Herslev Bryghus

What Herslev Bryghus does

Herslev Bryghus ApS is a privately held Danish organic farm brewery (gårdbryggeri) founded in 2004 by Tore Jørgensen and headquartered at Kattingevej 16, Herslev, near Roskilde, Denmark. The company operates a vertically integrated "field-to-glass" production model: barley and other ingredients are grown on its own land, water is sourced from its own well, and gentle brewing methods are used to preserve natural flavors under a Danish organic certification framework. The portfolio includes approximately 40+ organic beer SKUs organized into series (Harmoni, Sæson, Unik/barrel-aged, Mark terroir, and alcohol-free/low-alcohol lines), as well as organic soft drinks produced in collaboration with Østergård Frugt og Most. Proprietary technical differentiators include the Mark Series (terroir beers using locally grown hay in place of hops) and a barrel-aging program using Stauning Whisky, French red wine, and port wine barrels for imperial stouts and wild fermented beers.

Herslev Bryghus monetizes through at least five distinct channels. Direct-to-consumer revenue comes from its own e-commerce webshop (can, keg, tasting box, and gift card sales with home delivery across Denmark via MitID age verification), an on-site farm shop (Gårdbutik) reselling complementary local artisanal products, and a keg draft system rental service. B2B revenue is generated through a dedicated sales team selling on-trade (bars/restaurants) and off-trade (specialty retail) distribution with keg support. Hospitality and venue revenue flows from the on-site restaurant (Spisehus / Øl & Mad) with 16 draft taps, brewery tours, and a multi-venue event hosting business (Book et Bryghus) accommodating 35 to 200+ guests with tiered corporate meeting packages priced 575–1275 DKK per person. Standard 44cl cans retail at 35 DKK, specialty beers range from 44.95 to 110 DKK, and 20L kegs price between 875 and 1150 DKK plus a 500 DKK refundable deposit.

The company employs over 30 staff across brewing, production, sales, restaurant operations, logistics, marketing, and finance, led by founder Tore Jørgensen and Managing Director Jacob Hermansen. Strategic partnerships with VisitFjordlandet (regional tourism), Stauning Whisky (barrel supply), Friis-Holm Chokolade (cocoa sourcing), and Østagergaard (farm management) anchor both the product differentiation and upstream supply chain. The business serves individual consumers seeking organic and locally produced craft beverages, on-trade and off-trade B2B accounts, and corporate/private event customers across Denmark, with a 2024 product launch of Jubilæumsbryg 20 år marking its 20th anniversary. No external institutional investors, funding rounds, or parent company structures are disclosed.

Name

Herslev Bryghus

Legal name

Herslev Bryghus ApS

Website

https://herslevbryghus.dk

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Herslev Bryghus is a privately held Danish organic farm brewery founded in 2004, operating vertically integrated field-to-glass production of craft beers, organic soft drinks, restaurant hospitality, and event venue hosting for individual consumers, B2B on/off-trade accounts, and corporate clients across Denmark.

Ownership category

akta.pro rank

Product category

Craft Beer Brewing

NAICS

Breweries (31212), Beer and Ale Merchant Wholesalers (424810), Drinking Places (Alcoholic Beverages) (7224)

SIC

Malt Beverages (2082), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Packaging & Production Breweries (Limited/No On-site Service) (THAFALAB)

akta.pro secondary industries

Brewpubs & Taprooms (On-site Beer Service) (THAFALAA), Bulk Beverage & Keg Distribution (AFAIAGAK), Beer, Brewery & Craft Beverage Tastings (THAJAGAE), Craft Beer Retail & Bottle Shops (Off-Premise) (CRANAAAC)

Keywords

• Organic craft beer
• Farm brewery
• Craft brewing
• Organic beverages
• Brewery events

Headquarters

HQ city

Roskilde

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Direct Beer Sales (Webshop): E-commerce sales of packaged beer (44cl cans), kegs (20L fustager), and tasting boxes delivered directly to consumers across Denmark. Includes alcohol-free and low-alcohol options.
2. On-site Restaurant (Øl & Mad): Dine-in restaurant experience 'Øl & Mad' serving organic food paired with 16 taps of fresh beer. Also offers private event hosting for up to 200+ guests in various venues.
3. Keg Rental Service: Rental of draft beer systems (fadølsanlæg) to consumers for private events. Requires purchase of minimum 1 keg. Includes 500 kr deposit per keg refundable on return.
4. B2B Distribution: Wholesale distribution to bars, restaurants, and specialty retailers through sales team outreach. On-trade and off-trade channels across Denmark.
5. Event Hosting & Private Bookings: Revenue from hosting private events, company events, weddings, and facility rentals including Spisehus (35 guests), Festsalen (100 guests), Laden (180 guests), and outdoor marquee (200+ guests).

