ALPET

What ALPET does

ALPET is a Turkish fuel distribution and retail company that sells gasoline, diesel, fuel oils, AdBlue, and lubricants through a network of more than 300 branded stations across Turkey and Northern Cyprus (KKTC), supplemented by bulk commercial/industrial sales and marine fuel supply. The company operates five inland terminals (Kırıkkale, Kocaeli, İzmir, Mersin, Samsun) and one coastal marine terminal at Göcek, giving it approximately 250,000 tons of storage capacity — placing it among Turkey's larger independent fuel distributors. Its go-to-market combines an independent-dealer franchise model with a DOCO (Dealer-Owned Company-Operated) station format and a direct marine and industrial bulk sales channel.

The product portfolio includes commodity fuels (Motorin, 95-octane unleaded, multiple Fuel Oil grades), the differentiated TOROJET diesel, ALPET AdBlue, and engine oils — the lubricants line posted 572% YoY growth in Q1 2025. Non-fuel offerings comprise the Always Dünyası convenience-store concept, the Alpet Gold Card loyalty/fuel-card, and a Taşıt Yönetim Sistemi (Vehicle Management System) for corporate fleet tracking. Revenue is generated almost entirely through transactional unit pricing on fuel and ancillary goods sold through the branded network and direct channels, with publicly displayed retail pricing inclusive of VAT.

ALPET is privately held and has been under Nakkaş Holding ownership since November 2025, following a prior 2023 acquisition by Zeren Group Holding. Under Nakkaş Holding it sits alongside Global Terminal (Mediterranean's largest transit terminal by storage and berthing capacity) and GGG Petrolleri (~70 stations), enabling captive storage and logistics synergies. The company is led by General Manager Fidan Bayındır (appointed February 2025) and reported 105% YoY total sales growth in Q1 2025, 60% domestic sales growth in 2024 (per EPDK), and 281% marine sales growth in 2024, alongside recognition as the fastest-growing Turkish fuel distributor and the leader in new dealer acquisitions in 2024.

Name

ALPET

Legal name

ALPET

Website

https://alpet.com.tr

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

51–100 employees

Short description

ALPET is a Turkish fuel distributor and retailer operating 300+ branded stations and ~250,000 tons of storage across Turkey and Northern Cyprus, selling gasoline, diesel, fuel oils, lubricants, and marine fuels via dealer, DOCO, and direct channels.

Ownership category

akta.pro rank

Product category

Fuel Distribution and Retail

NAICS

Gasoline Stations with Convenience Stores (45711), Gasoline Stations and Fuel Dealers (457), Fuel Dealers (45721)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Wholesale-Petroleum Bulk Stations & Terminals (5171)

akta.pro primary industry

Retail Service Station Operations (Company-Owned & Dealer-Operated) (EUALAIAA)

akta.pro secondary industries

Branded Fuels Wholesaling & Jobber Distribution (EUALAIAB), Fuel Pricing, Loyalty & Payments Platforms (POS, Mobile Pay, Fleet Cards, Loyalty Programs) (EUALAIAK), Non-Fuel Retail & Ancillary Forecourt Services (Car Wash, Auto Care, ATM/Lottery, Parcel Lockers) (EUALAIAJ), Aviation Fuel Marketing (Into-Plane, Airport Fueling) (EUALAIAH)

Keywords

• Fuel distribution services
• Petroleum products retail
• Marine fuel supply
• Fleet management solutions
• Convenience store retail

Headquarters

HQ city

Bakirkoy

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Infrastructure, Marketing or Sales, Personnel

Revenue model

1. Fuel Product Sales: Core revenue from selling petroleum products (diesel, gasoline, fuel oils) through branded station network and wholesale channels.
2. Marine Fuel Sales: Supply of marine fuels to yachts, commercial vessels, and boats through Alpet Marine operations, including Göcek Marina 5-year supply agreement and Superyacht Show sponsorship.
3. Commercial and Industrial Sales: Bulk fuel sales to commercial enterprises, government entities, and industrial customers.
4. Lubricant Sales: Sale of motor oils and lubricants through station network, achieving 572% YoY growth in Q1 2025.
5. Non-Fuel Retail (Always Dünyası): Convenience store operations within stations offering food, beverages, personal care products, coffee, and rest areas.
6. Gold Card and Fleet Management Services: Loyalty program and vehicle management system services generating recurring transaction revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

ALPET distributes and retails petroleum products including Motorin (diesel), unleaded gasoline (95 Octane), Fuel Oil 4, Fuel Oil 3, Fuel Oil 6 (high sulfur), ALPET AdBlue, and engine oils through 300+ branded fuel stations across Turkey and Northern Cyprus, plus bulk commercial and industrial fuel sales. The company also provides Alpet Gold Card fuel cards, the Taşıt Yönetim Sistemi (Vehicle Management System) for fleet customers, Alpet Marine bunkering for yachts and commercial vessels, and the Always Dünyası non-fuel convenience retail concept.

