Seppeltsfield
- Company typePrivate
- Founded1851
- HeadquartersBarossa, Australia
- Headcount11–50
- GTM typeB2C
- OfferingServices
Seppeltsfield firmographics
Firmographics- Name
- Seppeltsfield
- Legal name
- Seppeltsfield Wines Pty Ltd
- Website
- https://seppeltsfield.com.au
- Company type
- Private
- Founded year
- 1851
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Seppeltsfield industry classification
Industry- Product category
- Premium Winery & Wine Tourism
- NAICS
- Wineries (312130), Beer, Wine, and Liquor Retailers (445320)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Wine & Sparkling Wine Wineries & Brands (CRADAIAB)
- akta.pro secondary industries
- Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Fine Wine & Luxury Spirits Retail (CRANABAE)
Keywords
Where Seppeltsfield is headquartered
LocationHeadquarters
- HQ city
- Barossa
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Seppeltsfield business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Direct Wine Sales: Direct sales through Cellar Door and online e-commerce platform. Includes Centennial Collection (100ml bottles priced at $1650+), luxury still wines (Grounds Range at $85, Bench Blends at $50), and fortified wines.
- Crown Society Wine Club: Membership-based wine club with three curated wine pack options delivered twice annually. Members receive 20% discount on luxury wines, complimentary shipping, and exclusive benefits across the estate.
- Hospitality - FINO Restaurant: On-site premium destination dining restaurant operated by Sharon Romeo and David Swain. Open for lunch 12-3pm, with wine-pairing options available. Functions and events on application.
- Corporate Functions and Weddings: Event hosting including corporate functions, weddings, and private events. Venue packages from $200pp with capacity ranging from small groups to 400+ guests.
- Barrels & Cellar @ Home: Sale of oak barrels paired with Tawny, Topaque, Muscat or Apera for home cellaring. Includes barrel care instructions and guided winemaking experience.
- Wine Experiences and Tours: Paid tourism experiences including Taste of History Tour, Centennial Cellar Experience, Segway tours, and luxury tasting experiences.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Whites & Lights Selection - $304 per delivery (normally $380) |
| Subscription | Annual | Reds Selection - $389 per delivery (normally $475) |
| Subscription | Annual | All Occasions Selection - varietal mix pricing |
| Unit Pricing | Pay-as-you-go | 1926 100 Year Old Para Vintage Tawny - 100ml bottles |
| Unit Pricing | Pay-as-you-go | Grounds Range - $85 AUD per bottle |
| Unit Pricing | Pay-as-you-go | Bench Blends - $50 AUD per bottle |
| Unit Pricing | Multi-year contract | Seppeltsfield Vintage Cellar venue hire - from $200pp |
| Unit Pricing | Pay-as-you-go | Red Hot Summer Tour tickets - $149.90 |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels8 records
Seppeltsfield product offering
Product offeringCore offering
Seppeltsfield is a historic Barossa Valley winery estate producing and selling premium wines including the Centennial Collection (the world's only unbroken lineage of single vintage Tawny dating to 1878), luxury still wines fermented through the 1888 Gravity Cellar, and fortified wines. The estate operates as a multi-experience tourism destination with cellar door, restaurant, tours, accommodation, wedding and corporate event venues, and a wine club membership program.
Product overview
Seppeltsfield is a historic Barossa Valley winery estate established in 1851, offering a multi-faceted portfolio of wine products and hospitality experiences. The core wine products include the Centennial Collection (the world's only unbroken lineage of 100-year-old single vintage Tawny dating to 1878), the Luxury Still Wine Collection (premium reds and whites from the 1888 Gravity Cellar), and the Para Tawny Collection (fortified wines). The estate operates as a wine and culinary tourism destination with village partners including FINO Seppeltsfield restaurant, JamFactory craft studios, Vasse Virgin skincare, Prohibition Distillery, Café Gardens, The Lodge accommodation, The Tiny Knife Shop, and YN Oak Cooperage. The Crown Society Wine Club provides exclusive membership with curated deliveries and premium benefits.
Differentiator
Problem solved
Functional benefit
Brands
- Centennial Collection: The world's only unbroken lineage of single vintage Tawny dating back to 1878, featuring the 100 Year Old Para Vintage Tawny
- The Grounds Range
- Bench Blends
- Crown Society
- cellar@home
Products and services
- Centennial Collection The world's only unbroken lineage of single vintage Tawny dating back to 1878, spanning 149+ consecutive vintages. The jewel in the crown is the 100 Year Old Para Vintage Tawny (currently the 1926 vintage), available in 100ml bottles individually numbered and authenticated, presented in a black wooden gift box.
