Bone & Biscuit

What Bone & Biscuit does

Bone & Biscuit is a Canadian specialty pet retailer operating as a franchised retail network founded in 2008 by Lee Drescher and headquartered in Kelowna, BC. The company sells premium, natural pet food and supplies for dogs and cats through 100+ franchise-owned stores across British Columbia, Alberta, Saskatchewan, Ontario, and New Brunswick, supplemented by an e-commerce storefront (shop.boneandbiscuit.ca) and an in-store artisan bakery sub-brand ("The Bakery at the Bone & Biscuit"). Product categories span raw, dry, canned, air-dried, dehydrated, and freeze-dried food, plus natural and homeopathic supplements, grooming products, toys, accessories, and natural cat litters. Brand positioning centers on health-conscious pet owners seeking biologically appropriate diets, supported by staff-trained pet nutrition advice and educational tools such as a Raw Food Calculator and Ingredient Finder. The Biscuit Bucks loyalty program provides cross-store repeat-purchase engagement.

The business model is a two-revenue-stream franchise. At the system level, revenue is generated by retail product sales to consumers through individual franchise stores and the online channel. At the corporate level, the franchisor earns (i) a C$30,000 initial franchise fee granting a 10-year term with renewal options, (ii) a 6% monthly royalty on franchisee net sales, and (iii) a 1% monthly advertising fee on net sales. Total franchisee investment ranges from C$450,000–C$550,000 covering buildout, fixtures, signage, POS, freezers, initial inventory, training, and marketing launch. Bone & Biscuit provides site selection, training, marketing programs, vendor relationships, and ongoing operational support, with financing partnerships enabling franchisees to fund up to 90% of buildout via Canadian lenders. The company is privately held with no disclosed external investment, no parent company, and 101–250 employees. Underlying technology is conventional retail POS, e-commerce, and inventory management; no proprietary software platform is described.

Name

Bone & Biscuit

Legal name

The Bone & Biscuit

Website

https://boneandbiscuit.ca

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

101–250 employees

Short description

Bone & Biscuit is a Canadian specialty pet retailer operating as a franchised network of 100+ stores across five provinces, founded in 2008 by Lee Drescher. It sells natural raw, dry, dehydrated, and freeze-dried pet food, supplements, toys, and an in-store bakery brand to health-conscious dog and cat owners, while generating franchisor revenue through C$30K initial fees plus 6% royalties and 1% advertising fees on franchisee sales.

Ownership category

akta.pro rank

Product category

Specialty Pet Retail

NAICS

Pet and Pet Supplies Retailers (45991)

akta.pro primary industry

Pet Food & Treats Retail (CRALAHAB)

akta.pro secondary industries

Pet Health & Wellness Retail (Supplements, OTC, Flea/Tick) (CRALAHAC), Dental & Oral Health Supplements (HLAMALAG)

Keywords

• Natural pet food
• Pet retail franchise
• Raw pet nutrition
• Pet supplements
• Pet store franchise

Headquarters

HQ city

Kelowna

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Product Sales: Revenue is generated through the sale of pet food (raw, dry, canned, dehydrated, freeze-dried), natural treats, homeopathic supplements, grooming products, toys, accessories, and artisan baked goods at franchise-owned retail locations. The company also operates an online store at shop.boneandbiscuit.ca.
2. Franchise Fees and Royalties: The company earns revenue through initial franchise fees ($30,000 per location), ongoing royalty fees (6% of net sales), and advertising fees (1% of net sales) from franchise operators.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Bone & Biscuit is a Canadian specialty pet retail franchise that sells natural pet food, treats, supplements, toys, grooming products, and accessories for dogs and cats through 100+ franchise-owned stores across Canada and an online storefront. The company curates products focused on natural, biologically appropriate nutrition including raw, dehydrated, freeze-dried, and homeopathic options, and complements retail with in-store artisan baked goods at The Bakery.

Product overview

Bone & Biscuit is a Canadian specialty pet retail chain offering high-quality natural pet food and supplies for dogs and cats. The company operates a franchise model with physical store locations across Canada. Their product portfolio centers on premium pet nutrition including raw food, dry food, canned food, air-dried, and dehydrated/freeze-dried options, complemented by natural supplements, artisan baked treats from The Bakery, grooming products, toys, accessories, and cat litter. The company also provides educational tools including a Raw Food Calculator and Ingredient Finder. Their Biscuit Bucks loyalty program rewards customers across locations, and they offer franchise opportunities for entrepreneurs. The business focuses on natural, biologically appropriate pet nutrition with knowledgeable staff providing pet health guidance.

