Two Hands Wines
Two Hands Wines is a privately held Barossa Valley winery producing premium Australian Shiraz across Flagship, Single Vineyard, Garden, and Picture series. The company sells direct-to-consumer via its website, Wine Club subscriptions, Cellar Door, and international shipping to 18+ countries.
- Company typePrivate
- Founded1999
- HeadquartersMarananga, Australia
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Two Hands Wines does
Two Hands Wines is a privately held Australian boutique winery founded in September 1999 in Marananga, Barossa Valley, by Michael Twelftree and Richard Mintz. The company specializes in premium Shiraz-based wines sourced from multiple Australian growing regions and organized across a tiered portfolio: Flagship Series (Ares Shiraz, Aphrodite Cabernet Sauvignon, Aerope Grenache, Adrestia Semillon Sauvignon Blanc, Anteros Mataro), Single Vineyard Series (Holy Grail, Yacca Block, Coach House Block, Secret Block, Kraehe House Block, Waterfall Block, Dave's Block, Ziggy's Block, Cleo's Block), Garden Series (six regional Shirazes named after family members), Picture Series (approachable wines with Don Brice artwork), and ultra-premium exclusive releases including My Hands (AU$600 per bottle) and Invenienda (AU$1,000 per 3-bottle set). Production draws from estate vineyards in Marananga (Kraehe House Block), Seppeltsfield (Holy Grail, 22 individual blocks including The Clos block planted 2017), and Greenock (Coach House, planted 1990s, 5.4 acres), with Holy Grail carrying heritage material including Wendouree 1891 Shiraz clone, Alte Reben from Kaesler, and the rare Modbury clone from Penfolds. Winemaking relies on a strict A+ barrel classification system applied to ~1,500 barrels of Shiraz annually, with Chief Winemaker Richard Langford selecting only the highest-scoring barrels for the Flagship tier.
The business model is direct-to-consumer first, with revenue sourced from a Shopify-powered e-commerce store (twohandswines.com), a Wine Club subscription delivering annual allocations across Flagship, Single Vineyard, Garden, and Discovery packs (10% member discount and museum collection access for back vintages), a Cellar Door and Bakehouse in Marananga open seven days, and guided Vineyard Experiences including a 4-hour Flagship tour via Land Rover Defender. International distribution spans 18+ countries including the USA (via Get Freighted partner with consolidated air freight to a California warehouse and UPS last-mile), the UK, Switzerland, Germany, Austria, the Netherlands, Belgium, Denmark, Poland, Ireland, Canada, New Zealand, Hong Kong, Singapore, Malaysia, Japan, and Korea (via DHL express), with Australian tax-free pricing offered to overseas buyers. Domestic payments integrate Shop Pay, Apple Pay, Google Pay, and major credit cards including UnionPay.
Operationally, Two Hands employs approximately 20 dedicated staff across winemaking, cellar door, viticulture, and DTC functions. Viticulture is supported by sap flow sensor technology deployed across estate vineyards to measure vine transpiration and inform irrigation timing, delivering roughly 50% water savings versus traditional methods. The company is led by Founder/Proprietor Michael Twelftree and General Manager Pierre-Henri Morel (appointed 2014) and has built an international reputation recognized by Robert Parker's designation as "the finest negociant south of the equator," ten consecutive Wine Spectator Top 100 placements through 2012, and a #51 ranking on The Real Review Top 100 Wineries 2026 (one of only seven Barossa wineries around the Top 50).
Two Hands Wines firmographics
Firmographics- Name
- Two Hands Wines
- Legal name
- Two Hands Wines Pty Ltd
- Website
- https://twohandswines.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Two Hands Wines is a privately held Barossa Valley winery producing premium Australian Shiraz across Flagship, Single Vineyard, Garden, and Picture series. The company sells direct-to-consumer via its website, Wine Club subscriptions, Cellar Door, and international shipping to 18+ countries.
