SMA Equities
SMA Equities is a privately-held, family-owned New York real estate firm that invests as a principal in multi-family, retail, office, mixed-use properties, and land nationwide. It manages and develops over 5 million sq ft and 3,000+ acres, with an in-house platform for leasing, construction, and property management.
- Company typePrivate
- Founded2005
- HeadquartersNew York, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What SMA Equities does
SMA Equities, LLC is a privately-held, family-owned New York City-based real estate investment, development, and operating firm that invests as a principal in multi-family residential, retail, office, mixed-use properties, and land across the United States, with the largest concentration of assets in the greater New York metropolitan area. The firm traces its lineage to Siyoun Mahfar & Associates Realty, Inc. (SMA Realty), founded in 1986, and was reorganized under SMA Equities, LLC in 2005 by brothers Sina and Samy Mahfar, who continue to lead as Managing Principals and Co-Founders. The firm has managed and developed over 5 million square feet of residential, retail, and office space plus more than 3,000 acres of land across New York, New Jersey, and Florida over the past 20 years, with notable assets including Republic Center (1.3+ million sq ft, Dallas), Renaissance Tower (Dallas, partnership with Moinian Group), Gemma Gramercy (a 20-story, 108-unit Passive House rental — the first Passive House certified property to secure a Fannie Mae loan), and Jones L.E.S. (78-unit Lower East Side luxury rental).
The firm's core operating model is vertically integrated: it maintains in-house teams for asset management, property management (NYCTenantServices.com), leasing (Director of Leasing Jeanette Colaianni, 17+ years), construction (Director of Asset Management & Construction Omer Zwickel), and finance (Controller Paul Dzigas, ~40 years), supported by external commercial brokers (Eastern Consolidated, CBRE) and the residential broker REAL New York. Revenue is generated principally through recurring rental income from residential and commercial leases, supplemented by principal investment returns from acquisition-redevelopment-disposition activity and in-house property management services. Notable commercial tenants include TripActions (88,490 sq ft office, Renaissance Tower), Black Tap Craft Burgers & Beer (10-year lease, 177 Ludlow), Rumble (10-year, ~$1M/year, 1495 Third Ave), Warby Parker (1209 Lexington), Mount Sinai Doctors (anchor, 108 Delancey), and NYU Langone Medical Center. The firm has demonstrated access to institutional debt, including a $70.635M Fannie Mae loan (Jan 2024) and a $39.5M Bank of the Ozarks construction loan (Dec 2017), and is differentiated in the market by its sustainable/Passive House construction expertise (up to 85% energy reduction), immediate availability of capital for fast-closing acquisitions, and multi-decade local relationships in the Lower East Side.
SMA Equities firmographics
Firmographics- Name
- SMA Equities
- Legal name
- SMA Equities, LLC
- Website
- https://smaequities.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- SMA Equities is a privately-held, family-owned New York real estate firm that invests as a principal in multi-family, retail, office, mixed-use properties, and land nationwide. It manages and develops over 5 million sq ft and 3,000+ acres, with an in-house platform for leasing, construction, and property management.
- Ownership category
- akta.pro rank
Where SMA Equities is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
SMA Equities business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- Rental Income: Recurring rental revenue from residential apartment units across the portfolio — e.g., Gemma Gramercy studios from $3,900/month, one-bedrooms from $6,250/month, and two-bedrooms from $7,500/month. Includes affordable housing units (e.g., 25% affordable at Gemma Gramercy; 20% affordable at Jones L.E.S.).
- Commercial Lease Income: Long-term commercial leases with retail, office, and medical tenants. Notable deals include 10-year Rumble lease at 1495 Third Ave valued at ~$1M/year; 10-year Black Tap lease at 177 Ludlow (2,500 sq ft); TripActions' 88,490 sq ft office lease at Renaissance Tower, Dallas; Mount Sinai Doctors anchor at 104/108 Delancey Street.
