Homestar Finance

What Homestar Finance does

Homestar Finance is an Australian non-bank residential mortgage lender, founded in 2004 and headquartered in Sydney. The company is a subsidiary of ColCap Financial, which is described as one of Australia's largest non-bank lenders, and distributes its products nationally to retail customers through a digital-first channel comprising an online application platform, dedicated phone-based loan specialists, internet banking, and iOS and Android mobile applications.

Its product portfolio is anchored by the Star Classic variable and fixed home loans for owner-occupiers and investors, and is extended by Star Choice (first home buyers, up to 85-90% LVR with lender-paid LMI), Star Nova (streamlined refinance via the Simple Switch and Save program), Star Blue (SMSF loans without a liquidity test), and a construction loan with progressive drawdowns. Supporting infrastructure includes up to four free offset facilities, multiple loan splits, a Visa Debit card with Apple Pay and Google Pay integration, and a suite of online mortgage calculators targeting organic search traffic.

The business model is primarily net interest income on variable and fixed rate mortgages, supplemented by limited transactional fees (PEXA, settlement, discharge, and fixed-rate break costs). The company differentiates on a fee-free structure (no application, annual, monthly, or offset fees) and competitive variable rates (6.08% p.a. owner-occupier; 5.98% p.a. for eligible refinancers), and serves a stated base of 100,000+ customers through the ColCap group. Marketing centres on content and SEO, customer reviews on ProductReview.com.au, and an eight-year Principal Partnership with the Sydney Thunder BBL and WBBL cricket teams.

Name

Homestar Finance

Legal name

Homestar Finance Pty Ltd

Website

https://homestarfinance.com.au

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

51–100 employees

Short description

Homestar Finance is an Australian non-bank residential mortgage lender, founded in 2004 and a subsidiary of ColCap Financial, offering variable and fixed home loans, SMSF, construction, and refinance products to retail customers via a digital-first platform serving 100,000+ borrowers.

Ownership category

akta.pro rank

Product category

Residential Mortgage Lending

NAICS

Mortgage and Nonmortgage Loan Brokers (52231), Mortgage and Nonmortgage Loan Brokers (522310)

SIC

Mortgage Bankers & Loan Correspondents (6162)

akta.pro primary industry

New Construction-to-Perm (Single-Family Owner-Occupied) (FSALAHAA)

akta.pro secondary industry

Renovation Mortgage Origination (FHA 203(k), HomeStyle, CHOICERenovation) (FSALAAAL)

Keywords

• Residential mortgage lending
• Non-bank home loans
• Home loan refinancing
• Property investment loans
• Construction home loans

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Home Loan Interest Income: Primary revenue from interest charged on variable and fixed rate home loans for owner occupied and investment properties
2. SMSF Loan Interest Income: Interest income from Self-Managed Super Fund property loans with minimum loan amounts of $150,000
3. Construction Loan Interest: Interest-only payments during construction period, converting to principal and interest after construction completion
4. Fee-based Revenue: Minimal fee revenue including PEXA fees ($70.18), settlement fees ($395), discharge fees ($595), and break costs on fixed rate loans

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Homestar Finance is an Australian non-bank lender that provides residential home loan products including variable and fixed rate mortgages for owner-occupied and investment properties. The product range spans first home buyer loans, refinancing under the Simple Switch and Save program, construction loans with progress payments, and Self-Managed Super Fund (SMSF) property loans. Loans are originated and serviced through a digital application platform supported by phone-based loan specialists, with customer accounts managed via internet banking, mobile apps, and a Visa Debit card.

Product overview

Homestar Finance is an Australian non-bank home loan lender operating since 2004, offering a portfolio of mortgage products anchored by the Star Classic platform available in both variable and fixed rate configurations. The product range extends to specialized offerings including Star Choice for first home buyers (with high LVR options and lender-paid LMI), Star Nova for streamlined refinancing, Star Blue for SMSF property investments (featuring no liquidity test requirements), and construction loans supporting progress payment drawdowns. All products emphasize flexibility through features such as multiple offset facilities, Visa Debit card access, digital wallet integration (Apple Pay and Google Pay), and flexible repayment schedules. Homestar Finance is a subsidiary of ColCap Financial, one of Australia's largest non-bank lenders.

Differentiator

Problem solved

Functional benefit

Products and services

• Star Classic Variable Home Loan

Quantifiable outcome

• Interest savings through competitive rates positioning below major banks
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

Two partnerships are on record, tiered core and flagship.

• Green Mortgage LawyerscoreImplementation/ SI/ Consulting Partner · 1 July 2024Panel solicitor provider managing legal documentation and conveyancing requirements for home loan settlements. Replaced Gadens Lawyers in the retail mortgage processing space effective July 2024.
• Sydney ThunderflagshipGTM or Marketing Partner · 1 January 2017Cricket team sponsorship as Principal Partner for both BBL and WBBL teams. Sponsorship has extended for 8 consecutive years with a 3-year partnership expansion announced for continued brand visibility through sports marketing.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Liberty Financial: Australian non-bank lender offering residential mortgages, SMSF loans, and asset finance. Directly comparable as a non-bank lender with similar product breadth including SMSF and investment property lending, and similar reliance on securitisation funding.
• Aussie Home Loans: One of Australia's largest non-bank mortgage brokers and lenders, offering home loans, refinancing, and first home buyer products through a mix of retail stores and digital channels. Directly comparable as a long-established Australian non-bank mortgage provider competing on rate and service against the major banks.
• Resimac: Australian non-bank lender providing prime, near-prime, and specialist residential mortgages distributed through broker channels. Comparable as a non-bank residential mortgage originator operating in the same Australian market, also relying on securitisation for funding.
• Pepper Money: Australian non-bank lender offering residential, asset, and commercial finance, including specialist and SMSF loans. Comparable as a non-bank lender with overlapping product lines (residential, SMSF) and similar funding model via securitisation.
• Firstmac: One of Australia's largest non-bank lenders, offering residential mortgages, investment property loans, and car loans. Comparable as a sizeable Australian non-bank lender with a similar focus on residential mortgages and similar award-driven competitive positioning.
• Mortgage Choice: Australian mortgage broker (part of REA Group) arranging home loans from a panel of lenders. Comparable as a residential mortgage intermediary operating in the same Australian market, though distributed via brokers rather than direct digital channels.

Emerging players

• Athena Home Loans: Australian digital-first mortgage lender offering variable and fixed home loans with a technology-driven, branchless model. Comparable as a digitally native competitor targeting the same rate-shopping, self-serve borrower segment that Homestar serves via its digital platform.
• Tic:Toc: Australian online home loan lender offering instant home loan approvals through a fully digital application process. Comparable as a digital-only mortgage competitor in the same Australian market, competing for the same digitally native refinancing and purchase customers.

Broad incumbents

• ING Bank Australia: Australian retail bank operating as a digital-first challenger to the major banks, offering home loans, deposits, and transaction accounts. Comparable as a broader incumbent with online home loan origination that competes directly for the same digital-first customer segment.
• UBank: Australian digital bank owned by NAB, offering home loans, savings, and transaction accounts through an online-only model. Comparable as a broader digital-first incumbent with a home loan product competing for the same self-serve, rate-conscious customer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/hsfau
• YouTubeyoutube.com/channel/UCekYOimg7Q0xQPvbbAuX-xw
• Facebookfacebook.com/homestarfinance.com.au
• LinkedInlinkedin.com/company/homestar
• Instagraminstagram.com/homestarfinanceofficial

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Homestar Finance