, hygiene, nutrition, and food rations), Spiritual Hope (Gospel-centered discipleship), Emotional Peace (counseling and group therapy), and Economic Stability (skills training and savings groups). Additional offerings include a Medical Endowment Fund, an Adolescent and Young People (AYP) Program pilot, and Impact Trips for donors. The organization operates across 4 countries (Kenya, Uganda, Tanzania, South Africa) with 87 centers serving over 51,000 graduates.

Differentiator

Problem solved

Functional benefit

Products and services

• Untold Integrated HIV/AIDS Care Program A 9-month integrated care program delivered through local church-based centers serving HIV-positive clients in East and Southern Africa. The program combines physical wellness counseling, spiritual discipleship, emotional therapy, and economic empowerment skills training free of charge, serving 80 clients per center across 87 centers in Kenya, Uganda, Tanzania, and South Africa.
• Adolescent and Young People (AYP) Program A specialized pilot program targeting adolescents and young people living with HIV, designed to address the unique needs of younger HIV-positive clients in urban centers across East and Southern Africa. The program was expanded into all urban centers by 2025.
• Impact Trips
• Savings Groups

Quantifiable outcome

• 97% of clients achieve or maintain viral suppression
• +4 more outcomes

Named customers6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• HOPE InternationalcoreStrategic or Co-development PartnerHOPE International is featured as a partner in the logos section. They have produced a spotlight video on Untold's partnership highlighting the organization's work and model.
• ERA92 CreativeminorOthersCreative agency partnership visible in the partners/logos section of the website. ERA92 has produced content for Untold.
• RGIminorOthersPartner organization featured in the logos section of the website.
• MindsetminorOthersPartner organization featured in the logos section of the website.
• National Christian Foundation (NCF)coreStrategic or Co-development PartnerNCF facilitates stock gifts to Untold through their platform. Donors use NCF's Stock and Mutual Fund Transfer process to give appreciated securities. NCF Giving Fund Name: The Untold Fund; NCF Giving Fund Number: 1754512.
• Accord NetworkcoreStrategic or Co-development PartnerUntold is a member of the Accord Network, a collective of 150 Christ-centered relief and development organizations. Untold echoes the network's statements on U.S. foreign aid reform while affirming the dignity of vulnerable populations.
• Corine Fountain AcademyminorStrategic or Co-development PartnerFounded by Untold's Kenyan CEO and Co-Founder Cornel Onyango and his wife Irene. Located in Seka, Kenya. Landmark Christian School students visited both Untold and Corine Fountain Academy during impact trips, demonstrating interconnected mission work.
• Local Churches (Africa)coreStrategic or Co-development PartnerEach of the 87 centers operates in partnership with a local church. Churches provide space, spiritual leadership, and community credibility. Partner examples include St. Nicholas Church of Uganda (Kalerwe), Kinondoni Baptist Church (Tanzania), and various churches in Kenya and South Africa.

Scale indicators10 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• mothers2mothers: Faith-adjacent nonprofit operating a peer-led, community-based model across sub-Saharan Africa to keep HIV-positive mothers and their children healthy. Closely comparable in target population, geography, and reliance on locally employed mentor mothers to deliver integrated health and psychosocial support.
• AVERT: HIV/AIDS-focused organization providing education, information, and partnership funding to community-led responses in high-prevalence countries. Comparable disease focus and emphasis on reaching stigmatized and hard-to-reach populations.
• MAP International: Faith-based global health organization delivering medicines and health programs to vulnerable communities, including HIV-affected populations. Comparable in faith-rooted mission and community health delivery, though more focused on medicines and supplies than integrated psychosocial care.
• (RED): Global HIV/AIDS-focused campaign that partners with brands and foundations to fund treatment and prevention programs in sub-Saharan Africa. Comparable mission and target geography, though (RED) operates as a fundraising/co-marketing vehicle rather than a direct service provider.
• AMREF Health Africa: Africa's largest African-led health NGO, with significant HIV, TB, and community health programming in Kenya, Uganda, Tanzania, and South Africa. Directly comparable geographic footprint and focus on community-delivered health services for vulnerable populations.

Broad incumbents

• Food for the Hungry: Evangelical Christian relief and development organization working in sub-Saharan Africa with integrated community development, health, and economic empowerment programs. Closely parallels Untold's holistic four-pillar approach through local partners.
• Compassion International: Faith-based child sponsorship organization running holistic physical, spiritual, socio-economic, and cognitive development programs through local church partnerships in the same African geographies. Closely parallels Untold's church-embedded, donor-funded, four-pillar delivery model.
• Episcopal Relief & Development: Faith-based international development agency partnering with Anglican church networks in Africa on health, livelihoods, and resilience programs. Comparable in church-network-anchored integrated programming in the same geographies.
• CARE: Major international humanitarian organization with deep HIV/AIDS programming across Africa and a community-based women's empowerment orientation. Comparable as a global NGO delivering integrated health and economic support, though operating at far greater scale and secular rather than faith-based.
• World Vision: Large faith-based international NGO with HIV/AIDS programming, child sponsorship, and community development across sub-Saharan Africa. Comparable as a church- and community-anchored holistic care organization, though operating at much greater scale and breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/untoldorg
• Xx.com/untoldorg
• Facebookfacebook.com/untoldorg

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Untold