Rolling Hills Care Center
Rolling Hills Care Center is a private, single-site skilled nursing facility in Lebanon, New Jersey, operated within the Ocean Healthcare Network, providing rehabilitative, skilled nursing, memory, long-term, respite, and hospice care to post-acute and senior patients on a Medicare/Medicaid/insurance/private-pay model.
- Company typePrivate
- Founded-
- HeadquartersLebanon, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Rolling Hills Care Center does
Rolling Hills Care Center is a private, for-profit skilled nursing facility located on a 43-acre campus at 16 Cratetown Road in Lebanon, Hunterdon County, New Jersey. The facility operates as part of the Ocean Healthcare Network and delivers a full continuum of post-acute and long-term care services, including rehabilitative therapy (physical, occupational, and speech), 24/7 skilled nursing, post-surgical recovery care, long-term residential care, Alzheimer's and dementia care, respite care, and hospice/palliative care. It maintains a dedicated Rehab Unit with private suites and a Memory Impaired Care unit with specially trained caregivers. The company reports an employee headcount in the 11-50 range, consistent with a single-site community SNF.
The business model is service-based healthcare delivery funded primarily through Medicare, Medicaid, commercial insurance, and private pay, with a monthly billing cadence and a Director of Admissions who assists patients and families with benefit maximization. Go-to-market is referral-driven: the facility coordinates directly with hospitals, doctors, discharge planners, and social workers, and accepts admissions seven days a week. Documented referral partners include Hunterdon Medical Center, RWJBarnabas Somerset Campus, and St. Luke's Warren Campus. Rolling Hills has implemented the parent network's signature Transitional Care Coordination Program to reduce preventable 30-day readmissions, and participates in the New Jersey Health Information Network (NJHIN) for secure statewide electronic exchange of patient health records.
Operationally, the company competes on a "small and friendly" service positioning, a scenic campus, high staff-to-patient ratios, and staff longevity attributed to employee satisfaction. There is no disclosed revenue, no funding history, no M&A activity, and no announced expansion plans; geographic reach is regional within New Jersey. Revenue mechanics are entirely tied to patient-day service delivery and payer reimbursement, with no ancillary or non-clinical revenue streams documented.
Rolling Hills Care Center firmographics
Firmographics- Name
- Rolling Hills Care Center
- Legal name
- Rolling Hills Care Center
- Website
- https://rollinghillscare.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Rolling Hills Care Center is a private, single-site skilled nursing facility in Lebanon, New Jersey, operated within the Ocean Healthcare Network, providing rehabilitative, skilled nursing, memory, long-term, respite, and hospice care to post-acute and senior patients on a Medicare/Medicaid/insurance/private-pay model.
- Ownership category
- akta.pro rank
Rolling Hills Care Center industry classification
Industry- Product category
- Skilled Nursing Care
- NAICS
- Nursing Care Facilities (Skilled Nursing Facilities) (62311), Nursing Care Facilities (Skilled Nursing Facilities) (623110), Nursing and Residential Care Facilities (623)
- SIC
- Services-Skilled Nursing Care Facilities (8051), Services-Nursing & Personal Care Facilities (8050)
- akta.pro primary industry
- Long-Term Care Rehabilitation Centers (HLAFAFAD)
- akta.pro secondary industries
- Facility-Based Respite (Assisted Living/SNF/Memory Care Short Stays) (HLADAKAB), Dementia/Alzheimer’s Respite Care (Specialized) (HLADAKAG), Respite Hospice Care (Short-Term Relief) (HSABAFAD), Dementia & Alzheimer’s Respite Care (HSABAGAF)
Keywords
Where Rolling Hills Care Center is headquartered
LocationHeadquarters
- HQ city
- Lebanon
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Rolling Hills Care Center business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Healthcare Services Revenue: Rolling Hills Care Center generates revenue through providing healthcare services including rehabilitative therapy, skilled nursing care, post-surgical care, long-term care, Alzheimer's and dementia care, and respite and palliative care. The facility accepts multiple payment sources.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Medicare, Medicaid, Insurance, and Private Pay accepted |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Rolling Hills Care Center product offering
Product offeringCore offering
Rolling Hills Care Center is a premier nursing care facility in Lebanon, New Jersey, providing a full range of healthcare services including rehabilitative therapy (physical, occupational, and speech), skilled nursing care, post-surgical care, long-term care, Alzheimer's and dementia care, as well as respite and palliative care. The facility operates on a scenic 43-acre country campus and accepts Medicare, Medicaid, insurance plans, and private pay, with admissions accepted seven days a week.
