Pet Supplies Plus
Pet Supplies Plus is the largest US pet retail franchise, operating 725+ neighborhood stores offering pet food, supplies, grooming, vet clinics, and pharmacy services to individual pet owners through independent franchisees, with e-commerce, a 2025 mobile app, and third-party delivery partnerships.
- Company typePrivate
- Founded1988
- HeadquartersLivonia, United States
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Pet Supplies Plus does
Pet Supplies Plus, operating through the legal entity PSP Group, LLC, is the largest pet retail franchise in the United States, with 725+ neighborhood locations supported by more than 1,000 franchisees and the recent addition of Wag N' Wash as a wholly-owned subsidiary brand. The company sells pet food, treats, toys, supplies, and live animals (fish, small pets, crickets) across dog, cat, bird, fish, reptile, and small pet categories, and layers a service ecosystem on top of the core assortment: self-serve pet wash, professional dog grooming by appointment, nail services, low-cost community veterinary clinics operated by third-party partners (ShotVet, VIP Petcare, PetStop), a pharmacy fulfilled by Vetsource, and recurring in-store adoption events with 1,000+ local rescue partners.
The technology stack is a conventional retail platform: a first-party e-commerce website, the December 2025 mobile app on iOS and Android with biometric login and push notifications, the Neighbor Rewards loyalty engine (5 points per $1 spent; $5 reward per 1,000 points), and the Autoship subscription system delivering within a 7-mile radius. Distribution is broadened through third-party delivery partnerships with Instacart (700+ stores live, October 2025) and Grubhub (March 2025), and a sustainability program with TerraCycle that has collected over 100,000 pounds of flexible plastic packaging since October 2023.
Revenue is generated through one-time retail product sales (across stores and e-commerce), recurring franchise royalties and fees (with franchise investments of $520K–$1.9M per location), pet care services (grooming, washes, vet clinics), and Autoship subscription delivery. Go-to-market is primarily franchise-based (over 30 new franchise agreements signed in 2025 targeting 20+ new store openings annually) supplemented by direct-to-consumer digital channels. The company became an independent entity in December 2025 following its separation from The Franchise Group, Inc. via securitization financing, and ranked #1 on Entrepreneur Magazine's Franchise 500 pet category for the 11th consecutive year and #31 overall for the 12th consecutive year in 2026.
Pet Supplies Plus firmographics
Firmographics- Name
- Pet Supplies Plus
- Legal name
- PSP Group, LLC
- Website
- https://petsuppliesplus.com
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Pet Supplies Plus is the largest US pet retail franchise, operating 725+ neighborhood stores offering pet food, supplies, grooming, vet clinics, and pharmacy services to individual pet owners through independent franchisees, with e-commerce, a 2025 mobile app, and third-party delivery partnerships.
- Ownership category
- akta.pro rank
Pet Supplies Plus industry classification
Industry- Product category
- Pet Retail
- NAICS
- Pet and Pet Supplies Retailers (45991), Pet Care (except Veterinary) Services (812910)
- akta.pro primary industry
- General Pet Supplies Retail (Multi-category) (CRALAHAA)
- akta.pro secondary industries
- Pet Supplies Retail (CRALAIAI), Pet Food & Treats Retail (CRALAHAB), Pet Supplies Inventory-led Online Retailers (CRAFADAH)
Keywords
Where Pet Supplies Plus is headquartered
LocationHeadquarters
- HQ city
- Livonia
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Pet Supplies Plus business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Retail Product Sales: Sale of pet food, treats, toys, supplies, and accessories across physical store locations and e-commerce platform. Products span multiple pet categories including dog, cat, bird, fish, reptile, and small pet. Revenue generated from individual consumer purchases.
- Franchise Fees and Royalties: Revenue from franchise agreements with independent operators. The company has grown to over 725 franchise locations. Franchise investment ranges from approximately $520,000 to $1.9 million per location.
- Pet Care Services: In-store services including professional dog grooming (full-service salon appointments), self-serve pet wash stations, nail services, and community veterinary clinics (vaccinations, deworming, heartworm testing, microchipping) offered through partner veterinarians.
