ibi research
- Company typePrivate
- Founded1993
- HeadquartersRegensburg, Germany
- Headcount11–50
- GTM typeB2B
- OfferingServices
ibi research firmographics
Firmographics- Name
- ibi research
- Legal name
- ibi research an der Universität Regensburg GmbH
- Website
- https://ibi.de
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
ibi research industry classification
Industry- Product category
- Industry Research and Consulting Services
- NAICS
- Marketing Research and Public Opinion Polling (54191), Other Scientific and Technical Consulting Services (54169), Management Consulting Services (54161)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Credit Research (FSACAGAB)
Keywords
Where ibi research is headquartered
LocationHeadquarters
- HQ city
- Regensburg
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
ibi research business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Studies and Publications: ibi research sells studies, reports, and whitepapers on topics including e-commerce, AI shopping assistants, retail digitalization, EUDI-wallet, and payment. Prices vary (e.g., partner study available for 499 EUR); some publications are offered free with registration. Studies are also co-published with partners such as DIHK.
- ibi-Consumer-Report Sponsorship: Companies can sponsor the annual ibi-Consumer-Report to position themselves as experts and knowledge carriers in the e-commerce and payment space. Sponsorship provides visibility and thought leadership placement.
- Events and Webinars: ibi research organizes paid or sponsored events including the E-Commerce-Tag Regensburg, ibi Webinars, and the ibi-Zahlungsverkehrsforum. Events feature sponsors and exhibitors from the partner network.
- Newsletter Sponsorships: Newsletters (ibi news, ibi banking news, E-Commerce-Newsletter, Zahlungsverkehrs-Newsletter) are supported by sponsors. Sponsorship concepts are available for download.
- Consulting and Research Projects: ibi research conducts commissioned research projects, such as the EUDI-Wallet-Monitor 2027 planned with 4-5 project partners, providing exclusive insights, question placement opportunities, and visibility in publications.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free studies and publications |
| One time/ perpetual license | Pay-as-you-go | Full partner study |
| One time/ perpetual license | Pay-as-you-go | AI Shopping Assistant study update bundle |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
ibi research product offering
Product offeringCore offering
ibi research is an applied research institute that conducts empirical studies, consumer behavior surveys (most notably the ibi-consumer-insights monthly panel), and industry reports on e-commerce, digital payments, retail digitalization, and banking transformation. It sells studies, runs paid and sponsored events/webinars, distributes multiple newsletters, manages the ibi-Partnernetzwerk of 30+ partner companies, and operates the Mittelstand-Digital Zentrum Handel SME support program.
Product overview
ibi research is a research institute at the University of Regensburg focused on digital transformation in retail, banking, payments and e-commerce. The organization operates as a research and consulting entity offering studies, surveys, events and educational programs rather than a traditional software product company. Its portfolio includes ibi-consumer-insights (monthly consumer behavior tracking), ibi-Studien (research publications), ibi-Webinare and ibi-Events (educational events including E-Commerce-Tag Regensburg and Zahlungsverkehrsforum), the Mittelstand-Digital Zentrum Handel (SME support program), and multiple newsletters. The ibi-Partnernetzwerk provides an innovation network for financial services and retail.
Differentiator
Problem solved
Functional benefit
Brands
- ibi-consumer-insights: Monthly consumer survey tracking E-commerce and payment behavior in Germany
- ibi banking news
- E-Commerce-Newsletter
- Zahlungsverkehrs-Newsletter
- ibi insights
- ibi-Partnernetzwerk
- ibi academy
- ibi-Events
- ibi-Webinare
- ibi-Zahlungsverkehrsforum
- Mittelstand-Digital Zentrum Handel
- EUDI-Wallet-Monitor 2027
- ibi Roundtable
Products and services
- ibi-consumer-insights Monthly consumer behavior survey panel with at least 500 persons in Germany, tracking changes in consumption and payment behavior over time through consistent methodology to enable trend analysis. Includes monthly posts, evaluations, and an annual Consumer Report.
- ibi-Studien Scientific studies and reports published by ibi research on digital transformation in banking, payments, retail, and e-commerce, available for free download after registration or as paid full versions (e.g., 499 EUR for full partner study).
- ibi-Webinare Online seminars and webinars presenting ibi research findings on banking insights (e.g., ibi Banking Insights 2026), payment trends, and e-commerce topics, with free registration for target audiences.
