What Chandon does

Chandon Australia (DOMAINE CHANDON AUSTRALIA PTY LTD) is a wholly-owned subsidiary of LVMH's Moët Hennessy, founded in 1986 in the Yarra Valley, Victoria. It produces méthode traditionnelle sparkling wines across a portfolio spanning entry-level non-vintage Brut ($30) through prestige tier Étoile multi-vintage releases (No.3 at $120, 7,126 bottles) and the ready-to-serve Garden Spritz / Spritz Collection. Production relies on a network of cool-climate vineyards including Whitlands Plateau, Yarra Valley, Strathbogie Ranges, Tasmania, and Macedon Ranges, with the estate covering 64 hectares and a sustainability program achieving 92% energy emissions reduction since 2019.

The business operates four revenue streams: DTC e-commerce (chandon.com.au), subscription wine club (Club CHANDON across Étoile $220, Petite $145, and Social 15%-off tiers delivering quarterly), wholesale distribution through major Australian liquor chains (Dan Murphy's, First Choice, Vintage Cellars, Liquorland) and hospitality venues (Crown Melbourne, W Melbourne), and on-premise experiences at the Yarra Valley winery ranging from $22 guided tastings to $180 Étoile Degustation. Pricing spans $30-$120 per bottle, $22-$180 per person for experiences, and €19.90 for the European Spritz rollout.

The customer base spans premium sparkling wine enthusiasts seeking Champagne alternatives, modern social drinkers buying RTD spritz cocktails, hospitality trade (bars, restaurants, hotels across VIC/NSW/QLD/WA/SA/TAS), and corporate/private event clients booking the Homestead venue. The company employs approximately 90 staff, sources from 6 growers across Victoria, and benefits from LVMH's global winemaking expertise and shared viticulture resources across Chandon estates in Argentina, Brazil, California, Australia, and China.

Name

Chandon

Legal name

DOMAINE CHANDON AUSTRALIA PTY LTD

Website

https://chandon.com.au

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Chandon Australia, an LVMH/Moët Hennessy subsidiary founded in 1986 in the Yarra Valley, produces méthode traditionnelle sparkling wines and ready-to-serve Spritz cocktails for premium wine consumers, modern social drinkers, hospitality venues, and corporate event clients via DTC, wine club, wholesale, and on-premise experiences.

Ownership category

akta.pro rank

Product category

Sparkling Wine Production

NAICS

Wineries (31213), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820), Grape Vineyards (111332)

SIC

Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine Production & Winemaking (AFAFAAAB)

Keywords

• Sparkling wine production
• M\u00e9thode traditionnelle wines
• Wine club subscriptions
• Winery cellar door experiences
• Ready-to-drink spritz cocktails

Headquarters

HQ city

Coldstream

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain

Revenue model

1. Direct wine sales: Sales of sparkling wines directly to consumers through the Chandon e-commerce website and cellar door. Includes flagship products like Étoile, Vintage Brut, Terroir range, and Garden Spritz.
2. Wine club subscriptions: Club CHANDON membership offering three tiers: Étoile (6 bottles/$220), Petite (4 bottles/$145), and Social (6 bottles/15% off) delivered every four months. No joining fee, free domestic shipping for members.
3. Hospitality experiences: Winery experiences including guided tastings ($22/person), restaurant dining, Behind the Bubbles blending experience ($90/person), Étoile Degustation ($180/person), Sparkling Brunch ($75/person), and private events at the Homestead.
4. Wholesale distribution: Sales to retail partners (Dan Murphy's, First Choice, Vintage Cellars, Liquorland) and wholesale to bars, restaurants, and hotels across Australia and Europe.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Chandon Australia produces méthode traditionnelle sparkling wines from cool-climate Australian vineyards in the Yarra Valley, Tasmania, Macedon Ranges, and Strathbogie Ranges, selling directly to consumers via e-commerce, a cellar door, and a three-tier wine club, and indirectly through wholesale partners and hospitality venues. The portfolio spans non-vintage Brut, Blanc de Blancs and Rosé, vintage Brut, Blanc de Blancs and Brut Rosé, the prestige Étoile multi-vintage series, single-vineyard Terroir releases, barrel-fermented Cuvée 205, experimental Field Blend, and the Garden Spritz ready-to-serve spritz range, complemented by winery tastings, dining, blending workshops, and private events.

