Wildlife safaris

What Wildlife safaris does

Wildlife Safaris (Pty) Ltd is a South African, privately held safari tour operator established in 1971 and headquartered in Randburg, Johannesburg. The company specializes in small-group safaris to Kruger National Park and the Greater Kruger area, with departures drawn from Johannesburg OR Tambo Airport and Nelspruit Airport. Its core product is a catalog of nine packaged tours ranging from 3 to 6 days, mixing Big 5 game drives inside Kruger National Park with overnight stays at SANParks camps and partner private lodges (Ku Sungula, Mohlabetsi, Shiduli, Chisomo, Sausage Tree, Umkumbe, plus the preferred Sabie River Bush Lodge). Tours are priced per person sharing in South African Rand (DBB basis), with single supplements and child rates, and forward-published 2026 and 2027 rate cards.

The business runs a direct-to-consumer model with no app, no proprietary platform, and no disclosed AI/ML usage; bookings flow through a Johannesburg sales office via the company website, phone, email, and WhatsApp, supplemented by a listing on SafariBookings.com. Operational delivery is anchored by a small in-house team (1–10 employees) supported by freelance field guides, with a chief guide active since 1976. The company is a founder member of SATSA, displays a TripAdvisor recognition badge, is bound by SANParks cancellation policies, and has no disclosed parent company, institutional backing, or subsidiaries.

Revenue is generated entirely through one-time safari package sales collected as a 30% deposit with balance due 50 days before departure, settled by credit card or international bank transfer. The addressable customer base is international and domestic tourists seeking mid-range to luxury guided wildlife experiences, with group capacity capped at 7 passengers per microbus, which constrains scaling absent additional vehicles and guides.

Name

Wildlife safaris

Legal name

Wildlife Safaris (Pty) Ltd

Website

https://wildlifesafaris.com

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

1–10 employees

Short description

Wildlife Safaris (Pty) Ltd is a South African, founder-controlled safari tour operator, established in 1971, offering small-group (max 7) 3-to-6-day packaged safaris to Kruger National Park for international and domestic tourists via a Johannesburg-based direct-to-consumer sales office.

Ownership category

akta.pro rank

Product category

Safari Tour Services

NAICS

Tour Operators (561520), Scenic and Sightseeing Transportation, Land (487110), Tour Operators (56152)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Wildlife & Safari Tour Operators (THAKADAG)

akta.pro secondary industries

Wildlife Safaris & Game Drives (THAJAIAB), Safari & Game Drives (Land-Based) (THAAAEAC), Safari & Overland Wildlife Adventures (4x4/Jeep) (THAJABAD), Safari & Wildlife Travel Agencies (THAKAFAG)

Keywords

• Safari tour packages
• Kruger National Park
• Big 5 game drives
• Guided wildlife tours
• Private lodge safaris

Headquarters

HQ city

Johannesburg

HQ country

South Africa

HQ region

Africa

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Safari Tour Packages: Wildlife Safaris generates revenue through packaged safari tours to Kruger National Park and surrounding areas. Tours are priced per person and include transport, accommodation, park fees, game drives, and meals. The company requires a 30% deposit to confirm bookings with balance payable 50 days before departure.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Wildlife Safaris (Pty) Ltd is a South African tour operator that designs and sells small-group safari packages (maximum 7 passengers per vehicle) to Kruger National Park and the Greater Kruger area. Its packages combine transport from Johannesburg, park entrance and conservation fees, accommodation at Kruger Park camps or partner private lodges, meals, and multiple guided game drives in open safari vehicles for Big 5 wildlife viewing.

Product overview

Wildlife Safaris operates as a safari tour operator specializing in small group tours to Kruger National Park and Greater Kruger area. The core product portfolio consists of 9 named safari packages ranging from 3 to 6 days, combining Big 5 game drives in Kruger National Park with accommodation options including Kruger Park camps, river lodges (Sabie River Bush Lodge), and 5 partner private game lodges (Ku Sungula, Mohlabetsi, Shiduli, Chisomo, Sausage Tree, Umkumbe). Additional accommodation options include Hippo Hollow Country Estate, Hazyview Sun Hotel, and Kruger Gate Hotel. The company was established in 1971 and is a founder member of SATSA.