Differentiator

Problem solved

Functional benefit

Brands

• The Bakery at the Bone & Biscuit: An in-store bakery famous for realistic-looking dog treats including donuts and treats designed to look good enough to share with dogs.

Products and services

• Natural Pet Food (Dog & Cat) High-quality natural pet foods for dogs and cats including raw food, dry food, canned food, air-dried, and dehydrated/freeze-dried options. Targeted at health-conscious pet owners seeking biologically appropriate nutrition.
• Pet Treats Natural treats for dogs and cats, including limited ingredient and protein-based treats.
• Pet Supplements Natural and homeopathic supplements for pets including skin and coat supplements, vitamins, and dietary supplements for bladder care, weight care, immune support, joint health, and gut health.
• Pet Toys & Accessories Pet toys, accessories, and related supplies for dogs and cats.
• The Bakery at Bone & Biscuit Artisan baked goods and realistic-looking dog treats including donuts and latte-style treats that owners can share with their pets. Operated as an in-store sub-brand at franchise locations.
• Cat Litter Natural alternative cat litters made from pine, recycled paper, and wheat.
• Grooming Products Pet grooming products and supplies for dogs and cats.
• Biscuit Bucks Loyalty Program Customer loyalty program that allows pet owners to earn and redeem Biscuit Bucks rewards across Bone & Biscuit franchise locations for repeat purchases.
• Bone & Biscuit Franchise Opportunities Canadian pet store franchise offering for entrepreneurs to open and operate a Bone & Biscuit retail location, including site selection, training, marketing programs, inventory management systems, and ongoing operational support. Total estimated investment is $450,000 to $550,000 CAD with financing available through partner banks.

Quantifiable outcome

• Stores evaluated on quality standards for ingredients, manufacturing techniques, and nutritional value of all products

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Landlords, Developers, and Commercial Real Estate ProfessionalscoreOthersRelationships with landlords, developers, and commercial real estate professionals active in every major market across Canada. The network provides site selection, demographic analysis, site acquisition, and lease negotiation support for franchise locations.

Scale indicators3 records

Recent moves8 records

Expansion highlights6 records

Emerging players

• BarkBox: Subscription-based pet product company (now Bark Co.) offering curated toys, treats, and food via monthly boxes. Targets the same premium-conscious dog owner demographic as Bone & Biscuit, particularly through digital channels - useful indirect comp on consumer behavior and subscription retention.

Broad incumbents

• PetSmart: North America's largest specialty pet retailer with a full assortment of pet food (including natural/raw), supplies, grooming, and services. Operates across Canada with broader scale, additional service revenue (grooming, training), and the PetSmart Charities footprint - sets the competitive bar for selection and pricing.
• Chewy: Leading online-only pet retailer with subscription autoship, broad assortment across pet food (including raw, freeze-dried, and natural brands), and growing pharmacy and private label businesses. Targets the same premium-pet-parent demographic that drives Bone & Biscuit traffic, but without physical presence.
• Petco: U.S.-headquartered omnichannel specialty pet retailer offering premium nutrition including natural and raw diets. Larger scale and increasingly expanding into veterinary services, but currently negligible Canadian brick-and-mortar presence, making direct competition indirect.
• Pet Supplies Plus: Largest pet retail franchise operator in North America with 700+ stores, primarily in the U.S. Useful comparable on franchise mechanics, royalty structure, and unit economics even though geographies do not overlap with Bone & Biscuit's Canadian footprint.

Direct peers

• Global Pet Foods: Canadian pet retail chain with a near-identical positioning around natural, holistic, and raw pet nutrition. Operates a multi-store franchise model across Canada with knowledgeable staff advising on premium pet diets - directly competing for the same health-conscious pet owner segment.
• Pet Valu: Pet Valu is Canada's largest specialty pet retail chain with 800+ stores and a similar focus on premium nutrition and supplies. Direct head-to-head competitor in the same Canadian geography with overlapping product assortment including natural and specialty pet food.
• PJ's Pets: Long-standing Canadian pet retail chain offering specialty pet food and supplies through stores across Canada. Competes in the same geographies and serves overlapping customer needs around premium pet nutrition and accessories.

Regional players

• Mondou: Quebec-based specialty pet retailer with 80+ stores focused on premium pet food and accessories. Operates primarily in Quebec and parts of Ontario, sharing Bone & Biscuit's premium nutrition positioning but with a more regional francophone footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/BoneAndBiscuit
• Instagraminstagram.com/boneandbiscuit
• TikToktiktok.com/@theboneandbiscuit
• Xx.com/boneandbiscuit

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bone & Biscuit