Product overview
Rolling Hills Care Center is a premier nursing care facility offering a comprehensive range of healthcare services. The facility operates as a single-site nursing care center providing rehabilitative therapy services (physical, occupational, and speech therapies), skilled nursing care, post-surgical care, long-term care, memory impaired care (Alzheimer's/dementia), hospice/palliative care, and respite care. These services are delivered through dedicated program areas including a specialized Rehab Unit with private suites, a Memory Impaired Care unit, and the Transitional Care Coordination Program for post-discharge follow-up. The facility accepts Medicare, Medicaid, insurance plans, and private pay. Located on a 43-acre campus in Lebanon, NJ, it is part of the Ocean Healthcare Network.
Differentiator
Problem solved
Functional benefit
Products and services
- Rehabilitative Therapy Services Post-surgical and rehabilitative services including physical, occupational, and speech therapies provided seven days a week in a dedicated rehab wing with private suites, goal-oriented therapy regimens, and fine dining amenities. Designed for patients recovering from surgery, stroke, or illness.
- Long-Term Care Program Comprehensive long-term care program for seniors featuring restorative approach to maximize function and mobility, positive environment, social services, sensitivity training, and support for independence.
- Memory Impaired Care Specialized Alzheimer's, dementia, and cognitive disorder care featuring designated specially-trained caregivers, homelike wide corridors, cognitive function programming, and innovative sensory therapies including audiovisual stimuli and aromatherapy.
- Respite Care Program Temporary care program providing skilled nursing, rehabilitative therapy, medical and support services, medication administration, recreational and nutritional services for loved ones while caregivers take breaks.
- Transitional Care Coordination Program Ocean Healthcare Network signature post-discharge program designed to eliminate care gaps through pre-discharge planning (medication reconciliation, home care scheduling, DME arrangement) and post-discharge patient care navigator support with phone follow-ups.
- Hospice and Palliative Care End-of-life care services administered by specially trained caregivers, offered in addition to the regular long-term care program.
- Skilled Nursing Care 24/7 skilled nursing care services provided by dedicated nursing staff working as a team to implement individual care plans.
- Post-Surgical Care Recovery care following surgeries including hip and knee replacements, with quality post-surgery therapy and coordination with discharge planners.
- Health Information Exchange Participation Electronic health information sharing through participation in Health Information Exchanges, including the New Jersey Health Information Network (NJHIN), enabling secure sharing with other healthcare providers and patient portal access.
Quantifiable outcome
- Nearly 18% of patients discharged from skilled nursing facilities in New Jersey need to be readmitted within 30 days; Rolling Hills implements Transitional Care Coordination Program to reduce preventable readmissions
Companies that use Rolling Hills Care Center
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles3 records
Rolling Hills Care Center technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Rolling Hills Care Center partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- New Jersey Health Information Network (NJHIN)coreRolling Hills participates in the NJHIN which enables secure electronic sharing of patient health information statewide with all HIEs participating in the network. This allows healthcare providers to access complete patient health history at the point of care.
- Ocean Healthcare NetworkcoreRolling Hills has implemented the Ocean Healthcare Network signature Transitional Care Coordination Program to effectively eliminate care gaps and reduce preventable hospital readmissions for discharged patients.
- Hunterdon Medical CentercoreThe facility is in close proximity to Hunterdon Medical Center and provides care for patients referred from this hospital.
- RWJBarnabas Somerset CampusminorRolling Hills provides care for patients from RWJBarnabas Somerset Campus, accepting referrals for rehabilitative and long-term care services.
- St. Luke's Warren CampusminorRolling Hills provides care for patients from St. Luke's Warren Campus, accepting referrals for rehabilitative and long-term care services.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Rolling Hills Care Center competitors and assessment
Company assessmentBroad incumbents
- Genesis HealthCare: One of the largest U.S. skilled nursing and post-acute care operators with facilities across multiple states including New Jersey. Offers the same skilled nursing, rehab, and long-term care services as Rolling Hills, but at national scale.
