Multiplex
Multiplex (legal: MX-Multiplex Holding) is Ukraine's largest cinema chain, operating 25 theaters across 14 cities. It serves general moviegoers, families, and accessibility-focused viewers via IMAX Laser, ScreenX, Dolby Atmos, LUX recliner formats, and inclusive-screening companion-app integrations.
- Company typePrivate
- Founded2003
- HeadquartersKyiv, Ukraine
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Multiplex does
Multiplex, operating under legal entity MX-Multiplex Holding, is the largest cinema chain in Ukraine by footprint, operating 25 cinema locations across 14 cities — Kyiv, Dnipro, Lviv, Odesa, Mykolaiv, Kharkiv, Khmelnytskyi, Zhytomyr, Kryvyi Rih, Chernihiv, Poltava, Uzhhorod, Lutsk, and Cherkasy — and headquartered in Kyiv. Founded in 2003, the business generates revenue through two primary streams: ticket sales (with example pricing of 180 UAH for standard 2D in Cherkasy and elevated ticket pricing for IMAX Laser, 3D, Dolby Atmos, and LUX recliner formats) and concessions (popcorn, beverages, and snack food), both available through in-theatre purchase and a dedicated online ordering platform.
The chain differentiates via licensed premium projection and audio technologies rather than proprietary R&D. Flagship sites carry IMAX Laser projection (Lavina in Kyiv, Dafi in Dnipro), 270-degree ScreenX panoramic format (Retroville in Kyiv, Riviera in Odesa), Dolby Atmos immersive audio, and LUX recliner seating; non-premium auditoriums are augmented with Chill Out zones featuring bean bags and floor cushions. Pricing is transaction-based with format-tiered ticket pricing, and a personal-account layer is delivered via the Friends Multiplex loyalty app, including cashback on ticket refunds and an Apple Pay integration that, in conjunction with PrivatBank cardholders, offers promotional free popcorn.
The customer base is intentionally broad and horizontally segmented: general moviegoers across action, comedy, drama, family, and thriller genres are the primary segment, with families and people with disabilities as secondary segments. The latter is served by an Inclusive Screenings program running 2024 through 2027 across 21 locations, using partner companion apps (Earcatch, Subcatch, Greta, MovieReading) to overlay audio descriptions and enhanced subtitles onto standard screenings. Marketing is conducted through Facebook, YouTube, Instagram, and Telegram channels, a trilingual website, and promotional partnerships. Operations are presently exposed to war-related electricity disruption, evidenced by active "power disabled" notices surfaced on cinema listings.
Multiplex firmographics
Firmographics- Name
- Multiplex
- Legal name
- MX-Multiplex Holding
- Website
- https://multiplex.ua
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Multiplex (legal: MX-Multiplex Holding) is Ukraine's largest cinema chain, operating 25 theaters across 14 cities. It serves general moviegoers, families, and accessibility-focused viewers via IMAX Laser, ScreenX, Dolby Atmos, LUX recliner formats, and inclusive-screening companion-app integrations.
- Ownership category
- akta.pro rank
Multiplex industry classification
Industry- Product category
- Cinema Exhibition and Movie Theater Services
- NAICS
- Motion Picture Theaters (except Drive-Ins) (512131), Motion Picture and Video Exhibition (51213)
- SIC
- Services-Motion Picture Theaters (7830)
- akta.pro primary industry
- Cinema Chains & Multiplex Operators (MPADAKAA)
Keywords
Where Multiplex is headquartered
LocationHeadquarters
- HQ city
- Kyiv
- HQ country
- Ukraine
- HQ region
- Europe
Offices14 records
Markets served
Multiplex business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard 2D screenings with standard seating |
| Transaction based/ take rate | Pay-as-you-go | Premium format screenings (IMAX Laser, 3D, Dolby Atmos, recliner seats) |
| Transaction based/ take rate | Pay-as-you-go | Concessions and food (popcorn, beverages) |
| Freemium | Pay-as-you-go | Apple Pay promotional discounts |
Distribution channels5 records
Marketing channels7 records
Multiplex product offering
Product offeringCore offering
Multiplex is a Ukrainian cinema chain operating 25 movie theaters across 14 cities that exhibits blockbuster and local films in standard and premium formats (IMAX Laser, ScreenX, Dolby Atmos, LUX recliner, Chill Out). It sells tickets and concessions online and on-site through its multilingual website, the Friends loyalty platform, a mobile app with Apple Pay support, and inclusive-screenings accessibility services for visually and hearing-impaired viewers.
