Royal Melbourne Country Club

What Royal Melbourne Country Club does

Royal Melbourne Country Club is a private, membership-based country club located in Long Grove, Illinois, serving affluent families in the northern Chicagoland suburbs. Founded in 1992 and managed by KemperSports, the club operates from a single gated facility at 4700 Royal Melbourne Drive and currently serves approximately 400 member families split between 325 full Golf Memberships and 75 Social Sport/Dining Only Memberships. The club employs 11-50 staff across golf operations, food and beverage, catering, racquet sports, course maintenance, and membership sales/marketing.

The club's anchor asset is a Greg Norman-designed 18-hole championship golf course—Norman's first design in the continental United States—modeled on Alister MacKenzie's original layout at Australia's Royal Melbourne Golf Club and organized into three 6-hole loops spanning wooded oak areas, a prairie-wetlands conservancy, and nine ponds. Beyond golf, the facility provides har-tru tennis courts, pickleball and platform tennis, an outdoor swimming pool with a junior swim team, three dining venues (Royal Pub, Social House, and seasonal patio), youth programs including the Camp Royal summer camp at $375/week, and dedicated wedding and private-event space with a ballroom, French doors, and panoramic veranda overlooking the course.

Revenue is generated through recurring annual membership dues across three tiers (Golf, Social Sport, Dining Only), transaction-based food and beverage sales, professional services revenue from private events (weddings, corporate outings, charity outings, and Monday golf outings accommodating up to 144 players May through October), and ancillary youth-program fees. GTM is sales-led, relying on a Sales & Membership Director and Membership Marketing Director who run facility tours; brand reach is amplified through the KemperSports management network and a multi-channel digital presence across the club website, Facebook, Instagram, and LinkedIn. The club has no disclosed external investors, funding rounds, or public listing.

Name

Royal Melbourne Country Club

Legal name

Royal Melbourne Country Club

Website

https://royalmelbourne.net

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Royal Melbourne Country Club is a private, KemperSports-managed country club in Long Grove, Illinois serving roughly 400 member families with a Greg Norman-designed 18-hole championship golf course, racquet sports, dining, and private events in the northern Chicagoland market.

Ownership category

akta.pro rank

Product category

Private Country Club Services

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro industry

PRIMARYMPAKAEAD

Golf Courses & Golf Facilities

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Venues & Facilities (Stadiums, Arenas, Tracks, Complexes)

SECONDARYMPAKAEAE

Tennis & Racquet Sports Facilities

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Venues & Facilities (Stadiums, Arenas, Tracks, Complexes)

Keywords

• Private country club
• Golf memberships
• Wedding venue
• Racquet sports facilities
• Private event hosting

Headquarters

HQ city

Lake Zurich

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others

Revenue model

1. Golf Membership Fees: Annual membership fees for golf members providing access to championship course, practice facilities, golf shop, tournaments, and professional instruction. Golf membership is the primary membership category with 325 golf member families.
2. Social/Sport Membership Fees: Annual membership fees for Social Sport and Dining Only members providing access to dining, racquet sports, pool, and social events. Currently 75 social member families.
3. Wedding and Event Hosting: Private event hosting including weddings, celebrations, business meetings, holiday parties, and charity outings. Revenue from venue rental, catering, and event planning services.
4. Dining Services: Multiple dining venues including Royal Pub, Social House, and seasonal patio seating. Revenue from food and beverage sales to members and their guests.
5. Golf Outings and Tournaments: Monday golf outings for up to 144 golfers, available May through October. Corporate and private golf event hosting with amenities including hosted bag drop, continental breakfast, luncheon, cocktail reception, and seated dinner.
6. Youth and Family Programs: Camp Royal summer program at $375 per weekly session for members, plus golf instruction, tennis lessons, swim team, and junior sports academy programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Royal Melbourne Country Club operates a private, membership-based country club providing access to a Greg Norman-designed 18-hole championship golf course, racquet sports (Har-Tru tennis, pickleball, platform tennis), an outdoor swimming pool, multiple dining venues, and youth/family programs. The club also hosts weddings, corporate outings, and private events in its ballroom and on its grounds, with three membership tiers (Golf, Social Sport, Dining Only) sold on an annual recurring basis.

Product overview

Royal Melbourne Country Club is a private country club offering a unified suite of recreational and hospitality services. The core offerings include an 18-hole Greg Norman-designed championship golf course, racquet sports (Har-Tru tennis, pickleball, platform tennis), swimming pool and aquatics, multiple dining venues (Royal Pub, Social House, seasonal patio), weddings and events hosting, and youth and family programs (Camp Royal, junior golf, swim team, junior tennis). The club also provides golf instruction, golf outings for up to 144 players, and hosts various social events throughout the year. Membership categories include Golf, Social Sport, and Dining Only options with different levels of access to these amenities.

