New Roots Organics
- Company typePrivate
- Founded1999
- HeadquartersSeattle, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
New Roots Organics firmographics
Firmographics- Name
- New Roots Organics
- Legal name
- New Roots Organics
- Website
- https://newrootsorganics.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
New Roots Organics industry classification
Industry- Product category
- Organic Produce Delivery
- NAICS
- Fruit and Vegetable Retailers (445230)
- akta.pro primary industry
- Fresh Food Subscription/CSA & Produce Box Retail (CRAHAHAG)
- akta.pro secondary industry
- Natural & Organic Foods Distribution (CRAOABAH)
Keywords
Where New Roots Organics is headquartered
LocationHeadquarters
- HQ city
- Seattle
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
New Roots Organics business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Others
Revenue model
- Subscription Produce Delivery: Weekly or bi-weekly subscription-based delivery of seasonal organic produce bins. Customers subscribe to receive Personal or Standard bins containing a mix of fruits and vegetables that change weekly based on seasonality. Additional organic grocery items are available for add-on purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Weekly | Personal Bin - Mixed produce for individuals or small households |
| Subscription | Weekly | Standard Bin - Larger mixed produce bin for families of four or produce enthusiasts |
| Subscription | Weekly | Personal Fruit Bin - All-fruit option for individuals |
| Subscription | Weekly | Standard Fruit Bin - All-fruit option for families |
| Subscription | Weekly | Personal Veggie Bin - All-vegetable option for individuals |
| Subscription | Weekly | Standard Veggie Bin - All-vegetable option for families |
| Subscription | Weekly | Love to Juice - Specialty bin for juicing enthusiasts |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
New Roots Organics product offering
Product offeringCore offering
New Roots Organics delivers fresh, 100% certified organic produce via subscription bins to homes, workplaces, and pickup locations across the greater Seattle area. Customers subscribe weekly or bi-weekly to Personal ($39.25) or Standard ($49.25) bins in mixed, fruit-only, vegetable-only, or juicing configurations, with options to substitute items, customize orders, and skip deliveries with no commitment. Add-on organic grocery items (granola, honey, eggs, coffee, fruit spreads, gluten-free products) and gift certificates are also available.
Product overview
New Roots Organics operates a subscription-based organic produce delivery service centered around customizable weekly bins of fresh produce sourced primarily from Washington, Oregon, and California farms. The core offering includes Personal and Standard bin sizes available in mixed, fruit-only, and vegetable-only configurations, plus a Love to Juice option and self-service pickup. Customers can add supplemental items including Seattle Granola, Rock Island Red fruit spreads, Sunny Honey, Maninis Gluten Free products, Sky Valley Family Farm Eggs, and Middle Fork Roasters coffee. Founded in 1999 and located in Seattle's Ballard neighborhood, the service delivers to the greater Seattle area within a 50-mile radius.
Differentiator
Problem solved
Functional benefit
Products and services
- Personal Bin Weekly or bi-weekly delivery of a mixed organic produce bin designed for one person, with customizable fruit and vegetable options at $39.25 per delivery.
- Standard Bin Larger weekly or bi-weekly mixed organic produce bin suitable for families of four or produce enthusiasts, priced at $49.25 per delivery.
- Personal Fruit Bin Fruit-only organic produce subscription bin designed for one person, priced at $39.25 per delivery.
- Standard Fruit Bin Larger fruit-only organic produce subscription bin suitable for families, priced at $49.25 per delivery.
- Personal Veggie Bin Vegetable-only organic produce subscription bin designed for one person, priced at $39.25 per delivery.
- Standard Veggie Bin Larger vegetable-only organic produce subscription bin suitable for families, priced at $49.25 per delivery.
- Love to Juice Organic produce bin designed specifically for juicing enthusiasts, priced at $49.25 per delivery.
- Bin Pick Up Self-service warehouse pickup option for customers who prefer to collect their produce bins directly from the Ballard warehouse, offered at no cost.
- Seattle Granola Artisanal granola available as an add-on to produce subscriptions, made by The Seattle Granola Company.
- Rock Island Red Fruit Spreads Certified organic fruit spreads (Plum Yum and Apricot Yum varieties) with reduced sugar content compared to traditional jam, produced by Pipitone Farm.
- Sunny Honey 100% natural, 100% local raw honey sourced from hives located on certified organic farms in Whatcom County and Seattle area neighborhoods.
