What Rathbone Wine Group does

Rathbone Wine Group is an Australian privately held wine producer founded in 1996 and headquartered in Port Melbourne, with a workforce of 101–250 employees. The group owns and operates four regionally anchored wine brands — Yering Station (Yarra Valley, Victoria), Mount Langi Ghiran (Grampians, Victoria), Xanadu (Margaret River, Western Australia), and Chateau Yering (Yarra Valley) — covering three of Australia's premium cool-climate grape-growing regions.

The group's commercial model combines direct-to-consumer sales (cellar door, e-commerce, and the "Friends and Family" membership program) with a B2B trade portal branded Rathbone Wine Group International, supporting wholesale and on-premise distribution. The Chateau Yering heritage hospitality asset extends the business into wine tourism and accommodation. The company holds an Australian liquor license as its core regulatory anchor for producing, distributing, and selling alcohol across domestic and international channels.

The underlying business is a traditional premium wine operation rather than a technology platform: competitive advantage is built on regional terroir, multi-decade brand equity, winemaking talent (including award-winning winemaker Sarah Crowe), and diversified route-to-market rather than proprietary technology or data assets. No AI/ML capabilities, funding rounds, or revenue figures are disclosed in the available data.

Name

Rathbone Wine Group

Legal name

Rathbone Wine Group

Website

https://rathbonewinegroup.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

101–250 employees

Short description

Rathbone Wine Group is an Australian privately held wine producer (founded 1996, Port Melbourne) operating four premium winery brands — Yering Station, Mount Langi Ghiran, Xanadu, and Chateau Yering — across the Yarra Valley, Grampians, and Margaret River regions, serving consumers via DTC, membership, and a B2B trade portal.

Ownership category

akta.pro rank

Product category

Premium Wine Production

NAICS

Wineries (312130), Beer, Wine, and Liquor Retailers (445320)

SIC

Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine Production & Winemaking (AFAFAAAB)

akta.pro secondary industries

Wine & Sparkling Wine Wineries & Brands (CRADAIAB), Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Wineries & Vineyards (Tasting Rooms) (THAFALAE)

Keywords

• Premium wine production
• Cool-climate winemaking
• Wine brand portfolio
• Cellar door experiences
• Wine distribution

Headquarters

HQ city

Port Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations

Revenue model

1. Direct Wine Sales: Direct-to-consumer sales of premium Australian wines through e-commerce platform and individual winery brand websites. Includes membership/loyalty program (Friends and Family).
2. Trade/B2B Wine Sales: Sales to trade partners including restaurants, hotels, and retailers through dedicated trade portal.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Rathbone Wine Group produces and sells premium Australian wines through a portfolio of four wholly-owned wineries: Yering Station (Yarra Valley), Mount Langi Ghiran (Victoria), Xanadu (Margaret River), and Chateau Yering. The company sells directly to Australian consumers via an owned e-commerce platform and a Friends and Family membership program, and operates a dedicated trade portal for B2B partners including restaurants, hotels, and retailers.

Product overview

Rathbone Wine Group operates as a diversified Australian wine company managing a portfolio of four distinct winery sub-brands: Yering Station (Yarra Valley, Victoria), Mount Langi Ghiran (Victoria), Xanadu (Margaret River, Western Australia), and Chateau Yering. The group offers direct-to-consumer sales through its website with trade portal access for industry partners. The portfolio produces cool-climate wines including Burgundy varietals, Bordeaux blends, shiraz, and sparkling wines.

Differentiator

Problem solved

Functional benefit

Brands

• Yering Station: Winery brand under Rathbone Wine Group, located in Yarra Valley, Victoria
• Mount Langi Ghiran
• Xanadu
• Chateau Yering

Products and services

• Yering Station Wines

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• LVMH ChandonminorOthers · 1 January 1986LVMH's Chandon established an estate in Yarra Valley in 1986, validating the region's potential as a world-class wine destination. This is an indirect industry validation rather than a direct partnership with Rathbone Wine Group.

Scale indicators2 records

Recent moves1 record

Expansion highlights4 records

Broad incumbents

• Treasury Wine Estates: Australia's largest premium wine producer, owner of Penfolds, Wolf Blass, and Seppelt. Directly comparable to RWG as a multi-brand Australian wine portfolio with overlapping premium and DTC strategies, though operating at vastly larger scale.
• Accolade Wines: Global wine business owning Hardys, Banrock Station, and Jam Shed. Similar multi-brand Australian wine portfolio model with both on-premise and retail distribution, though much larger and more internationally diversified.
• Penfolds: Iconic Australian premium wine brand under Treasury Wine Estates, known for Grange and Bin ranges. Comparable to RWG's flagship Yering Station and Xanadu in targeting premium on-premise and connoisseur consumers globally.
• Pernod Ricard Winemakers: Owner of Jacob's Creek, Brancott Estate, and other premium Australian/New Zealand wine brands. Comparable to RWG as a multi-region, multi-brand premium wine operation with global distribution, though far larger.

Direct peers

• Brown Brothers: Family-owned Victorian winery producing diverse varietals including cool-climate wines. Comparable to RWG as a multi-generation Australian premium wine producer with DTC and cellar door focus.
• De Bortoli Wines: Family-owned Australian wine producer with Yarra Valley, Rutherglen, and Bilbul estates. Comparable to RWG in multi-region, premium-leaning Australian portfolio with strong DTC and export channels.
• Yalumba Wine: Family-owned premium Australian winemaker (founded 1849) based in the Barossa. Closely comparable to RWG as a heritage, multi-region Australian wine producer with a DTC and cellar door focus.
• Cape Mentelle: Margaret River winery owned by LVMH, producing premium Cabernet Sauvignon and Chardonnay. Directly comparable to RWG's Xanadu as a premium Margaret River producer with international parent ownership.

Regional players

• Domaine Chandon (LVMH): LVMH's sparkling wine producer with a Yarra Valley estate established in 1986. Comparable to Chateau Yering and Yering Station as a cool-climate Australian sparkling/table wine neighbor targeting the same premium market.
• Cloudy Bay: Iconic New Zealand cool-climate producer (Marlborough Sauvignon Blanc, Pinot Noir) owned by LVMH. Comparable to RWG as a cool-climate premium wine brand with global on-premise distribution and international recognition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rathbone Wine Group