Dunn Pellier Media

What Dunn Pellier Media does

Dunn Pellier Media is a Los Angeles-based, women-owned B2B public relations and marketing agency operating exclusively in the health and wellness vertical. Founded by Nicole Dunn, a former senior-level television producer, the firm provides PR, social media and influencer marketing, consulting, event planning, and in-house TV and video production services to brands across fitness franchises, supplements, health technology, holistic and mental health, beauty, and corporate wellness categories. The agency's client roster includes F45, LesMills, Club Pilates, Essentia Mattress, MyNetDiary, Kroger, and figures such as Dr. Louis Ignarro and Dr. Terry Wahls, supported by 54+ documented case studies.

The business operates on a retainer-based professional services model, selling integrated communications campaigns rather than any proprietary technology product. Dunn Pellier Media is WBENC-certified as a Women-Owned Business Enterprise, which provides access to corporate supplier diversity pipelines, and positions itself around founder-led media relationships, in-house video production capability, and category-specific credibility in the $5 trillion global wellness economy. Its public materials also emphasize co-creation of the Wellness Your Way Festival with Kroger and Jewel-Osco and CEO Nicole Dunn's contributor role at Forbes Magazine as brand-building assets.

Operationally, the firm is small and founder-led, with reported headcount of 1-10 employees and no disclosed external funding. It has accumulated multiple 2024 industry awards (PR Daily, Netty, Telly, Bulldog) and recently expanded service verticals into Beauty and Corporate Wellness while adding a dedicated Sales/Business Development Director — signals of a deliberate effort to formalize go-to-market and broaden client base beyond the original fitness franchise core.

Name

Dunn Pellier Media

Legal name

Dunn Pellier Media

Website

https://dunnpelliermedia.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

Dunn Pellier Media is a Los Angeles-based, women-owned B2B public relations and marketing agency serving health and wellness brands across fitness, supplements, health-tech, holistic health, beauty, and corporate wellness, offering PR, social media, influencer marketing, consulting, events, and TV/video production on retainer.

Ownership category

akta.pro rank

Product category

Health and Wellness Public Relations

NAICS

Public Relations Agencies (541820), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Digital PR & Social Media Communications (MPAAADAJ)

Keywords

• Health wellness public relations
• Media relations services
• Influencer marketing services
• Event promotion services
• Television video production

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Public Relations Services: Core retainer-based PR services including media relations, press coverage, and brand positioning for health and wellness clients.
2. Social Media & Influencer Marketing: Social media management, influencer partnerships, and content creation services for wellness brands.
3. Consulting: Strategic consulting services leveraging 25+ years of health and wellness industry experience to help brands establish market positioning.
4. Event Planning: Event promotion and media activation services, including talent coordination and on-the-ground media engagement.
5. TV & Video Production: Television and video production services with strong relationships to National and Local TV media outlets and Hollywood production companies.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Dunn Pellier Media provides public-relations, media-coverage, social-media and influencer-marketing, consulting, event-planning, and television/video-production services to health and wellness organizations. Its work centers on media relations, brand positioning, consumer awareness, and coordinated communications campaigns. The company operates as a professional-services agency rather than a software or marketplace business.

Product overview

Dunn Pellier Media is a premier health and wellness public relations and marketing agency that operates as a unified service offering rather than a software platform. The company provides an integrated suite of PR and marketing services including Public Relations (with 25+ years of media relations expertise), Social Media & Influencer Marketing, Consulting, Event Planning, and TV & Video Production. The agency specializes exclusively in the $5 trillion health and wellness sector, serving diverse industry verticals including fitness brands, fitness franchises, holistic health, mental health, healthcare, nutrition brands, lifestyle products, beauty, corporate wellness, and health tech. The core offering combines traditional PR expertise with television experience to deliver comprehensive campaigns that build consumer awareness, maintain consistent brand presence, and drive business sales.

Differentiator

Problem solved

Functional benefit

Products and services

• Public Relations Provides health, wellness, lifestyle, fitness, beauty, entrepreneur, and consumer-technology media relations and press coverage, with more than 25 years of experience.
• Social Media & Influencer Marketing Provides social-media management, influencer partnerships, authentic content, community engagement, and health-product seeding for health and wellness brands.
• Consulting Uses 25 years of health and wellness experience to advise clients on differentiation and creation of a valuable brand legacy.
• Event Planning Plans and creates events that connect a client's brand or product with consumers through strategic planning and imaginative concepts.
• TV & Video Production Provides television and video production, leveraging relationships with national and local television outlets and Hollywood production companies.

