Brussels Beer Project
Brussels Beer Project, founded in 2013, operates two Brussels breweries and six taprooms across Belgium and France, selling craft beers — including alcohol-free and bread-based varieties — via e-commerce subscriptions, retail distribution, and on-premise channels across Europe.
- Company typePrivate
- Founded2013
- HeadquartersBrussels, Belgium
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Brussels Beer Project does
Brussels Beer Project (BBP) is a Belgian craft brewery and omnichannel beverage company founded in 2013 in Brussels when the community-elected Delta IPA was selected from four prototypes. The company operates two production facilities in Brussels — the original Dansaert brewery and the newer Port Sud facility with capacity exceeding 25,000 hectoliters per year — and runs six company-owned taprooms: three in Brussels (Bailli, Dansaert, Port Sud) and three in France (Pigalle and Canal in Paris, Bettignies in Lille). The product portfolio spans New England IPAs (Delta IPA, Double Delta, Juice Junkie), sours and mixed-fermentation saisons (Plum Saison, Farmageddon), stouts, and a differentiated alcohol-free line built on a proprietary LA-01 yeast strain (Pico Bello, the first Belgian alcohol-free craft beer; Delta Zero at 0.3% ABV). The company also pioneered circular-economy brewing via Babylone (2015), the first Belgian beer made from unsold bread, and pairs that with regenerative agriculture sourcing.
BBP distributes and sells across four channels: (1) direct e-commerce via a Shopify storefront shipping to Belgium, France, the Netherlands, and Luxembourg with 100,000+ parcels delivered since the COVID-era launch; (2) the BBP Beer Club subscription at €39 per box (12 craft beers, monthly or bi-monthly), used by 1,200+ active members, including an exclusive Crowdfunder Membership tier; (3) B2B sales to Belgian supermarket chains Delhaize, Colruyt, and Carrefour via a dedicated key-account team; and (4) Horeca (bar/restaurant) distribution across Belgium and France via field-sales representatives. Pricing ranges from €5.20 per two-pack to €9.75 per 75cl bottle at the unit level and from €27–€49 per 12- and 24-beer bundle pack, with subscription pricing layered on top. The company also organizes the annual Wanderlust Beer Festival in Brussels, featuring 14 craft breweries from 12 countries.
BBP was bootstrapped through a 2013 equity crowdfunding campaign that gathered more than 6,000 'Beer for Life' supporters; there is no disclosed institutional venture-capital or private-equity backing. The company holds B Corp certification (2022), was nominated for the ChangeMakers Award (2024), and employs 35–50 people across brewing, sales, marketing, and taproom operations. Distribution outside Europe has been discontinued, and Germany is not currently serviced despite appearing in earlier market lists. Revenue figures are not publicly disclosed.
Brussels Beer Project firmographics
Firmographics- Name
- Brussels Beer Project
- Legal name
- brusselsbeerproject
- Website
- https://beerproject.be
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Brussels Beer Project, founded in 2013, operates two Brussels breweries and six taprooms across Belgium and France, selling craft beers — including alcohol-free and bread-based varieties — via e-commerce subscriptions, retail distribution, and on-premise channels across Europe.
- Ownership category
- akta.pro rank
Brussels Beer Project industry classification
Industry- Product category
- Craft Beer
- NAICS
- Breweries (31212), Drinking Places (Alcoholic Beverages) (72241)
- SIC
- Malt Beverages (2082)
- akta.pro primary industry
- Regional & National Breweries (THAFALAD)
- akta.pro secondary industries
- Brewpubs & Taprooms (On-site Beer Service) (THAFALAA), Craft Beer Bars & Taprooms (THAFAEAG), Beer, Brewery & Craft Beverage Tastings (THAJAGAE), Food, Drink & Culinary Community Festivals (Community-Led) (MPAGAEAF)
Keywords
Where Brussels Beer Project is headquartered
LocationHeadquarters
- HQ city
- Brussels
- HQ country
- Belgium
- HQ region
- Europe
Offices9 records
Markets served
Brussels Beer Project business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Direct E-commerce Sales: Online store selling individual beers, pre-curated packs, and beer club subscriptions. Ships to Belgium, France, Netherlands, Luxembourg. Order processing from Dansaert Beer Shop, shipped within 3 working days. Products include individual bottles/cans, themed packs, and limited editions.
- Beer Club Subscription: Monthly or bi-monthly subscription delivering 12 beers per box at €39. Includes exclusive beers not available in the e-shop. Free delivery in Belgium, €5 in France/Luxembourg/Netherlands. 1,200+ subscribers reported. Beer Club Crowdfunder membership at €35.10 with 5% discount for crowdfunders.
