What Flatiron Wines & Spirits does

Flatiron Wines & Spirits is a privately-held, founder-owned fine wine and small-batch spirits retailer founded in New York City in 2012. It operates two physical flagship stores — the original at 873 Broadway in the Flatiron District (open since 2012) and a second at 2 New Montgomery Street in San Francisco's SoMa neighborhood (opened 2016) — through separate corporate entities, Flatiron Wines, Inc. and Flatiron Wines SF, Inc. Each store functions as a wine bar and tasting venue (weekly free tastings, sommelier-led wine school, paid producer seminars and masterclasses) and supports a dedicated Shopify storefront (nyc.flatiron-wines.com and sf.flatiron-wines.com), together with local delivery in NYC and SF and nationwide wine shipping using temperature-controlled packaging and a free weather-holding policy.

The company's curated assortment spans thousands of artisanal, organic, natural, fine and rare wines plus small-batch craft spirits, organized by region (Burgundy, Barolo, Beaujolais, Chablis, Northern Rhône, Austria, Loire Valley, Sancerre, Germany, Champagne) and tier (everyday values to allocation collectibles). Revenue is generated through three streams: (1) one-time bottle and case retail (with a flat 10% case discount and newsletter-only exclusive pricing), (2) recurring revenue from wine club subscriptions, wine school and seminar tickets, and corporate gifting programs, and (3) ancillary event revenue from tastings and producer masterclasses. The technology stack is a Shopify-based e-commerce platform with Shopify Payments, Stripe, Apple Pay, PayPal, Amazon Pay, and Cayan/TSYS integrations; PCI compliance is handled at the Shopify layer, and the firm operates refrigerated storage and eurocaves for fine wine provenance.

Customer segmentation centers on four personas: adventurous wine enthusiasts and curious drinkers (primary), corporate and gift buyers (primary), fine wine collectors seeking provenance and allocation access (primary), and wine education seekers (secondary). The go-to-market is direct-to-consumer across both physical retail and e-commerce, with no disclosed wholesale, distributor, or B2B enterprise contracts. Brand authority is built through consistent editorial content (three blogs and nine regional wine guides) and substantial earned media coverage in The New York Times, The Wall Street Journal, Wine Spectator, Wine Enthusiast, Food & Wine, Financial Times, and Imbibe. The company has no outside investment, no parent company, and no public financials, operating as a bootstrapped specialty retailer that has scaled store count only once since founding.

Name

Flatiron Wines & Spirits

Legal name

Flatiron Wines, Inc.

Website

https://flatiron-wines.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Flatiron Wines & Spirits is a privately-held, founder-owned fine wine and craft spirits retailer operating two flagship stores in NYC (Flatiron District) and San Francisco (SoMa), each paired with a dedicated Shopify e-commerce storefront, nationwide wine shipping, wine clubs, wine school classes, and corporate gifting programs serving enthusiast, collector, and corporate buyer segments.

Ownership category

akta.pro rank

Product category

Specialty Wine & Spirits Retail

NAICS

Beer, Wine, and Liquor Retailers (44532)

akta.pro primary industry

Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)

akta.pro secondary industries

Spirits Retail & Whiskey Shops (Off-Premise) (CRANAAAD), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Premium, Rare & Collectible Alcohol Retail (Fine Wine/Spirits) (CRANAAAJ), Fine Wine & Luxury Spirits Retail (CRANABAE)

Keywords

• Fine wine retail
• Craft spirits
• Wine subscription
• Wine education
• Corporate gifting

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Wine & Spirits Sales: The company sells thousands of artisanal, organic, fine & rare wines and small-batch craft spirits through its two physical stores and two dedicated online storefronts (nyc.flatiron-wines.com and sf.flatiron-wines.com). Customers can purchase by-the-bottle or by-the-case. A 10% case discount is offered on top of everyday prices, with mix-and-match bottles permitted.
2. Local Delivery & Shipping: Local delivery is offered in NYC and San Francisco. Nationwide wine shipping is available to many states, with liquor shipping limited to in-state orders only (NY for the NYC store, CA for the SF store). Foam insulated shippers are used to protect wine in transit.
3. Wine Education & Events: Revenue generated from wine school classes, producer seminars, wine club subscriptions, and corporate gifting programs. Weekly free tastings and paid masterclass seminars hosted at the New York store.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Flatiron Wines & Spirits is a specialty wine and craft spirits retailer operating two flagship physical stores in New York City (Flatiron District, 873 Broadway) and San Francisco (SoMa, 2 New Montgomery St), complemented by dedicated Shopify-powered e-commerce storefronts. The company curates and sells thousands of artisanal, organic, natural, fine and rare wines alongside small-batch spirits, offering by-the-bottle and by-the-case purchasing, wine clubs, wine school classes, producer seminars, weekly tastings, corporate gifting, local delivery, and nationwide wine shipping.