Quantifiable outcome

• Dr. Steven Quay campaign achieved 258 pieces of coverage with 7.4 billion online readership over two years
• +4 more outcomes

Named customers28 records

Segments8 records

Ideal customer profiles8 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Kroger Co.coreStrategic or Co-development PartnerCo-founded the Wellness Your Way Festival together with Grammy-nominated singer and songwriter Jewel. DPM was commissioned for the second year to drive regional and national recognition of the festival. The partnership leveraged profiles of co-founders and celebrity talent to create a PR campaign that surpassed goals of 1 billion impressions.
• Jewel (Singer/Songwriter)coreStrategic or Co-development PartnerCo-founder of Wellness Your Way Festival alongside Kroger. Her celebrity status helped drive media attention and festival attendance through her profile and involvement.
• SWNS and OnePollminorStrategic or Co-development PartnerPartnership to conduct market research study with 2,000 Americans about CBD perception. This study generated 63 pieces of media coverage with 5.18 billion online readership and positioned HempFusion as a prominent CBD educator.
• Louisiana State University HospitalminorStrategic or Co-development PartnerPartnership to increase awareness of COVID-19 nitric oxide clinical trials. Created press release and TV segment highlighting Dr. Louis Ignarro's discovery and the local clinical trial. Results included online placements in Shreveport Times and TV segments on WTVY and KNOE TV.
• Nicole ApelianminorStrategic or Co-development PartnerStar of History Channel's 'Alone' series, biologist, anthropologist, and herbalist. Featured Dr. Wahls' book on her website and collaborated for a Facebook live about the new book.
• Mark's Daily AppleminorStrategic or Co-development PartnerOne of the most popular and prestigious health and wellness blogs online. Featured two educational posts by Dr. Terry Wahls with book mentions, helping reach the autoimmune/MS target audience.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Edelman: Edelman is the world's largest PR firm with a dedicated Health practice covering pharma, consumer wellness, and fitness brands. Comparable on health/wellness service lines, but competes as a broad incumbent with global scale rather than a niche specialist.
• Coyne PR: Coyne PR is a mid-to-large integrated agency with strong consumer and lifestyle practices including health and wellness clients. Comparable on service mix and event/influencer capabilities but serves many verticals beyond wellness.
• Golin: Golin is a global integrated communications agency with health and consumer practices spanning wellness, fitness, and lifestyle. Comparable on integrated PR/social/event services but competes across many verticals rather than as a wellness specialist.
• BCW (Burson Cohn & Wolfe): BCW is a large global communications agency with health and consumer practices serving wellness, fitness, and lifestyle brands. Comparable on retainer-based PR and integrated campaigns, but operates as a broad incumbent rather than a vertical specialist.

Direct peers

• Zeno Group: Zeno Group is a global communications agency with a dedicated health & wellness practice serving consumer health, pharma, and lifestyle brands. It is a direct peer given overlapping wellness-vertical focus and similar service mix (PR, social, influencer, integrated campaigns).
• JPA Health: JPA Health is a specialty health communications agency focused exclusively on healthcare, biotech, and wellness clients. Closely comparable given its vertical specialization and blend of medical PR, consumer wellness, and influencer programming.
• RF|Binder Partners: RF|Binder is a health-and-wellness-focused PR and communications agency serving consumer health, nutrition, and lifestyle brands. Direct peer in vertical focus, retainer model, and emphasis on media relations and thought leadership.
• 5W Public Relations: 5W Public Relations is a mid-sized full-service agency with strong Consumer PR practices including health, wellness, fitness, and lifestyle categories. Comparable on service mix (PR, influencer, social, events) and client types, though broader in vertical.
• WE Communications: WE Communications runs a deep Health practice alongside technology and consumer work, providing PR and integrated communications to wellness, healthcare, and consumer-tech clients. Directly comparable on health/wellness vertical depth and retainer-based service model.

Emerging players

• Walker Sands: Walker Sands is a mid-sized integrated marketing and PR firm with health-tech and wellness adjacent practices. Comparable on health-tech PR and influencer marketing services, but is primarily tech-focused rather than wellness-specialist.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/dunnpelliermedia
• Xx.com/dunnpelliertv
• Facebookfacebook.com/DPMPR
• LinkedInlinkedin.com/company/dunn-pellier-media

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dunn Pellier Media