- ibi-Events (E-Commerce-Tag Regensburg) Annual industry events including the E-Commerce-Tag Regensburg (next edition October 7, 2026) attracting hundreds of retailers, e-commerce professionals, and industry experts, with sessions on AI, data, social commerce, sustainability, and internationalization.
- ibi-Zahlungsverkehrsforum Specialized annual payment industry forum scheduled for October 28–29, 2026 in Frankfurt am Main, bringing together payment professionals from banks, providers, and merchants to discuss payment transaction topics and developments.
- ibi-academy Educational programs and training offerings by ibi research covering digital commerce, payment, and banking transformation topics.
- Mittelstand-Digital Zentrum Handel Federally funded (BMWi/BMWK) support program for SME retail and wholesale companies in Germany, providing free guidance, learning resources, and best practice sharing on digital transformation. ibi research, led by Dr. Georg Wittmann, is a core partner alongside HDE, EHI Retail Institute, IFH Köln, and DFKI.
- ibi Newsletter Portfolio (ibi news, ibi banking news, E-Commerce-Newsletter, Zahlungsverkehrs-Newsletter) Four recurring newsletters (ibi news, ibi banking news, E-Commerce-Newsletter, Zahlungsverkehrs-Newsletter) covering ibi research updates, banking industry trends, e-commerce, and payment topics, available for subscription with sponsorship support.
- EUDI-Wallet-Monitor 2027 Commissioned research project (with 4–5 project partners) analyzing the development of the EUDI-Wallet ecosystem from consumer and company perspectives and connecting with international experiences, offering partners exclusive insights, question placement opportunities, and visibility in publications.
Quantifiable outcome
- Over 2,100 retailers surveyed in the third IHK-ibi retail study, providing statistically significant insights into German retail challenges
- +2 more outcomes
Companies that use ibi research
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles4 records
ibi research technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
ibi research partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered minor and core.
- d-fine GmbHminorEuropean consulting company focused on analytical and quantitative topics with over a thousand science-driven employees. Offers end-to-end consulting from concept to implementation. Contact: An der Hauptwache 7, D-60313 Frankfurt.
- Euro Banking Association (EBA)minorPan-European payments industry association fostering dialogue and experience exchange among payment practitioners. Pursues thought leadership on innovation and supports market practice development.
- EUROGROUP CONSULTING AG (EGC)minorPartner-led consulting firm specialized in Financial Services. Covers Strategy & Growth, Processes & IT, and Project Steering. Part of international network Nextcontinent active in 30+ countries. Headquarters Frankfurt, additional office in Vienna. Contact: Thurn-und-Taxis-Platz 6, 60313 Frankfurt.
- plenum AG Management Consultingminor35+ years accompanying financial industry transformation. Specializes in Business-IT interface for banks and financial institutions. Supports strategy development through implementation. Focus on efficiency, compliance, and innovation. Contact: k26, Neue Mainzer Str. 28, 60311 Frankfurt am Main.
- AIR Artificial Intelligence RegensburgminorCooperation partner. Initiative for artificial intelligence in Regensburg. ibi's managing director Dr. Georg Wittmann serves on the advisory board of AIR.
- Energieagentur Regensburg e.V.minorCooperation partner focused on energy efficiency in the Regensburg region.
- Forschungsvereinigung Großhandel e.V.minorCooperation partner. Research association for wholesale trade. Dr. Georg Wittmann serves on the advisory board.
- Forum elektronische Rechnung DeutschlandminorCooperation partner focused on electronic invoicing standards and adoption in Germany.
- Initiative Deutsche Zahlungssysteme e.V.minorCooperation partner focused on German payment systems.
- IT-Sicherheitscluster e.V.minorCooperation partner focused on IT security.
- Mittelstand-Digital Zentrum HandelcoreFunded by the Federal Ministry for Economic Affairs and Energy (BMWi). ibi research is a core partner alongside HDE, EHI Retail Institute, IFH Köln, and DFKI. Provides free support for SME retail and wholesale companies on digital transformation. Dr. Georg Wittmann leads the center. Extended until end of 2026.
- Mittelstand-Digital Zentrum Augsburg (Kompetenzzentrum 4.0)minorCooperation partner. Regional SME 4.0 competence center in the Augsburg area.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
ibi research competitors and assessment
Company assessmentBroad incumbents
- GfK (an NielsenIQ company): One of the world's largest market research and consumer insights companies, with deep German and European retail consumer panels. Comparable to ibi research in consumer behavior tracking and retail research methodology, but operates at significantly larger global scale with proprietary panel infrastructure.