- Ownership category
- akta.pro rank
Two Hands Wines industry classification
Industry- Product category
- Premium Australian Wines
- NAICS
- Wineries (312130), Grape Vineyards (111332), Beer, Wine, and Liquor Retailers (445320)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Wine & Sparkling Wine Wineries & Brands (CRADAIAB)
- akta.pro secondary industries
- Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Producer-Owned Retail & Bottle Shops (On-site) (THAFALAL)
Keywords
Where Two Hands Wines is headquartered
LocationHeadquarters
- HQ city
- Marananga
- HQ country
- Australia
- HQ region
- Oceania
Offices4 records
Markets served
Two Hands Wines business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales
Revenue model
- Direct Wine Sales: Direct-to-consumer wine sales through e-commerce platform and Cellar Door tastings. Products sold include Flagship Series, Single Vineyard Series, Garden Series, Picture Series, Showroom Series, and Exclusive Releases. Wine Club membership provides annual subscription allocations.
- Wine Tourism & Experiences: Cellar Door tastings and Vineyard Experiences including Flagship Vineyard Experiences (4-hour experience with Land Rover Defender tour to estate vineyards, private lunch and Flagship tasting), and other tasting experiences.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Annual | Flagship Series - Top-tier wines including Ares Shiraz, Aphrodite Cabernet Sauvignon, Aerope Grenache, Adrestia Semillon Sauvignon Blanc |
| Subscription | Annual | Wine Club membership - Access to limited allocation wines across Garden, Single Vineyard, and Flagship Series |
| Unit Pricing | Multi-year contract | Invenienda - Ultra-premium singular site wine from The Clos block at Holy Grail Vineyard |
| Unit Pricing | Multi-year contract | My Hands - Most premium and limited wine, handpicked during barrel classification |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels5 records
Two Hands Wines product offering
Product offeringCore offering
Two Hands Wines produces premium Australian Shiraz-based wines across multiple tiers (Flagship, Single Vineyard, Garden, Picture, Showroom series) and exclusive limited releases (My Hands, Invenienda). The company sells direct-to-consumer through its own e-commerce platform, Wine Club membership allocations, and physical Cellar Door tastings in Marananga, Barossa Valley, complemented by guided Vineyard Experience tours.
Product overview
Two Hands Wines is a premium Australian winery specializing in Shiraz-based wines, founded in 1999. The product portfolio is organized into multiple series tiers: the Flagship Series (Ares Shiraz, Aphrodite Cabernet Sauvignon, Aerope Grenache, Adrestia Semillon Sauvignon Blanc, Anteros Mataro) represents the ultra-premium A+-rated barrel selections; the Single Vineyard Series features site-specific wines from estate and partner vineyards including Holy Grail, Yacca Block, Coach House Block, and others; the Garden Series offers approachable regional Shirazes named after family members (Charlie's, Bella's, Lily's, Max's, Samantha's, Harriet's); and the Picture Series provides accessible wines with playful artwork labels. Exclusive limited releases include My Hands and Invenienda. The company also offers Wine Club membership, Cellar Door tastings, and guided Vineyard Experiences. Additional brands include Twelftree Wines (McLaren Vale) and The Odd Couple.
Differentiator
Problem solved
Functional benefit
Brands
- Twelftree Wines: McLaren Vale wine range
- The Odd Couple
Products and services
- Flagship Series Ultra-premium tier wines representing the finest varietal selections from each vintage. Only barrels scoring A+ are selected, aged 18-24 months in French oak. Includes Ares Shiraz (pinnacle), Aphrodite Cabernet Sauvignon, Aerope Grenache, Adrestia Semillon Sauvignon Blanc, and Anteros Mataro. Targets collectors and luxury wine buyers.
- Single Vineyard Series Premium single vineyard wines exploring terroir of individual vineyard sites. Includes Holy Grail Shiraz (Seppeltsfield), Yacca Block (Eden Valley), Coach House Block (Greenock), Secret Block (Moppa Hills), Kraehe House Block (Marananga), Waterfall Block (Adelaide), Dave's Block (McLaren Vale), Cleo's Block, and Ziggy's Block. Targets wine enthusiasts interested in site-specific terroir expressions.
Quantifiable outcome
- 99 points from Wine Advocate for 2016 My Hands Shiraz and 2022 Yacca Block Shiraz
- +3 more outcomes
Companies that use Two Hands Wines
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Two Hands Wines technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
Feature1 record
Two Hands Wines partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Get FreightedcoreUSA freight partner for direct shipping from Two Hands in Barossa to America. Consolidated monthly air freight to California warehouse, then UPS delivery to customer door. Handles Australian tax-free pricing, USD conversion, and import duties/taxes included in shipping costs.
