Ziios

What Ziios does

Ziios (legal entity Ziios Thailand Limited) is a Bangkok-based software company that provides cloud-based dealership management systems (DMS) and adjacent digital services for the powersports industry. Founded in May 2008 by an ex-Microsoft employee and two developers, the company has built a 15-year operating history serving primarily US-based motorcycle and powersports dealers. Its commercial portfolio centers on two flagship products: DX1, a cloud-based DMS, website, and online-marketing platform aimed at small-to-medium dealerships, and ZiiDMS, an enterprise-grade DMS with open APIs and cross-platform clients (Windows 11, iPadOS, Android) targeted at large multi-rooftop dealership groups. A third product, Traffic Log Pro, provides lead management, CRM, and call-center capabilities that integrate with dealer workflows.

The technology stack is built primarily on the Microsoft ecosystem: .NET, C#, Xamarin.Forms, AngularJS, ReactJS, Azure SQL Server, and DNN. Recent development investments include RFID integration and ML/OCR for document processing inside ZiiDMS, and a Xamarin.Forms/Azure-based platform intended to serve multiple markets in multiple languages. The company runs an offshore-to-US delivery model, headquartered at FYI Center 2 in Bangkok with active hiring across full-stack, PHP, junior developer, and database engineering roles.

The business model is recurring SaaS subscription, sold via direct field-sales relationships to dealerships of varying sizes. Pricing is quote-based and not publicly disclosed. Customer segmentation is vertical-specific: SMBs via DX1 and enterprise dealer groups via ZiiDMS, with an emerging Marine DMS vertical in development. In 2011, the company sold its original DMS product to Dominion Enterprises in the USA, retaining a development-services relationship; that legacy deal remains the company's only disclosed M&A or institutional capital event beyond a $952,988 funding round in 2009. The firm operates with no disclosed external institutional investors and no parent company.

Name

Ziios

Legal name

Ziios Thailand Limited

Website

https://ziios.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Ziios is a Bangkok-based software company providing cloud-based dealership management systems (DX1, ZiiDMS) and CRM (Traffic Log Pro) to powersports dealerships, primarily SMBs and multi-rooftop dealer groups in the USA, on a recurring SaaS model.

Ownership category

akta.pro rank

Headquarters

HQ city

El Dorado Hills

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

1. DMS SaaS Subscriptions: Cloud-based dealership management system (DMS) software-as-a-service providing tools for Sales, Parts, and Service departments. Delivered on subscription basis to powersports dealers.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Ziios develops and delivers cloud-based, on-demand Dealership Management System (DMS) software-as-a-service applications for the motorcycle and powersports industry in the United States. Its portfolio includes the DX1 platform (for small-to-medium dealerships, integrating DMS, website services, and online marketing), ZiiDMS (for large multi-rooftop dealerships with open APIs and cross-platform support), and Traffic Log Pro (an industry-leading lead management, CRM, and call center application). All products run on a unified cloud architecture providing single-login, single-database access from any internet-enabled device.

Product overview

Ziios offers a platform-plus-products architecture serving the powersports dealership industry. The portfolio consists of two main DMS products: DX1, which targets small to medium businesses with a cloud-based dealership management platform including websites and online marketing services, and ZiiDMS, the newer product focused on large multi-rooftop dealerships with support for powersports and emerging marine DMS capabilities. Both products share a cloud-based infrastructure with Azure and focus on optimizing dealership business processes in Sales, Parts, and Service departments.

Differentiator

Problem solved

Functional benefit

Brands

• DX1: A complete dealership management platform providing cutting-edge, cloud-based solution for Dealership Management System (DMS) focused on small to medium businesses, website and online marketing services for motorcycle and powersports dealerships.
• ZiiDMS
• Traffic Log Pro

Products and services

• DX1 A complete dealership management platform providing a cloud-based DMS solution for small to medium motorcycle and powersports dealerships. Includes website and online marketing services with single dashboard access via any internet-enabled device, featuring single login and single database for unified customer and inventory data.
• ZiiDMS Dealership management system focusing on large multi-rooftop dealerships in the powersports and marine industries. Features client-side applications for Windows 11, iPadOS, and Android with an open API for third-party vendor integrations, using technologies such as RFID and ML/OCR.
• Traffic Log Pro Industry leading Lead Manager/CRM and Call Center application for powersports dealers, enabling lead management from multiple sources including OEMs and website providers, customer communication via text and email, and call center services for pre-purchase, post-purchase, and service follow-ups.

Quantifiable outcome

• Save time and eliminate frustration with the efficiency of one login and a single database

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature4 records

Partnerships

One partnership is on record.

• Dominion EnterprisescoreChannel Partner/ Reseller/ Distributor · 1 September 2011In September 2011, Ziios sold the Ziios DMS product to Dominion Enterprises in the USA. Ziios continued as the developer for the DMS product for Dominion after the acquisition, indicating a continued development relationship.

Scale indicators2 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Cox Automotive / Dealertrack: Cox Automotive's Dealertrack and related dealer technology stack forms one of the largest dealer technology portfolios in North America. Comparable to Ziios as a dealership technology platform provider, though predominantly serving automotive dealers with broader portfolio reach.
• CDK Global: One of the largest dealership management system providers globally, serving automotive dealers with broad DMS, CRM, and F&I solutions. While primarily automotive-focused, CDK's scale and adjacent-vertical expansion plans make it the most consequential broad incumbent against which Ziios must position in the powersports dealership market.
• Reynolds and Reynolds: Major automotive DMS and dealership technology provider with a long-established installed base. Reynolds is comparable to Ziios as a dealer-centric workflow platform, though it focuses on automotive retailers and operates primarily on legacy on-prem architecture that Ziios contrasts with its cloud-native stack.

Direct peers

• PBS Systems: DMS provider specializing in powersports, marine, and recreational vehicle dealerships, offering solutions for dealers across Sales, Parts, and Service. PBS is comparable to Ziios as a vertical-specific DMS player targeting many of the same dealer segments with overlapping feature sets.
• DealerCenter: Cloud-based dealer management system targeting independent and small dealership operators. Comparable to Ziios as a SaaS DMS provider focused on smaller dealers with streamlined cloud-based workflows, addressing similar pain points of fragmentation and manual processes.
• Frazer Solutions: DMS provider focused on independent and used vehicle dealers with cloud-based dealership management capabilities. Comparable to Ziios as a SaaS dealership management vendor serving small-to-medium dealers with similar pain points around unified operations.
• Blackpurl: Cloud-based dealership management system purpose-built for powersports, marine, and RV dealerships, directly overlapping Ziios's core vertical and product category. Blackpurl is one of the closest direct competitors in powering small-to-medium recreational vehicle dealers with an integrated cloud DMS, parts, service, and accounting platform.

Others

• Dominion Enterprises: Acquired Ziios's original DMS product in 2011 and maintained an ongoing development relationship with Ziios, making Dominion both a channel partner and a related dealer technology platform operator. Comparable to Ziios as a dealer technology ecosystem participant through its portfolio of dealer-facing products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/232548296760140
• LinkedInlinkedin.com/company/ziios-thailand
• Xx.com/ZiiOS

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ziios