- Maninis Gluten Free Products Rice-free, certified gluten-free baking mixes and products made from ancient grains, manufactured by MANINIS Gluten Free.
- Sky Valley Family Farm Eggs Pasture-raised eggs from Brent and Cindy Rapphun's 4th generation family farm in Startup, WA, from chickens fed organic non-GMO feed without corn or soy.
- Middle Fork Roasters Coffee Fresh-roasted coffee featuring Back Pedal Brew (bourbon and molasses notes) and Tim's Tough as Nails Blend (Colombian and Guatemalan roast).
- Gift Certificates Gift certificates available for purchase via phone, delivered as PDF or hard copy, redeemable toward fresh organic produce and coffee subscriptions.
Companies that use New Roots Organics
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles3 records
New Roots Organics technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
New Roots Organics partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- Earth Conscious OrganicscoreFamily-owned orchard in Brewster, Washington. Paul Madden Orchards has been in the family for 99 years across 4 generations. New Roots has been buying apples from ECO since 1999. The orchard has been organic since 1990 and grows eight varieties of apples and two varieties of cherries.
- Siri and Sons FarmscoreFourth generation family farm based in Oregon's Willamette Valley near Portland. Grows bell peppers, celery, cucumbers, cilantro, radishes, spinach, green onions, lettuce and other vegetables using sustainable farming practices.
- Spring Hill Farmminor25-acre farm in Albany, Oregon owned by Jamie Kitzrow and Lisa Schwartz. Has been providing the Northwest with produce since 1989, growing over 45 different types of crops specializing in greens including spinach, collards, kale, chard, parsley, peppers and dandelions.
- Groundwork OrganicsminorFamily farm on 140 certified organic acres along the Willamette River near Eugene, Oregon. In their twelfth season growing a wide variety of specialty fruits and vegetables including spinach, salad mix, lettuce, brassicas, cucumbers, carrots, radishes, strawberries, peppers and tomatoes.
- Sky Valley FarmcoreFourth-generation family farm in Startup, Washington, 40 miles northeast of Seattle. Brent and Cindy Rapphun operate the farm using sustainable, ecologically-sound farming practices. Known for pasture-raised eggs from chickens grazing on grass supplemented with organic, non-GMO, no corn or soy feed.
- Fewel FarmsminorFamily farm in Yakima, Washington that started as a small sideline business in 1980 and has become one of the largest produce shippers in the United States. Specializes in fall crops including pumpkins, gourds, mini pumpkins, Indian corn, chili peppers, personal size watermelons, and bell peppers.
- Kamiak Vineyardsminor100% family-owned and operated farm in Pasco, Washington. Became organically certified in 1998. Produces organic melons, sweet corn, sweet cherries, potatoes, and wine grapes. Managed by Jeff Gordon's daughter and son-in-law.
- Schols' Organic FarmminorForty-acre organic farm located near Olympia in the Nisqually River Valley of Washington State. Known for superior organic leaf products including chard, kale, lettuce, and squash. Medicine Creek runs through the farm's fields en route to Puget Sound.
- Douwe Dykstra Organic FarmminorFarm in Burlington, Washington farming 450 organic acres and operating an organic dairy with 280 cows. Emphasizes positive grower/worker relationships with employees treated as family. Grows broccoli, various cabbages, cucumbers, beets, chard, kale, summer and winter squash, fava beans, bok choy and more.
- Seattle Granola CompanyminorLocal granola producer offering artisanal granola as an add-on grocery item available through New Roots Organics. Founded by Emily, a nutrition industry veteran, and her brother-in-law Chris, a classically trained chef.
- Pipitone Farm (Rock Island Red)minorFamily farm growing organic fruits and vegetables since 1978, processing products since 2000. Produces Rock Island Red 'Plum Yum' and 'Apricot Yum' preserves with less than half the sugar of traditional jam. Certified Organic by Washington State Department of Agriculture.
- Sunny Honeyminor100% natural, 100% local honey producer. Hives located on certified organic vegetable and berry farms in Whatcom County and Seattle area neighborhoods. Uses no chemical treatments and never feeds HFCS to bees.
- MANINIS Gluten FreeminorManufacturer of rice-free, certified gluten-free mixes based on ancient grains for commercial and home bakers. Offers pasta and breads made from their mixes as an add-on grocery item.
