Developer docs
API playgroundTry for free, no card

Search company profiles

Veterinary Enterprises Group

Full company profile

uuid000u9sb

Namestring
Veterinary Enterprises Group
Legal namestring
Veterinaryfirst Limited
Websiteurl
vetent.co.nz
Company typeenum
Private
Founded yearint
1991
Descriptiontext

Veterinary Enterprises Group, legally registered as Veterinaryfirst Limited, is a New Zealand-based veterinary clinic operator headquartered in Te Awamutu, Waikato. Founded in 1991, the group runs a multi-brand clinic network serving two distinct customer verticals: PetFirst Veterinary delivers companion-pet healthcare (consultations, vaccinations, surgery, preventive medicine) to individual pet owners, while FarmFirst Agri delivers large-animal and livestock veterinary services, including herd health programs and on-farm visits, to farmers and agricultural operations. Operations span multiple physical clinic locations across the Waikato region, with the company also maintaining an e-commerce storefront powered by Storbie for direct sale of pet and farm supplies.

The business model is primarily transactional service revenue (one-time clinical visits and procedures) with a smaller recurring component tied to ongoing wellness and herd-health programs. Go-to-market is predominantly direct-to-consumer through branded clinic locations and brand-specific websites (mypetfirst.co.nz, myfarmfirst.co.nz, veterinaryfirst.co.nz), supplemented by organic social channels on Facebook, Instagram, and LinkedIn. The company previously traded as VetEnt/VEGL and has been re-consolidated under the Veterinaryfirst corporate identity while preserving its sub-brands.

No external funding, parent company, M&A activity, or management team information is disclosed in available sources. Pricing is not publicly listed, and the company does not operate a published mobile app, public API, or proprietary technology platform beyond the Storbie e-commerce backbone. Geographic reach is single-country (New Zealand) and concentrated in the Waikato region.

Short descriptiontext

Veterinary Enterprises Group (Veterinaryfirst Limited) operates a multi-brand New Zealand veterinary clinic network through PetFirst Veterinary (companion pets) and FarmFirst Agri (livestock), serving pet owners and farmers across the Waikato region with in-clinic care plus a Storbie-powered e-commerce shop for supplies.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
101–250
akta.pro rankint
HeadquartersPort Waikato, New Zealand
HQ citystring
Port Waikato
HQ countrystring
New Zealand
HQ regionstring
Oceania
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
veterinary clinical services, pet healthcare clinics, livestock veterinary care, agricultural animal health, companion animal services
Industry3 codes
1Companion Animal Veterinary Clinics & Hospitals
CodeAFAEANAAPrimaryYes
2Livestock & Farm Animal Veterinary Services
CodeAFAEANABPrimaryNo
3Food Animal (Bovine/Dairy/Beef) Veterinary Services
CodeHLAMABAAPrimaryNo
NAICS code3 codes
  • Veterinary Services541940
  • Pet and Pet Supplies Retailers45991
  • Support Activities for Animal Production1152
SIC code1 code
  • Agricultural Services700
Product category
Veterinary Healthcare Services
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model2 records
1Veterinary Clinical Services
TypeSubscription Recurring
Description

In-person veterinary care services provided at physical clinic locations under the PetFirst Veterinary and FarmFirst Agri brands. Services include routine health checks, treatments, and animal care.

vetent.co.nz
2E-commerce Product Sales
TypeOne Time License
Description

Online shop selling pet and farm animal supplies and products through the company's e-commerce platform powered by Storbie.

vetent.co.nz
Marketing channels4 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels3 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales
GTM typeB2C
B2C
Offering typeServices
Services
Brand1 of 2 records shown
1FarmFirst Agri Clinic
Description

Agricultural veterinary clinic services for farm animals

vetent.co.nz
+1 more record
Core offering1 text field

Veterinary Enterprises Group operates a multi-brand network of physical veterinary clinics in New Zealand, delivering in-person clinical care for companion animals through PetFirst Veterinary clinics and for livestock/farm animals through FarmFirst Agri clinics. Services span routine health checks, vaccinations, surgical procedures, emergency care, preventive medicine, and nutritional advice. The company also runs an e-commerce storefront selling pet and farm animal supplies via the Storbie platform.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

Veterinary Enterprises Group (VetEnt) operates a multi-brand veterinary clinic network in New Zealand. The company offers two primary service lines: Petfirst Veterinary for companion pet care and Farmfirst Veterinary for agricultural livestock services. The group has rebranded under Veterinaryfirst as its unified corporate identity. Additionally, the company maintains an online retail shop powered by the Storbie e-commerce platform for pet and farm product sales.