- Luxury Still Wine Collection Premium still wines fermented through the historic 1888 Gravity Cellar, including the Grounds Range of Single Vineyard Barossa Shiraz (The Westing, The Southing, The Northing) at $85 AUD per bottle and Bench Blends (No. EC4 Cabernet Sauvignon Shiraz, No. EC3 Touriga) at $50 AUD per bottle.
- Para Tawny Collection
Quantifiable outcome
- 100 Points awarded by James Halliday AM for 1923 100 Year Old Para Vintage Tawny - highest accolade in Australian wine industry
- +4 more outcomes
Companies that use Seppeltsfield
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Seppeltsfield technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Seppeltsfield partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered minor and core.
- Barossa WellnessminorWellness retreat partnership hosting weekend and day retreats at 'The Lodge at Seppeltsfield'. Includes yoga, pilates, meditation, sound bath experiences, perfume-making workshop with Vasse Virgin, and long lunch at FINO Seppeltsfield.
- Tasting AustraliacoreAustralia's premier eating and drinking festival partnership. Seppeltsfield hosts Masterclasses including Sensory Cheese and Fortified Wine and Langtons Classification Masterclass. Featured Espresso Martawny cocktail using Para Grand Tawny served at Town Square Cocktail Bar.
- The Straits Wine CompanycorePartnership with market leading Singapore and Malaysia wine importer, retailer and distributor. The Straits Wine Company has nine exclusive wine bars and retail stores in Singapore. Responsible for distribution of Seppeltsfield portfolio including Barossa Red and White Wines, Centennial Collection and Para Tawny range across Southeast Asia.
- Vasse VirgincoreOn-site village partner producing all-natural handmade skin and body care using Australian Extra Virgin Olive Oil. Located at Seppeltsfield Estate open 10:30am-5pm daily. Contributes to holistic estate experience alongside wine.
- JamFactory Craft + DesigncoreNot-for-profit cultural organization with studios, galleries and shops. JamFactory at Seppeltsfield opened 2013 as first regional extension from Adelaide. Housed in historic 1850s stables building. Provides studio space for professional artisans in jewellery, millinery, glass and leather. Open 11am-5pm, 7 days per week.
- FINO SeppeltsfieldcorePremium destination dining restaurant led by David Swain and Sharon Romeo. Part of Seppeltsfield village since redevelopment. Open for lunch 12-3pm with wine-pairing options. Functions and events on application. Award-winning progressive regional dining.
- Prohibition DistilleryminorOn-site artisan spirits distillery at Seppeltsfield offering light bites including pizzas and flatbreads. Contributes to comprehensive visitor experience offering at the estate.
- Dragan Fine Art Photography GalleryminorFine art photography gallery opened late 2020, showcasing limited edition prints of Barossa photography. Located at end of original Seppeltsfield homestead near Cellar Door and Vasse Virgin.
- Porsche Centre AdelaideminorPartnership anchored in showcasing Porsche Destination EV Charging Stations and joining the global destination charging network. Two 11kw charging points available at Seppeltsfield free of charge.
- QantascoreServed 1916 100 Year Old Para Tawny in Qantas First Lounges in Sydney and Melbourne for Boeing centenary celebration. Muscat and Tokay dessert wines served on board international First class services and available via Qantas epiQure.
- Domaine Wine ShipperscoreAustralian national distributor for Seppeltsfield wines. Suite 1/14 Albert Street, Blackburn, VIC, 3130. Part of domestic distribution network.
- Legend Australia (USA)coreUS distributor for Seppeltsfield wines. Represents estate in North American market.
- Watsons Wine (Hong Kong)coreHong Kong distributor for Seppeltsfield portfolio. Watsons Wine available via retail locations including Watsons Wine stores.
- RAA TravelminorPresented Tasting Australia 2023 festival partner. RAA Travel provides travel services for festival attendees.
Scale indicators9 records
Recent moves7 records
Expansion highlights6 records
Seppeltsfield competitors and assessment
Company assessmentDirect peers
- Penfolds (Treasury Wine Estates): Penfolds is Australia's most iconic luxury wine brand, producing age-worthy reds and fortified wines from South Australia including Grange and a Tawny portfolio. Both operate in the Barossa/South Australia luxury wine space with heritage credentials and gifting-driven collector demand.