Product overview

Flatiron Wines & Spirits is an omnichannel fine wine and spirits retailer operating two physical stores (New York City at 873 Broadway and San Francisco at 2 New Montgomery St) alongside a unified Shopify-powered online platform. The company offers thousands of curated wines and craft spirits across categories including Burgundy, Barolo, Champagne, and fine & rare collectibles. The portfolio comprises the core online retail platform supplemented by wine clubs for recurring deliveries, Wine School for in-person and educational experiences, wine guides covering major regions, and editorial blogs. Additional services include local delivery, nationwide shipping with cold-storage capabilities, corporate gifting programs, and fine wine procurement with verified provenance.

Differentiator

Problem solved

Functional benefit

Products and services

• Flatiron Wines & Spirits Online Store Shopify-powered online storefront for purchasing curated wines and craft spirits, with separate NYC and SF domains, local delivery, and nationwide wine shipping.
• New York Flagship Store Physical retail location in NYC's Flatiron District offering the full wine and spirits collection, weekly free tastings, a wine bar, Fine Wine Room, and wine school classes.
• San Francisco Store

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature2 records

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Astor Wines & Spirits: Long-standing New York wine and spirits retailer with a large curated selection, in-store events, and online shipping. Directly comparable to Flatiron on location (NYC), product breadth across wine and spirits, and omnichannel retail model.
• K&L Wine Merchants: Bay Area wine and spirits retailer with multiple locations, a strong online store, and deep fine wine inventory. Comparable to Flatiron on West Coast presence, allocation strategy, and breadth across Burgundy, Champagne, and California.
• Kermit Lynch Wine Merchant: Iconic California-based importer and retailer specializing in artisanal French and Italian wines, with a Berkeley retail shop and nationwide shipping. Comparable to Flatiron on producer relationships, fine & rare allocation access, and curation-first ethos.
• Binny's Beverage Depot: Chicago-based multi-store beverage retailer with extensive wine, spirits, and beer selection and a strong e-commerce operation. Comparable to Flatiron on broad price-tier assortment, in-store events, and nationwide shipping capabilities.
• Chambers Street Wines: Independent NYC wine shop focused on small-production, terroir-driven, natural, and organically farmed wines. Closely comparable to Flatiron on curation philosophy (grower-driven producers, depth in Burgundy/Loire/Rhône), trade pricing, and specialist retail positioning.
• Vinfolio: Online fine wine marketplace and storage/provenance specialist focused on collectible and investment-grade bottles. Comparable to Flatiron on fine & rare curation, cold-chain capability, and allocation access, with a stronger online-only and storage-services angle.
• Sherry-Lehmann: Historic New York fine wine retailer with a curated selection of rare and allocation wines, in-store tastings, and national shipping. Comparable to Flatiron on NYC premium positioning, fine & rare focus, and event-driven customer engagement.

Broad incumbents

• Total Wine & More: National multi-category beverage retailer with hundreds of physical stores and a large online platform. Comparable to Flatiron on broad wine and spirits assortment and competitive pressure, but at a much larger scale and with a value-led rather than curation-led positioning.
• Wine.com: Largest US online wine retailer with a massive catalog, gift programs, and Wineware fulfillment. Comparable to Flatiron on nationwide wine shipping and online selection breadth, though operating at significantly larger scale and with a less curated, more mass-market assortment.

Regional players

• Flatiron Wines & Spirits competitors — Bottlerocket Wine & Spirit: NYC independent wine and spirit shop with curated selection, in-store tastings, and event programming. Comparable to Flatiron on neighborhood NYC retail format and small-batch curation philosophy, though with a single storefront footprint.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Customer concentration

• Xx.com/flatironwines
• Facebookfacebook.com/FlatironWines
• Instagraminstagram.com/flatironwines

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flatiron Wines & Spirits