Mercedes-Benz Country Hills

What Mercedes-Benz Country Hills does

Mercedes-Benz Country Hills is a privately held, authorized Mercedes-Benz franchised dealership headquartered at 2450 Country Hills Blvd NE in Calgary, Alberta, operating out of what the company describes as Canada's largest Mercedes-Benz indoor showroom with capacity for up to 70 vehicles year-round. The business carries the full Mercedes-Benz lineup across passenger, SUV, AMG performance, Mercedes-Maybach, EQ battery-electric, and Sprinter/eSprinter commercial van segments, complemented by a Star Certified Pre-Owned program and a "Valued Priced Vehicles" used-inventory tier in the $12,000–$30,000 range. Underlying retail and service technology includes an end-to-end digital storefront operated on Solutions Medias 360's platform, Black Book-powered instant trade-in valuation, Mercedes-Benz Financial Services credit application routing (dealerId=8600), and integration with manufacturer systems including Mercedes me connect, MBUX voice control, 4MATIC AWD, EQ electric powertrains, and the Burmester audio suite.

The company monetizes through seven distinct streams: new vehicle sales (hardware), pre-owned and certified pre-owned sales (hardware), a 31-bay service centre with factory-trained technicians and a Collision Centre (professional services), parts and accessories (hardware), retail financing and leasing origination with dealer reserve economics (transaction fees), extended warranty and prepaid maintenance plans (recurring), and B2B commercial/fleet Sprinter/eSprinter van sales via a dedicated Corporate Sales function and VanCARE program. Pricing spans from approximately $59,000 CAD entry-level demonstrators to over $362,000 CAD for AMG G 63 trims, with advertised lease APRs as low as 0.49% (48 months) and promotional savings of up to $26,000 on S-Class, $20,000 on Sprinter, and $15,000 on GLS. Go-to-market is a hybrid of in-store showroom retail, inside-sales lead conversion via web forms and phone, event-driven community activations, and dedicated enterprise field sales for fleet customers. Customer experience is differentiated by an on-site Mercedes-Benz Bistro, Nespresso lounge, AMG performance lounge, boardroom event space, multilingual (English/Chinese) support, and a 4.4 Google customer rating.

Name

Mercedes-Benz Country Hills

Legal name

Mercedes-Benz Country Hills

Website

https://mercedes-benz-countryhills.ca

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

251–500 employees

Short description

Mercedes-Benz Country Hills is a privately held, authorized Mercedes-Benz franchised dealership in Calgary, Alberta, operating Canada's largest indoor Mercedes-Benz showroom (70 vehicles), a 31-bay service centre, and Corporate Sales/VanCARE commercial operations serving individual, SMB, and fleet customers across the full Mercedes-Benz, AMG, Maybach, EQ, and Sprinter lineups.

Ownership category

akta.pro rank

Headquarters

HQ city

Calgary

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. New Vehicle Sales: Sale of new Mercedes-Benz passenger cars, SUVs, Mercedes-AMG performance models, Mercedes-Maybach, EQ electric vehicles, and Mercedes-Benz Sprinter/eSprinter vans. Includes demonstrators.
2. Pre-Owned Vehicle Sales: Sale of used vehicles and Star Certified Pre-Owned Mercedes-Benz vehicles, rigorously inspected and backed by Mercedes-Benz standards. Includes Valued Priced Vehicles sub-program ($12,000–$30,000 range) and used electric vehicles.
3. Service and Repairs: Fee-for-service maintenance, repairs, collision centre work, prepaid maintenance plans, and detail appointments performed by factory-trained Mercedes-Benz technicians in a 31-bay service centre.
4. Parts and Accessories: Sale of Genuine Parts, Mercedes-Benz-approved wheels and tires, and orderable accessories via the online parts portal.
5. Financing and Leasing: Origination/arrangement of retail financing, leasing, and lease return options through manufacturer (Mercedes-Benz Financial Services) and partner institutions, with dealer reserve/commission economics.
6. Extended Warranty and Protection Products: Sale of Extended Limited Warranty, prepaid maintenance, and GUARD 360° vehicle protection plans bundled with vehicle purchases.
7. Commercial / Fleet Van Sales: B2B-oriented sales of Mercedes-Benz Sprinter vans and eSprinter electric vans supported by Corporate Sales and VanCARE program, including camper and conversion upfitter partnerships.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels11 records