Product and service3 records
1PetFirst Veterinary Clinics
CategoryVeterinary clinical services (companion animals)
Description

Network of physical veterinary clinic locations providing in-person companion animal healthcare services including routine health checks, vaccinations, surgical procedures, emergency care, preventive medicine, and nutritional advice for individual pet owners.

2FarmFirst Agri Clinics
CategoryVeterinary clinical services (livestock and farm animals)
Description

Network of physical veterinary clinic locations providing agricultural and large-animal veterinary services for livestock including cattle, sheep, and other farm animals, with farm visit capabilities for herd health programs, disease prevention, and emergency care.

3Veterinaryfirst Online Shop
CategoryRetail / E-commerce (pet and farm supplies)
Description

Company-operated e-commerce online shop selling pet supplies and farm animal products with integrated payment processing, delivered to customers across New Zealand.

Scale indicator1 record

Each record includes

Type, Value, Description, Source

Partnership1 partner
1Storbie
Strategic tierCoreTypeTechnology or Integration
Description

Storbie is the website service provider powering Veterinary Enterprises Group's e-commerce platform and online shop. The company stores customer data through Storbie and utilizes Storbie's platform infrastructure for website hosting, online store functionality, and payment processing integration.

Recent move4 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight4 records

Each record includes

Type, Description

Market position
Competitive moat4 records

Each record includes

Type, Details

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment2 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment1 record

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Veterinary Enterprises Group

Veterinary Healthcare Servicesvetent.co.nz

Veterinary Enterprises Group (Veterinaryfirst Limited) operates a multi-brand New Zealand veterinary clinic network through PetFirst Veterinary (companion pets) and FarmFirst Agri (livestock), serving pet owners and farmers across the Waikato region with in-clinic care plus a Storbie-powered e-commerce shop for supplies.

What Veterinary Enterprises Group does

Veterinary Enterprises Group, legally registered as Veterinaryfirst Limited, is a New Zealand-based veterinary clinic operator headquartered in Te Awamutu, Waikato. Founded in 1991, the group runs a multi-brand clinic network serving two distinct customer verticals: PetFirst Veterinary delivers companion-pet healthcare (consultations, vaccinations, surgery, preventive medicine) to individual pet owners, while FarmFirst Agri delivers large-animal and livestock veterinary services, including herd health programs and on-farm visits, to farmers and agricultural operations. Operations span multiple physical clinic locations across the Waikato region, with the company also maintaining an e-commerce storefront powered by Storbie for direct sale of pet and farm supplies.

The business model is primarily transactional service revenue (one-time clinical visits and procedures) with a smaller recurring component tied to ongoing wellness and herd-health programs. Go-to-market is predominantly direct-to-consumer through branded clinic locations and brand-specific websites (mypetfirst.co.nz, myfarmfirst.co.nz, veterinaryfirst.co.nz), supplemented by organic social channels on Facebook, Instagram, and LinkedIn. The company previously traded as VetEnt/VEGL and has been re-consolidated under the Veterinaryfirst corporate identity while preserving its sub-brands.

No external funding, parent company, M&A activity, or management team information is disclosed in available sources. Pricing is not publicly listed, and the company does not operate a published mobile app, public API, or proprietary technology platform beyond the Storbie e-commerce backbone. Geographic reach is single-country (New Zealand) and concentrated in the Waikato region.

Veterinary Enterprises Group firmographics

Firmographics
Name
Veterinary Enterprises Group
Legal name
Veterinaryfirst Limited
Website
https://vetent.co.nz
Company type
Private
Founded year
1991
Operating status
Operating
Headcount range
101–250 employees
Short description
Veterinary Enterprises Group (Veterinaryfirst Limited) operates a multi-brand New Zealand veterinary clinic network through PetFirst Veterinary (companion pets) and FarmFirst Agri (livestock), serving pet owners and farmers across the Waikato region with in-clinic care plus a Storbie-powered e-commerce shop for supplies.
Ownership category
akta.pro rank

Veterinary Enterprises Group industry classification

Industry
Product category
Veterinary Healthcare Services
NAICS
Veterinary Services (541940), Pet and Pet Supplies Retailers (45991), Support Activities for Animal Production (1152)
SIC
Agricultural Services (700)
akta.pro primary industry
Companion Animal Veterinary Clinics & Hospitals (AFAEANAA)
akta.pro secondary industries
Livestock & Farm Animal Veterinary Services (AFAEANAB), Food Animal (Bovine/Dairy/Beef) Veterinary Services (HLAMABAA)

Keywords

  • Veterinary clinical services
  • Pet healthcare clinics
  • Livestock veterinary care
  • Agricultural animal health
  • Companion animal services