Product overview

Alpet is a Turkish fuel retail and distribution company operating over 300 fuel stations across Turkey and Northern Cyprus. The company offers a comprehensive portfolio of fuel products including Motorin (diesel), Unleaded Gasoline (95 Octane), and various Fuel Oil grades for commercial and industrial customers. Alpet also provides AdBlue and engine oils, alongside non-fuel services such as the Always Dünyası convenience store concept, Alpet Gold Card loyalty program, and Vehicle Management System for fleet customers. The company operates through both dealer-operated and DOCO (Dealer Operated Company Owned) station models, with Alpet Marine extending services to the maritime sector including yacht fuel supply and ship provisioning. Alpet is part of Nakkaş Holding's energy group, having joined in November 2025, and previously operated under Zeren Group Holding.

Differentiator

Problem solved

Functional benefit

Products and services

• Motorin (Diesel) Standard diesel fuel product sold at ALPET stations across Turkey and Northern Cyprus for retail and commercial vehicle customers.
• Kurşunsuz Benzin (Unleaded Gasoline) Unleaded gasoline (95 Octane) retail fuel product available at ALPET fuel stations.
• Fuel Oil (Fuel Oil 4 - Kalyak, Fuel Oil 3, Fuel Oil 6 High Sulfur) Industrial fuel oil products (Fuel Oil 4 / Kalyak, Fuel Oil 3, and Fuel Oil 6 with high sulfur) sold to commercial and industrial customers.
• ALPET AdBlue Diesel Exhaust Fluid (DEF) for selective catalytic reduction systems in diesel vehicles to reduce NOx emissions, sold at ALPET stations.
• Madeni Yağ (Engine Oils and Lubricants) Lubricating oils and related automotive fluids sold at ALPET stations across the network; achieved 572% YoY growth in Q1 2025.
• ALPET TOROJET Differentiated next-generation diesel fuel formulated to EU standards that cleans engines, optimizes fuel consumption, and provides superior engine protection; compatible with passenger, commercial, and heavy-duty diesel vehicles.
• Always Dünyası Convenience store concept at ALPET stations offering coffee, seating areas, personal care items, engine oils, car accessories, contactless hygienic restrooms, and rest areas for travelers.
• Alpet Gold Card Loyalty and fuel card program for commercial and individual customers that provides fuel purchasing solutions and discounts at ALPET stations.
• Taşıt Yönetim Sistemi (Vehicle Management System) Fleet management solution that enables companies to track and optimize their fuel purchases across ALPET stations.
• Ticari ve Endüstriyel Satışlar (Commercial and Industrial Sales) Bulk and wholesale fuel sales including marine, public sector, and wholesale distribution to enterprises and government entities.
• Alpet Marine Marine fuel services including yacht fuel supply and ship provisioning along Turkish coasts, supported by coastal terminals and a 5-year Göcek Marina fuel supply agreement.
• DOCO Stations (Dealer-Owned Company-Operated) Dealer-Owned Company-Operated station model combining dealer ownership with ALPET professional management for enhanced service quality and operational efficiency; ALPET is expanding DOCO stations in multiple cities including Istanbul, Ankara, Balıkesir, Bartın, Muğla, and Kocaeli.

