What M2H does

M2H is an independent Dutch game development studio headquartered in Alkmaar, Netherlands, founded in 2009 and operating as a remote studio under founder and leader Mike Hergaarden, with Matthew Hergaarden serving as Founder & COO. The company builds multiplayer video games for PC and consoles, with a catalog that spans the WW1 Game Series (Verdun, Tannenberg, Isonzo), the open-world vehicular Crash Drive 3, and the party-style Marooners. Technically, M2H emphasizes a multiplayer online infrastructure with a focus on technical excellence, seamless online play, and emergent gameplay mechanics — design choices that prioritize dynamic, systems-driven interactions over scripted events. The studio operates an agile model that assembles specialized external teams for each project, allowing it to scale craft capacity without maintaining large fixed headcount (the company reports 1-10 employees).

M2H distributes its titles globally through digital storefronts including Steam for PC and the PlayStation Store, Xbox Store, and Nintendo eShop for consoles. Revenue is generated exclusively through one-time game purchases rather than subscriptions or live-service monetization, with pricing set by standard platform and regional mechanics rather than publicly disclosed schedules. Marketing is community-led, anchored by an active Discord community of over 6,000 members and supplemented by organic social channels (Facebook, Twitter/X, Instagram, YouTube, LinkedIn) and the company website. The studio maintains a horizontal segmentation approach targeting a global persona of multiplayer game players seeking high-quality, deep-mechanics online experiences across genres ranging from historical WWI warfare to open-world vehicular chaos and party competition.

A defining recent commercial event is M2H's sale of its majority share of the WW1 Game Series (Verdun, Tannenberg, and related IP) to Focus Entertainment, which represents a strategic divestiture of the studio's flagship franchise while the studio continues to operate independently on remaining properties. No institutional investors, VC funding, or parent company ownership have been disclosed; the company appears bootstrapped and founder-controlled. The operating geography is worldwide via digital distribution, with no office locations disclosed beyond the Netherlands headquarters.

Name

M2H

Legal name

M2H

Website

https://M2H.nl

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

M2H is a Dutch independent game studio developing multiplayer video games for PC and consoles. Led by founder Mike Hergaarden, its portfolio spans the WW1 Game Series (Verdun, Tannenberg, Isonzo), Crash Drive 3, and Marooners, sold via digital storefronts.

Ownership category

akta.pro rank

Product category

Video Game Development

NAICS

Doll, Toy, and Game Manufacturing (33993)

akta.pro primary industry

Social/UGC & Sandbox Game Studios (Roblox-like) (MPAFAAAF)

Keywords

• Multiplayer video games
• Indie game development
• WW1 tactical shooters
• Open-world racing games
• Online multiplayer gameplay

Headquarters

HQ city

Alkmaar

HQ country

Netherlands

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Game Sales: One-time purchase revenue from video game sales across PC and console platforms including Verdun, Tannenberg, Isonzo, Crash Drive 3, and Marooners. Revenue generated through digital distribution storefronts.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

M2H is an independent Dutch game studio that develops and publishes multiplayer video games for PC (Steam) and major console platforms (PlayStation, Xbox, Nintendo Switch). Its catalog centers on the WWI Game Series — Verdun, Tannenberg, and Isonzo — tactical multiplayer shooters, alongside Crash Drive 3, an open-world vehicular multiplayer game, and Marooners, a multiplayer party game. Titles are sold as one-time digital purchases through established storefronts.

Product overview

M2H is an independent game development studio that operates as a remote studio, assembling specialized external teams for each project. The company offers a portfolio of multiplayer video games, with the WW1 Game Series (Verdun, Tannenberg, Isonzo) as its flagship franchise, complemented by the open-world vehicular chaos game Crash Drive 3 and the party game Marooners. The WW1 Game Series was co-developed with Team 17 before M2H sold its majority share to Focus Entertainment. The studio focuses on technical excellence, seamless online play, and emergent gameplay mechanics across all titles.

Differentiator

Problem solved

Functional benefit

Products and services

• Verdun The first title in M2H's WWI Game Series, Verdun is a WW1-themed tactical multiplayer shooter focused on trench warfare on the Western Front, targeting PC and console players of historical multiplayer shooters.
• Tannenberg Part of M2H's WWI Game Series, Tannenberg is a WW1 multiplayer shooter set on the Eastern Front, distributed initially on PC and later released on consoles.
• Isonzo Part of the WWI Game Series, Isonzo is a WWI-themed tactical multiplayer shooter set on the Italian front, expanding M2H's tactical historical-shooter franchise.
• Crash Drive 3 An open-world chaos multiplayer game featuring vehicular mayhem and competitive racing across expansive environments, distributed on PC and console platforms.
• Marooners A chaotic multiplayer party game where players compete in competitive mini-games, offering accessible party-style multiplayer action across platforms.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Focus EntertainmentminorOthersM2H sold its majority share of the WW1 Game Series (including Verdun, Tannenberg, and related IP) to Focus Entertainment. This represents a divestment/transaction rather than an ongoing partnership.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• BlackMill Games: Independent Dutch studio focused on historical multiplayer shooters (Battalion 1944, UWW). Closely comparable to M2H given the shared WW1/WW2 shooter focus, indie scale, and Dutch heritage.
• Tripwire Interactive: Developer of Killing Floor and Rising Storm (WWII multiplayer shooters). Highly comparable as an indie-to-mid studio specializing in large-scale multiplayer shooters with historical themes.
• Offworld Industries: Developer of Squad, a large-scale multiplayer tactical shooter. Comparable as a studio focused on team-based military multiplayer experiences, similar in genre to M2H's WW1 series.

Emerging players

• Coffee Stain Studios: Swedish indie studio behind Goat Simulator, Satisfactory, and Deep Rock Galactic. Comparable as an independent, lean-team studio with strong multiplayer/community-driven titles.
• Double Eleven: Mid-sized studio focused on multiplayer ports and live-service titles (Minecraft, Rust console editions). Comparable in porting/multiplayer expertise and lean development philosophy.
• Stunlock Studios: Swedish studio behind Battlerite and V Rising, focused on multiplayer-focused games with lean teams. Comparable in scale and multiplayer expertise, though in different genres.

Broad incumbents

• Iron Galaxy Studios: Mid-sized studio known for multiplayer ports and original titles (Killer Instinct, Divekick). Comparable in its multiplayer focus and support for porting work across platforms.
• Focus Entertainment: Major publisher that acquired the majority of M2H's WW1 Game Series. Comparable as a multiplayer and indie game publisher and a direct counterparty in M2H's most significant commercial transaction.
• Team17: Long-standing publisher and developer of indie and multiplayer games (Worms, Overcooked). Historically co-developed/published with M2H on the WW1 Game Series, making it a highly relevant commercial peer.
• Bohemia Interactive: Veteran studio behind Arma and DayZ military simulations. Comparable as a military/multiplayer-focused developer, though significantly larger and broader in scope than M2H.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/M2HGames
• YouTubeyoutube.com/user/M2HGames?sub_confirmation=1
• Facebookfacebook.com/M2HGames
• LinkedInlinkedin.com/company/m2h
• Instagraminstagram.com/m2hgames

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about M2H