Scale indicators7 records
Recent moves9 records
Expansion highlights6 records
Two Hands Wines competitors and assessment
Company assessmentDirect peers
- d'Arenberg: McLaren Vale family-owned premium producer with eclectic range, cellar door d'Arenberg Cube experiences, and tiered single-vineyard/basket-pressed wines. Comparable structure: family proprietorship, wine tourism anchor, multi-tier premium pricing.
- Leeuwin Estate: Margaret River family-owned estate producing premium single-vineyard wines (Art Series) with on-site cellar door and art-and-wine experiences. Analogous in DTC/luxury premium profile and tourism positioning.
- Henschke: Family-owned Barossa/Eden Valley producer specialising in premium single-vineyard Shiraz (Hill of Grace) with cellar door experiences and similar DTC and Wine Club mechanics. Closest direct analogue as a multi-generational Australian boutique Shiraz specialist.
- Torbreck: Barossa Valley boutique négociant-style Shiraz house now owned by Treasury Wine Estates, built on a regional, single-vineyard/Single Vineyard model with strong critical acclaim. Highly comparable business model, portfolio architecture, and go-to-market approach.
- Cullen Wines: Biodynamically certified Margaret River family estate focused on terroir-driven single-vineyard wines with cellar door tastings. Comparable boutique scale, premium DTC positioning, and sustainability-led viticulture ethos.
- Kilikanoon: Clare Valley boutique winery with Barossa and Eden Valley Shiraz focus under Morts Block and Oracle labels. Comparable boutique scale, Shiraz-led portfolio, and DTC/cellar door mix.
Emerging players
- Shaw + Smith: Adelaide Hills premium boutique producer with strong DTC and Wine Club mechanics, focused on cool-climate varietals. Comparable in DTC subscription structure and cellar door experience model, though varietals differ.
Broad incumbents
- Penfolds: Iconic Australian premium winery (Treasury Wine Estates) and the benchmark for ultra-premium Australian Shiraz (Grange, Bin 389). Defines the category Two Hands operates in, though vastly larger scale.
- Yalumba: Australia's oldest family-owned Barossa winery, producing premium Shiraz (Octavius, Signature) plus a broader portfolio across multiple regions and tiers. Larger and broader in scope, but same region and DTC heritage.
- Seppelt Wines: Heritage Barossa winery with cellar door, tourism experiences, and multi-tier portfolio. Adjacent given shared Barossa terroir and tourism-led DTC strategy, but broader and more diversified.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Two Hands Wines social profiles
Digital presenceTwo Hands Wines compliance and trust
Trust signalCompliance4 records
Two Hands Wines financial estimates
Financial estimateRevenue estimate
Valuation estimate
Two Hands Wines leadership team
Management profileNumber of profiles
Profiles3 records
Two Hands Wines funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Two Hands Wines M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Two Hands Wines
What does Two Hands Wines do?
Two Hands Wines produces premium Australian Shiraz-based wines across multiple tiers (Flagship, Single Vineyard, Garden, Picture, Showroom series) and exclusive limited releases (My Hands, Invenienda). The company sells direct-to-consumer through its own e-commerce platform, Wine Club membership allocations, and physical Cellar Door tastings in Marananga, Barossa Valley, complemented by guided Vineyard Experience tours.
Is Two Hands Wines a public or private company?
Two Hands Wines is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Two Hands Wines founded?
Two Hands Wines was founded in 1999. It employs 11 to 50 people.
Where is Two Hands Wines based?
Two Hands Wines is headquartered in Marananga, Australia, in the Oceania region.
How does Two Hands Wines make money?
Two revenue lines are on record. Direct Wine Sales are the primary driver. The others are wine Tourism & Experiences.
Who are Two Hands Wines's main competitors?
Direct peers on record are d'Arenberg, Leeuwin Estate, Henschke, Torbreck, Cullen Wines and Kilikanoon. Shaw + Smith is listed as an emerging player. Broad incumbents are Penfolds, Yalumba and Seppelt Wines.
Does Two Hands Wines have an API?
No public API is recorded for Two Hands Wines.
What industry is Two Hands Wines in?
Two Hands Wines's product category is Premium Australian Wines. Its primary akta.pro industry code is CRADAIAB, Wine & Sparkling Wine Wineries & Brands, with a secondary code of THAFALAE, Wineries & Vineyards (Tasting Rooms). Its NAICS code is 312130 and its SIC code is 2080.