- Real Estate Investment & Development Returns: Principal investment returns from acquisition, redevelopment, and disposition of underperforming properties across primary markets. SMA Equities maintains a pool of immediately available capital to close quickly on value-add opportunities and redevelopment projects.
- Property Management Fees: In-house property management services for owned portfolio, including preventative maintenance programs, contract bidding, tenant-landlord relations, and conflict resolution. Manages Long Island portfolio and mixed-use Manhattan assets.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Monthly | Gemma Gramercy rental rates (Feb 2023) |
| Other | Multi-year contract | Commercial lease (1495 Third Ave — Rumble) |
| Other | Multi-year contract | Commercial lease (Renaissance Tower — TripActions) |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
SMA Equities product offering
Product offeringCore offering
SMA Equities is a New York-based real estate firm that invests as a principal in multifamily residential, retail, office, mixed-use properties, and land assets across the United States. The firm acquires underperforming properties, repositions them through capital improvements and adaptive re-use, and operates in-house property and asset management. Its portfolio spans more than 5 million square feet and includes the Passive House certified Gemma Gramercy luxury rental in Manhattan.
Differentiator
Problem solved
Functional benefit
Brands
- Gemma Gramercy: Distinctly branded 20-story, 108-unit luxury Passive House rental residence developed by SMA Equities at 200 East 23rd Street in Manhattan's Gramercy neighborhood, with its own Instagram handle (@202e23) and dedicated project website (gemmagramercy.com).
Products and services
- Gemma Gramercy (202 East 23rd Street) A 20-story, 108-unit luxury rental property in Manhattan's Gramercy neighborhood built to Passive House standards, achieving up to 85% energy consumption reduction. Includes studio to two-bedroom residences with 25% affordable housing units; features landscaped rooftop terrace and panoramic city views.
- Jones L.E.S. (331 East Houston Street) A 13-story luxury apartment building in the Lower East Side featuring 78 residential units ranging from studios to three-bedroom homes (20% designated affordable housing), with 24-hour doorperson, gym, billiard room, library, private garden, and furnished roof deck.
- 280 East Houston Street Mixed-Use Development An upcoming 12-story mixed-use building in Manhattan's East Village offering 157 residential apartments (approximately 211,028 sq ft), 12,000 sq ft of commercial space, and a 1,301 sq ft community facility. Developed by Sassan Mahfar of SMA Equities.
- Republic Center (Dallas, TX) A mixed-use, three-building complex in Downtown Dallas featuring more than 1.3 million sq ft of office, residential, and retail space across a 49-story office tower and a 35-story residential tower with 229 luxury residences. Owned by SMA Equities since 2006.
- Sioné (171 Suffolk Street) A mixed-use development in the Lower East Side conceived by renowned architect Stephen B. Jacobs, fusing art, culture, architecture, and distinguished living.
- 102 Norfolk Street A six-story circa 1910 mixed-use Lower East Side apartment building with 25 residential units (1-3 bedroom) and two grade-level commercial units. Amenities include complimentary Wi-Fi, Caesarstone counters, Carrera marble baths, central heating and cooling. Owned by SMA Equities since 2014.
- 22 Spring Street A classic circa 1900 NoLIta mixed-use building with five stories and 16 studio to two-bedroom residences plus two street-level commercial tenants. Features Carrera marble bathrooms, Caesarstone counters, complimentary Wi-Fi, and central HVAC. Owned since 2012.
- 143 Ludlow Street A six-story circa 1920s mixed-use Lower East Side apartment building offering 21 residential units with rooftop cabanas, misting shower, fitness center with lounge, modern security features, and contemporary layouts.