Product overview
Multiplex is a Ukrainian cinema chain offering theatrical film screenings across 24+ locations in 14 cities (Kyiv, Dnipro, Kharkiv, Odesa, Lviv, Mykolaiv, Khmelnytskyi, Zhytomyr, Kryvyi Rih, Chernihiv, Poltava, Uzhhorod, Lutsk, Cherkasy). The core offering is movie exhibition in various formats including standard, IMAX LASER (premium laser projection), ScreenX (270-degree panoramic), Dolby Atmos (surround sound), LUX (recliner seating), and Chill Out (bean bag seating). Supporting services include online ticket booking with seat selection, a loyalty program (Friends), online concession ordering, and inclusive screenings with accessibility features for visually and hearing-impaired viewers. Apple Pay integration is available for mobile purchases.
Differentiator
Problem solved
Functional benefit
Products and services
- Multiplex Cinema Theaters Network of 25 cinema theaters across 14 Ukrainian cities (Kyiv, Dnipro, Lviv, Odesa, Kharkiv, Mykolaiv, Khmelnytskyi, Zhytomyr, Kryvyi Rih, Chernihiv, Poltava, Uzhhorod, Lutsk, Cherkasy) exhibiting theatrical film releases for individual consumers and families.
- IMAX Laser Premium Format Premium cinema screening format using IMAX Laser projection technology for enhanced visual experience, available at Lavina IMAX Laser (Kyiv), Respublika Park IMAX (Kyiv), and Dafi IMAX (Dnipro).
- ScreenX 270-Degree Panoramic Format 270-degree multi-projection panoramic cinema experience available at Retroville (Kyiv) and Riviera ScreenX (Odesa) locations.
- Dolby Atmos Immersive Audio Screenings Dolby Atmos immersive three-dimensional audio technology offered during screenings at select Multiplex cinema locations.
- LUX Premium Recliner Seating Premium recliner-seat cinema screening format for enhanced comfort, marketed to movie enthusiasts at select Multiplex auditoriums.
- Chill Out Cinema Bean-Bag Format Alternative cinema screening format with bean bags and floor cushions replacing traditional theater seating, available at select Multiplex cinemas.
- Online Ticket Booking Platform Web platform on multiplex.ua for purchasing movie tickets online with seat selection across the cinema network in three languages (Ukrainian, Russian, English).
- Friends Multiplex Loyalty Program Customer loyalty program with personal accounts, ticket-refund cashback, and promotional offers, accessible via dedicated mobile application and web portal.
- Online Concession Ordering Online platform for ordering popcorn, beverages, and other cinema concessions ahead of screening or for pickup, reducing in-theatre queuing.
- Inclusive Screenings Accessibility Service Accessibility service offering adapted film screenings with audio descriptions for visually impaired viewers and enhanced subtitles for hearing impaired viewers, delivered through Earcatch, Subcatch, Greta, and MovieReading companion mobile applications.
- Multiplex Mobile Application with Apple Pay Mobile application enabling Apple Pay contactless purchasing of cinema tickets and concessions, with promotional free-popcorn campaigns linked to PrivatBank cardholding.
Quantifiable outcome
- 21 cinema locations across Ukraine support inclusive screenings
Companies that use Multiplex
Customer profileSegments3 records
Ideal customer profiles3 records
Multiplex technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Multiplex partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- ApplecoreApple Pay integration for ticket and concessions purchases, with promotional campaigns offering free popcorn to Apple Pay users who are also PrivatBank cardholders. Mobile payment technology enables convenient, contactless purchasing experience.
- PrivatBankminorPartnership for Apple Pay promotional campaign offering free popcorn rewards to PrivatBank cardholders using Apple Pay in the Multiplex app. Joint marketing initiative for customer acquisition.
- EarcatchcoreFree mobile application providing audio descriptions for visually impaired moviegoers. The app syncs with film audio during screenings to provide real-time sound descriptions, making cinema accessible.
- SubcatchcoreFree mobile application providing detailed subtitles for hearing impaired viewers. Syncs with film audio during screenings to display enhanced subtitles for accessibility.
- GretacoreMobile application offering subtitles, audio descriptions, and enhanced sound options for both visually and hearing impaired viewers. Provides inclusive cinema accessibility.
- MovieReadingcoreMobile accessibility platform providing both audio descriptions for visually impaired and subtitles for hearing impaired. Unique for not requiring account creation, simplifying user experience.
