Ahlers & Ogletree

What Ahlers & Ogletree does

Ahlers & Ogletree is a privately held Atlanta-based auction gallery founded in 2012, operating under the legal entity Ahlers & Ogletree, Inc. The company conducts live estate and collection auctions spanning 15+ categories including fine art, Asian arts, decorative arts, furniture, glass and crystal, jewelry and watches, modern art and design, prints and multiples, sculpture, silver, textiles, coins and currency, automobiles, books and historical documents, collectibles and memorabilia, and designer and luxury goods. Its principal facility is an auction gallery at 1788 Ellsworth Industrial Blvd. NW, Atlanta, with a corporate office at 700 Miami Circle NE. A documented forward calendar lists upcoming auctions including 'Summer Estates & Collections' on July 22-23, 2026 and 'September Estates & Collections' on September 2-3, 2026.

The technology stack is built on Auction Mobility LLC's auction experience management platform, which powers both the proprietary web-based bidding portal (bid.aandoauctions.com) and native iOS/Android mobile applications. The bidding infrastructure supports four participation modes: in-person, online real-time, absentee, and telephone. Auctions are simultaneously listed on three third-party marketplaces — LiveAuctioneers, Invaluable, and Bidsquare — extending bidder reach beyond A&O's own audience. Payment processing is handled via third-party processors supporting Visa, MasterCard, American Express, Discover, check, wire transfer, ACH, and cash. No proprietary AI, ML, or analytics tooling is evidenced; the platform relies on third-party Google Analytics for web analytics.

The revenue model is transaction-based on the buy-side, with a 27% buyer's premium on winning bids placed directly (in-person, phone, absentee, or via the proprietary platform), reduced to 24% when payment is made via check, wire, ACH, or cash. Bids routed through third-party platforms incur a 28% premium regardless of payment method, reflecting the marketplace commission share. On the seller side, the company operates as consignee agent for estates and collections, generating revenue through consignment facilitation and seller services. Go-to-market is sales-led and event-driven: auctions are the primary demand catalyst, marketed through the corporate website, email newsletters, and active social media presence on Facebook, Pinterest, X (Twitter), and Instagram. Customer segments are horizontal across Collectors & Enthusiasts, Interior Designers & Trade Professionals, and Estate Sellers. The company is owner-operated under Robert Ahlers and has no disclosed external funding, M&A activity, or enterprise customer concentration.

Name

Ahlers & Ogletree

Legal name

Ahlers & Ogletree, Inc.

Website

https://aandoauctions.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Ahlers & Ogletree is an Atlanta-based auction gallery offering fine art, antiques, jewelry, furniture, and collectibles through multi-channel live and online auctions. It serves collectors, interior designers, and estate sellers via a proprietary bidding platform, mobile apps, and third-party marketplaces.

Ownership category

akta.pro rank

Product category

Auction Services

NAICS

Art Dealers (45992), Used Merchandise Retailers (459510)

akta.pro primary industry

Auction Houses (Luxury Watches & Jewelry) (CRAKAKAF)

Keywords

• Auction house services
• Estate auctions
• Fine art auctions
• Antique auctions
• Online bidding platform

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Buyer's Premium: Commission charged on winning bids placed at auction. The premium rate differs based on bidding channel: 27% for direct bids (in-person, phone, absentee, or via bid.aandoauctions.com) with a 3% discount for payments via check, wire transfer, ACH, or cash; 28% for bids placed through third-party bidding platforms.
2. Consignment/Seller Services: Revenue derived from facilitating estate sales and collections on behalf of sellers. Sellers consign items to be auctioned, with Ahlers & Ogletree acting as the agent for the seller.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Ahlers & Ogletree is an Atlanta-based auction gallery that conducts live estate and collection auctions featuring fine art, furniture, jewelry, decorative arts, antiques, vintage automobiles, and collectibles across 15+ curated categories. The auction house accepts consignments from sellers, catalogs and authenticates items, and sells them through in-person events as well as real-time online, phone, and absentee bidding channels.

Product overview

Ahlers & Ogletree is an Atlanta-based auction gallery operating as a unified auction platform with multiple service channels. The core offering consists of Auction Services for buying and selling antiques, fine art, furniture, jewelry, and collectibles across 15+ categories. This is supported by the proprietary Online Bidding Platform (bid.aandoauctions.com) and Mobile App for iOS/Android, which provide real-time online participation, catalog viewing, and account management. Additional services include Seller Services (consignment and estimates), Buyer Services (in-person, online, absentee, and telephone bidding), and In-House Shipping Services on select lots. The platform integrates with third-party bidding platforms (LiveAuctioneers, Invaluable, Bidsquare) and payment processors to extend reach beyond its native digital properties.

