HANS Brainfood

Name

HANS Brainfood

Legal name

HANS Brainfood

Website

https://hansbrainfood.de

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Cannabis Seeds & Hemp Products Retail

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

CBD/Hemp Specialty Stores (Tinctures, Oils, Edibles) (CRANAHAA)

akta.pro secondary industry

CBD/Hemp Wellness & Supplements Retail (CRANAHAC)

Keywords

• Cannabis seeds retail
• Hemp food products
• CBD oil products
• Plant-based protein supplements
• Cannabis grow supplies

Headquarters

HQ city

Regensburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Cannabis Seeds Sales: Primary revenue stream from selling cannabis seeds from multiple breeders including own Bud Voyage brand, Sensi Seeds, Royal Queen Seeds, Dutch Passion, Barneys Farm, and others. Seeds sold in packs of 3 units with prices ranging from €19.90 to €40.00.
2. Protein Supplements: Sale of protein powders including Ultra Protein Vegan (85% protein), Bio Whey Protein (80%), hydrolyzed pea protein (90%), hemp protein, and pumpkin seed protein. Available in various sizes and flavors.
3. CBD Products: CBD oils, CBD gummies, and CBD flowers. Products include various CBD concentrations and formats for wellness applications.
4. Low Sugar Snacks: High protein cookies (Double Choc, Chocolate Chip) and other low-sugar snack products targeting health-conscious consumers.
5. Growing Supplies: Sale of cannabis grow supplies including fertilizers (BioBizz, Rootinn), grow kits, LivingSoil products, and cannabis seedlings/clones.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

HANS Brainfood is a German e-commerce retailer that sells cannabis seeds (its proprietary Bud Voyage brand plus third-party genetics from Sensi Seeds, Royal Queen Seeds, Dutch Passion, Barneys Farm, Holy Hemp, 420 Fast Buds, and 187 Sweedz), hemp-based food products (plant-based and whey protein powders, hulled hemp seeds, low-sugar high-protein cookies), CBD products (oils up to 25%, vegan gummies with 5mg CBD, CBD flowers), and cannabis cultivation supplies (BioBizz and Rootinn fertilizers, complete grow kits with KI-Grow-App, cannabis clones, and pre-grown plants).

Product overview

HANS Brainfood operates a multi-category e-commerce platform centered on cannabis/hemp products, combining their proprietary BudVoyage cannabis seed brand with third-party seed brands (Sensi Seeds, Royal Queen Seeds, Dutch Passion, Barneys Farm, Holy Hemp, 420 Fast Buds, 187 Sweedz). The product portfolio spans four main areas: (1) Cannabis seeds and growing supplies including their own BudVoyage strains plus complete GrowSets with KI-Grow-App, cannabis clones, plants, and specialized fertilizers (BioBizz, Rootinn); (2) Hemp-based nutrition including Ultra Protein (plant-based, 85-90% protein), Bio Whey Protein (80%), hemp protein, pumpkin seed protein, and protein mixes; (3) CBD products encompassing oils (up to 25%), vegan gummies (5mg each), and flowers; and (4) Low-sugar snacks featuring high-protein cookies. The company also offers Bud Voyage branded merchandise. All seeds ship free, and the platform emphasizes organic ingredients (100% Bio, DE-ÖKO-060 certified) with climate-neutral shipping.

Differentiator

Problem solved

Functional benefit

Brands

• Bud Voyage: Proprietary cannabis seed brand of HANS Brainfood, featuring premium genetics with 99% germination rate and germination guarantee. Specializes in genetics optimized for German climate conditions.