- Autoship Subscription Delivery: Recurring delivery service with enrollment-based recurring revenue. Customers save 35% on first eligible Autoship order and receive sale pricing plus 5% additional discount on future orders. Earns Neighbor Rewards on qualifying items.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Autoship subscription — first order savings with recurring discounts |
| Hybrid | Pay-as-you-go | Neighbor Rewards loyalty points program |
| Unit Pricing | Pay-as-you-go | Self-serve pet wash per-use pricing with bulk discount |
| Unit Pricing | Pay-as-you-go | Full-service dog grooming — appointment-based pricing |
| One time/ perpetual license | Multi-year contract | Franchise investment range |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Pet Supplies Plus product offering
Product offeringCore offering
Pet Supplies Plus operates the nation's largest pet retail franchise with over 725 US locations, selling pet food, treats, toys, supplies, and live animals across dog, cat, bird, fish, reptile, and small pet categories. Beyond retail, it offers in-store services including self-serve pet wash, professional dog grooming, nail services, community veterinary clinics, and a pet pharmacy, complemented by online ordering, Autoship subscriptions, curbside pickup, same-day delivery, and a mobile app.
Product overview
Pet Supplies Plus operates the nation's largest pet retail franchise with over 725 US locations, offering a unified retail platform built around a broad in-store product assortment (food, treats, toys, supplies, live animals) supplemented by a growing suite of services and digital tools. The service portfolio includes self-serve pet wash stations, professional dog grooming salons, a pet pharmacy fulfilled by Vetsource, community veterinary clinics via third-party partners (ShotVet, PetStop, VIP Petcare), and nail services. The company's digital ecosystem — anchored by its first-party website, a December 2025 mobile app, and a loyalty rewards program — extends the in-store experience with online ordering (curbside pickup, same-day delivery, Autoship subscriptions), a gift card program, and an Instacart partnership for same-day delivery. Pet Supplies Plus also operates the TerraCycle-powered packaging recycling program and hosts in-store adoption events and community activities. The subsidiary brand Wag N' Wash (acquired in 2022) runs its own grooming and retail franchise locations under the same corporate umbrella. Together, the platform integrates physical retail, pet care services, digital commerce, loyalty, and sustainability into one neighborhood pet care offering.
Differentiator
Problem solved
Functional benefit
Products and services
- Pet Supplies Plus Retail Stores The company's flagship franchise pet retail offering across more than 725 US locations, stocking pet food, treats, toys, supplies, and live animals (fish, small pets, crickets).
- Self-Serve Pet Wash Self-service pet wash stations where customers bring pets to bathe using provided aprons, towels, dryers, and often free Play On shampoos. No appointment required.
- Dog Grooming Full-service professional dog grooming by appointment, bookable via website, in-store, or phone at many Pet Supplies Plus locations.
- Pet Pharmacy Online pharmacy offering flea and tick preventatives, allergy medications, and veterinary diets, fulfilled by Vetsource with vet-approved prescriptions and home delivery (free shipping on Rx orders over $35).
- Community Veterinary Clinics Pop-up preventative veterinary services at participating locations through ShotVet, PetStop, and VIP Petcare, offering vaccinations, deworming, heartworm and parasite control, microchipping, and diagnostic testing without appointments.
- Online Ordering (Curbside Pickup, Delivery, Autoship) Digital ordering platform providing curbside pickup (within one hour), same-day delivery for orders placed by 1 p.m., and Autoship subscription delivery (35% off first order, 5% recurring discount) within 7 miles of stores.
- Pet Supplies Plus Rewards Free loyalty program where members earn 5 points per $1 spent, redeem 1,000 points for a $5 reward coupon, receive members-only sales, personalized offers, and birthday/gotcha day gifts for pets.
- Pet Packaging Recycling Program Free in-store recycling program with TerraCycle collecting flexible plastic pet food, treat, and litter bag packaging from all brands, diverting waste from landfills and incinerators.
- Gift Cards Physical and digital (eGift) Pet Supplies Plus gift cards available for purchase online or in-store, usable across all Pet Supplies Plus locations and on petsuppliesplus.com.
