YAK Agency

What YAK Agency does

SAY Agency (legal entity: SAY S.p.A., formed via the merger of site By site and YAK srl) is a full-service marketing and communication agency headquartered in Padova (Cadoneghe) with a secondary office in Milano. The firm operates across three integrated service pillars: Creativity (brand identity, copywriting, art direction, video marketing, social media management), Performance (SEO including international, local, e-commerce, WordPress, and Generative Engine Optimization sub-services, digital advertising across Google, Meta, LinkedIn, TikTok, YouTube, Pinterest, Spotify, Bing, web/e-commerce development, CRO/UX, digital analytics, email marketing, and AI consulting), and Relations (press office/PR, influencer marketing, event organization). Its technology stack is built on mainstream third-party platforms (WordPress, Shopify, Google Ads, Meta Ads, etc.) rather than proprietary infrastructure, supplemented by a dedicated R&D and training function.

The agency serves a roster of 300+ clients across B2B, e-commerce, luxury/fashion, pharma/healthcare, food and beverage, hospitality, industrial, and institutional segments, with named enterprise accounts including Italo Treno, B&B Italia, Lavazza (Nims), Zeta Farmaceutici, Erreà Sport, and Amatì di Tigotà. It is a Google Partner and holds 13 platform certifications, and has won a Mediastars first prize for international SEO work. Go-to-market is sales-led with direct engagement from the two offices plus inbound via website and events (e.g., the Confartigianato Roadshow partnership). Revenue is generated through professional services engagements with quote-based pricing, with no public disclosure of revenue, funding, or ownership composition beyond a €50,000 share capital for the S.p.A. vehicle.

Name

YAK Agency

Legal name

SAY S.p.A.

Website

https://yakagency.com

Company type

Private

Operating status

Acquired

Headcount range

11–50 employees

Short description

SAY Agency is an Italian full-service marketing and communication agency offering creativity, performance, and PR services across SEO, digital advertising, social media, web development, and AI consulting. It serves 300+ B2B clients in verticals including luxury, pharma, transport, and food from offices in Padova and Milano.

Ownership category

akta.pro rank

Product category

Marketing & Advertising Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Public Relations Agencies (54182)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

B2B/ABM Creative Agencies (MPAAAAAI)

akta.pro secondary industries

Product & Brand PR (Consumer & B2B) (BPAFADAH), B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)

Keywords

• Digital marketing services
• Search engine optimization
• Social media management
• Graphic design services
• Public relations agency

Headquarters

HQ city

Padua

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Marketing and Communication Services: Full-service agency providing creativity (brand identity, copywriting, art direction, video marketing, social media management), performance (SEO, advertising strategy, web development, CRO & UX, digital analytics, email marketing), and relations (press office/PR, influencer marketing, event organization) services. Revenue generated through professional services engagements with clients.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels10 records

Core offering

YAK Agency, commercially operating as SAY Agency (SAY S.p.A.), is a full-service marketing and communication agency selling integrated services across three pillars: Creativity (brand identity, copywriting, art direction, video marketing, social media management), Performance (SEO, digital advertising on Google/Meta/LinkedIn/TikTok/YouTube/Pinterest/Spotify/Bing, web development, CRO/UX, digital analytics, email marketing, AI consulting), and Relations (press office/PR, influencer marketing, event organization). Services are delivered to B2B clients through offices in Padova and Milano.

Product overview

SAY Agency operates as a unified full-service marketing and communication agency, formed by the merger of site By site (omnichannel web agency) and YAK srl (creative/PR agency). The portfolio spans three integrated service pillars: (1) Creativity covering brand identity, copywriting, art direction, video marketing, social media management, and sustainability communication; (2) Performance including SEO (with sub-services for international, local, WordPress, e-commerce, and GEO), digital advertising (Google Ads, Facebook/Instagram, LinkedIn, TikTok, YouTube, Pinterest, Spotify, Bing), web development (e-commerce, WordPress, Shopify, landing pages, web apps), CRO & UX, digital analytics, email marketing, and AI consulting; and (3) Relations comprising press office/PR, influencer marketing, and event organization. The agency has 75+ employees, 13 certifications, and 300+ clients, with offices in Padova and Milan.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Identity and Corporate Communication Development of brand identity systems, coordinated visual identity, graphic design, and corporate communication assets for B2B clients across industries.
• Social Media Management Channel-by-channel social media page management on Facebook, Instagram, LinkedIn, and TikTok, including content production, community management, and editorial planning for B2B clients.
• SEO Services Search engine optimization engagements including consulting, international SEO, local SEO, WordPress SEO, e-commerce SEO, social SEO, GEO for generative AI search engines, SEO migration, and link building. Awarded the Mediastars first prize for international SEO for Italo Treno.
• Digital Advertising Planning, setup, and management of paid advertising campaigns across Google Ads, Bing Ads, Facebook/Instagram, LinkedIn, Pinterest, Spotify, TikTok, YouTube, plus dedicated lead generation campaigns, delivered under the agency's Google Partner certification.
• Website and Web App Development Design and development of e-commerce sites, WordPress sites, Shopify sites, landing pages, and web applications, with web accessibility compliance built in, for B2B clients.
• Email Marketing Automation Strategy, automation setup, and execution of email marketing and DEM campaigns for B2B clients (used, for example, for Nims – Lavazza).
• AI Marketing Consulting Consulting services for integrating artificial intelligence into marketing and communication strategies, including AI-driven search (GEO) optimization.
• CRO, UX and Digital Analytics Conversion rate optimization, UX analysis, and digital analytics services to improve website and campaign performance for B2B clients.
• Press Office and Public Relations Press office and public relations services including media relations, press releases, and earned media management for B2B clients.
• Influencer Marketing Influencer and testimonial marketing campaign strategy and execution for B2B and consumer brands.
• Event Organization End-to-end event organization and management services, including planning, coordination, and promotional support for B2B clients.