- IMAX CorporationcoreIMAX Laser projection technology installed at flagship locations including Lavina IMAX Laser in Kyiv and Dafi IMAX in Dnipro. Premium visual experience technology partnership.
- Dolby LaboratoriescoreDolby Atmos immersive audio technology installed in multiple cinema locations for enhanced three-dimensional sound experience during movie screenings.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Multiplex competitors and assessment
Company assessmentBroad incumbents
- Odeon Cinemas: Odeon Cinemas, owned by AMC, is Europe's largest cinema operator with significant premium format and recliner seat installations. Comparable as a large incumbent cinema chain with similar premium format strategy and customer experience focus.
- CJ CGV: CJ CGV is one of the largest cinema chains globally with operations across Asia, the Middle East, and Europe. It is comparable as a multi-format cinema operator with strong premium-format strategy and similar business model of ticket plus concession revenue.
- Cinemark Holdings: Cinemark operates hundreds of theaters across the Americas with significant premium-format penetration including XD and recliner seating. It is comparable in operating model (multiplex cinema chain), premium format strategy, and concession revenue focus.
- Vue International: Vue International operates over 200 cinema sites across Europe and Asia, including premium formats and luxury seating. It is comparable as a broad incumbent cinema chain with similar focus on premium experiences and operational scale.
- AMC Entertainment Holdings: AMC is the world's largest cinema chain, operating thousands of locations globally with extensive IMAX and premium format installations. It is comparable to Multiplex in core business (multiplex cinema exhibition), premium format strategy, and concession-driven revenue model, though at vastly larger scale.
- Cineworld Group: Cineworld (parent of Regal Cinemas) is a global cinema chain operating in multiple countries. It is comparable as a broad incumbent cinema operator with multi-format screens, premium seating concepts, and similar exposure to streaming substitution risks.
Regional players
- Cinema Park: Cinema Park operates cinema chains in Russia and CIS countries, sharing comparable regional market dynamics, audience preferences, and mall-based real estate exposure with Multiplex in the Ukrainian market.
- KinoStar: KinoStar operates cinema chains in CIS countries including Russia and Kazakhstan, sharing comparable audience demographics, mall-based real estate model, and post-Soviet market dynamics with Multiplex in Ukraine.
Others
- IMAX Corporation: IMAX Corporation is Multiplex's technology partner for IMAX Laser installations at Lavina and Dafi locations. It is comparable as an enabling technology provider whose commercial trajectory is tied to premium-format cinema exhibitors' capex and box office performance.
Direct peers
- Planeta Kino: Planeta Kino is the largest direct competitor to Multiplex in Ukraine, operating a multi-location cinema chain in Ukrainian cities. It is directly comparable in product offering (cinema exhibition), customer base (Ukrainian moviegoers), and business model (ticket sales plus concessions).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Multiplex social profiles
Digital presenceMultiplex financial estimates
Financial estimateRevenue estimate
Valuation estimate
Multiplex leadership team
Management profileNumber of profiles
Multiplex funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Multiplex M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Multiplex
What does Multiplex do?
Multiplex is a Ukrainian cinema chain operating 25 movie theaters across 14 cities that exhibits blockbuster and local films in standard and premium formats (IMAX Laser, ScreenX, Dolby Atmos, LUX recliner, Chill Out). It sells tickets and concessions online and on-site through its multilingual website, the Friends loyalty platform, a mobile app with Apple Pay support, and inclusive-screenings accessibility services for visually and hearing-impaired viewers.
Is Multiplex a public or private company?
Multiplex is a private company. It is classified as unknown and is currently operating.
When was Multiplex founded?
Multiplex was founded in 2003. It employs 1,001 to 5,000 people.
Where is Multiplex based?
Multiplex is headquartered in Kyiv, Ukraine, in the Europe region.
Who are Multiplex's main competitors?
Broad incumbents on record are Odeon Cinemas, CJ CGV, Cinemark Holdings, Vue International, AMC Entertainment Holdings and Cineworld Group. Regional players are Cinema Park and KinoStar. IMAX Corporation is listed as an others. Planeta Kino is listed as a direct peer.
Does Multiplex have an API?
No public API is recorded for Multiplex.
What industry is Multiplex in?
Multiplex's product category is Cinema Exhibition and Movie Theater Services. Its primary akta.pro industry code is MPADAKAA, Cinema Chains & Multiplex Operators. Its NAICS code is 512131 and its SIC code is 7830.