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Herslev Bryghus is an organic farm brewery (gårdbryggeri) near Roskilde, Denmark, that produces a portfolio of organic craft beers using ingredients grown on their own fields and water from their own well. The company sells packaged beer (44cl cans and bottles), 20L kegs, tasting boxes, and organic soft drinks, while also operating an on-site restaurant (Spisehus), farm shop (Gårdbutik), and event venue hosting private and corporate gatherings. Their portfolio spans standard styles (Pilsner, IPA, Porter, Wheat Beer) to specialty series including the terroir-driven Mark Series, Harmoni Series, Unik Series barrel-aged releases, and alcohol-free options.

Product overview

Herslev Bryghus is an organic farm brewery near Roskilde, Denmark, operating for over 20 years with the motto 'more nature, less industry.' Their product portfolio centers on organic craft beers (Vores øl) including core styles like Hazy IPA, Double IPA, IPA, Pilsner, Porter, Wheat beer, and seasonal offerings. They offer specialized products including the Harmoni series, Næsten uden alkohol (near-alcohol), Alkoholfri (alcohol-free), Sæson øl (seasonal), Unik serien (unique/barrel-aged), and Mark serien (terroir-based). Supporting products include 20L casks (fustager), keg draft system rental (fadølsanlæg), tasting boxes (smagekasser), and organic soft drinks (Herslev brus). The business extends beyond beer retail to include a restaurant (Spisehus) with 16 draft taps, a farm shop (gårdbutik) selling local specialties, and event venue rental (Book et bryghus) with facilities for private events, corporate meetings, and tours with beer tastings.

Differentiator

Problem solved

Functional benefit

Products and services

• Organic Craft Beer (Økologisk Øl) Core product line of Herslev Bryghus: a portfolio of organic craft beers (Pilsner, IPA, Hazy IPA, Double IPA, Wheat Beer, Porter, Landøl, Wiener Klassik, Rabarber Radler, and seasonal releases like Solhverv and Forårsbryg) sold in 44cl cans and bottles, brewed at the farm brewery near Roskilde, Denmark using ingredients from their own fields and water from their own well. Target customers include individual craft beer enthusiasts and B2B accounts (bars, restaurants, specialty retailers).
• 20L Kegs (Fustager)
• Tasting Boxes (Smagekasser) Pre-curated tasting boxes containing 9 x 44cl cans of Herslev Bryghus organic beers, themed by style (favorites, IPA-focused, alcohol-free). Targeted at beer enthusiasts and gift purchasers.
• Herslev Brus (Organic Soft Drinks) Organic soft drinks and sodas produced by Herslev Bryghus using cold-pressed fruit purees sourced from partner Østergård Frugt og Most. Variants include Apple, Elderflower, Rhubarb, Quince, and Ginger. Sold alongside beer to the same direct and B2B channels.
• Keg Draft System Rental (Fadølsanlæg) Rental service of 2-tap draft beer systems for private events such as parties, weddings, and corporate gatherings. Customers must purchase at least 1 Herslev Bryghus keg per rental period, with the equipment picked up and returned at the brewery.
• Spisehus Restaurant (Øl & Mad) On-site restaurant and beer bar at the Herslev Bryghus farm, serving seasonal locally-sourced organic food paired with 16 draft beer taps. Open to walk-in diners and serving as the centerpiece of the brewery's destination experience.
• Gårdbutik (Farm Shop) On-site farm shop selling Herslev Bryghus organic beers and complementary specialty products (coffee, chocolate, ice cream, cheese, etc.) from a curated set of local Danish artisanal producers. Targeted at on-site visitors and local customers.
• Events and Brewery Tours Recurring public events at the brewery including live music nights, yoga sessions, Oktoberfest celebrations, communal dining, and guided brewery tours with beer tastings. Drives on-site footfall and brand awareness.
• Private Event and Venue Booking (Book et Bryghus) Private and corporate event venue rental at the Herslev Bryghus farm, including multiple spaces (Spisehuset for 35 guests, Festsalen for 100, Laden for 180, and outdoor Marken for 200+) with catering and draft beer service. Targeted at private event hosts and corporate meeting planners.
• Gift Cards (Gavekort) Gift cards redeemable across the Herslev Bryghus webshop, farm shop, and event participation, valid for 2 years from issuance. Sold as a gifting product through the order.lifepeaks.dk platform.
• Jubilæumsbryg 20 år (Anniversary Brew) Special 20th anniversary release (2024) brewed in the tradition of the classic Stjernebryg but featuring higher alcohol content and aged beer from 2021. Sold as part of the Stjernebryg lineup in 44cl bottles.