Products and services

• Bud Voyage Cannabis Seeds (proprietary brand) HANS Brainfood's own brand of cannabis seeds featuring proprietary genetics including Voyager Auto, Fat Bastard, Blackberry Moonrocks, Northern Lights Auto, and White Widow Auto. Includes coated seeds with Seed-Booster Coating technology and is targeted at adult home cultivators in Germany under KCanG §1/§3 compliance with <0.2% THC.
• Third-Party Cannabis Seeds (multi-brand retail) Multi-brand cannabis seed catalog stocking genetics from established European breeders (Sensi Seeds, Royal Queen Seeds, Dutch Passion, Barneys Farm, Holy Hemp, 420 Fast Buds, 187 Sweedz) in feminized, autoflower, regular, and F1-hybrid varieties. Sold in 3-seed packs priced €19.90–€40.00 with bundle discounts up to 40% and free shipping.
• Ultra Protein (plant-based protein powders) Plant-based protein powders from HANS Brainfood's food line featuring vegan formulas with 85%, 70%, and 90% protein content. Naturally hydrolyzed pea protein improves bioavailability; available in vanilla, chocolate, and unflavored varieties. Targeted at vegan/vegetarian and health-conscious consumers.
• Bio Whey Protein Vegetarian whey protein powder with 80% protein content, sourced from organic dairy. Targeted at consumers seeking high-quality dairy-based protein supplementation.
• Hemp Protein (Hanfprotein) Organic hemp protein powder made from regionally sourced German hemp, 35–40% protein content, sold under DE-ÖKO-060 organic certification. Targeted at consumers seeking plant-based protein with regional and organic credentials.
• Pumpkin Seed Protein (Kürbiskernprotein) Roasted pumpkin seed protein powder positioned as an alternative plant-based protein source for consumers seeking variety beyond hemp and pea protein.
• Protein Mix Mixed protein powder combining hydrolyzed pea protein, rice protein, and hemp protein to deliver an optimized amino acid profile. Available in 350g packaging.
• High Protein Cookies (Low-Sugar Snacks) Low-sugar snack cookies available in Double Chocolate and Chocolate Chip varieties with 50–55% protein content and 70% less sugar. Targeted at health-conscious consumers seeking high-protein on-the-go snacking.
• CBD Oils (CBD Öle) CBD oil products including Premium CBD Oil at 25% concentration and milder variants, all laboratory tested for <0.2% THC compliance. Targeted at adult wellness consumers for stress, sleep, and general well-being applications.
• CBD Gummies (CBD Fruchtgummis) Vegan CBD gummies with 5mg CBD per piece, sugar-free fruit-flavored formulation. Available in 66g (30 pieces) and 130g (60 pieces) sizes. Targeted at adult wellness consumers seeking a convenient daily CBD option.
• CBD Flowers (CBD Blüten) CBD cannabis flowers in various strains and flavor profiles, with select 0.0% THC variants available. Targeted at adult CBD flower consumers seeking aromatic and lab-tested <0.2% THC product.
• Hulled & Unhulled Hemp Seeds (Hanfsamen) Organic hemp seeds for culinary use, available in both hulled and unhulled varieties. Regionally sourced from Germany with DE-ÖKO-060 organic certification. Provides Omega-3, -6, and -9 fatty acids and serves as a magnesium and iron source.
• Complete Grow Kits (GrowSets / Komplettsets) Complete grow starter kits including the Easy Growkit (for autoflowers) and LivingSoil GrowKit. Each kit bundles soil, nutrients, and step-by-step instructions with KI-Grow-App integration, plus long-term fertilizer and microorganisms. Targeted at beginner growers wanting an easy-to-use, all-in-one solution.
• Cannabis Clones & Seedlings (Cannabis Stecklinge) Pre-rooted cannabis cuttings (clones) available in automatic and regular varieties for immediate planting, plus robust seedlings ready to flower. Targeted at home cultivators who want to skip the germination phase.
• Cannabis Plants (Cannabispflanzen) Pre-grown cannabis plants for customers who want to skip the seed-to-plant phase entirely. Targeted at buyers seeking immediate cultivation outcomes.
• Cannabis Fertilizers (Hanf Dünger) Cannabis-specific fertilizers including proprietary Rootinn Dünger (with boron) and the third-party BioBizz organic fertilizer line from the Netherlands, plus CANNA-calMAG nutrient solutions. Targeted at home cannabis cultivators.
• Bud Voyage Branded Merchandise Bud Voyage branded merchandise including 100% cotton t-shirts that are soft, breathable, and durable. Targeted at brand fans and existing cannabis seed customers.

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature1 record

Partnerships

Ten partnerships are on record, tiered core, minor and operational.

