JPA Health

What JPA Health does

JPA Health is a privately held, specialty healthcare communications and marketing agency founded in 2007 as Jones Public Affairs in Washington, D.C., and now doing business as JPA Health (legal entity Jones Public Affairs, LLC). The firm serves four primary verticals — Life Sciences, Public Health, Federal Government, and Health Tech & Services — with named enterprise clients that include AstraZeneca, Sanofi, Takeda, MSD, Moderna, Ionis Pharmaceuticals, BioCryst, Glaukos, Ascendis, and Milestone Pharmaceuticals, alongside federal engagements with the CDC and SAMHSA and a roster of health-focused nonprofits (e.g., American Kidney Fund, LUNGevity Foundation, Be The Match). Service offerings span public relations, marketing and advertising, medical communications, investor relations, patient advocacy, public affairs, HEOR/market access, learning solutions, and omnichannel engagement.

The technology backbone is GRETEL®, a proprietary, trademarked AI-powered insights engine that synthesizes primary research with audience, competitor, and conversation data to map healthcare audiences and influencers; GRETEL® Trails, an LLM-powered chatbot, extends this into real-world insight retrieval. These assets are sold externally under the AI & Research Solutions (AIRS) and Integrated Intelligence service lines. JPA's business model is classic professional services: fees derived from retainers and project-based engagements acquired primarily through RFPs, direct enterprise sales, and industry events, with bespoke multidisciplinary teams (medical directors with PhD/PharmD credentials, AI/data science, behavioral science) configured per client.

Since May 2022, JPA has been backed by Great Point Partners via a growth recapitalization and has used the capital to execute three strategic acquisitions — True North Solutions (Oct 2023, AI/predictive analytics), BioCentric (May 2024, medical communications and gamification), and akt health (Jul 2024, London-based European communications) — establishing offices in Washington D.C., Boston, New York, Philadelphia, and London. The agency is recognized as Manny Awards 2025 Med Comms Agency of the Year and employs 101–250 staff globally.

Name

JPA Health

Legal name

Jones Public Affairs, LLC

Website

https://jpa.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

101–250 employees

Short description

JPA Health is a privately held, healthcare-focused communications and marketing agency serving life sciences, public health, federal government, and health tech clients with PR, medical communications, investor relations, advocacy, and proprietary AI audience-intelligence tooling (GRETEL®).

Ownership category

akta.pro rank

Product category

Healthcare Marketing & Communications Services

NAICS

Public Relations Agencies (54182), Public Relations Agencies (541820)

SIC

Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Healthcare & Life Sciences PR (MPAAADAD)

akta.pro secondary industries

Healthcare/Pharma Creative Agencies (MPAAAAAJ), Healthcare & Life Sciences PR (BPAFADAJ)

Keywords

• Healthcare communications agency
• Medical communications services
• Healthcare marketing campaigns
• Public health communications
• Pharmaceutical public relations

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Healthcare Communications Services: Full-service healthcare marketing and communications agency providing integrated services across public relations, marketing, medical communications, investor relations, advocacy, and public affairs. Revenue is generated through professional service fees, retainer arrangements, and project-based engagements with life sciences companies, healthcare organizations, and government agencies.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

JPA Health is a full-service healthcare marketing and communications agency that provides integrated services — including public relations, marketing and advertising, medical communications, investor relations, patient advocacy, and public affairs — to life sciences companies, public health organizations, health tech firms, and federal agencies. Engagements are delivered through bespoke specialist teams assembled for each client, supported by the proprietary GRETEL® AI insights engine and AI-driven research, analytics, and omnichannel execution capabilities.

Product overview

JPA Health is a healthcare marketing and communications agency offering integrated services across multiple sectors (Life Sciences, Public Health, Health Tech, Federal Government). The agency operates a proprietary platform model, with its flagship AI offering being GRETEL® (including GRETEL® Trails chatbot), which powers their AI & Research Solutions (AIRS) and Integrated Intelligence capabilities. Services span Medical Communications, Learning Solutions, Public Relations, Marketing & Advertising, Patient Advocacy, Investor Relations, Public Affairs, Scientific Services, HEOR/Market Access, and Omnichannel Engagement. The agency has expanded through strategic acquisitions including True North Solutions (AI/predictive analytics), BioCentric (medical communications), and akt health (European market expertise).