- Middle Fork RoastersminorCoffee roaster offering fresh, high quality roasts. Products include 'Back Pedal Brew' with bourbon and molasses undertones and 'Tim's Tough as Nails Blend' - a bold combination of Colombian and Guatemalan beans.
Scale indicators3 records
Recent moves4 records
Expansion highlights3 records
New Roots Organics competitors and assessment
Company assessmentRegional players
- PCC Community Markets: Seattle-based consumer-owned cooperative grocer specializing in organic and natural foods. A Pacific Northwest regional incumbent operating multiple store formats that competes with New Roots for the same Seattle-area organic customer.
Direct peers
- Imperfect Foods: Online subscription grocer delivering organic produce and pantry items direct to consumers (now merged with Misfits Market). Closest tech-enabled, scaled peer to New Roots' organic produce subscription model.
- Hungry Harvest: East Coast produce subscription box focused on rescuing and redistributing organic and surplus produce. Direct peer in the produce subscription category with comparable customer profile of health-conscious, mission-driven consumers.
- Farm Fresh To You: California-based CSA/produce box subscription service delivering organic produce from partner farms to homes across California. Operates a structurally identical direct-to-consumer subscription model with farm-sourced produce bins.
- Misfits Market: National online subscription service delivering organic produce and grocery items direct to consumers. Most direct comparison to New Roots' CSA/produce box model, though at significantly greater scale and geographic reach following the merger with Imperfect Foods.
Broad incumbents
- Whole Foods Market: National premium organic and natural grocery chain (Amazon-owned). A broad incumbent in the same organic grocery category that competes for New Roots' Seattle-area health-conscious consumer with extensive delivery infrastructure.
- Thrive Market: National online membership-based retailer of organic and natural groceries. Overlaps with New Roots on the organic grocery category but operates at vastly larger scale with a much broader assortment beyond produce.
- FreshDirect: Established online grocery delivery service with strong fresh-produce focus. A broader incumbent in the same direct-delivery grocery category that competes for similar urban health-conscious consumers.
Emerging players
- Sun Basket: Direct-to-consumer meal kit and fresh food delivery service with organic produce offerings. Adjacent peer in the subscription fresh-food category with overlapping customer profile and delivery mechanics.
Others
- Local Harvest: National online directory and marketplace connecting consumers with local CSAs and organic farms. Thematically related enabling platform rather than a direct competitor, but useful as a reference point for how CSA-style services reach consumers at scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
New Roots Organics social profiles
Digital presenceNew Roots Organics financial estimates
Financial estimateRevenue estimate
Valuation estimate
New Roots Organics leadership team
Management profileNumber of profiles
Profiles1 record
New Roots Organics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
New Roots Organics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about New Roots Organics
What does New Roots Organics do?
New Roots Organics delivers fresh, 100% certified organic produce via subscription bins to homes, workplaces, and pickup locations across the greater Seattle area. Customers subscribe weekly or bi-weekly to Personal ($39.25) or Standard ($49.25) bins in mixed, fruit-only, vegetable-only, or juicing configurations, with options to substitute items, customize orders, and skip deliveries with no commitment. Add-on organic grocery items (granola, honey, eggs, coffee, fruit spreads, gluten-free products) and gift certificates are also available.
Is New Roots Organics a public or private company?
New Roots Organics is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was New Roots Organics founded?
New Roots Organics was founded in 1999. It employs 11 to 50 people.
Where is New Roots Organics based?
New Roots Organics is headquartered in Seattle, United States, in the North America region.
How does New Roots Organics make money?
One revenue line is on record: subscription Produce Delivery.
Who are New Roots Organics's main competitors?
PCC Community Markets is listed as a regional player. Direct peers are Imperfect Foods, Hungry Harvest, Farm Fresh To You and Misfits Market. Broad incumbents are Whole Foods Market, Thrive Market and FreshDirect. Sun Basket is listed as an emerging player. Local Harvest is listed as an others.
Does New Roots Organics have an API?
No public API is recorded for New Roots Organics.
What industry is New Roots Organics in?
New Roots Organics's product category is Organic Produce Delivery. Its primary akta.pro industry code is CRAHAHAG, Fresh Food Subscription/CSA & Produce Box Retail, with a secondary code of CRAOABAH, Natural & Organic Foods Distribution. Its NAICS code is 445230.