ALPET
ALPET is a Turkish fuel distributor and retailer operating 300+ branded stations and ~250,000 tons of storage across Turkey and Northern Cyprus, selling gasoline, diesel, fuel oils, lubricants, and marine fuels via dealer, DOCO, and direct channels.
- Company typePrivate
- Founded2000
- HeadquartersBakirkoy
- Headcount51–100
- GTM typeB2C
- OfferingServices
What ALPET does
ALPET is a Turkish fuel distribution and retail company that sells gasoline, diesel, fuel oils, AdBlue, and lubricants through a network of more than 300 branded stations across Turkey and Northern Cyprus (KKTC), supplemented by bulk commercial/industrial sales and marine fuel supply. The company operates five inland terminals (Kırıkkale, Kocaeli, İzmir, Mersin, Samsun) and one coastal marine terminal at Göcek, giving it approximately 250,000 tons of storage capacity — placing it among Turkey's larger independent fuel distributors. Its go-to-market combines an independent-dealer franchise model with a DOCO (Dealer-Owned Company-Operated) station format and a direct marine and industrial bulk sales channel.
The product portfolio includes commodity fuels (Motorin, 95-octane unleaded, multiple Fuel Oil grades), the differentiated TOROJET diesel, ALPET AdBlue, and engine oils — the lubricants line posted 572% YoY growth in Q1 2025. Non-fuel offerings comprise the Always Dünyası convenience-store concept, the Alpet Gold Card loyalty/fuel-card, and a Taşıt Yönetim Sistemi (Vehicle Management System) for corporate fleet tracking. Revenue is generated almost entirely through transactional unit pricing on fuel and ancillary goods sold through the branded network and direct channels, with publicly displayed retail pricing inclusive of VAT.
ALPET is privately held and has been under Nakkaş Holding ownership since November 2025, following a prior 2023 acquisition by Zeren Group Holding. Under Nakkaş Holding it sits alongside Global Terminal (Mediterranean's largest transit terminal by storage and berthing capacity) and GGG Petrolleri (~70 stations), enabling captive storage and logistics synergies. The company is led by General Manager Fidan Bayındır (appointed February 2025) and reported 105% YoY total sales growth in Q1 2025, 60% domestic sales growth in 2024 (per EPDK), and 281% marine sales growth in 2024, alongside recognition as the fastest-growing Turkish fuel distributor and the leader in new dealer acquisitions in 2024.
ALPET firmographics
Firmographics- Name
- ALPET
- Legal name
- ALPET
- Website
- https://alpet.com.tr
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- ALPET is a Turkish fuel distributor and retailer operating 300+ branded stations and ~250,000 tons of storage across Turkey and Northern Cyprus, selling gasoline, diesel, fuel oils, lubricants, and marine fuels via dealer, DOCO, and direct channels.
- Ownership category
- akta.pro rank
ALPET industry classification
Industry- Product category
- Fuel Distribution and Retail
- NAICS
- Gasoline Stations with Convenience Stores (45711), Gasoline Stations and Fuel Dealers (457), Fuel Dealers (45721)
- SIC
- Retail-Auto Dealers & Gasoline Stations (5500), Wholesale-Petroleum Bulk Stations & Terminals (5171)
- akta.pro primary industry
- Retail Service Station Operations (Company-Owned & Dealer-Operated) (EUALAIAA)
- akta.pro secondary industries
- Branded Fuels Wholesaling & Jobber Distribution (EUALAIAB), Fuel Pricing, Loyalty & Payments Platforms (POS, Mobile Pay, Fleet Cards, Loyalty Programs) (EUALAIAK), Non-Fuel Retail & Ancillary Forecourt Services (Car Wash, Auto Care, ATM/Lottery, Parcel Lockers) (EUALAIAJ), Aviation Fuel Marketing (Into-Plane, Airport Fueling) (EUALAIAH)
Keywords
Where ALPET is headquartered
LocationHeadquarters
- HQ city
- Bakirkoy
Offices7 records
Markets served
ALPET business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Infrastructure, Marketing or Sales, Personnel
Revenue model
- Fuel Product Sales: Core revenue from selling petroleum products (diesel, gasoline, fuel oils) through branded station network and wholesale channels.
- Marine Fuel Sales: Supply of marine fuels to yachts, commercial vessels, and boats through Alpet Marine operations, including Göcek Marina 5-year supply agreement and Superyacht Show sponsorship.
- Commercial and Industrial Sales: Bulk fuel sales to commercial enterprises, government entities, and industrial customers.
- Lubricant Sales: Sale of motor oils and lubricants through station network, achieving 572% YoY growth in Q1 2025.
