Untold
- Company typePrivate
- Founded2007
- HeadquartersAtlanta, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
Untold firmographics
Firmographics- Name
- Untold
- Legal name
- Untold
- Website
- https://untold.org
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Untold industry classification
Industry- Product category
- HIV/AIDS Care and Support Services
- NAICS
- Individual and Family Services (6241), Social Assistance (624), Health Care and Social Assistance (62)
- SIC
- Services-Social Services (8300), Services-Health Services (8000)
- akta.pro primary industry
- Disease-Specific Global Programs (HIV/TB/Malaria/NTDs) (HLAJAKAF)
- akta.pro secondary industries
- Communicable Disease Prevention & Control (HIV/AIDS, TB, Malaria, NTDs) (BPADAIAA), Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits (BPAGADAK)
Keywords
Where Untold is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Untold business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Individual Donations: Individual donors contribute through the website, mail, and planned giving. The organization emphasizes 100% of donations fund African programs.
- Stock and Securities Donations: Donors can give appreciated securities through a partnership with National Christian Foundation (NCF). The organization facilitates these gifts via a Stock and Mutual Fund Transfer Letter of Intent.
- Corporate/Foundation Grants: The organization references sponsorships, foundation support, and partnerships with organizations. Center sponsorship is mentioned as a giving option.
- Event-Based Fundraising: Donor events, Impact Trips, and campaign initiatives like the Beyond Measure Campaign generate contributions. Impact Trip participants have purchased equipment for centers (e.g., mixers for Tanzania).
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Untold product offering
Product offeringCore offering
Untold delivers a 9-month integrated HIV/AIDS care program through local church-based centers in East and Southern Africa, combining physical wellness support, spiritual discipleship, emotional counseling, and economic empowerment skills training for HIV-positive clients. The organization serves 80 clients per center across 87 centers in Kenya, Uganda, Tanzania, and South Africa, with no fees charged to clients; funding comes from individual donations, foundation grants, and stock/securities gifts.
Product overview
Untold is a registered 501c3 nonprofit organization (formerly CARE for AIDS) that operates an integrated 9-month care program for people living with HIV/AIDS through local church centers in East and Southern Africa. The program's core components include Physical Wellness (weekly counseling on drug adherence, hygiene, nutrition, and food rations), Spiritual Hope (Gospel-centered discipleship), Emotional Peace (counseling and group therapy), and Economic Stability (skills training and savings groups). Additional offerings include a Medical Endowment Fund, an Adolescent and Young People (AYP) Program pilot, and Impact Trips for donors. The organization operates across 4 countries (Kenya, Uganda, Tanzania, South Africa) with 87 centers serving over 51,000 graduates.
Differentiator
Problem solved
Functional benefit
Products and services
- Untold Integrated HIV/AIDS Care Program A 9-month integrated care program delivered through local church-based centers serving HIV-positive clients in East and Southern Africa. The program combines physical wellness counseling, spiritual discipleship, emotional therapy, and economic empowerment skills training free of charge, serving 80 clients per center across 87 centers in Kenya, Uganda, Tanzania, and South Africa.
- Adolescent and Young People (AYP) Program A specialized pilot program targeting adolescents and young people living with HIV, designed to address the unique needs of younger HIV-positive clients in urban centers across East and Southern Africa. The program was expanded into all urban centers by 2025.
- Impact Trips
- Savings Groups
Quantifiable outcome
- 97% of clients achieve or maintain viral suppression
- +4 more outcomes
Companies that use Untold
Customer profileNamed customers6 records
Ideal customer profiles2 records
Untold technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Untold partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- HOPE InternationalcoreHOPE International is featured as a partner in the logos section. They have produced a spotlight video on Untold's partnership highlighting the organization's work and model.
- ERA92 CreativeminorCreative agency partnership visible in the partners/logos section of the website. ERA92 has produced content for Untold.
- RGIminorPartner organization featured in the logos section of the website.
- MindsetminorPartner organization featured in the logos section of the website.
- National Christian Foundation (NCF)coreNCF facilitates stock gifts to Untold through their platform. Donors use NCF's Stock and Mutual Fund Transfer process to give appreciated securities. NCF Giving Fund Name: The Untold Fund; NCF Giving Fund Number: 1754512.
- Accord NetworkcoreUntold is a member of the Accord Network, a collective of 150 Christ-centered relief and development organizations. Untold echoes the network's statements on U.S. foreign aid reform while affirming the dignity of vulnerable populations.
- Corine Fountain AcademyminorFounded by Untold's Kenyan CEO and Co-Founder Cornel Onyango and his wife Irene. Located in Seka, Kenya. Landmark Christian School students visited both Untold and Corine Fountain Academy during impact trips, demonstrating interconnected mission work.