- On-Premise (Taproom) Sales: Revenue from 6 taproom bars across Belgium (Bailli, Dansaert, Port Sud) and France (Lille, Canal, Pigalle). Bars offer food including burgers and tacos alongside draft and bottled beers. Pigalle location open daily from 17:00 to late.
- Retail Distribution: B2B sales to Belgian supermarkets (Delhaize, Colruyt, Carrefour) and Horeca sector across Belgium and France. Key account management team dedicated to retail partnerships and distribution expansion.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | BBP Beer Club - Monthly/Bi-monthly subscription |
| Unit Pricing | Pay-as-you-go | Pre-curated beer packs (All-Stars, Alcohol-Free, Limited Editions) |
| Unit Pricing | Pay-as-you-go | XL Alcohol Free Pack |
| Unit Pricing | Pay-as-you-go | Individual beer - Farmageddon |
| Unit Pricing | Pay-as-you-go | Individual beer - Dansaert limited edition |
| Unit Pricing | Pay-as-you-go | World Cup PACK (limited edition) |
| Unit Pricing | Pay-as-you-go | Build Your Own Box |
Go-to-market motion4 records
Distribution channels6 records
Marketing channels8 records
Brussels Beer Project product offering
Product offeringCore offering
Brussels Beer Project is a Belgian craft brewery that produces, distributes and retails its own craft beers across multiple channels. Its core offerings include a monthly Beer Club subscription delivering 12 curated beers, themed pre-curated packs (All Stars, Alcohol Free, Limited Editions, Delta Family), individual flagship and limited-edition beers, six company-owned taprooms across Belgium and France, and B2B distribution to Belgian supermarkets and the Horeca sector. The company also operates the annual Wanderlust Beer Festival in Brussels.
Product overview
Brussels Beer Project is a Belgian craft brewery founded in 2013 with a portfolio centered on subscription beer boxes and pre-made beer bundles delivered across Europe. The core offering is the BBP Beer Club subscription (€39/month delivering 12 latest beers including exclusive brews), supplemented by themed beer bundles including the All Stars Pack, Limited Editions Pack, Alcohol Free Pack, and Delta Family Pack. Individual beer offerings include flagship Delta IPA (founding beer), Double Delta, Delta Zero (0.3% ABV), Pico Bello (first Belgian alcohol-free craft beer), Jungle Joy, and Babylone (bread-based beer). The company operates six taprooms across Brussels and Paris, and organizes the annual Wanderlust Beer Festival. Beers are delivered within 3 working days to Belgium, France, Netherlands, Luxembourg, and Germany.
Differentiator
Problem solved
Functional benefit
Products and services
- BBP Beer Club
Quantifiable outcome
- First beer made from unsold bread (Babylon, 2015) inspired similar initiatives across Belgium, UK, France and beyond
- +4 more outcomes
Companies that use Brussels Beer Project
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
Brussels Beer Project technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Brussels Beer Project partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered minor and core.
- Various Craft Breweries (Bread Beer Initiative)minorFollowing BBP's Babylon bread-beer innovation (2015), numerous breweries in Belgium, UK, France and elsewhere launched similar bread-based beers, creating an informal industry-wide circular economy network.
- ShopifycoreE-commerce platform powering the online store (shop.beerproject.be). Shopify handles payment processing, order management, shipping integration, and customer data management.
- BpostcorePrimary logistics partner for e-commerce shipping in Belgium. Handles both home delivery and pickup point shipments. Belgium shipping: €4.99 pickup / €5.99 home.
- Bpost WorldcoreInternational shipping partner for France delivery (pickup point: €9.99, home: €14.99). Also serves Luxembourg shipments.
- Mondial RelayminorPickup point delivery option for Beer Club subscribers, offering an alternative to home delivery.
- Local Farmers (Belgian & European)coreLong-term partnerships with Belgian and European suppliers for ingredient sourcing. Focus on local regenerative agriculture, developing sustainable raw material supply chains.
- Wanderlust Festival Partner Breweriesminor14 international craft breweries from 12 countries participate in the annual Wanderlust Beer Festival organized by BBP in Brussels. Includes Pohjala, Cerveja Musa, Hoppebrau, Fughu, Wicklow Wolf, La Débaucherie, Gamma Browar Stow, Birrificio Warse, Seven Island Brewing, Kaapse Queer Brewing, BBP Dansaert.
- Dandoy Cookie FactoryminorCollaboration producing 'Tough Cookie' beer brewed with broken speculoos from the Dandoy traditional biscuit factory in Brussels.
- Wide Awake Coffee RoastersminorCoffee sourcing partnership for Xpresso Stout, brewed with fresh coffee beans from Wide Awake and specialty coffee liqueur from Life is Beautiful.