Core offering

Mercedes-Benz Country Hills is an authorized Mercedes-Benz franchised dealership operating Canada's largest Mercedes-Benz indoor showroom (capacity for up to 70 vehicles) in Calgary, Alberta. The dealership retails new, demonstrator, certified pre-owned, and pre-owned Mercedes-Benz passenger vehicles, plus Mercedes-AMG performance models, Mercedes-Maybach, Mercedes-Benz EQ electric vehicles, and Sprinter/eSprinter commercial vans. It also provides factory-trained maintenance and repairs in a 31-bay service centre, a Collision Centre, a Genuine Parts Centre, financing and leasing via Mercedes-Benz Financial Services, prepaid maintenance, extended warranty, roadside assistance, VanCARE commercial fleet support, and camper/conversion upfits.

Product overview

Mercedes-Benz Country Hills is Canada's largest Mercedes-Benz indoor showroom (capacity up to 70 vehicles), located in Calgary, Alberta, operating as a multi-product dealership platform. At its core is the new Mercedes-Benz vehicle lineup (coupes, sedans, convertibles, wagons, SUVs, roadsters), flanked by two flagship sub-brands — Mercedes-AMG (high-performance vehicles with a dedicated showroom lounge) and Mercedes-Benz EQ (the battery-electric lineup including EQS, EQE, EQB, and the G 580 with EQ Technology). The Certified Pre-Owned (Star Certified), Pre-Owned, Demonstrator, and Sprinter/eSprinter Vans inventories extend the vehicle offering. Supporting modules wrap around the core sales platform: a 31-bay Mercedes-Benz Service Centre, a Collision Centre, a Parts Centre (with online parts ordering), Mercedes-Benz Digital Extras connected services, Mercedes-Benz Financing & Leasing (via Mercedes-Benz Financial Services, dealerId=8600), Prepaid Maintenance, Roadside Assistance, Extended Limited Warranty, and VanCARE. Ancillary amenities include the Mercedes-Benz Bistro, a Boardroom booking service, Camper and Conversion upfits for Vans, and a suite of online shopping tools (trade-in evaluation, online credit application, test drive booking, vehicle reservation, and Black Book-powered Instant Estimated Trade-In Value). All sub-products (Mercedes-AMG, Mercedes-Benz EQ, Mercedes-Benz Vans) integrate into the same physical showroom, sales force, and digital storefront, unified by Mercedes me connect and the MBUX in-vehicle experience.

Differentiator

Problem solved

Functional benefit

Brands

• Mercedes-AMG: Mercedes-Benz's high-performance sub-brand represented by the dealership, showcased in its dedicated Mercedes-AMG lounge.

Products and services

• Mercedes-Benz New Vehicles
• Mercedes-Benz Certified Pre-Owned Vehicles (Star Certified)
• Mercedes-Benz Pre-Owned Vehicles
• Mercedes-Benz Sprinter and eSprinter Vans
• Mercedes-Benz Service and Repairs
• Mercedes-Benz Collision Centre
• Mercedes-Benz Parts Centre
• Mercedes-Benz Financing and Leasing
• Mercedes-Benz Prepaid Maintenance
• Mercedes-Benz Extended Limited Warranty
• VanCARE Commercial Fleet Service
• Mercedes-Benz Roadside Assistance
• Camper and Conversion Upfits

Quantifiable outcome

• Canada's largest Mercedes-Benz showroom with capacity to display up to 70 vehicles indoors year-round
• +4 more outcomes

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability15 records

Feature7 records

Partnerships

Eight partnerships are on record, tiered flagship / core, core and minor.