Differentiator

Problem solved

Functional benefit

Brands

• GRETEL®: JPA's proprietary AI-powered insights engine that uses large datasets to measure audience engagement with healthcare topics, track interactions, and identify key influencers. Includes GRETEL® Trails, a secure AI chatbot powered by advanced natural-language models.
• GRETEL® Trails

Products and services

• Healthcare Marketing Campaigns Award-winning marketing, medical communications, public relations, and advocacy campaigns tailored to healthcare clients across the life sciences, public health, federal government, and health tech sectors.
• Learning Solutions Tailored learning programs including scientific and clinical training for Medical Affairs and Commercial Sales, skills training, blended learning, and gamification using innovative technologies, offered to life sciences and healthcare clients.
• One Health An integrated communications approach recognizing the connection between human, animal, and environmental health, offering analytics, stakeholder engagement, leadership development, and risk preparedness services across sectors.
• Global Reach Strategic consulting delivered from JPA's London office for the European healthcare landscape, supporting clients with regulatory, reimbursement, and commissioning frameworks, and regional market access.
• Omnichannel Engagement Development and execution of omnichannel strategies integrating digital, social, earned, and paid media to reach and activate diverse healthcare audiences for life sciences and healthcare clients.
• HEOR / Market Access Health Economics and Outcomes Research services including payer strategy, health economics modeling, value dossier creation, real-world evidence generation, and reimbursement pathway communications for life sciences clients.
• Scientific Services Scientific communication team with advanced degrees (PhD or PharmD) delivering science-backed strategies and content across medical communications, marketing, public relations, investor relations, and patient advocacy.
• AI & Research Solutions (AIRS) Team combining rigorous evidence-based methodologies with advanced artificial intelligence, designing comprehensive market research and leveraging GRETEL® for AI-driven integration of insights and predictive analytics for healthcare clients.
• Integrated Intelligence Capabilities combining data science, analytics, marketing technology, and artificial intelligence to synthesize complex information into actionable recommendations, including AI-driven insights, modeling, and geospatial intelligence for healthcare clients.
• GRETEL® AI Insights Platform Proprietary AI-powered insights engine that synthesizes primary research findings with competitor analysis, audience segmentation, and online conversation data, using large datasets to measure audience engagement with healthcare topics, track interactions, and identify key influencers.
• Investor Relations Practice Investor Relations practice launched in 2025 across the life sciences sector, focused on transforming complex science into compelling equity narratives for life sciences companies.

Quantifiable outcome

• 337% increase in monthly medical oncology patient visits for biomarker testing campaign
• +7 more outcomes

Named customers24 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature4 records

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Real Chemistry: Real Chemistry is a large, independent healthcare-focused communications, marketing, and data agency serving pharma, biotech, and public health clients. It is a direct comparable in healthcare PR/medical communications with strong data and analytics capabilities, similar to JPA's GRETEL®-enabled model.
• W2O Group: W2O is a healthcare-focused communications and analytics firm serving pharma, biotech, and medtech with integrated PR, medical communications, and data science. It competes directly with JPA in enterprise life sciences accounts and similarly leverages analytics as a differentiator.
• Fishawack Health: Fishawack Health is a global medical communications and consulting agency serving pharma and biotech across the product lifecycle. It is a direct peer to JPA's BioCentric medical communications division and competes for similar global medcomms mandates.
• Precision Medicine Group: Precision Medicine Group provides medical communications, market access, and patient services to life sciences companies. It directly overlaps with JPA's medical communications, HEOR/market access, and patient advocacy offerings for pharma and biotech clients.
• Finn Partners: Finn Partners is an independent global PR and integrated marketing agency with a sizable health practice serving pharma, biotech, and public health clients. It is a direct comparable for healthcare PR and public affairs engagements and RFPs.
• Klick Health: Klick Health is a large, independent health-focused agency offering creative, medical, and digital services to pharma and biotech. It directly competes with JPA for brand and medical communications assignments and operates at a similar specialist, independent model.

Broad incumbents

• Edelman: Edelman is one of the world's largest PR firms with a dedicated health practice serving global pharma, biotech, and consumer health clients. As a broad incumbent, it overlaps with JPA on large enterprise health PR mandates but offers a far wider portfolio of services.
• Weber Shandwick: Weber Shandwick is a major global communications agency with a strong health practice covering pharma, biotech, and public health. It competes with JPA on enterprise RFPs but operates at significantly greater scale and broader service breadth.
• Publicis Health: Publicis Health is the healthcare-focused network of Publicis Groupe, offering communications, medical, and patient engagement services. It is a broad incumbent competing with JPA for global pharma and biotech communications mandates.
• Syneos Health Communications: Syneos Health provides clinical and commercial services including medical communications and public relations to life sciences clients. It overlaps with JPA on medical communications and patient engagement work but is anchored primarily in clinical/biopharma services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/JPAHealthComm
• Facebookfacebook.com/JPAHealth
• LinkedInlinkedin.com/company/jpa-health-communications

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JPA Health