Complete Care
Complete Care is a private U.S. senior care operator providing skilled nursing, post-acute rehabilitation, assisted living, long-term care, and memory care across 90+ facilities in 8 states, serving 21,000+ residents annually with 12,000+ employees.
- Company typePrivate
- Founded2016
- HeadquartersAnnapolis, United States
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Complete Care does
Complete Care, Inc. is a private U.S. healthcare services company that operates a multi-state network of senior care facilities. The company delivers a full care continuum — Residential Care, Assisted Living, Post-Acute Rehabilitation and Skilled Nursing, Long-Term Care, Memory Care (under the Moments Memory Care sub-brand), Palliative and Hospice Care, and Respite Stays — across 90+ facilities in 8 states (New Jersey, Pennsylvania, Connecticut, Maryland, Delaware, Wisconsin, Illinois, and West Virginia), serving 21,000+ individuals annually with a workforce of 12,000+ employees. Patients are primarily acquired through hospital and healthcare provider referrals and a centralized direct-admissions phone line (833-4CCADMIT), with revenue sourced from Medicare, Medicaid, private insurance, and private pay, including discounted private-pay rates when insurance coverage ends.
Core service offerings include daily physical, occupational, and speech therapy delivered within 24 hours of admission and up to seven days a week, alongside internal programs such as Complete Success (rehabilitation milestone celebration) and Complete Catch (preventable readmission reduction). Memory care is delivered through the Moments Memory Care program, a specialized person-centered dementia care approach. Differentiated quality is evidenced by multiple CMS 5-Star Overall and Quality Measures ratings, AHCA Silver Award, U.S. News Best Nursing Homes (short-term and long-term), Newsweek Best Nursing Homes 2025 and 2026, AHCA Bronze Quality Award, and Great Place to Work 2025 certification. Core technology is not publicly disclosed; the company operates conventional facility-based care delivery without disclosed AI/ML capabilities or proprietary software platforms.
The business is led by Dr. Jessica L. Israel (Chief Medical Officer and Executive Vice President). Ownership structure is private (Complete Care, Inc.) with no disclosed parent company, private equity, or venture capital backing. Marketing and distribution combine a digital presence (mycompletecare.com, LinkedIn, Facebook, Instagram, TikTok) with content marketing, community engagement through a volunteer program, and direct hospital/provider referral partnerships. No revenue, funding rounds, or financial figures are publicly disclosed.
Complete Care firmographics
Firmographics- Name
- Complete Care
- Legal name
- Complete Care, Inc.
- Website
- https://mycompletecare.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Complete Care is a private U.S. senior care operator providing skilled nursing, post-acute rehabilitation, assisted living, long-term care, and memory care across 90+ facilities in 8 states, serving 21,000+ residents annually with 12,000+ employees.
- Ownership category
- akta.pro rank
Complete Care industry classification
Industry- Product category
- Skilled Nursing and Senior Care Services
- NAICS
- Nursing and Residential Care Facilities (623), Assisted Living Facilities for the Elderly (623312), Nursing Care Facilities (Skilled Nursing Facilities) (623110), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331)
- SIC
- Services-Skilled Nursing Care Facilities (8051), Services-Nursing & Personal Care Facilities (8050)
- akta.pro primary industry
- Assisted Living with Enhanced Care / High-Acuity (Aging-in-Place) (HLADABAC)
- akta.pro secondary industries
- Long-Term Care Rehabilitation Centers (HLAFAFAD), Facility-Based Respite (Assisted Living/SNF/Memory Care Short Stays) (HLADAKAB), Chronic Care & Complex Care Management (HSABAIAD)
Keywords
Where Complete Care is headquartered
LocationHeadquarters
- HQ city
- Annapolis
- HQ country
- United States
- HQ region
- North America
Offices71 records
Markets served
Complete Care business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Healthcare Services Revenue: Complete Care generates revenue through providing skilled nursing, post-acute rehabilitation, assisted living, long-term care, and memory care services. Payment sources include Medicare, Medicaid, private insurance, and private pay arrangements. The company offers flexible private pay options at discounted rates when insurance coverage ends.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Quote-based pricing based on care level and duration |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Complete Care product offering
Product offeringCore offering
Complete Care operates 90+ senior care facilities across 8 U.S. states, delivering residential care, assisted living, post-acute rehabilitation, skilled nursing, long-term care, memory care, and palliative/hospice services. The company provides 24/7 nursing, daily physical/occupational/speech therapy, medication management, and assistance with activities of daily living to seniors and post-hospitalization patients. Care is reimbursed via Medicare, Medicaid, private insurance, and private pay arrangements.
Product overview
Complete Care is a healthcare services company offering a comprehensive portfolio of senior care services across 90+ facilities in 8 states, serving 21,000+ lives with 12,000+ employees. The company's offerings span four core service lines: Post-Acute Rehabilitation and Skilled Nursing (the primary clinical offering providing short-term medical and rehabilitative services following hospital stays), Residential Care and Assisted Living (senior living with varying levels of independence and support), and Long-Term Care (around-the-clock nursing support in home-like settings). The portfolio also includes specialized Memory Care through the Moments Memory Care sub-brand (person-centered dementia care), Palliative and Hospice Care (end-of-life comfort and support), and Respite Stay services (temporary care for caregiver relief). Supporting these clinical offerings are internal programs including Complete Success (rehabilitation milestone celebration), Complete Catch (readmission reduction), and the Mind the Gap Conference (annual healthcare collaboration event). The company also maintains a resource hub providing educational content for families and healthcare professionals.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Care Senior living communities offering freedom and flexibility for residents to live life on their own terms in a supportive environment with amenities and assistance.