Differentiator

Problem solved

Functional benefit

Products and services

• Ahlers & Ogletree Auction Services Full-service auction gallery providing live and online auctions for buying and selling fine art, furniture, jewelry, antiques, and collectibles across 15+ categories including Asian Arts, Automobiles, Decorative Arts, Designer & Luxury Goods, Fine Art, Modern Art & Design, and Silver.
• Online Bidding Platform Proprietary web-based platform (bid.aandoauctions.com) enabling online participation in live auctions. Supports absentee bidding, real-time bidding, and viewing of auction catalogs. Opens 30 minutes before auction start and supports credit card, check, wire, and ACH payment methods.
• Ahlers & Ogletree Mobile App Free mobile application available for iOS and Android that allows users to preview auction items, register, and bid from anywhere. Enables push notifications for upcoming events, sales, and auctions.
• Seller Services Consignment and selling services for individuals downsizing households or selling special collections. Includes auction item estimates and consignment submission process for estate sellers.
• Buyer Services Multiple bidding methods including in-person, online, absentee, and telephone bidding with secure payment processing and shipping arrangements for auction buyers.
• In-House Shipping Services Select shipping services offered by Ahlers & Ogletree for purchased lots, available on select items only. Buyers can request quotes via [email protected].

Quantifiable outcome

• 30-day authenticity guarantee on catalog items with full refund for items judged inauthentic by recognized expert

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Auction Mobility LLCcoreTechnology or IntegrationAuction Mobility LLC provides the Auction Experience Management Platform powering bid.aandoauctions.com and the mobile applications. They handle the technical infrastructure for online bidding, live auctions, payment processing, and user account management on behalf of Ahlers & Ogletree.
• LiveAuctioneerscoreChannel Partner/ Reseller/ DistributorThird-party online auction bidding platform through which Ahlers & Ogletree auctions are accessible. Platform facilitates bidding and charges commissions for its services. Bids placed via this platform incur a 28% buyer's premium.
• InvaluablecoreChannel Partner/ Reseller/ DistributorThird-party online auction bidding platform listing Ahlers & Ogletree auctions. Extends market reach to Invaluable's collector user base.
• BidsquareminorChannel Partner/ Reseller/ DistributorThird-party online auction bidding platform through which Ahlers & Ogletree auctions are accessible. Provides additional channel for bidder acquisition.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Sotheby's: Global incumbent covering fine art, jewelry, watches, and luxury collectibles. Competes with A&O on consignments at the very high end and increasingly online across middle-market tiers.
• Bonhams: Global auction house with broader geographic and category reach than A&O. Overlaps in fine art, decorative arts, and jewelry but at significantly larger scale and international scope.
• Christie's: Global incumbent with similar categories to A&O. While skewed to the very high end, Christie's growing online channels increasingly intersect with A&O's mid-market auction footprint.

Direct peers

• Heritage Auctions: Largest U.S.-based auction house spanning fine art, jewelry, luxury goods, and collectibles. Most direct functional peer — operates a similar consignment model with strong online bidding infrastructure, but at materially greater scale and category depth than A&O.
• Cowan's Auctions: Midwest-based regional auction house with strong fine art, Americana, and antique categories. Operates a similar hybrid in-person/online bidding model and competes for similar consignor types.
• Brunk Auctions: Asheville, NC-based regional auction house specializing in Southern estates, fine art, and antiques. Closely comparable on regional focus, consignment-driven estate model, and category mix.
• Weschler's Auctioneers: Washington D.C.-based auction house with similar estate, fine art, and decorative arts focus. Operates a comparable regional auction model with hybrid in-person and online bidding.
• Leland Little Auctions: North Carolina-based auction house covering fine art, estate jewelry, and Asian works. Comparable scale and category mix with a Southeast U.S. footprint analogous to A&O.
• Doyle New York: New York-based auction house covering fine art, jewelry, and decorative arts. Comparable consignment model with overlap in jewelry, fine art, and estate categories.

Others

• LiveAuctioneers: Third-party online auction aggregator that distributes A&O's catalog and bidding. While not a direct competitor, it is an adjacent platform/commerce partner that defines online auction discovery — and rivals like it could disrupt A&O's direct bidder relationships.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/ahlersogletree
• Facebookfacebook.com/AandOauctions
• Instagraminstagram.com/ahlersogletree
• Pinterestpinterest.co.uk/ahlersogletree

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ahlers & Ogletree