New Roots Organics

Name

New Roots Organics

Legal name

New Roots Organics

Website

https://newrootsorganics.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Organic Produce Delivery

NAICS

Fruit and Vegetable Retailers (445230)

akta.pro primary industry

Fresh Food Subscription/CSA & Produce Box Retail (CRAHAHAG)

akta.pro secondary industry

Natural & Organic Foods Distribution (CRAOABAH)

Keywords

• Organic produce delivery
• Subscription fruit bins
• Local farm sourcing
• Pacific Northwest organic
• Home grocery delivery

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Subscription Produce Delivery: Weekly or bi-weekly subscription-based delivery of seasonal organic produce bins. Customers subscribe to receive Personal or Standard bins containing a mix of fruits and vegetables that change weekly based on seasonality. Additional organic grocery items are available for add-on purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

New Roots Organics delivers fresh, 100% certified organic produce via subscription bins to homes, workplaces, and pickup locations across the greater Seattle area. Customers subscribe weekly or bi-weekly to Personal ($39.25) or Standard ($49.25) bins in mixed, fruit-only, vegetable-only, or juicing configurations, with options to substitute items, customize orders, and skip deliveries with no commitment. Add-on organic grocery items (granola, honey, eggs, coffee, fruit spreads, gluten-free products) and gift certificates are also available.

Product overview

New Roots Organics operates a subscription-based organic produce delivery service centered around customizable weekly bins of fresh produce sourced primarily from Washington, Oregon, and California farms. The core offering includes Personal and Standard bin sizes available in mixed, fruit-only, and vegetable-only configurations, plus a Love to Juice option and self-service pickup. Customers can add supplemental items including Seattle Granola, Rock Island Red fruit spreads, Sunny Honey, Maninis Gluten Free products, Sky Valley Family Farm Eggs, and Middle Fork Roasters coffee. Founded in 1999 and located in Seattle's Ballard neighborhood, the service delivers to the greater Seattle area within a 50-mile radius.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Bin Weekly or bi-weekly delivery of a mixed organic produce bin designed for one person, with customizable fruit and vegetable options at $39.25 per delivery.
• Standard Bin Larger weekly or bi-weekly mixed organic produce bin suitable for families of four or produce enthusiasts, priced at $49.25 per delivery.
• Personal Fruit Bin Fruit-only organic produce subscription bin designed for one person, priced at $39.25 per delivery.
• Standard Fruit Bin Larger fruit-only organic produce subscription bin suitable for families, priced at $49.25 per delivery.
• Personal Veggie Bin Vegetable-only organic produce subscription bin designed for one person, priced at $39.25 per delivery.
• Standard Veggie Bin Larger vegetable-only organic produce subscription bin suitable for families, priced at $49.25 per delivery.
• Love to Juice Organic produce bin designed specifically for juicing enthusiasts, priced at $49.25 per delivery.
• Bin Pick Up Self-service warehouse pickup option for customers who prefer to collect their produce bins directly from the Ballard warehouse, offered at no cost.
• Seattle Granola Artisanal granola available as an add-on to produce subscriptions, made by The Seattle Granola Company.
• Rock Island Red Fruit Spreads Certified organic fruit spreads (Plum Yum and Apricot Yum varieties) with reduced sugar content compared to traditional jam, produced by Pipitone Farm.
• Sunny Honey 100% natural, 100% local raw honey sourced from hives located on certified organic farms in Whatcom County and Seattle area neighborhoods.
• Maninis Gluten Free Products Rice-free, certified gluten-free baking mixes and products made from ancient grains, manufactured by MANINIS Gluten Free.
• Sky Valley Family Farm Eggs Pasture-raised eggs from Brent and Cindy Rapphun's 4th generation family farm in Startup, WA, from chickens fed organic non-GMO feed without corn or soy.
• Middle Fork Roasters Coffee Fresh-roasted coffee featuring Back Pedal Brew (bourbon and molasses notes) and Tim's Tough as Nails Blend (Colombian and Guatemalan roast).
• Gift Certificates Gift certificates available for purchase via phone, delivered as PDF or hard copy, redeemable toward fresh organic produce and coffee subscriptions.

Named customers5 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core and minor.