Product overview

Chandon Australia is an LVMH-owned sparkling wine producer founded in 1986 in the Yarra Valley, Victoria. The company crafts exceptional méthode traditionnelle sparkling wines alongside a ready-to-drink spritz range. The core product portfolio centers on prestige sparkling wines including: the Étoile pinnacle multi-vintage series; Vintage Brut, Blanc de Blancs, and Brut Rosé vintage dated releases; Terroir single-vineyard expressions from Yarra Valley, Tasmania, and Macedon Ranges; Cuvée 205 barrel-fermented and Field Blend experimental sparklings; non-vintage Brut, Blanc de Blancs, and Rosé house styles; and the Garden Spritz ready-to-serve spritz collection. Club CHANDON offers three membership tiers for direct-to-consumer distribution, while the Yarra Valley estate provides visitor experiences including tastings, dining, blending workshops, and private events. The company sources fruit from high-altitude vineyards including Whitlands Plateau, Yarra Valley, Strathbogie Ranges, Tasmania, and Macedon Ranges.

Differentiator

Problem solved

Functional benefit

Brands

• Étoile: Prestige multi-vintage sparkling wine representing the pinnacle expression of Chandon Australia, crafted from reserves spanning more than 30 years.
• Garden Spritz
• Club Chandon
• Terroir Range
• Chandon Homestead

Products and services

• \u00c9toile prestige multi-vintage sparkling series Prestige multi-vintage sparkling wine representing the pinnacle expression of Chandon, drawing from more than 30 years of Vintage Brut reserves and a library of hundreds of individual base wines; three releases produced to date (No.1, No.2, No.3) for the Australian premium sparkling consumer and wine club members.
• Chandon \u00c9toile No.3 Current prestige multi-vintage release of Chandon Australia; sourced from Pinot Noir, Chardonnay, and Meunier from Whitlands Plateau, Yarra Valley, Strathbogie Ranges, Tasmania, and Macedon Ranges with vintages 2005-2018; 7,126 bottles produced.
• Chandon Cellar Release 2013 Aged sparkling wine released after twelve years on lees; awarded 96 points Gold Medal (Halliday Wine Companion 2026) and 95 points Gold Medal (The Real Review 2026); sold in very limited quantities directly from the winery to premium consumers and collectors.
• Chandon Vintage Brut 2019 Classic vintage sparkling cuv\u00e9e and confident expression of Chardonnay and Pinot Noir shaped by a riper season; Pinot Noir-forward with richness and red-fruited nuance; four years on lees.
• Chandon Vintage Blanc de Blancs 2021 Chardonnay-focused vintage sparkling from a cool, long-growing season at Whitlands Plateau vineyard; tight, lean, and linear with precision over richness; four years on lees.
• Chandon Vintage Brut Ros\u00e9 2018 Expressive vintage ros\u00e9 sparkling from King Valley; warm 2018 vintage delivered generous fruit with red-fruited intensity; seven years on lees adding savoury, spicy complexity.
• Chandon Club Cuv\u00e9e 2018 Club-exclusive cuv\u00e9e crafted by winemakers for discerning Club CHANDON members; rich and complex with baked quince, sourdough, nougat, and grilled walnut notes.
• Chandon Cuv\u00e9e 205 2021 Barrel-fermented sparkling produced in rare 205-litre barrels, a technique unique in Australian sparkling production; full-bodied style with creamy apple and citrus; 95 points from The Real Review.
• Chandon Field Blend 2021 Unconventional blend of Petit Meslier, Pinot Gris, Pinot Noir, and Chardonnay from Whitlands High Plateau vineyard; bright, fresh sparkling with orange blossom, melon, honey, and nashi pear.
• Chandon Ruby Cuv\u00e9e 2021 Off-dry sparkling ros\u00e9 with striking dark pink hue; blend of Chardonnay and Pinot Noir from Yarra Valley; red fruits and berries with refreshing acidity balanced by delicate sweetness.