• Sensi SeedscoreChannel Partner/ Reseller/ DistributorHANS Brainfood stocks and sells cannabis seeds from Sensi Seeds, one of the most established breeders in the industry. Sensi Seeds products are featured prominently in the product catalog alongside the company's own Bud Voyage brand.
• Royal Queen SeedscoreChannel Partner/ Reseller/ DistributorPartnership for stocking Royal Queen Seeds genetics, including F1 Hybrid varieties like Titan F1 Auto and Orion F1 Auto. RQS is a major European seed bank.
• Dutch PassioncoreChannel Partner/ Reseller/ DistributorAuthorized reseller of Dutch Passion cannabis seeds, offering their feminized and autoflower genetics to German customers.
• Barney's FarmcoreChannel Partner/ Reseller/ DistributorStocking premium cannabis genetics from Barney's Farm including strains like Mimosa x Orange Punch and Triple Cheese. Featured in Fast Flower category.
• 420 Fast BudsminorChannel Partner/ Reseller/ DistributorReseller of 420 Fast Buds cannabis seeds, offering their autoflower genetics through the HANS Brainfood platform.
• Holy HempminorChannel Partner/ Reseller/ DistributorPartnership for stocking Holy Hemp seed genetics in the HANS Brainfood catalog.
• 187 SweedzminorChannel Partner/ Reseller/ DistributorStocking 187 Sweedz cannabis seed genetics in the product range.
• BioBizzcoreChannel Partner/ Reseller/ DistributorPremium organic fertilizer brand from Netherlands. HANS Brainfood offers BioBizz product line including CANNA-calMAG, and other nutrient solutions for cannabis cultivation.
• DHLOthersPrimary logistics partner for package delivery including Packstation support. Offers shipment tracking and multiple delivery options.
• DPDoperationalOthersSecondary logistics partner for package delivery with premium options available.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Dutch Passion: Amsterdam-based cannabis seed breeder with strong EU D2C operations. Both a HANS supplier and a comparable seller to the same German home-grower customer.
• Barney's Farm: Amsterdam-based premium cannabis seed breeder. Stocked by HANS Brainfood but also operates direct worldwide shipping — competing with HANS for the same breeder-brand-conscious European buyer.
• Royal Queen Seeds: Spain-based cannabis seed breeder and direct retailer. Listed as a HANS supplier but also operates its own D2C store with EU shipping — overlapping catalog and target market, making it both a partner and a competitor.
• Sensi Seeds: One of the most established Dutch cannabis seed companies, founded in 1985. Carries its own full genetics catalog direct to consumer globally and is also a HANS Brainfood supplier, competing on the same end-customer shelf.

Direct peers

• Herbies Seeds: Spain/UK-headquartered cannabis seed retailer offering discrete worldwide shipping and broad multi-breeder catalog. Directly comparable to HANS on assortment breadth, target customer (home growers), and EU-centric GTM.
• Seedsman: UK-based global cannabis seed e-commerce retailer carrying 100+ breeders with EU-wide shipping. Closest direct competitor to HANS Brainfood's seed retail business, sharing multi-brand catalog, discrete shipping, and online-led GTM.
• Zamnesia: Netherlands-based cannabis seed, grow supplies, and smartshop e-commerce retailer. Highly comparable to HANS — sells seeds from major breeders, growing equipment, and lifestyle/cannabis products across Europe with strong content marketing.
• Cannapot: Germany-based cannabis seed e-commerce retailer offering multi-breeder catalog with German-language site and EU shipping. Closest geographic direct competitor to HANS Brainfood in the DACH home-grower market.

Emerging players

• Nordic Oil: Sweden-based European CBD wellness brand selling oils, capsules, and cosmetics across multiple EU markets. Comparable to HANS Brainfood's CBD/retail vertical — same broad CBD-wellness category and similar EU consumer target.

Others

• Alnatura: Germany's largest organic food retail chain. Listed as a HANS distribution partner rather than a competitor, but relevant as a benchmark for the customer base HANS reaches and the quality/positioning bar for its hemp food supplements line.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HANS Brainfood