- Bain & Company: Global management consulting firm with a strong financial services practice that publishes proprietary research on banking, payments, and retail. Comparable to ibi research in banking and payments thought leadership, though operating at global scale with a consulting-led business model rather than partner-subscription research.
- Forrester Research: Global research and advisory firm covering digital transformation, financial services, and e-commerce. Comparable to ibi research in research-led B2B thought leadership and event-driven client engagement, though operating at global scale with subscription-based syndicated research rather than partner-network sponsorship.
Direct peers
- IFH Köln: Institute for Retail Research in Cologne providing market data, consumer insights, and retail digitalization studies. Highly comparable to ibi research in scope (retail research, consumer panels, event programming) and is also a co-partner in the same federal Mittelstand-Digital program.
- Bitkom Research: Berlin-based research arm of Germany's digital industry association Bitkom, producing studies on digital transformation, fintech, e-commerce, and consumer behavior. Comparable to ibi research for digital and fintech research coverage, though with broader cross-industry mandate rather than banking/payment specialization.
- EHI Retail Institute: Cologne-based research and consulting institute for German retail and consumer goods. Direct peer to ibi research in the retail/e-commerce research domain, with overlapping subject coverage on payment, digitalization, and consumer behavior; also co-partner in the Mittelstand-Digital Zentrum Handel.
Others
- Sopra Steria (institute/benelux research): European IT and consulting firm that publishes banking and digital transformation research, including through Sopra Financial Technology (an ibi research partner). Comparable to ibi research in adjacent banking-transformation research output, though primarily a consulting vendor rather than a dedicated research institute.
Regional players
- Handelsverband Deutschland (HDE): German retail trade association that commissions and publishes industry research on retail trends, consumer behavior, and policy. Comparable to ibi research as a co-publisher and policy-adjacent research provider in the German retail domain, though structured as a member association rather than a paid research institute.
- DSGV (Deutscher Sparkassen- und Giroverband): German savings banks association that publishes research and policy positions on retail banking, payments, and digital transformation. Comparable to ibi research in producing banking-sector research for the Sparkassen-Finanzgruppe, but operating as a closed industry association rather than a paid research institute.
- Bankenfachverband: German specialist banks and consumer credit industry association producing studies on consumer credit, BNPL, and payments. Comparable to ibi research's payments and retail-finance coverage areas, including topics like AI shopping assistants and consumer behavior, though focused on the consumer credit sub-segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
ibi research social profiles
Digital presenceibi research financial estimates
Financial estimateRevenue estimate
Valuation estimate
ibi research leadership team
Management profileNumber of profiles
Profiles8 records
ibi research funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ibi research M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ibi research
What does ibi research do?
ibi research is an applied research institute that conducts empirical studies, consumer behavior surveys (most notably the ibi-consumer-insights monthly panel), and industry reports on e-commerce, digital payments, retail digitalization, and banking transformation. It sells studies, runs paid and sponsored events/webinars, distributes multiple newsletters, manages the ibi-Partnernetzwerk of 30+ partner companies, and operates the Mittelstand-Digital Zentrum Handel SME support program.
Is ibi research a public or private company?
ibi research is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ibi research founded?
ibi research was founded in 1993. It employs 11 to 50 people.
Where is ibi research based?
ibi research is headquartered in Regensburg, Germany, in the Europe region.
How does ibi research make money?
Five revenue lines are on record. Studies and Publications are the primary driver. The others are ibi-Consumer-Report Sponsorship, events and Webinars, newsletter Sponsorships and consulting and Research Projects.
Who are ibi research's main competitors?
Broad incumbents on record are GfK (an NielsenIQ company), Bain & Company and Forrester Research. Direct peers are IFH Köln, Bitkom Research and EHI Retail Institute. Sopra Steria (institute/benelux research) is listed as an others. Regional players are Handelsverband Deutschland (HDE), DSGV (Deutscher Sparkassen- und Giroverband) and Bankenfachverband.
Does ibi research have an API?
No public API is recorded for ibi research.
What industry is ibi research in?
ibi research's product category is Industry Research and Consulting Services. Its primary akta.pro industry code is FSACAGAB, Credit Research. Its NAICS code is 54191 and its SIC code is 8742.