• Earth Conscious OrganicscoreStrategic or Co-development PartnerFamily-owned orchard in Brewster, Washington. Paul Madden Orchards has been in the family for 99 years across 4 generations. New Roots has been buying apples from ECO since 1999. The orchard has been organic since 1990 and grows eight varieties of apples and two varieties of cherries.
• Siri and Sons FarmscoreStrategic or Co-development PartnerFourth generation family farm based in Oregon's Willamette Valley near Portland. Grows bell peppers, celery, cucumbers, cilantro, radishes, spinach, green onions, lettuce and other vegetables using sustainable farming practices.
• Spring Hill FarmminorStrategic or Co-development Partner25-acre farm in Albany, Oregon owned by Jamie Kitzrow and Lisa Schwartz. Has been providing the Northwest with produce since 1989, growing over 45 different types of crops specializing in greens including spinach, collards, kale, chard, parsley, peppers and dandelions.
• Groundwork OrganicsminorStrategic or Co-development PartnerFamily farm on 140 certified organic acres along the Willamette River near Eugene, Oregon. In their twelfth season growing a wide variety of specialty fruits and vegetables including spinach, salad mix, lettuce, brassicas, cucumbers, carrots, radishes, strawberries, peppers and tomatoes.
• Sky Valley FarmcoreStrategic or Co-development PartnerFourth-generation family farm in Startup, Washington, 40 miles northeast of Seattle. Brent and Cindy Rapphun operate the farm using sustainable, ecologically-sound farming practices. Known for pasture-raised eggs from chickens grazing on grass supplemented with organic, non-GMO, no corn or soy feed.
• Fewel FarmsminorStrategic or Co-development PartnerFamily farm in Yakima, Washington that started as a small sideline business in 1980 and has become one of the largest produce shippers in the United States. Specializes in fall crops including pumpkins, gourds, mini pumpkins, Indian corn, chili peppers, personal size watermelons, and bell peppers.
• Kamiak VineyardsminorStrategic or Co-development Partner100% family-owned and operated farm in Pasco, Washington. Became organically certified in 1998. Produces organic melons, sweet corn, sweet cherries, potatoes, and wine grapes. Managed by Jeff Gordon's daughter and son-in-law.
• Schols' Organic FarmminorStrategic or Co-development PartnerForty-acre organic farm located near Olympia in the Nisqually River Valley of Washington State. Known for superior organic leaf products including chard, kale, lettuce, and squash. Medicine Creek runs through the farm's fields en route to Puget Sound.
• Douwe Dykstra Organic FarmminorStrategic or Co-development PartnerFarm in Burlington, Washington farming 450 organic acres and operating an organic dairy with 280 cows. Emphasizes positive grower/worker relationships with employees treated as family. Grows broccoli, various cabbages, cucumbers, beets, chard, kale, summer and winter squash, fava beans, bok choy and more.
• Seattle Granola CompanyminorChannel Partner/ Reseller/ DistributorLocal granola producer offering artisanal granola as an add-on grocery item available through New Roots Organics. Founded by Emily, a nutrition industry veteran, and her brother-in-law Chris, a classically trained chef.
• Pipitone Farm (Rock Island Red)minorChannel Partner/ Reseller/ DistributorFamily farm growing organic fruits and vegetables since 1978, processing products since 2000. Produces Rock Island Red 'Plum Yum' and 'Apricot Yum' preserves with less than half the sugar of traditional jam. Certified Organic by Washington State Department of Agriculture.
• Sunny HoneyminorChannel Partner/ Reseller/ Distributor100% natural, 100% local honey producer. Hives located on certified organic vegetable and berry farms in Whatcom County and Seattle area neighborhoods. Uses no chemical treatments and never feeds HFCS to bees.
• MANINIS Gluten FreeminorChannel Partner/ Reseller/ DistributorManufacturer of rice-free, certified gluten-free mixes based on ancient grains for commercial and home bakers. Offers pasta and breads made from their mixes as an add-on grocery item.
• Middle Fork RoastersminorChannel Partner/ Reseller/ DistributorCoffee roaster offering fresh, high quality roasts. Products include 'Back Pedal Brew' with bourbon and molasses undertones and 'Tim's Tough as Nails Blend' - a bold combination of Colombian and Guatemalan beans.

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Regional players

• PCC Community Markets: Seattle-based consumer-owned cooperative grocer specializing in organic and natural foods. A Pacific Northwest regional incumbent operating multiple store formats that competes with New Roots for the same Seattle-area organic customer.

Direct peers

• Imperfect Foods: Online subscription grocer delivering organic produce and pantry items direct to consumers (now merged with Misfits Market). Closest tech-enabled, scaled peer to New Roots' organic produce subscription model.
• Hungry Harvest: East Coast produce subscription box focused on rescuing and redistributing organic and surplus produce. Direct peer in the produce subscription category with comparable customer profile of health-conscious, mission-driven consumers.
• Farm Fresh To You: California-based CSA/produce box subscription service delivering organic produce from partner farms to homes across California. Operates a structurally identical direct-to-consumer subscription model with farm-sourced produce bins.
• Misfits Market: National online subscription service delivering organic produce and grocery items direct to consumers. Most direct comparison to New Roots' CSA/produce box model, though at significantly greater scale and geographic reach following the merger with Imperfect Foods.

Broad incumbents

• Whole Foods Market: National premium organic and natural grocery chain (Amazon-owned). A broad incumbent in the same organic grocery category that competes for New Roots' Seattle-area health-conscious consumer with extensive delivery infrastructure.
• Thrive Market: National online membership-based retailer of organic and natural groceries. Overlaps with New Roots on the organic grocery category but operates at vastly larger scale with a much broader assortment beyond produce.
• FreshDirect: Established online grocery delivery service with strong fresh-produce focus. A broader incumbent in the same direct-delivery grocery category that competes for similar urban health-conscious consumers.

Emerging players

• Sun Basket: Direct-to-consumer meal kit and fresh food delivery service with organic produce offerings. Adjacent peer in the subscription fresh-food category with overlapping customer profile and delivery mechanics.

Others

• Local Harvest: National online directory and marketplace connecting consumers with local CSAs and organic farms. Thematically related enabling platform rather than a direct competitor, but useful as a reference point for how CSA-style services reach consumers at scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/NewRootsDeliver
• Facebookfacebook.com/NewRootsOrganics
• LinkedInlinkedin.com/company/new-roots-organics

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Roots Organics