What BMW Levis does

BMW Lévis is an authorized BMW franchise dealership operating a single retail rooftop at 5303 rue Louis-H.-Lafontaine in Lévis, Quebec, serving the greater Quebec City metropolitan area. The business retails new BMW vehicles across the full model lineup — sedans (2/3/4/5/7/8 Series), X-Series SUVs (X1–X7, XM), M performance vehicles (M2–M8, X5 M, X6 M), and the i-Series electric and plug-in hybrid range (i4, i5, i7, iX, 530e, 550e, 750e) — alongside a certified pre-owned and used vehicle inventory of roughly 35–36 units. As of the source date the website lists 101 new vehicles in stock, with 2026 and 2027 model-year units already forward-positioned.

The dealership operates a full vehicle ownership lifecycle offering beyond sales: BMW-certified service and maintenance (including BMW Value Service packages, recall verification, tire ordering, and Carrossier Expert collision repair), genuine parts and accessories (orderable online), trade-in appraisal via Accutrade, vehicle customization through BMW's CPP program, and financing arranged through BMW Financial Services. The technology stack is a standard D2C Media dealer website platform with a Quebec-hosted MySQL database; the digital layer adds an online configurator, lead-capture forms, parts ordering, and service scheduling layered on top of the physical showroom. Distribution is a hybrid of showroom-based enterprise field sales and direct-to-consumer digital retailing, and the dealership is also enrolled in the AutoAubaine Quebec marketplace.

The revenue model is multi-stream: one-time gross profit on new and pre-owned vehicle sales at MSRP (range from approximately CAD 51,585 for a 228 xDrive to CAD 158,595 for an i7), recurring service and parts revenue from the installed base, transaction fees/ dealer reserve from BMW Financial Services financing arrangements, and accessory sales. The primary customer segment is individual luxury car buyers in the Quebec City/Lévis corridor, with corporate/fleet accounts (Rabais Compagnie) as a secondary segment. The company is privately held, employs 101–250 people, and is led by Jean-Francois Tremblay as President and General Manager (also designated Data Protection Officer).

Name

BMW Levis

Legal name

BMW Lévis

Website

https://bmwlevis.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

101–250 employees

Short description

BMW Lévis is an authorized BMW franchise dealership in Lévis, Quebec, retailing the full BMW lineup (sedans, X-Series, M, i-Series EVs and plug-in hybrids) plus certified pre-owned vehicles, BMW-certified service, parts, financing, and collision repair, serving individual luxury car buyers and corporate accounts in the greater Quebec City region.

Ownership category

akta.pro rank

Headquarters

HQ city

Lévis

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Sale of new BMW vehicles including sedans, SUVs, electric vehicles, plug-in hybrids, and performance models. Revenue generated from MSRP pricing minus any manufacturer rebates or dealer discounts.
2. Pre-Owned Vehicle Sales: Sale of certified pre-owned and used BMW vehicles plus other branded inventory. Maintains inventory of approximately 35 used vehicles.
3. Service and Maintenance: Workshop services including BMW Value Service packages, recalls verification, tire orders, body work (Carrossier Expert), and general maintenance. Generates recurring revenue from existing BMW owners.
4. Parts and Accessories: Sale of BMW parts and accessories. Customers can order parts online through dedicated forms.
5. Vehicle Financing: Arrangement of financing for vehicle purchases through BMW Financial Services and other lenders, likely earning dealer reserve or referral fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

BMW Lévis is an authorized BMW franchise dealership that sells new BMW vehicles and certified pre-owned/used BMW inventory. Beyond vehicle sales, the dealership delivers authorized warranty service and maintenance, supplies genuine BMW parts and accessories, provides collision repair via the BMW Carrossier Expert program, and arranges vehicle financing through BMW Financial Services for retail consumers and corporate buyers in the Lévis/Quebec City region.

Product overview

BMW Lévis is a car dealership offering a comprehensive automotive sales and service experience. The core product offering consists of new and pre-owned BMW vehicles across multiple series (2, 3, 4, 5, 7, 8), the X-Series SUV lineup (X1-X7, XM), electric i-Series vehicles (i4, i5, i7, iX, iX3), and high-performance M models. These are complemented by service and maintenance packages, genuine parts and accessories, financing services, vehicle customization options, collision repair (Carrossier Expert), and trade-in appraisal services. The dealership operates as a single-location authorized BMW dealer in Lévis, Quebec, providing a complete vehicle ownership lifecycle from sales through after-sales service.