- Nail Services Quick nail trim and nail services offered at many Pet Supplies Plus locations, complementing grooming and self-serve pet wash offerings.
- Pet Supplies Plus Mobile App First-party mobile application for iOS and Android, offering biometric login, real-time order updates, shopping, grooming appointments, and rewards redemption.
- Wag N' Wash (Subsidiary Brand) Pet care franchise chain acquired by Pet Supplies Plus in 2022, operating independently under the Pet Supplies Plus umbrella with grooming, self-wash, and retail focused on natural and premium pet foods.
Quantifiable outcome
- 28,034 pet adoptions facilitated in 2025 (exceeding goal of 20,000; new 2026 goal: 30,000)
- +3 more outcomes
Companies that use Pet Supplies Plus
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles2 records
Pet Supplies Plus technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature4 records
Pet Supplies Plus partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- InstacartcoreInstacart partnered with Pet Supplies Plus and Wag N' Wash to offer same-day pet supplies delivery from over 700 stores across the US. The partnership provides access to over 11,000 products at exclusive loyalty member prices, with a launch promotion of $15 off first orders of $75 or more. Pet Supplies Plus also became available on Instacart's grocery platform alongside the existing pet category offerings.
- WondercideminorWondercide, an Austin-based pet care company and Shark Tank alumnus, launched its RESCUE pet wellness line through Pet Supplies Plus stores. The product line includes skin spray, oral spray, ear drops, and eye drops powered by Hypochlorous Acid (HOCl), expanding Wondercide's distribution alongside its own website and Amazon.
- GrubhubminorGrubhub added Pet Supplies Plus and Wag N' Wash products to its US delivery platform, enabling customers to order pet supplies alongside food deliveries. This is part of Grubhub's strategy to expand beyond restaurant delivery into broader consumer goods categories.
- TerraCyclecorePet Supplies Plus and Wag N' Wash partnered with TerraCycle in October 2023 to implement a nationwide pet packaging recycling program. Since then, the partnership has diverted over 100,000 pounds of packaging from landfills and collected over 3.2 million packaging units. The free in-store recycling program accepts all flexible plastic pet food, treat, and litter bag packaging from all brands, regardless of where purchased. The companies expanded efforts with a trade-in program offering 40% off new collars, leashes, or harnesses in exchange for recycling used pet accessories.
- Wag N' WashcorePet Supplies Plus acquired Wag N' Wash, a pet care franchise chain, in early 2022. The deal aimed to enhance purchasing power, expansion funding, and strategic placement for Wag N' Wash. Following a December securitization transaction, both brands reorganized to become independent entities in December 2025, separating from The Franchise Group, Inc. to prepare for their next phase of strategic growth. Both brands share sustainability initiatives including TerraCycle recycling and community adoption programs.
- ShotVetcoreShotVet provides vaccination services (rabies, Leptospirosis, Bordetella, DA2PP) and heartworm disease testing at Pet Supplies Plus locations through traveling clinic pop-ups. Services offered at varying locations throughout the year with no appointment necessary.
- VIP PetcarecoreVIP Petcare provides comprehensive wellness services including vaccinations, intestinal parasite screenings, heartworm tests, and feline retroviral tests at Pet Supplies Plus locations. Services are available at select stores throughout the year through scheduled clinic days.
- PetStopcorePetStop offers comprehensive wellness services including vaccine packages, heartworm and tick screenings at Pet Supplies Plus locations. Services vary by store and are available on scheduled clinic days throughout the year.
- VetsourcecoreVetsource serves as the online pharmacy partner for Pet Supplies Plus, handling prescription approvals from veterinarians, order fulfillment, and home delivery. Offers free shipping on Rx orders over $35, with Autoship repeat delivery for prescription refills.
Scale indicators10 records
Recent moves7 records
Expansion highlights6 records
Pet Supplies Plus competitors and assessment
Company assessmentRegional players
- Tomlinson's Feed & Pet Supply: Texas-based independent pet retailer offering food, supplies, and grooming services. Comparable neighborhood pet care model but limited to a regional footprint versus Pet Supplies Plus's national scale.