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• VisitFjordlandetcoreStrategic or Co-development PartnerCollaboration creating 'Fjordlandets øl' - a beer that unites the best of Fjordlandet's local nature and cultural history with Herslev Bryghus' many years of experience brewing organic quality beer. The beer honors the nature, traditions, and craftsmanship of their shared Fjordland region.
• Østergård Frugt og MostcoreStrategic or Co-development PartnerCollaboration for producing organic soft drinks (brus). Østergård provides cold-pressed fruit purees (rhubarb, apple, elderflower) while Herslev Bryghus adds their water and carbonation.
• Friis-Holm ChokoladecoreStrategic or Co-development PartnerCollaboration using O'payo cocoa beans from Friis-Holm Chokolade in the Kakao Barrel Aged Imperial Stout, combining Danish craft chocolate with craft beer.
• Stauning WhiskycoreStrategic or Co-development PartnerStauning Whisky barrels are used for aging Herslev Bryghus' Kakao Barrel Aged Imperial Stout, developing flavors of whisky and vanilla over 1 year of aging.
• Søren Wiuffs Brogård (Lammefjorden)minorStrategic or Co-development PartnerAsparagus sourced from Søren Wiuffs Brogård for the seasonal Asparges Hvedeøl (Asparagus Wheat Beer).
• ØstagergaardcoreStrategic or Co-development PartnerØstagergaard is both a supplier and partner, managing the fields and cows that are part of Herslev Bryghus' organic farming operations. Key agricultural partner for the farm-to-glass concept.
• Local Specialty Producers (Gårdbutik)minorChannel Partner/ Reseller/ DistributorFarm shop features and resells products from local partners: Just Coffee, Friis-Holm Chokolade, Birthesminde, Copenhagen Goat, Fangst, Hansen Is, Pure Dansk, Stensbølgaard, Vintre Mølle. These are not suppliers but complementary local artisanal producers.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Amager Bryghus: Copenhagen craft brewery with strong on-trade presence and broad B2B distribution across Denmark. Comparable craft portfolio and channel mix, though at larger production scale than Herslev.
• Thornbridge Brewery: UK craft brewery combining brewery, taproom, restaurant, and farm-brewery heritage with broad B2B distribution. Closely mirrors Herslev's diversified farm-brewery destination model at a similar scale.
• Brussels Beer Project: Belgian craft brewery combining experimental brewing, on-site taproom-restaurant, and community-driven brand building. Comparable craft-experimental positioning and multi-format destination model.
• Fanø Bryghus: Danish microbrewery operating a brewery, brewpub, farm shop, and tours on the island of Fanø. Comparable in scale, multi-revenue-stream model, and rural destination positioning.
• Nørrebro Bryghus: Copenhagen-based craft brewery and brewpub with on-site restaurant, retail shop, and event hosting. Closely matches Herslev's combination of brewing plus on-site dining and event venue.
• Mikkeller: Denmark's most internationally recognized craft brewery, founded 2006, operating gypsy-brewing and own-brewery models with strong B2B and DTC channels. Highly comparable craft positioning and Danish market overlap with Herslev, though at materially larger scale.
• Evil Twin Brewing: Danish-born gypsy/craft brewery with strong international distribution and a portfolio spanning IPAs, sours, and specialty releases. Comparable craft positioning and SKU breadth.
• Bryghuset Møn: Small Danish island-based microbrewery combining craft beer production with farm shop, brewery tours, and rural event experiences — a near-identical operational model to Herslev's farm-brewery concept.

Broad incumbents

• Weihenstephan: One of the world's oldest breweries, combining traditional brewing heritage with on-site restaurant, tours, and broad distribution. Comparable brewery-as-destination heritage model, though at massive scale.
• BrewDog: Large international craft brewery chain with brewery-taproom-restaurant destinations across multiple countries. Comparable destination-brewery model and broad craft portfolio, but at vastly larger scale and broader geographic footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/HerslevBryghus
• Facebookfacebook.com/Herslev-Bryghus-100089814854157
• LinkedInlinkedin.com/company/herslev-bryghus

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Herslev Bryghus