Differentiator

Problem solved

Functional benefit

Products and services

• New BMW Vehicles Complete range of new BMW automobiles (sedans, SUVs, convertibles, electric, plug-in hybrid, and high-performance M models) sold to retail and corporate buyers through authorized franchise sales.
• Pre-Owned and Certified Pre-Owned BMW Vehicles Pre-owned and certified pre-owned BMW sedans and SUVs offered to consumers with verified vehicle history and manufacturer-backed CPO warranty benefits.
• BMW Service and Maintenance Full-service maintenance and repair services by BMW-certified technicians for BMW owners, including scheduled maintenance, recalls verification, BMW Value Service packages, and tire ordering.
• Genuine BMW Parts and Accessories Genuine BMW parts and accessories available for purchase online or at the dealership, including customization options for BMW vehicles.
• Vehicle Financing and Credit Services Arrangement of vehicle financing, auto loans, and credit services through BMW Financial Services and partner lenders to facilitate new and pre-owned vehicle purchases.
• BMW Carrossier Expert Collision Repair Expert collision repair and bodywork services performed under the BMW Carrossier Expert certification program for damaged BMW vehicles.
• BMW Vehicle Customization (CPP) Personalization and pre-delivery customization service that allows buyers to configure their BMW vehicle with specific exterior colors, wheels, interior options, and add-on packages.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• BMW CanadacoreChannel Partner/ Reseller/ DistributorBMW Lévis is an authorized BMW dealership operating under a franchise agreement with BMW Canada. The partnership grants rights to sell new BMW vehicles, use BMW branding, access manufacturer incentives and promotions, and provide official BMW warranty service and parts.
• AutoAubaine NetworkminorChannel Partner/ Reseller/ DistributorBMW Lévis is a member of the AutoAubaine dealer network, an automotive marketplace connecting dealers with buyers across Quebec.
• D2C MediaminorImplementation/ SI/ Consulting PartnerWebsite platform provider for the dealership's online presence. D2C Media provides dealer website solutions specifically designed for automotive dealerships.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Dilawri Group: One of Canada's largest automotive dealership groups, operating luxury franchises across multiple provinces. Comparable business model (franchise authorized dealer with service/parts/financing) but at national scale, providing a benchmark for multi-store unit economics.
• Holman Automotive: Large North American family-owned automotive group operating franchised dealerships alongside fleet services. Directly comparable in business model (authorized franchise sales + service + parts + financing) but with significantly greater scale and geographic diversification.
• Lithia Motors: Major US dealership group (NYSE: LAD) with aggressive franchise roll-up strategy across luxury and mass brands. Same franchised-dealer revenue mix (new/used/service/F&I) and provides the clearest public-market read on luxury franchised retail economics.
• AutoNation: Largest automotive retailer in the United States, operating hundreds of new and used vehicle franchises with full service/parts/financing operations. Comparable end-to-end dealership business model; useful benchmark for public-market multiples on luxury franchised retail.
• AutoCanada Inc. Public Canadian dealership group (TSX: ACQ) operating dozens of new and used vehicle franchises across Canada. Highly relevant as a multi-franchise consolidator with similar revenue mix (new/used/service/parts/financing) at substantially greater scale.

Others

• AutoAubaine: Quebec-based online automotive marketplace connecting dealers with buyers across the province. BMW Lévis is a member of this network; AutoAubaine functions as a listing and lead-generation channel rather than a direct competitor, but is structurally relevant to dealer customer acquisition.

Direct peers

• Mercedes-Benz Québec: Authorized Mercedes-Benz dealer in the Quebec City region. Competes for the same high-income luxury buyer and offers the EQ lineup of EVs in direct competition to BMW's i-Series.
• Audi Lévis: Authorized Audi dealer operating in the same Lévis/Quebec City catchment. Competes directly with BMW for premium German-engineered luxury and EV buyers (e-tron lineup vs. i-Series) using an identical franchise dealership model.
• Porsche Centre Québec: Authorized Porsche dealer in the Quebec City region, targeting the same affluent luxury and performance-oriented buyer as BMW's 7/8 Series and M lineup. Comparable franchise model, premium pricing, and growing EV exposure (Taycan).
• BMW Sainte-Foy: Authorized BMW franchise serving the Quebec City metropolitan area from the north shore. Same brand, same regional market, overlapping EV and luxury buyer base - the closest head-to-head competitor for BMW Lévis.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BMW Levis