- Local Churches (Africa)coreEach of the 87 centers operates in partnership with a local church. Churches provide space, spiritual leadership, and community credibility. Partner examples include St. Nicholas Church of Uganda (Kalerwe), Kinondoni Baptist Church (Tanzania), and various churches in Kenya and South Africa.
Scale indicators10 records
Recent moves9 records
Expansion highlights5 records
Untold competitors and assessment
Company assessmentDirect peers
- mothers2mothers: Faith-adjacent nonprofit operating a peer-led, community-based model across sub-Saharan Africa to keep HIV-positive mothers and their children healthy. Closely comparable in target population, geography, and reliance on locally employed mentor mothers to deliver integrated health and psychosocial support.
- AVERT: HIV/AIDS-focused organization providing education, information, and partnership funding to community-led responses in high-prevalence countries. Comparable disease focus and emphasis on reaching stigmatized and hard-to-reach populations.
- MAP International: Faith-based global health organization delivering medicines and health programs to vulnerable communities, including HIV-affected populations. Comparable in faith-rooted mission and community health delivery, though more focused on medicines and supplies than integrated psychosocial care.
- (RED): Global HIV/AIDS-focused campaign that partners with brands and foundations to fund treatment and prevention programs in sub-Saharan Africa. Comparable mission and target geography, though (RED) operates as a fundraising/co-marketing vehicle rather than a direct service provider.
- AMREF Health Africa: Africa's largest African-led health NGO, with significant HIV, TB, and community health programming in Kenya, Uganda, Tanzania, and South Africa. Directly comparable geographic footprint and focus on community-delivered health services for vulnerable populations.
Broad incumbents
- Food for the Hungry: Evangelical Christian relief and development organization working in sub-Saharan Africa with integrated community development, health, and economic empowerment programs. Closely parallels Untold's holistic four-pillar approach through local partners.
- Compassion International: Faith-based child sponsorship organization running holistic physical, spiritual, socio-economic, and cognitive development programs through local church partnerships in the same African geographies. Closely parallels Untold's church-embedded, donor-funded, four-pillar delivery model.
- Episcopal Relief & Development: Faith-based international development agency partnering with Anglican church networks in Africa on health, livelihoods, and resilience programs. Comparable in church-network-anchored integrated programming in the same geographies.
- CARE: Major international humanitarian organization with deep HIV/AIDS programming across Africa and a community-based women's empowerment orientation. Comparable as a global NGO delivering integrated health and economic support, though operating at far greater scale and secular rather than faith-based.
- World Vision: Large faith-based international NGO with HIV/AIDS programming, child sponsorship, and community development across sub-Saharan Africa. Comparable as a church- and community-anchored holistic care organization, though operating at much greater scale and breadth.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Untold social profiles
Digital presenceUntold financial estimates
Financial estimateRevenue estimate
Valuation estimate
Untold leadership team
Management profileNumber of profiles
Profiles4 records
Untold funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Untold M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Untold
What does Untold do?
Untold delivers a 9-month integrated HIV/AIDS care program through local church-based centers in East and Southern Africa, combining physical wellness support, spiritual discipleship, emotional counseling, and economic empowerment skills training for HIV-positive clients. The organization serves 80 clients per center across 87 centers in Kenya, Uganda, Tanzania, and South Africa, with no fees charged to clients; funding comes from individual donations, foundation grants, and stock/securities gifts.
Is Untold a public or private company?
Untold is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Untold founded?
Untold was founded in 2007. It employs 101 to 250 people.
Where is Untold based?
Untold is headquartered in Atlanta, United States, in the North America region.
How does Untold make money?
Four revenue lines are on record. Individual Donations are the primary driver. The others are stock and Securities Donations, corporate/Foundation Grants and event-Based Fundraising.
Who are Untold's main competitors?
Direct peers on record are mothers2mothers, AVERT, MAP International, (RED) and AMREF Health Africa. Broad incumbents are Food for the Hungry, Compassion International, Episcopal Relief & Development, CARE and World Vision.
Does Untold have an API?
No public API is recorded for Untold.
What industry is Untold in?
Untold's product category is HIV/AIDS Care and Support Services. Its primary akta.pro industry code is HLAJAKAF, Disease-Specific Global Programs (HIV/TB/Malaria/NTDs), with a secondary code of BPADAIAA, Communicable Disease Prevention & Control (HIV/AIDS, TB, Malaria, NTDs). Its NAICS code is 6241 and its SIC code is 8300.