- 177 Ludlow Street
- 75-83 Orchard Street
- 248-254 Broome Street
- 108 Delancey Street
- Property Management Services
- Asset Management & Leasing Services
- Real Estate Investment & Development
Quantifiable outcome
- Reduces energy consumption by up to 85% via Passive House construction (Gemma Gramercy)
- +4 more outcomes
Companies that use SMA Equities
Customer profileNamed customers11 records
Ideal customer profiles3 records
SMA Equities technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
SMA Equities partnerships and signals
Strategic signalScale indicators7 records
Recent moves7 records
Expansion highlights4 records
SMA Equities competitors and assessment
Company assessmentEmerging players
- BlueRock Partners: NYC-based real estate investment and development firm focused on multifamily repositioning and ground-up development. Overlaps with SMA's value-add multifamily playbook in select Manhattan submarkets.
- Brack Capital Real Estate: Real estate investment firm focused on multifamily acquisition and development in NYC. Comparable as a focused NYC multifamily acquirer-developer with overlapping LES-adjacent strategies.
Direct peers
- Taconic Investment Partners: NYC-focused real estate investment firm operating across multifamily, office, and mixed-use assets with active development pipeline. Closely comparable in NYC geographic focus, value-add redevelopment strategy, and tenant base.
- Rose Associates: Long-standing family-owned NYC property manager, developer, and owner of multifamily and mixed-use assets. Comparable operating model combining in-house property management with active development across Manhattan.
- The Moinian Group: Family-owned New York real estate investment and development firm. SMA Equities is co-landlord with Moinian on Renaissance Tower (TripActions 88,490 sq ft lease, Dallas), making them direct partners and closest comparable in scale and operating model.
- Slate Property Group: NYC-focused real estate investment and development firm specializing in value-add multifamily and mixed-use assets in Lower Manhattan and Brooklyn. Closely comparable asset class, size, and neighborhood focus.
- GFP Real Estate: Family-owned New York real estate company managing a diversified portfolio of office, retail, multifamily, and mixed-use properties. Directly comparable as a multigenerational NYC owner-operator with similar asset mix.
- CBSK Ironstate: Active NYC-focused developer and owner of multifamily and mixed-use properties in emerging Manhattan and Brooklyn neighborhoods including the Lower East Side. Closely comparable product type and LES-adjacent strategy.
- A&E Real Estate: NYC-focused multifamily owner-operator with significant Lower East Side and Harlem exposure. Directly comparable in neighborhood focus, asset class, and value-add operating model.
Broad incumbents
- Related Companies: One of the largest US real estate developers with significant NYC multifamily and mixed-use holdings (Related Rentals, Hudson Yards). Overlaps in NYC multifamily ownership but operates at materially larger scale with a broader portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
SMA Equities social profiles
Digital presenceSMA Equities compliance and trust
Trust signalCompliance1 record
SMA Equities financial estimates
Financial estimateRevenue estimate
Valuation estimate
SMA Equities leadership team
Management profileNumber of profiles
Profiles5 records
SMA Equities funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SMA Equities M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SMA Equities
What does SMA Equities do?
SMA Equities is a New York-based real estate firm that invests as a principal in multifamily residential, retail, office, mixed-use properties, and land assets across the United States. The firm acquires underperforming properties, repositions them through capital improvements and adaptive re-use, and operates in-house property and asset management. Its portfolio spans more than 5 million square feet and includes the Passive House certified Gemma Gramercy luxury rental in Manhattan.
Is SMA Equities a public or private company?
SMA Equities is a private company. It is classified as family owned and is currently operating.
When was SMA Equities founded?
SMA Equities was founded in 2005. It employs 101 to 250 people.
Where is SMA Equities based?
SMA Equities is headquartered in New York, United States, in the North America region.
How does SMA Equities make money?
Four revenue lines are on record. Rental Income is the primary driver. The others are commercial Lease Income, real Estate Investment & Development Returns and property Management Fees.
Who are SMA Equities's main competitors?
Emerging players on record are BlueRock Partners and Brack Capital Real Estate. Direct peers are Taconic Investment Partners, Rose Associates, The Moinian Group, Slate Property Group, GFP Real Estate, CBSK Ironstate and A&E Real Estate. Related Companies is listed as a broad incumbent.
Does SMA Equities have an API?
No public API is recorded for SMA Equities.