Quantifiable outcome

• Served 300+ clients across various industries
• +1 more outcomes

Named customers6 records

Segments8 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• ConfartigianatocoreGTM or Marketing Partner · 1 June 2026SAY Agency is a partner of Confartigianato's Roadshow 'Nuove Generazioni, Nuove Imprese' (New Generations, New Enterprises), participating in dialogue on entrepreneurship and new generations. The partnership involves hosting events and providing thought leadership on communication and marketing topics for small businesses and entrepreneurs.
• GooglecoreTechnology or IntegrationSAY Agency holds Google Partner certification, demonstrating expertise in Google Ads and other Google marketing platforms. This certification indicates proficiency in digital advertising and access to Google's partner resources and support.
• site By sitecoreStrategic or Co-development Partnersite By site, a communication and web agency with 20 years of history focused on omnichannel marketing, merged with YAK srl to form SAY Agency. This merger created the combined entity providing comprehensive marketing services.
• YAK srlcoreStrategic or Co-development PartnerYAK srl, a creative and public relations agency with international perspective, merged with site By site to form SAY Agency. This merger combined creative and PR capabilities with digital marketing expertise.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Jakala: Jakala is an Italian martech and data-driven marketing company offering strategy, digital transformation, and integrated marketing services to enterprise clients. It is directly comparable to SAY in geography (Italy-headquartered), service portfolio (creative + performance + data), and enterprise customer focus.
• H48: H48 is an Italian digital and creative agency offering integrated communication, web, and digital marketing services. Comparable to SAY in size, Padova-area origins, and full-service integrated model serving Italian SMEs and mid-market enterprises.
• Digitouch: Digitouch is an Italian digital marketing agency group offering performance marketing, SEO, social media, and e-commerce services. Comparable to SAY in size, domestic Italian focus, and digital performance/SEO positioning, with a similar mid-market and enterprise client mix.
• Dept Agency: Dept Agency is a European digital creative and technology agency of comparable size (~4,000+ people across Europe and the US) offering integrated creative, performance marketing, and technology services. It is the closest like-for-like peer to SAY in terms of full-service omnichannel offering, geographic mix, and target client base (enterprise B2B and consumer brands).

Broad incumbents

• VML: VML (formed from VMLY&R and Wunderman Thompson) is a global brand experience and creative agency network within WPP with significant Italian operations. It competes with SAY for omnichannel creative and digital transformation mandates but at global scale with deeper technology and data capabilities.
• WPP: WPP is a global advertising holding company (Ogilvy, VMLY&R, GroupM, Hogarth) with significant operations in Italy through agencies such as Ogilvy Italia and VML Italia. It competes for the same enterprise marketing budgets as SAY but offers scale, media buying leverage, and global coordination that SAY cannot match.
• McCann Worldgroup: McCann is a global advertising and marketing services network with operations in Italy (McCann Worldgroup Italia). Comparable to SAY in offering integrated creative and communication services to enterprise clients, with broader geographic reach and a multinational client portfolio.
• Publicis Groupe: Publicis Groupe is one of the world's largest advertising and communications holding companies, owning Leo Burnett, Saatchi & Saatchi, Digitas, and many others. It competes with SAY at the enterprise RFP level for major Italian and multinational clients but operates at vastly greater scale and offers a global, single-vendor solution.
• Dentsu: Dentsu is a global advertising holding company operating in Italy through dentsu Italy and Carat Italia. Comparable to SAY in offering integrated creative, media, and CX services to enterprise clients, but at global scale with proprietary data and technology assets.
• Ogilvy: Ogilvy is a global creative advertising network with a strong Italian presence (Ogilvy Italia). It competes with SAY for the same enterprise clients (e.g., B2B and consumer brands) but operates as part of the WPP network with broader global capabilities and brand-recognition advantages.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks2 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/sayagencyspa
• LinkedInlinkedin.com/company/sayagencyspa
• Instagraminstagram.com/sayagency_

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about YAK Agency