- Mud Bay: Pacific Northwest-based specialty pet retailer with a strong neighborhood store concept and loyalty program. Comparable neighborhood pet retail format but primarily competes in a different U.S. region than Pet Supplies Plus.
Broad incumbents
- Amazon: Dominant e-commerce platform with a sizable pet supplies category and Subscribe & Save subscription delivery. Sets the baseline for online convenience and pricing that pressures every specialty pet retailer including Pet Supplies Plus.
- Chewy: Largest U.S. online pet supplies retailer with Autoship subscriptions and pharmacy services. Competes head-on with Pet Supplies Plus's e-commerce, Autoship, and pharmacy offerings despite operating without physical stores.
Direct peers
- PetSmart: Largest U.S. specialty pet retailer with roughly 1,500+ stores. Directly competes with Pet Supplies Plus on pet food, supplies, grooming, and in-store services across overlapping geographies.
- Petco: Major U.S. specialty pet retailer with full-service veterinary clinics and grooming. Closely comparable to Pet Supplies Plus in offering an integrated retail plus pet services bundle.
- Pet Valu: Canadian specialty pet retailer with a strong franchise and corporate store model in North America. Closely mirrors Pet Supplies Plus's neighborhood pet retail and grooming concept, including a similar franchise structure.
- Hollywood Feed: U.S. specialty pet retail chain with a growing store base and emphasis on natural and premium pet foods plus in-store services. Targets a similar customer profile to Pet Supplies Plus in overlapping regional markets.
- Wag N' Wash: Pet care franchise chain focused on grooming, self-wash, and premium pet food retail. Wholly owned subsidiary of Pet Supplies Plus since 2022 but operates as an independent brand with overlapping service and franchise model.
- Kriser's: Specialty pet retail chain offering natural pet foods, grooming, and self-serve dog wash. Directly comparable assortment and service bundle to Pet Supplies Plus, although a smaller footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Pet Supplies Plus social profiles
Digital presencePet Supplies Plus financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pet Supplies Plus leadership team
Management profileNumber of profiles
Profiles1 record
Pet Supplies Plus subsidiaries and ownership
Company hierarchySubsidiaries1 record
Pet Supplies Plus funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pet Supplies Plus M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pet Supplies Plus
What does Pet Supplies Plus do?
Pet Supplies Plus operates the nation's largest pet retail franchise with over 725 US locations, selling pet food, treats, toys, supplies, and live animals across dog, cat, bird, fish, reptile, and small pet categories. Beyond retail, it offers in-store services including self-serve pet wash, professional dog grooming, nail services, community veterinary clinics, and a pet pharmacy, complemented by online ordering, Autoship subscriptions, curbside pickup, same-day delivery, and a mobile app.
Is Pet Supplies Plus a public or private company?
Pet Supplies Plus is a private company. It is classified as unknown and is currently operating.
When was Pet Supplies Plus founded?
Pet Supplies Plus was founded in 1988. It employs 1,001 to 5,000 people.
Where is Pet Supplies Plus based?
Pet Supplies Plus is headquartered in Livonia, United States, in the North America region.
How does Pet Supplies Plus make money?
Four revenue lines are on record. Retail Product Sales are the primary driver. The others are franchise Fees and Royalties, pet Care Services and autoship Subscription Delivery.
Who are Pet Supplies Plus's main competitors?
Regional players on record are Tomlinson's Feed & Pet Supply and Mud Bay. Broad incumbents are Amazon and Chewy. Direct peers are PetSmart, Petco, Pet Valu, Hollywood Feed, Wag N' Wash and Kriser's.
Does Pet Supplies Plus have an API?
No public API is recorded for Pet Supplies Plus.
What industry is Pet Supplies Plus in?
Pet Supplies Plus's product category is Pet Retail. Its primary akta.pro industry code is CRALAHAA, General Pet Supplies Retail (Multi-category), with a secondary code of CRALAIAI, Pet Supplies Retail. Its NAICS code is 45991.