Differentiator

Problem solved

Functional benefit

Products and services

• Golf Membership Annual recurring Golf Membership providing individual/family access to the 18-hole championship course, practice facilities, golf shop, tournaments, caddie program, PGA-led instruction, and all club amenities; targeted at affluent individuals and families seeking a premium private golf experience.
• Social Sport Membership Annual recurring Social Sport Membership providing access to har-tru tennis courts, pickleball, platform tennis, swimming pool, fitness center, dining venues, and social events; targeted at families and individuals seeking the country club lifestyle without primary focus on golf.
• Dining Only Membership Annual recurring Dining Only Membership providing access to the club's dining venues including the Royal Pub, Social House, and seasonal patio seating; targeted at members who primarily want restaurant access.
• Golf Course Play (Championship Course Access) Access to the 18-hole Greg Norman-designed championship course, including four sets of tees for all skill levels, practice facilities, caddie program, and tournament opportunities; available to Golf Members and via hosted outings.
• Golf Instruction Private and group golf instruction led by PGA professionals, including lessons for juniors and daily fee players; available at the club's practice facilities.
• Golf Outings and Corporate Tournaments Hosted golf outings and corporate/private tournaments accommodating up to 144 golfers, with hosted bag drop, registration, meals, and tournament amenities; available to corporate hosts and groups May through October.
• Racquet Sports Facilities Racquet facility with four Har-Tru clay courts, two pickleball courts, four platform tennis courts, social viewing areas, and pro shop stringing/repair services; available to Social Sport and Golf members.
• Swimming Pool and Aquatics Private outdoor swimming pool facility with junior swim team, summer swim camp, and swim lessons for adults and children; available to members.
• Dining and Social Life Multiple dining venues including the Royal Pub, Social House, and seasonal patio seating with rotating seasonal menus, weekly specials, and themed dining events; available to members and their guests.
• Weddings and Private Event Hosting Wedding and private event hosting in the club's ballroom with French doors, panoramic windows, private veranda overlooking the golf course, on-site catering, and event planning support; available to members and non-member hosts.
• Youth and Family Programs (Camp Royal and Junior Sports) Family and youth programs including Camp Royal summer camp, junior golf, junior tennis, junior sports academy, and swim team for children ages 5 and up; available to members on a per-session basis.

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• KemperSportscoreStrategic or Co-development PartnerKemperSports is the management company for Royal Melbourne Country Club. Founded by James S. Kemper, Jr., KemperSports manages private clubs and golf facilities across the United States. They provide operational expertise, marketing support, and brand association for Royal Melbourne CC.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Skokie Country Club: Private country club in Glencoe, IL with golf, racquet, and family amenities on the North Shore. Directly comparable in market positioning and full-lifestyle private-club offering.
• Conway Farms Golf Club: Lake Forest, IL private club designed by Tom Fazio, hosts BMW Championship on the PGA Tour. Comparable in geography, prestige positioning, and event-hosting capability.
• Medinah Country Club: Historic private country club in Medinah, IL with three 18-hole courses, full-service clubhouse, and event hosting. Directly comparable Chicagoland private club competing for the same affluent family demographic and event-driven revenue.
• Chicago Golf Club: Historic Wheaton, IL private club (founded 1895, oldest 18-hole course in North America) explicitly cited in Royal Melbourne's founding narrative as one of its parallel-founding inspirations. Direct heritage comparable and same regional market.
• Glen View Club: Private club in Golf, IL (North Shore) with championship golf and traditional country-club amenities. Comparable heritage positioning and affluent-family demographic.
• Lake Shore Country Club: Private club in Glencoe, IL offering golf, racquet, dining, and event hosting. Comparable North Shore private-club market positioning and member-experience offering.
• Olympia Fields Country Club: Championship private country club in Olympia Fields, IL with multiple courses, full amenities, and tournament pedigree (US Opens hosted). Closely comparable in scale, geography, and championship-golf positioning.
• North Shore Country Club: Private club in Glenview, IL providing golf, racquet sports, dining, and event facilities. Direct comparable in scale, North Shore geography, and full-amenity private-club offering.
• Exmoor Country Club: Private country club in Highland Park, IL offering golf, racquet sports, pool, dining, and social programming. Direct comparable in northern-suburban Chicago positioning and family-oriented amenities.
• Butler National Golf Club: Private club in Oak Brook, IL with a championship golf course and full club amenities. Comparable Chicagoland private-club positioning and affluent-family target market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xfacebook.com/RoyalMelbourneCC
• Facebookfacebook.com/royal.melbourne.3
• LinkedInlinkedin.com/company/6068906
• Instagraminstagram.com/royalmelbournecc

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Royal Melbourne Country Club