- Yalumba Wine Estate: Yalumba is a sixth-generation family-owned Barossa winery with deep heritage (est. 1849) producing a portfolio including aged fortifieds and luxury reds. Operates its own cellar door, restaurant, and tourism experiences - the closest Australian analog to Seppeltsfield's integrated estate model.
- Tahbilk Winery: Tahbilk is a fifth-generation family-owned Victorian winery (est. 1860) renowned for aged Marsanne and museum-release fortified wines. Comparable to Seppeltsfield in multi-generational heritage, aged-wine library assets, and family-run premium positioning.
- De Bortoli Wines: De Bortoli is a major Australian family-owned wine producer with a strong fortified and premium still wine portfolio (e.g., Noble One). Comparable to Seppeltsfield in family ownership, fortified/wine club offerings, and heritage cellar-door tourism.
- d'Arenberg: d'Arenberg is a McLaren Vale family winery known for quirky, ultra-premium reds and the d'Arenberg Cube tourism experience. Comparable to Seppeltsfield in luxury positioning, experiential tourism, and South Australian heritage.
- Henschke: Henschke is a fifth-generation, family-owned premium winery in the Barossa/Adelaide Hills producing highly allocated single-vineyard reds (Hill of Grace). Comparable to Seppeltsfield in heritage depth, single-vineyard luxury positioning, and Barossa regional focus.
- Torbreck Vintners: Torbreck is a Barossa Valley premium Shiraz specialist producing highly allocated single-vineyard expressions. Comparable to Seppeltsfield in Barossa sub-regional terroir study focus (Grounds Range) and luxury red positioning.
Emerging players
- Château d'Yquem: Château d'Yquem is the benchmark luxury dessert/fortified wine producer from Bordeaux, with similarly long aging horizons and ultra-premium collector positioning. Functions as a global aspirational comparable for Seppeltsfield's Centennial Collection pricing narrative.
Market position
Strengths5 records
Weaknesses2 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Seppeltsfield social profiles
Digital presenceSeppeltsfield compliance and trust
Trust signalCompliance3 records
Seppeltsfield financial estimates
Financial estimateRevenue estimate
Valuation estimate
Seppeltsfield leadership team
Management profileNumber of profiles
Profiles14 records
Seppeltsfield subsidiaries and ownership
Company hierarchySubsidiaries6 records
Seppeltsfield funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Seppeltsfield M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Seppeltsfield
What does Seppeltsfield do?
Seppeltsfield is a historic Barossa Valley winery estate producing and selling premium wines including the Centennial Collection (the world's only unbroken lineage of single vintage Tawny dating to 1878), luxury still wines fermented through the 1888 Gravity Cellar, and fortified wines. The estate operates as a multi-experience tourism destination with cellar door, restaurant, tours, accommodation, wedding and corporate event venues, and a wine club membership program.
Is Seppeltsfield a public or private company?
Seppeltsfield is a private company. It is classified as corporate owned and is currently operating.
When was Seppeltsfield founded?
Seppeltsfield was founded in 1851. It employs 11 to 50 people.
Where is Seppeltsfield based?
Seppeltsfield is headquartered in Barossa, Australia, in the Oceania region.
How does Seppeltsfield make money?
Six revenue lines are on record. Direct Wine Sales are the primary driver. The others are crown Society Wine Club, hospitality - FINO Restaurant, corporate Functions and Weddings, barrels & Cellar @ Home and wine Experiences and Tours.
Who are Seppeltsfield's main competitors?
Direct peers on record are Penfolds (Treasury Wine Estates), Yalumba Wine Estate, Tahbilk Winery, De Bortoli Wines, d'Arenberg, Henschke and Torbreck Vintners. Château d'Yquem is listed as an emerging player.
Does Seppeltsfield have an API?
No public API is recorded for Seppeltsfield.
What industry is Seppeltsfield in?
Seppeltsfield's product category is Premium Winery & Wine Tourism. Its primary akta.pro industry code is CRADAIAB, Wine & Sparkling Wine Wineries & Brands, with a secondary code of THAFALAE, Wineries & Vineyards (Tasting Rooms). Its NAICS code is 312130 and its SIC code is 5180.