Where Veterinary Enterprises Group is headquartered

Location

Headquarters

HQ city
Port Waikato
HQ country
New Zealand
HQ region
Oceania

Offices1 record

Markets served

Veterinary Enterprises Group business model

Business model
GTM type
B2C
Offering type
Services
Cost components
Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

  1. Veterinary Clinical Services: In-person veterinary care services provided at physical clinic locations under the PetFirst Veterinary and FarmFirst Agri brands. Services include routine health checks, treatments, and animal care.
  2. E-commerce Product Sales: Online shop selling pet and farm animal supplies and products through the company's e-commerce platform powered by Storbie.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Veterinary Enterprises Group product offering

Product offering

Core offering

Veterinary Enterprises Group operates a multi-brand network of physical veterinary clinics in New Zealand, delivering in-person clinical care for companion animals through PetFirst Veterinary clinics and for livestock/farm animals through FarmFirst Agri clinics. Services span routine health checks, vaccinations, surgical procedures, emergency care, preventive medicine, and nutritional advice. The company also runs an e-commerce storefront selling pet and farm animal supplies via the Storbie platform.

Product overview

Veterinary Enterprises Group (VetEnt) operates a multi-brand veterinary clinic network in New Zealand. The company offers two primary service lines: Petfirst Veterinary for companion pet care and Farmfirst Veterinary for agricultural livestock services. The group has rebranded under Veterinaryfirst as its unified corporate identity. Additionally, the company maintains an online retail shop powered by the Storbie e-commerce platform for pet and farm product sales.

Differentiator

Problem solved

Functional benefit

Brands

  • FarmFirst Agri Clinic: Agricultural veterinary clinic services for farm animals
  • PetFirst Veterinary Clinic

Products and services

  • PetFirst Veterinary Clinics Network of physical veterinary clinic locations providing in-person companion animal healthcare services including routine health checks, vaccinations, surgical procedures, emergency care, preventive medicine, and nutritional advice for individual pet owners.
  • FarmFirst Agri Clinics Network of physical veterinary clinic locations providing agricultural and large-animal veterinary services for livestock including cattle, sheep, and other farm animals, with farm visit capabilities for herd health programs, disease prevention, and emergency care.
  • Veterinaryfirst Online Shop Company-operated e-commerce online shop selling pet supplies and farm animal products with integrated payment processing, delivered to customers across New Zealand.

Companies that use Veterinary Enterprises Group

Customer profile

Segments2 records

Ideal customer profiles2 records

Veterinary Enterprises Group technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Veterinary Enterprises Group partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

  • StorbiecoreTechnology or IntegrationStorbie is the website service provider powering Veterinary Enterprises Group's e-commerce platform and online shop. The company stores customer data through Storbie and utilizes Storbie's platform infrastructure for website hosting, online store functionality, and payment processing integration.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Veterinary Enterprises Group competitors and assessment

Company assessment

Market position

Competitive moat4 records

Key highlights6 records

Customer concentration

Veterinary Enterprises Group social profiles

Digital presence

Veterinary Enterprises Group financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Veterinary Enterprises Group leadership team

Management profile

Number of profiles

Veterinary Enterprises Group funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Veterinary Enterprises Group M&A and investment

M&A and investment

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Veterinary Enterprises Group

What does Veterinary Enterprises Group do?

Veterinary Enterprises Group operates a multi-brand network of physical veterinary clinics in New Zealand, delivering in-person clinical care for companion animals through PetFirst Veterinary clinics and for livestock/farm animals through FarmFirst Agri clinics. Services span routine health checks, vaccinations, surgical procedures, emergency care, preventive medicine, and nutritional advice. The company also runs an e-commerce storefront selling pet and farm animal supplies via the Storbie platform.

Is Veterinary Enterprises Group a public or private company?

Veterinary Enterprises Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Veterinary Enterprises Group founded?

Veterinary Enterprises Group was founded in 1991. It employs 101 to 250 people.

Where is Veterinary Enterprises Group based?

Veterinary Enterprises Group is headquartered in Port Waikato, New Zealand, in the Oceania region.

How does Veterinary Enterprises Group make money?

Two revenue lines are on record. Veterinary Clinical Services are the primary driver. The others are E-commerce Product Sales.

Does Veterinary Enterprises Group have an API?

No public API is recorded for Veterinary Enterprises Group.

What industry is Veterinary Enterprises Group in?

Veterinary Enterprises Group's product category is Veterinary Healthcare Services. Its primary akta.pro industry code is AFAEANAA, Companion Animal Veterinary Clinics & Hospitals, with a secondary code of AFAEANAB, Livestock & Farm Animal Veterinary Services. Its NAICS code is 541940 and its SIC code is 700.

Unlock the full company data

50 free credits on sign-up, no credit card required.

Contact sales