- Assisted Living Personalized care and support services that help residents maintain independence while receiving 24/7 access to support and assistance with activities of daily living (ADLs).
- Post-Acute Rehabilitation and Skilled Nursing Comprehensive short-term medical and rehabilitative services for patients recovering from hospital stays, surgery, illness, or injury. Offers daily physical, occupational, and speech therapy beginning within 24 hours of admission and offered up to seven days a week.
- Long-Term Care Around-the-clock nursing care and support for individuals requiring ongoing assistance to improve or maintain quality of life, provided in a welcoming home-like setting.
- Moments Memory Care Specialized dementia care program for residents with Alzheimer's disease or other forms of dementia, built on person-centered support, secure environments, structured daily routines, and dignity-centered care.
- Palliative and Hospice Care Comfort-focused care for individuals with serious or terminal illness, providing pain and symptom management, emotional and spiritual support, and guidance through end-of-life decisions for patients and families.
- Respite Stay Short-term stays in senior care facilities providing temporary professional care for seniors while giving caregivers time to rest, travel, recover from illness, or recharge. Stays range from a few days to several weeks.
Quantifiable outcome
- 21,000+ lives comforted annually
- +4 more outcomes
Companies that use Complete Care
Customer profileSegments8 records
Ideal customer profiles2 records
Complete Care technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Complete Care partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
Complete Care competitors and assessment
Company assessmentDirect peers
- Genesis HealthCare: One of the largest U.S. operators of skilled nursing facilities and assisted living communities, with a comparable focus on post-acute rehabilitation, long-term care, and senior living. Directly comparable in service mix, scale, and reliance on Medicare/Medicaid reimbursement.
- PACS Group: Operator of skilled nursing, assisted living, and post-acute rehabilitation facilities across multiple states. Closely comparable as a multi-state SNF/post-acute platform with similar referral-driven GTM and Medicare/Medicaid payer mix.
- The Ensign Group: Public operator of skilled nursing and post-acute rehabilitation facilities across multiple states. Directly comparable in service mix (skilled nursing, post-acute rehab, assisted living, memory care) and multi-state operating model, and is one of the closest pure-play comps for Complete Care's core SNF/post-acute business.
- National HealthCare Corporation: Public operator providing skilled nursing, assisted living, post-acute rehabilitation, and home care across the Southeast and Midwest. Comparable in service continuum and operating model, with a similar mix of SNF, assisted living, and rehabilitation services.
- Brookdale Senior Living: Largest U.S. operator of senior living communities, offering independent living, assisted living, memory care, and skilled nursing. Closely comparable to Complete Care's assisted living, residential care, and memory care lines, though more concentrated in higher-acuity assisted living.
Broad incumbents
- Encompass Health: Largest U.S. operator of inpatient rehabilitation hospitals focused on post-acute recovery. Comparable as a post-acute rehabilitation provider serving hospital discharges, though operates at a higher acuity and broader scale than Complete Care's facility-based rehab units.
- Amedisys: Major provider of home health and hospice services across the U.S. Comparable as a post-acute and hospice care provider and as a potential care-continuum partner, though delivery model is home-based rather than facility-based.
Emerging players
- Sonida Senior Living: Operator of senior living communities offering independent living, assisted living, and memory care. Comparable in the assisted living and memory care portion of Complete Care's portfolio, though without the skilled nursing/post-acute component.
- The Pennant Group: Smaller public operator of skilled nursing, assisted living, and home health and hospice services. Comparable in service mix and decentralized operating model, though at smaller scale and with a stronger home-health emphasis.
Others
- Diversified Healthcare Trust: Real estate investment trust focused on senior living, skilled nursing, and medical office properties. Comparable as an adjacent capital partner / landlord for senior care operators and as a thematic play on the same demographic tailwinds, though operates as a capital provider rather than an operator.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Complete Care social profiles
Digital presenceComplete Care financial estimates
Financial estimateRevenue estimate
Valuation estimate
Complete Care leadership team
Management profileNumber of profiles
Profiles1 record
Complete Care subsidiaries and ownership
Company hierarchySubsidiaries1 record
Complete Care funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Complete Care M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Complete Care
What does Complete Care do?
Complete Care operates 90+ senior care facilities across 8 U.S. states, delivering residential care, assisted living, post-acute rehabilitation, skilled nursing, long-term care, memory care, and palliative/hospice services. The company provides 24/7 nursing, daily physical/occupational/speech therapy, medication management, and assistance with activities of daily living to seniors and post-hospitalization patients. Care is reimbursed via Medicare, Medicaid, private insurance, and private pay arrangements.
Is Complete Care a public or private company?
Complete Care is a private company. It is classified as unknown and is currently operating.
When was Complete Care founded?
Complete Care was founded in 2016. It employs 1,001 to 5,000 people.
Where is Complete Care based?
Complete Care is headquartered in Annapolis, United States, in the North America region.
How does Complete Care make money?
One revenue line is on record: healthcare Services Revenue.
Who are Complete Care's main competitors?
Direct peers on record are Genesis HealthCare, PACS Group, The Ensign Group, National HealthCare Corporation and Brookdale Senior Living. Broad incumbents are Encompass Health and Amedisys. Emerging players are Sonida Senior Living and The Pennant Group. Diversified Healthcare Trust is listed as an others.
Does Complete Care have an API?
No public API is recorded for Complete Care.
What industry is Complete Care in?
Complete Care's product category is Skilled Nursing and Senior Care Services. Its primary akta.pro industry code is HLADABAC, Assisted Living with Enhanced Care / High-Acuity (Aging-in-Place), with a secondary code of HLAFAFAD, Long-Term Care Rehabilitation Centers. Its NAICS code is 623 and its SIC code is 8051.