Scale indicators10 records
Recent moves10 records
Expansion highlights6 records
Brussels Beer Project competitors and assessment
Company assessmentDirect peers
- BrewDog: BrewDog is a Scotland-based craft brewery with a similar direct-to-consumer model: large online store, beer subscription clubs, company-owned taprooms across multiple countries, and retail distribution. Comparable in combining production scale, multi-channel GTM, and craft subscription revenue.
- Beer52: Beer52 is a UK-based craft beer subscription box company delivering curated monthly beer selections. Closest direct comparison to BBP's €39/month Beer Club model, including exclusive SKUs and discovery-focused product strategy.
- Mikkeller: Mikkeller is a Danish gypsy/craft brewery with a comparable omnichannel approach: own branded bars globally, online retail, and a focus on innovative limited-edition and experimental beers (sours, IPAs, low-ABV). Directly comparable on product innovation cadence and bar-based brand building.
- De Struise Brouwers: De Struise is a Belgian craft brewery on the Westvleteren coast known for high-ABV, barrel-aged, and experimental beers distributed to specialty retailers and Horeca. Comparable as a Belgian craft producer competing for the same craft-aware Belgian and export consumers.
Broad incumbents
- AB InBev: AB InBev is the world's largest brewer, headquartered in Leuven, Belgium, with a portfolio of Belgian heritage brands (Stella Artois, Leffe, Hoegaarden) plus craft acquisitions. Relevant as the dominant Belgian brewing incumbent that controls much of the retail shelf space BBP competes for.
- Duvel Moortgat: Duvel Moortgat is a large Belgian specialty brewer (Duvel, Vedett, Ommegang, Chouffe) with international distribution and brewery-owned bars. Comparable as a Belgian craft/specialty incumbent, though at significantly larger scale and with broader portfolio.
Regional players
- Cantillon: Brussels-based lambic and gueuze brewery operating a brewery and tasting room on the Brussels canal. Comparable as a Brussels-headquartered craft producer with an on-site experience component and global cult craft following, though narrower in product style.
- Palm Belgian Craft Brewers: Palm Belgian Craft Brewers is a Belgian brewery group (Palm, Rodenbach, Cornet) producing both mainstream and craft Belgian styles with national retail and Horeca distribution. Comparable as a Belgian craft/specialty producer competing in similar retail and Horeca channels.
- Brouwerij 3 Fonteinen: 3 Fonteinen is a Beersel-based lambic blender/brewer with a renowned tasting cafe and global distribution. Comparable as a Brussels-region craft producer combining brewing, on-premise experience, and premium positioning.
Emerging players
- HonestBrew: HonestBrew is a UK craft beer subscription and online retailer with monthly beer boxes and curated selections. Comparable in subscription-first model and craft focus, though smaller in scale and geographic reach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Brussels Beer Project social profiles
Digital presenceBrussels Beer Project compliance and trust
Trust signalCompliance1 record
Brussels Beer Project financial estimates
Financial estimateRevenue estimate
Valuation estimate
Brussels Beer Project leadership team
Management profileNumber of profiles
Profiles4 records
Brussels Beer Project funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Brussels Beer Project M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Brussels Beer Project
What does Brussels Beer Project do?
Brussels Beer Project is a Belgian craft brewery that produces, distributes and retails its own craft beers across multiple channels. Its core offerings include a monthly Beer Club subscription delivering 12 curated beers, themed pre-curated packs (All Stars, Alcohol Free, Limited Editions, Delta Family), individual flagship and limited-edition beers, six company-owned taprooms across Belgium and France, and B2B distribution to Belgian supermarkets and the Horeca sector. The company also operates the annual Wanderlust Beer Festival in Brussels.
Is Brussels Beer Project a public or private company?
Brussels Beer Project is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Brussels Beer Project founded?
Brussels Beer Project was founded in 2013. It employs 11 to 50 people.
Where is Brussels Beer Project based?
Brussels Beer Project is headquartered in Brussels, Belgium, in the Europe region.
How does Brussels Beer Project make money?
Four revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are beer Club Subscription, on-Premise (Taproom) Sales and retail Distribution.
Who are Brussels Beer Project's main competitors?
Direct peers on record are BrewDog, Beer52, Mikkeller and De Struise Brouwers. Broad incumbents are AB InBev and Duvel Moortgat. Regional players are Cantillon, Palm Belgian Craft Brewers and Brouwerij 3 Fonteinen. HonestBrew is listed as an emerging player.
Does Brussels Beer Project have an API?
No public API is recorded for Brussels Beer Project.
What industry is Brussels Beer Project in?
Brussels Beer Project's product category is Craft Beer. Its primary akta.pro industry code is THAFALAD, Regional & National Breweries, with a secondary code of THAFALAA, Brewpubs & Taprooms (On-site Beer Service). Its NAICS code is 31212 and its SIC code is 2082.