• Mercedes-Benz AG (manufacturer franchise)flagship / coreStrategic or Co-development PartnerAuthorized Mercedes-Benz franchised dealership authorized to sell the complete Mercedes-Benz, Mercedes-AMG, Mercedes-Maybach, EQ, and Sprinter/eSprinter vehicle lineup. Receives manufacturer inventory allocation, brand marketing assets, certified pre-owned program standards, and Mercedes me connected-car services. Operates under manufacturer dealer ID 8600 for credit applications and Mercedes-Benz Financial Services integrations.
• Solutions Medias 360 Inc.coreTechnology or IntegrationOperates the dealership website www.mercedes-benz-countryhills.ca on behalf of Mercedes-Benz Country Hills from Montreal, Quebec. Provides the underlying digital retail platform, inventory management, lead capture forms, and online shopping tools. Receives customer personal information from the dealership as a service provider per the Privacy Policy.
• Google (Google Analytics & Google Ads)coreTechnology or IntegrationGoogle Analytics integrated on the dealership website to measure traffic, usage trends, and visitor interactions; cookies stored on servers in the United States. Used for both organic traffic analysis and paid search/display advertising (Google Ads).
• Meta / Facebook (Facebook Pixel)coreTechnology or IntegrationFacebook Conversion Tracking Pixel integrated on the dealership website for retargeting, lookalike audiences, and conversion measurement; data shared with Facebook per Facebook Data Use Policy.
• Amazon Web Services (AWS)coreTechnology or IntegrationInformation storage and processing infrastructure for the dealership website, with facilities located in Canada per the Privacy Policy. Hosts personal information collected through the website.
• Burmester AudiosystememinorOEM/ Whitelabel/ Licensing PartnerBurmester Surround Sound System offered as a branded audio feature across multiple Mercedes-Benz models (GLB AMG 35 4MATIC, GLA 35 AMG 4MATIC, etc.), including Dolby Atmos and Sound Personalization on newer models.
• Digital Advertising Alliance of Canada (DAAC)minorOthersOpt-out tool referenced in the Privacy Policy for behavioural tracking preferences (youradchoices.ca/en/learn).
• Mercedes-AMG (high-performance sub-brand)coreStrategic or Co-development PartnerDedicated Mercedes-AMG lounge within the dealership showcasing high-performance sedans, SUVs, and track-focused models. AMG-specific inventory, sales specialists, and event tie-ins support the performance enthusiast segment.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Holman Automotive: Large North American automotive services and retail group with franchised dealerships, fleet management, and parts distribution. Comparable through its franchised retail and fleet operations, though it operates across many brands and a much larger footprint than a single-point Mercedes-Benz dealer.
• Sonic Automotive: NYSE-listed automotive retailer with a significant EchoPark used-vehicle and luxury franchised dealership business. Operates overlapping franchised new vehicle, F&I, and service revenue streams, though primarily in the US Sun Belt rather than Canada.
• Group 1 Automotive: NYSE-listed, large multi-brand automotive retailer operating new and used vehicle franchises, F&I, and service across the US and UK. Comparable through its franchised luxury retail and fixed-ops service model, but at materially greater scale and geographic diversification.

Direct peers

• Pfaff Automotive Partners: Canadian luxury automotive retailer operating dealerships for Porsche, Audi, BMW, Mercedes-Benz, and Volkswagen in Ontario and British Columbia. Closely comparable premium-brand mix, online-to-showroom retail motion, and factory-trained service operations.
• Dilawri Group: One of Canada's largest family-owned automotive dealer groups, operating luxury franchises including Mercedes-Benz, BMW, Audi, and Porsche across multiple provinces. Directly comparable business model (franchised new and used vehicle sales, service, parts, F&I) and similar customer base of premium Canadian buyers.
• AutoCanada: TSX-listed Canadian automotive dealership group operating multiple luxury and mass-market franchises. Comparable as a multi-rooftop Canadian dealer operator with overlapping new/used inventory, F&I, service, and parts revenue streams, though at greater scale and geographic diversification than Mercedes-Benz Country Hills.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC7JDThvyFj3D1-1cAyzTFIg
• Xx.com/mercedesbenzch
• Facebookfacebook.com/mercedesbenzcountryhills
• LinkedInlinkedin.com/company/mercedesbenzcountryhills

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mercedes-Benz Country Hills