What Blue Rock Partners does

Blue Rock Partners, LLC is a boutique commercial real estate advisory firm founded in 2012 and headquartered in Honolulu, Hawaii, specializing in retail, investment, and hospitality sectors. The firm is co-founded and operated by three principals — Anthony Hunt (Principal Broker, formerly VP at CBRE for 11 years), Fred Noa (co-founder, formerly EVP at CBRE for 11 years), and Todd Hedrick (Asset Management, 30+ years in Hawaii CRE) — and serves national retail occupiers, landlords, developers, and investment clients seeking Hawaii market access.

Its service portfolio spans five core offerings: Investment Advisory Services (market assessments, remerchandising strategies, asset repositioning, comparable studies, opinions of value), Landlord/Developer Representation, Occupier Representation (site selection, lease/sale negotiations, due diligence), Development Services (including co-development), and Real Estate Consulting Services (portfolio optimization, capital sourcing). The firm reports more than $1 billion in investment products transacted over the last 30 years across Hawaii and the U.S. Mainland, with named enterprise clients including Starbucks, Whole Foods, Enterprise Holdings, Par Pacific, Ulta Beauty, Burlington, CorePower Yoga, Great Clips, Waikiki Malia, Bank of Hawaii, American Commercial Equities, and Krausz Companies.

Blue Rock generates revenue through three streams: advisory fees, brokerage commissions on acquisition, disposition, and leasing transactions, and development fees from co-development activity. Pricing is customized per engagement with no standardized tiers disclosed. Go-to-market is sales-led and referral-driven through professional networks and repeat business, with minimal digital marketing presence. The firm holds no patents, no funding rounds, no disclosed parent or subsidiary entities, and operates without disclosed AI/ML technology.

Name

Blue Rock Partners

Legal name

Blue Rock Partners, LLC

Website

https://bluerockhi.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Blue Rock Partners is a boutique Honolulu-based commercial real estate advisory firm founded in 2012, serving national retail occupiers, landlords, developers, and investors with $1B+ in transactions across Hawaii and the U.S. Mainland.

Ownership category

akta.pro rank

Headquarters

HQ city

Honolulu

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Advisory Services Revenue: Advisory fees for services including market assessments, remerchandising strategies, asset repositioning, comparable studies, and opinions of value. Engaged as ongoing consultants for portfolio optimization and capital sourcing.
2. Brokerage Commissions: Commissions from acquisition and disposition of retail, multi-family, hospitality, and land assets. Includes tenant and landlord representation for leasing transactions.
3. Development Fees: Fees from co-development activities and vertically oriented solutions for clients. Acts as co-developer on select projects and provides development advisory services.

Go-to-market motion1 record

Distribution channels1 record

Core offering

Blue Rock Partners provides boutique commercial real estate advisory and brokerage services for retail, investment, and hospitality sectors in Hawaii and the U.S. Mainland. Its deliverables include investment advisory (market assessments, asset repositioning, comparable studies, opinions of value), tenant and landlord representation, development advisory and co-development, and portfolio consulting for enterprise occupiers, landlords, developers, and investors.

Product overview

Blue Rock Partners is a boutique real estate advisory firm offering a unified suite of services rather than a modular software product. The core offerings include Investment Advisory Services, Landlord/Developer Representation, Development Services, Occupier Representation, and Real Estate Consulting Services. These services work together to provide comprehensive real estate solutions spanning the retail, investment, and hospitality sectors in Hawaii and the U.S. Mainland.

Differentiator

Problem solved

Functional benefit

Products and services

• Investment Advisory Services Provides investment advisory services including market assessments, remerchandising strategies, asset repositioning, comparable studies, and opinions of value for retail, multi-family, hospitality, and land assets. Targets investors and capital allocators seeking Hawaii and U.S. Mainland commercial real estate exposure.
• Landlord/Developer Representation Advises landlords and developers across multiple industries with best-in-class deliverables, market intelligence, and insightful interpretation of real estate trends. Provides owner-perspective representation, leasing services, and tenant relationship management for retail, hospitality, and mixed-use assets.
• Occupier Representation Systematic site selection, lease and sale negotiations, and due diligence for retail occupiers expanding in landlord-dominated Hawaii markets. Spans luxury/high street, value/big box, and regional/specialty retail categories with both national perspective and local market knowledge.
• Development Services Vertically oriented development solutions for occupier clients seeking to increase presence without capital expenditure, landowners wanting revenue generation while capital constrained, and owners needing a co-developer. Includes co-development partnerships and development advisory services.
• Real Estate Consulting Services Advisory consulting covering portfolio optimization, evaluation of large real estate portfolios, capital sourcing, asset repositioning, occupier growth strategies, and identification and evaluation of potential opportunities for enterprise clients.

Quantifiable outcome

• $1 billion+ in investment products transacted over 30 years
• +3 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Cushman & Wakefield: Major global CRE services firm with retail leasing, investment advisory, and hospitality practices that overlap Blue Rock's core offerings. Competes for the same enterprise occupier and institutional landlord mandates.
• Avison Young: Global CRE services firm with a partnership-style boutique feel similar to Blue Rock's positioning. Competes across occupier representation, investment sales, and landlord advisory in regional markets including Hawaii-adjacent geographies.
• Marcus & Millichap: CRE investment sales firm specializing in retail, multifamily, hospitality, and land dispositions. Directly comparable to Blue Rock's investment advisory and disposition work across the same asset categories and client types.
• NAI Global: Global CRE services network offering brokerage, investment sales, and advisory across retail, hospitality, and land. Comparable to Blue Rock in service mix, especially via its regional Hawaii-affiliated offices serving similar occupier and investor clients.
• Colliers International: Global CRE services and investment firm with strong retail and hospitality advisory practices. Comparable to Blue Rock in service mix (occupier representation, investment sales, landlord advisory) and in pursuing a more boutique-styled positioning within the broader CRE services category.
• Newmark: Global CRE services firm with capital markets, leasing, and investment advisory practices spanning retail, multifamily, and hospitality. Directly comparable to Blue Rock's investment advisory and brokerage services across similar asset classes.
• JLL: Global full-service CRE firm with investment sales, advisory, and capital markets capabilities across retail and hospitality. Directly comparable to Blue Rock across the same service lines (occupier representation, landlord advisory, capital sourcing) but at much larger scale.
• CBRE Group: Global commercial real estate services firm where Blue Rock's founders served as senior executives (VP and EVP) before launching the boutique. CBRE Hawaii competes directly for the same retail, investment, and hospitality mandates and offers the institutional alternative that Blue Rock positions against.
• Savills: Global real estate services firm covering retail, investment, and hospitality advisory. Comparable to Blue Rock across service lines and in serving institutional and occupier clients in regional markets.
• Eastdil Secured: CRE investment banking and capital markets firm specializing in large-block retail, hospitality, and multifamily transactions. Comparable to Blue Rock on the investment advisory and disposition side, particularly for $100M+ mandates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks4 records

Key highlights7 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blue Rock Partners