Quantifiable outcome

• 96 Points Gold Medal - Chandon Cellar Release 2013
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Sustainable Winegrowing AustraliacoreStrategic or Co-development PartnerChandon is a certified member of Sustainable Winegrowing Australia, adhering to rigorous standards for environmental responsibility, social equity, and economic viability from vineyard to bottle.
• ECOSSminorStrategic or Co-development PartnerChandon supports ECOSS, an environmental and community hub in the Yarra Valley that brings people together to explore practical, local solutions for a more sustainable future.
• Inés de los Santos (Cochinchina bar)coreStrategic or Co-development PartnerCollaborated over six years and 179 formulation trials to develop the CHANDON Spritz Collection, bringing cocktail culture intuition to sparkling winemaking precision. Named one of Asia's 50 Best Bars.
• Pauline Lhote (Director of Winemaking at CHANDON California)coreStrategic or Co-development PartnerThree women collaboration for Spritz Collection development - Pauline Lhote (Director of Winemaking at CHANDON California), Ana Paula Bartolucci (Argentinian winemaker), and Inés de los Santos developed the collection during International Women's Month.

Scale indicators7 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Seppelt (Treasury Wine Estates): Historic Australian sparkling wine producer owned by Treasury Wine Estates, competing directly in premium Australian sparkling category with established Seppelt Original and Para Liqueur ranges. Targets similar prestige and everyday sparkling occasions.
• Jansz Tasmania (Hill-Smith Family Estates): Tasmanian méthode traditionnelle specialist, one of Chandon's closest geographic and stylistic competitors. Targets premium sparkling wine drinkers with single-region Tasmanian positioning and comparable vintage prestige releases.
• House of Arras (Accolade Wines): Premium Tasmanian sparkling producer under Accolade Wines, positioning prestige cuvées (Arras Grand Vintage, EJ Carr Late Disgorged) at comparable price points to Étoile. Direct competitor in Australian premium sparkling category with similar cool-climate sourcing strategy.
• Yellowglen (Casella Family Brands): Major Australian sparkling wine producer competing with Chandon's entry-level Brut offerings. Targets mass-market sparkling occasions with broader retail distribution and lower price points.
• Clover Hill (Tasmania): Tasmanian cool-climate sparkling wine producer where Chandon's Senior Winemaker Loïc Le Calvez previously worked. Comparable single-vineyard premium sparkling positioning and méthode traditionnelle production.
• Domaine Chandon California: Sister estate in Napa Valley under same Moët Hennessy parent, producing méthode traditionnelle sparkling wines in the New World. Same brand family, production philosophy, and target premium consumer segment; direct comparison benchmark for Australian operations.

Broad incumbents

• Yalumba (Hill-Smith Family Estates): Historic South Australian wine producer with established sparkling wine range, cellar door hospitality, and wine club operations. Comparable multi-generational Australian wine heritage and DTC channel sophistication.
• Penfolds (Treasury Wine Estates): Australia's most prestigious wine producer under Treasury Wine Estates. Operates overlapping Australian luxury wine positioning, cellar door experiences, and wine club programs, with significantly larger scale and broader portfolio reach.
• Moët & Chandon (LVMH): Iconic Champagne house within same Moët Hennessy parent portfolio. Establishes the benchmark prestige and pricing ceiling that Chandon Australia's Étoile aspirations target; represents both parent brand protection and aspirational reference point.

Emerging players

• Aperol (Campari Group): Dominant Spritz/Aperol brand Chandon Spritz Collection competes against in European and Australian markets. While different product format (liqueur vs. ready-to-drink sparkling), defines the Spritz occasion Chandon targets with premium positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCbstkMJLrkBeCD0de7ppb7Q
• Facebookfacebook.com/chandonaus
• LinkedInlinkedin.com/company/7957142/admin
• Instagraminstagram.com/chandonaus
• Pinterestpinterest.com.au/chandonaustralia

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chandon