Differentiator

Problem solved

Functional benefit

Products and services

• 3 Day Classic Kruger Park Safari Entry-level 3-day safari package offering 5 game drives in Big 5 areas of Kruger National Park with 1 night at Sabie River Bush Lodge and 1 night at Skukuza chalet, including return transport from Johannesburg. Targeted at international visitors seeking a short Big 5 wildlife experience.
• 4 Day Classic Kruger Park Safari 4-day safari with 7 game drives including an evening spotlight drive, 2 nights at Sabie River Bush Lodge and 1 night at Skukuza main camp, with dinner at Cattle Baron Bistro. Designed for tourists wanting more drive time and varied day/night wildlife viewing.
• 4 Day Safari to Kruger Park and Panorama Route Combines 6 daytime game drives and a sunset drive with sightseeing to Blyde River Canyon, God's Window and waterfalls, plus 2 nights at Sabie River Bush Lodge and 1 night inside Kruger Park. For tourists wanting both Big 5 viewing and scenic Mpumalanga landscapes.
• 4 Day Safari to Kruger Park and Private Lodge Safari combining Kruger Park game drives with an overnight stay at a 4-star private lodge (Mohlabetsi, Shiduli, or Ku Sungula) near Hoedspruit, with all meals included. For travellers seeking a higher-end lodge experience combined with a national park visit.
• 4 Day Luxury Safari to Kruger Park and Panorama Route Premium 4-day safari featuring 2 nights at Kruger Gate Hotel and 1 night at Hippo Hollow Country Estate, with 5 game drives and Panorama Route sightseeing. Aimed at travellers wanting upgraded accommodation while still including Big 5 game viewing.
• 5 Day Safari to Kruger Park via Panorama Route 5-day safari with 8 game drives, 2 nights at Sabie River Bush Lodge, 1 night at Satara Kruger camp and 1 night at Hippo Hollow or Hazyview Sun, including Panorama Route sightseeing. Built for travellers wanting more time in the park and additional lodge diversity.
• 5 Day Safari to Kruger Park and Private Lodge 5-day combined Kruger Park and private lodge experience with 9 game drives, 2 nights at Sabie River Bush Lodge and 2 nights at a private lodge (Mohlabetsi, Shiduli, or Ku Sungula) with all meals included. Designed for travellers wanting extended private-lodge hospitality.
• 5 Day Safari to Kruger Park, Private Lodge and Panorama Route Comprehensive 5-day safari combining all three experiences: 8 game drives in Big 5 areas, 2 nights at Sabie River Bush Lodge, 1 night at a private lodge, and 1 night at Hippo Hollow or Hazyview Sun, plus Panorama Route sightseeing. A flagship package for travellers wanting the full Greater Kruger offering.
• 6 Day Southern & Central Kruger Park plus Private Game Lodge Extended 6-day safari with 12 game drives covering southern and central Kruger, 2 nights at Sabie River Bush Lodge, 1 night at Satara, and 2 nights at Shiduli or similar private lodge with sunset drives. Designed for serious safari enthusiasts wanting maximum drive time.

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Nine partnerships are on record, tiered core.