Quantifiable outcome

• 105% YoY total sales increase in Q1 2025
• +6 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Göcek MarinacoreStrategic or Co-development Partner · 12 May 2025ALPET signed a 5-year marine fuel supply agreement with Göcek Marina, providing fuel to all vessels at the marina. ALPET has been the exclusive fuel supplier for 5 years and is the anchor sponsor of Superyacht Show Türkiye events held at Göcek.
• Superyacht Show TürkiyecoreGTM or Marketing PartnerALPET served as Gold Sponsor for both Superyacht Show Türkiye 2025 and 2026 events. The event brought together approximately 50 companies and nearly 100 boats. ALPET Marine used this platform to showcase marine fuel solutions and build relationships with yacht sector professionals.
• West İstanbul MarinaminorStrategic or Co-development PartnerWest İstanbul Marina collaborated with ALPET at Superyacht Show Türkiye events as part of the marine sector partnership ecosystem.
• MGM MarineminorStrategic or Co-development PartnerMGM Marine partnered with ALPET at Superyacht Show Türkiye events in the marine sector ecosystem.
• Memetti Super Yacht AgencyminorStrategic or Co-development PartnerMemetti Super Yacht Agency partnered with ALPET at Superyacht Show Türkiye events in the yacht services ecosystem.
• Fenerbahçe Football ClubcoreGTM or Marketing PartnerALPET signed a sleeve sponsorship agreement with Fenerbahçe Football A Team. ALPET's logo appears on the right sleeve of the team's match shirts, providing significant brand visibility during league matches.
• PONAK Akaryakıt Dağıtım A.Ş.minorStrategic or Co-development PartnerJoint venture with Petrol Ofisi Group for jet fuel storage and refueling operations at Istanbul Sabiha Gökçen Airport.
• Çetinkaya PetrolcoreChannel Partner/ Reseller/ DistributorKey regional dealer partner in Çukurova region, visited by ALPET management as part of dealer relationship strengthening programs.
• Beypet PetrolcoreChannel Partner/ Reseller/ DistributorKey regional dealer partner in Çukurova region, visited by ALPET management as part of dealer relationship strengthening programs.
• Ata Er PetrolcoreChannel Partner/ Reseller/ DistributorKey regional dealer partner in Çukurova region, visited by ALPET management as part of dealer relationship strengthening programs.
• Ranpet PetrolcoreChannel Partner/ Reseller/ DistributorKey regional dealer partner in Çukurova region, visited by ALPET management as part of dealer relationship strengthening programs.
• 33 AkaryakıtcoreChannel Partner/ Reseller/ DistributorRegional dealer partner in Çukurova region, visited by ALPET management as part of dealer relationship strengthening programs.

Scale indicators14 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Opet: Major Turkish fuel distributor and station brand, jointly backed by Koç Holding and Kuwait Petroleum. Competes head-to-head with ALPET in branded station retail, fleet cards, and convenience-store-led forecourt operations.
• Kadoil: Independent Turkish fuel distribution company with a dealer-branded station network. Closely comparable peer to ALPET in scale, dealer-model operations, and target segments including commercial/industrial fuel sales.
• Petrol Ofisi: Turkey's largest fuel distribution and retail company, operating thousands of branded stations. Directly comparable to ALPET across retail station operations, dealer/franchise model, lubricants, and commercial fuel supply.
• GGG Petrolleri: Sister company under Nakkaş Holding operating roughly 70 fuel stations across Turkey. Closely comparable peer given shared ownership, similar station model, and potential supply-chain synergies with ALPET.
• TP Petrol Dağıtım A.Ş. Turkish Petroleum-affiliated fuel distribution company operating branded stations nationwide. Direct competitor to ALPET in dealer-model retail and commercial fuel sales, recently in the news for regulatory issues.

Broad incumbents

• SOCAR Turkey: Azerbaijan-backed integrated player with refining and retail fuel presence in Turkey. Comparable as both a fuel distribution competitor and a counterpart in regulatory disputes that shape the Turkish market.
• TotalEnergies Turkey: Global integrated major with retail and commercial fuel operations in Turkey. Direct overlap with ALPET on branded station retail, fleet/fuel cards, and lubricant sales through forecourt.
• Shell Turkey (Shell & Turcas): Global oil major operating a large branded station and lubricants network across Turkey. Overlaps with ALPET in retail fuel, differentiated fuel products (Shell V-Power analogue to Torojet), and fleet/B2B offerings.
• BP Turkey: Integrated major with branded retail and commercial fuel presence in Turkey. Comparable on retail station economics, differentiated fuels, and lubricant offerings competing with ALPET's portfolio.
• Lukoil Turkey: Russian-major branded retail presence in Turkey through licensed operators. Overlaps with ALPET on branded station retail, fuel pricing dynamics, and lubricants across Turkish territories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/alpetturkiye
• Facebookfacebook.com/ALPETtr
• LinkedInlinkedin.com/company/alpet

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ALPET