- Encompass Health: Largest U.S. operator of inpatient rehabilitation hospitals with a growing post-acute footprint. Competes with Rolling Hills specifically on post-surgical and post-stroke rehabilitation referrals from NJ hospitals.
- The Ensign Group: National skilled nursing and rehabilitative care operator with a portfolio of SNFs, assisted living, and home health. Overlaps directly with Rolling Hills on skilled nursing, post-acute rehab, and memory care service lines.
- National HealthCare Corporation: National operator of skilled nursing, assisted living, and home care with a comparable service mix (SNF, rehab, memory care, hospice-adjacent services). Competes for the same Medicare/Medicaid post-acute patient populations.
Others
- BrightSpring Health Services: Diversified home and community-based health services provider including home health and hospice. Adjacent competitor and ecosystem partner — represents the home-based substitution risk to Rolling Hills' SNF census.
Regional players
- Parker Health Group: New Jersey-based nonprofit operator of skilled nursing, assisted living, and senior housing with a similar continuum-of-care model. Comparable on service mix (rehab, long-term, memory care) and regional hospital relationships.
- Preferred Care Partners: Mid-Atlantic regional operator of skilled nursing and rehabilitative care facilities with overlapping post-acute, long-term, and memory care services. Comparable on referral-driven GTM and payer mix.
Direct peers
- Alaris Health: New Jersey-based operator of skilled nursing and post-acute care facilities, with a comparable mix of rehab, long-term, and memory care services. Competes directly with Rolling Hills for Hunterdon County and surrounding hospital referrals.
- Complete Care Management: New Jersey-focused operator of skilled nursing and assisted living facilities with a strong NJ post-acute footprint. Directly comparable to Rolling Hills on geography, payer mix, and hospital referral model.
- CareOne: New Jersey-based multi-site operator of skilled nursing, assisted living, and post-acute rehabilitation facilities. Direct regional competitor to Rolling Hills in the same NJ counties, serving similar hospital-discharge and long-term care populations.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Rolling Hills Care Center social profiles
Digital presenceRolling Hills Care Center financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rolling Hills Care Center leadership team
Management profileNumber of profiles
Profiles2 records
Rolling Hills Care Center funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rolling Hills Care Center M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rolling Hills Care Center
What does Rolling Hills Care Center do?
Rolling Hills Care Center is a premier nursing care facility in Lebanon, New Jersey, providing a full range of healthcare services including rehabilitative therapy (physical, occupational, and speech), skilled nursing care, post-surgical care, long-term care, Alzheimer's and dementia care, as well as respite and palliative care. The facility operates on a scenic 43-acre country campus and accepts Medicare, Medicaid, insurance plans, and private pay, with admissions accepted seven days a week.
Is Rolling Hills Care Center a public or private company?
Rolling Hills Care Center is a private company. It is classified as corporate owned and is currently operating.
When was Rolling Hills Care Center founded?
Rolling Hills Care Center was founded in -1. It employs 11 to 50 people.
Where is Rolling Hills Care Center based?
Rolling Hills Care Center is headquartered in Lebanon, United States, in the North America region.
How does Rolling Hills Care Center make money?
One revenue line is on record: healthcare Services Revenue.
Who are Rolling Hills Care Center's main competitors?
Broad incumbents on record are Genesis HealthCare, Encompass Health, The Ensign Group and National HealthCare Corporation. BrightSpring Health Services is listed as an others. Regional players are Parker Health Group and Preferred Care Partners. Direct peers are Alaris Health, Complete Care Management and CareOne.
Does Rolling Hills Care Center have an API?
No public API is recorded for Rolling Hills Care Center.
What industry is Rolling Hills Care Center in?
Rolling Hills Care Center's product category is Skilled Nursing Care. Its primary akta.pro industry code is HLAFAFAD, Long-Term Care Rehabilitation Centers, with a secondary code of HLADAKAB, Facility-Based Respite (Assisted Living/SNF/Memory Care Short Stays). Its NAICS code is 62311 and its SIC code is 8051.