• SATSA (South African Tourism Services Association)coreOthersWildlife Safaris is a founder member of SATSA, the South African Tourism Services Association, which provides industry accreditation and consumer protection for tourism operators in South Africa.
• Ku Sungula Safari LodgecoreStrategic or Co-development PartnerPartner lodge in Balule Private Nature Reserve offering accommodation for safari tours. Features wheelchair-accessible rondavels with en-suite bathrooms, air conditioning, and private terraces overlooking the African bush.
• Mohlabetsi Safari LodgecoreStrategic or Co-development Partner4-star lodge situated in the 45,000 Balule Game Reserve, part of Greater Kruger National Park. Features 9 ethnic rondavels and 4 chalets with boma dinners, swimming pool, and morning/afternoon game drives.
• Shiduli Private Game LodgecoreStrategic or Co-development Partner4-star lodge at Karongwe Private Game Reserve (9,000 hectares) in Limpopo. Features 24 en-suite air-conditioned rooms, 3 lounges, swimming pool, and Big 5 game drives with qualified ranger and tracker.
• Chisomo Safari CampcoreStrategic or Co-development PartnerSafari camp at Karongwe Game Reserve featuring 22 luxuriously decorated tented suites overlooking the Makhutsi River. Offers early morning and late afternoon safaris in open 4x4 safari vehicles.
• Sausage Tree Safari CampcoreStrategic or Co-development PartnerLuxury tented camp at Olifants West Private Game Reserve in Greater Kruger Park. Features 5 Luxury Safari Tents and exclusive Luxury Tented Safari Suite with air conditioning, en-suite bathrooms, and outside showers.
• Umkumbe Safari LodgecoreStrategic or Co-development PartnerAffordable lodge overlooking Sand River in Sabi Sand Game Reserve. Family-friendly accommodation for children over 5, with focus on leopard sightings. Maximum capacity 20 guests in 7 superior suites and 3 standard rooms.
• S.A. National Parks (SANParks)coreStrategic or Co-development PartnerPartnership with S.A. National Parks for access to Kruger National Park. Wildlife Safaris is bound by SANParks cancellation policies for prepaid services including park entrances and accommodation.
• Sabie River Bush LodgecoreStrategic or Co-development PartnerPreferred partner lodge bordering southern Kruger Park on the Sabie River. Used as base lodge for many tours with Gecko Lapa restaurant serving dinners and breakfasts.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Wild Frontiers: South Africa–based adventure travel operator offering tailor-made and small-group safaris across Africa including Kruger. Comparable in direct-to-consumer international safari packages and bespoke itinerary focus.
• Bench Africa: Australian-based Africa safari specialist offering small-group and tailor-made safaris to Kruger and other African parks. Comparable in small-group format, multi-day packaged itineraries, and dependence on Australia/UK source markets.
• Timbuktu Travel: UK-based Africa safari specialist offering tailor-made and small-group itineraries across southern Africa including Kruger. Comparable in customer profile (UK/European international visitors) and packaged multi-day safari product.
• African Travel Inc. US-based tour operator wholly focused on African safaris including Kruger itineraries. Comparable in targeting English-speaking international travelers with pre-packaged multi-day safari tours and lodge stays.
• Acacia Africa: Africa-focused tour operator running small-group overland and accommodated safaris including Kruger routes. Comparable in small-group size, multi-day package structure, and direct-to-consumer booking model.
• Go2Africa: South Africa–based safari tour operator offering curated multi-day Kruger and Greater Kruger itineraries to international visitors. Directly comparable in target customer (international tourists), product structure (multi-day packages with game drives and lodge stays), and sales motion (direct-to-consumer + travel agent network).
• Africa Travel Resource: UK-based Africa safari tour operator specializing in tailor-made southern Africa trips including Kruger National Park. Comparable in international (especially UK) customer base and curated safari package offerings.
• Lion World Travel: South African safari tour operator specializing in group and FIT safari packages to Kruger National Park and other African destinations. Comparable in safari product focus, international (especially North American) customer base, and packaged pricing model.

Broad incumbents

• &Beyond: Large luxury safari and travel company operating owned lodges across Africa including properties in Greater Kruger (e.g., Ngala, Kirkman's Kamp). Comparable in destination and high-end safari product, but at significantly larger scale and with owned inventory across multiple African countries.
• Singita: Ultra-luxury safari brand with multiple owned lodges and concessions in Greater Kruger (Sabi Sand and Kruger National Park itself). Comparable in destination and luxury tier of the product range, but vertically integrated with owned conservation land rather than a packaged tour operator.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/wildlifekrugersafaris
• Instagraminstagram.com/wildlifesafaris.sa

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wildlife safaris