Veterinary Enterprises Group
Veterinary Enterprises Group (Veterinaryfirst Limited) operates a multi-brand New Zealand veterinary clinic network through PetFirst Veterinary (companion pets) and FarmFirst Agri (livestock), serving pet owners and farmers across the Waikato region with in-clinic care plus a Storbie-powered e-commerce shop for supplies.
- Company typePrivate
- Founded1991
- HeadquartersPort Waikato, New Zealand
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Veterinary Enterprises Group does
Veterinary Enterprises Group, legally registered as Veterinaryfirst Limited, is a New Zealand-based veterinary clinic operator headquartered in Te Awamutu, Waikato. Founded in 1991, the group runs a multi-brand clinic network serving two distinct customer verticals: PetFirst Veterinary delivers companion-pet healthcare (consultations, vaccinations, surgery, preventive medicine) to individual pet owners, while FarmFirst Agri delivers large-animal and livestock veterinary services, including herd health programs and on-farm visits, to farmers and agricultural operations. Operations span multiple physical clinic locations across the Waikato region, with the company also maintaining an e-commerce storefront powered by Storbie for direct sale of pet and farm supplies.
The business model is primarily transactional service revenue (one-time clinical visits and procedures) with a smaller recurring component tied to ongoing wellness and herd-health programs. Go-to-market is predominantly direct-to-consumer through branded clinic locations and brand-specific websites (mypetfirst.co.nz, myfarmfirst.co.nz, veterinaryfirst.co.nz), supplemented by organic social channels on Facebook, Instagram, and LinkedIn. The company previously traded as VetEnt/VEGL and has been re-consolidated under the Veterinaryfirst corporate identity while preserving its sub-brands.
No external funding, parent company, M&A activity, or management team information is disclosed in available sources. Pricing is not publicly listed, and the company does not operate a published mobile app, public API, or proprietary technology platform beyond the Storbie e-commerce backbone. Geographic reach is single-country (New Zealand) and concentrated in the Waikato region.
Veterinary Enterprises Group firmographics
Firmographics- Name
- Veterinary Enterprises Group
- Legal name
- Veterinaryfirst Limited
- Website
- https://vetent.co.nz
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Veterinary Enterprises Group (Veterinaryfirst Limited) operates a multi-brand New Zealand veterinary clinic network through PetFirst Veterinary (companion pets) and FarmFirst Agri (livestock), serving pet owners and farmers across the Waikato region with in-clinic care plus a Storbie-powered e-commerce shop for supplies.
- Ownership category
- akta.pro rank
Veterinary Enterprises Group industry classification
Industry- Product category
- Veterinary Healthcare Services
- NAICS
- Veterinary Services (541940), Pet and Pet Supplies Retailers (45991), Support Activities for Animal Production (1152)
- SIC
- Agricultural Services (700)
- akta.pro primary industry
- Companion Animal Veterinary Clinics & Hospitals (AFAEANAA)
- akta.pro secondary industries
- Livestock & Farm Animal Veterinary Services (AFAEANAB), Food Animal (Bovine/Dairy/Beef) Veterinary Services (HLAMABAA)
Keywords
Where Veterinary Enterprises Group is headquartered
LocationHeadquarters
- HQ city
- Port Waikato
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
Veterinary Enterprises Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales
Revenue model
- Veterinary Clinical Services: In-person veterinary care services provided at physical clinic locations under the PetFirst Veterinary and FarmFirst Agri brands. Services include routine health checks, treatments, and animal care.
- E-commerce Product Sales: Online shop selling pet and farm animal supplies and products through the company's e-commerce platform powered by Storbie.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Veterinary Enterprises Group product offering
Product offeringCore offering
Veterinary Enterprises Group operates a multi-brand network of physical veterinary clinics in New Zealand, delivering in-person clinical care for companion animals through PetFirst Veterinary clinics and for livestock/farm animals through FarmFirst Agri clinics. Services span routine health checks, vaccinations, surgical procedures, emergency care, preventive medicine, and nutritional advice. The company also runs an e-commerce storefront selling pet and farm animal supplies via the Storbie platform.
Product overview
Veterinary Enterprises Group (VetEnt) operates a multi-brand veterinary clinic network in New Zealand. The company offers two primary service lines: Petfirst Veterinary for companion pet care and Farmfirst Veterinary for agricultural livestock services. The group has rebranded under Veterinaryfirst as its unified corporate identity. Additionally, the company maintains an online retail shop powered by the Storbie e-commerce platform for pet and farm product sales.
Differentiator
Problem solved
Functional benefit
Brands
- FarmFirst Agri Clinic: Agricultural veterinary clinic services for farm animals
- PetFirst Veterinary Clinic
Products and services
- PetFirst Veterinary Clinics Network of physical veterinary clinic locations providing in-person companion animal healthcare services including routine health checks, vaccinations, surgical procedures, emergency care, preventive medicine, and nutritional advice for individual pet owners.
- FarmFirst Agri Clinics Network of physical veterinary clinic locations providing agricultural and large-animal veterinary services for livestock including cattle, sheep, and other farm animals, with farm visit capabilities for herd health programs, disease prevention, and emergency care.
- Veterinaryfirst Online Shop Company-operated e-commerce online shop selling pet supplies and farm animal products with integrated payment processing, delivered to customers across New Zealand.
Companies that use Veterinary Enterprises Group
Customer profileSegments2 records
Ideal customer profiles2 records
Veterinary Enterprises Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Veterinary Enterprises Group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- StorbiecoreStorbie is the website service provider powering Veterinary Enterprises Group's e-commerce platform and online shop. The company stores customer data through Storbie and utilizes Storbie's platform infrastructure for website hosting, online store functionality, and payment processing integration.
Scale indicators1 record
Recent moves4 records
Expansion highlights4 records
Veterinary Enterprises Group competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key highlights6 records
Customer concentration
Veterinary Enterprises Group social profiles
Digital presenceVeterinary Enterprises Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Veterinary Enterprises Group leadership team
Management profileNumber of profiles
Veterinary Enterprises Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Veterinary Enterprises Group M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Veterinary Enterprises Group
What does Veterinary Enterprises Group do?
Veterinary Enterprises Group operates a multi-brand network of physical veterinary clinics in New Zealand, delivering in-person clinical care for companion animals through PetFirst Veterinary clinics and for livestock/farm animals through FarmFirst Agri clinics. Services span routine health checks, vaccinations, surgical procedures, emergency care, preventive medicine, and nutritional advice. The company also runs an e-commerce storefront selling pet and farm animal supplies via the Storbie platform.
Is Veterinary Enterprises Group a public or private company?
Veterinary Enterprises Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Veterinary Enterprises Group founded?
Veterinary Enterprises Group was founded in 1991. It employs 101 to 250 people.
Where is Veterinary Enterprises Group based?
Veterinary Enterprises Group is headquartered in Port Waikato, New Zealand, in the Oceania region.
How does Veterinary Enterprises Group make money?
Two revenue lines are on record. Veterinary Clinical Services are the primary driver. The others are E-commerce Product Sales.
Does Veterinary Enterprises Group have an API?
No public API is recorded for Veterinary Enterprises Group.
What industry is Veterinary Enterprises Group in?
Veterinary Enterprises Group's product category is Veterinary Healthcare Services. Its primary akta.pro industry code is AFAEANAA, Companion Animal Veterinary Clinics & Hospitals, with a secondary code of AFAEANAB, Livestock & Farm Animal Veterinary Services. Its NAICS code is 541940 and its SIC code is 700.