- Non-Fuel Retail (Always Dünyası): Convenience store operations within stations offering food, beverages, personal care products, coffee, and rest areas.
- Gold Card and Fleet Management Services: Loyalty program and vehicle management system services generating recurring transaction revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Retail fuel pricing displayed at stations |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
ALPET product offering
Product offeringCore offering
ALPET distributes and retails petroleum products including Motorin (diesel), unleaded gasoline (95 Octane), Fuel Oil 4, Fuel Oil 3, Fuel Oil 6 (high sulfur), ALPET AdBlue, and engine oils through 300+ branded fuel stations across Turkey and Northern Cyprus, plus bulk commercial and industrial fuel sales. The company also provides Alpet Gold Card fuel cards, the Taşıt Yönetim Sistemi (Vehicle Management System) for fleet customers, Alpet Marine bunkering for yachts and commercial vessels, and the Always Dünyası non-fuel convenience retail concept.
Product overview
Alpet is a Turkish fuel retail and distribution company operating over 300 fuel stations across Turkey and Northern Cyprus. The company offers a comprehensive portfolio of fuel products including Motorin (diesel), Unleaded Gasoline (95 Octane), and various Fuel Oil grades for commercial and industrial customers. Alpet also provides AdBlue and engine oils, alongside non-fuel services such as the Always Dünyası convenience store concept, Alpet Gold Card loyalty program, and Vehicle Management System for fleet customers. The company operates through both dealer-operated and DOCO (Dealer Operated Company Owned) station models, with Alpet Marine extending services to the maritime sector including yacht fuel supply and ship provisioning. Alpet is part of Nakkaş Holding's energy group, having joined in November 2025, and previously operated under Zeren Group Holding.
Differentiator
Problem solved
Functional benefit
Products and services
- Motorin (Diesel) Standard diesel fuel product sold at ALPET stations across Turkey and Northern Cyprus for retail and commercial vehicle customers.
- Kurşunsuz Benzin (Unleaded Gasoline) Unleaded gasoline (95 Octane) retail fuel product available at ALPET fuel stations.
- Fuel Oil (Fuel Oil 4 - Kalyak, Fuel Oil 3, Fuel Oil 6 High Sulfur) Industrial fuel oil products (Fuel Oil 4 / Kalyak, Fuel Oil 3, and Fuel Oil 6 with high sulfur) sold to commercial and industrial customers.
- ALPET AdBlue Diesel Exhaust Fluid (DEF) for selective catalytic reduction systems in diesel vehicles to reduce NOx emissions, sold at ALPET stations.
- Madeni Yağ (Engine Oils and Lubricants) Lubricating oils and related automotive fluids sold at ALPET stations across the network; achieved 572% YoY growth in Q1 2025.
- ALPET TOROJET Differentiated next-generation diesel fuel formulated to EU standards that cleans engines, optimizes fuel consumption, and provides superior engine protection; compatible with passenger, commercial, and heavy-duty diesel vehicles.
- Always Dünyası Convenience store concept at ALPET stations offering coffee, seating areas, personal care items, engine oils, car accessories, contactless hygienic restrooms, and rest areas for travelers.
- Alpet Gold Card Loyalty and fuel card program for commercial and individual customers that provides fuel purchasing solutions and discounts at ALPET stations.
- Taşıt Yönetim Sistemi (Vehicle Management System) Fleet management solution that enables companies to track and optimize their fuel purchases across ALPET stations.
- Ticari ve Endüstriyel Satışlar (Commercial and Industrial Sales) Bulk and wholesale fuel sales including marine, public sector, and wholesale distribution to enterprises and government entities.
- Alpet Marine Marine fuel services including yacht fuel supply and ship provisioning along Turkish coasts, supported by coastal terminals and a 5-year Göcek Marina fuel supply agreement.
- DOCO Stations (Dealer-Owned Company-Operated) Dealer-Owned Company-Operated station model combining dealer ownership with ALPET professional management for enhanced service quality and operational efficiency; ALPET is expanding DOCO stations in multiple cities including Istanbul, Ankara, Balıkesir, Bartın, Muğla, and Kocaeli.
Quantifiable outcome
- 105% YoY total sales increase in Q1 2025
- +6 more outcomes
Companies that use ALPET
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
ALPET technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
ALPET partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- Göcek MarinacoreALPET signed a 5-year marine fuel supply agreement with Göcek Marina, providing fuel to all vessels at the marina. ALPET has been the exclusive fuel supplier for 5 years and is the anchor sponsor of Superyacht Show Türkiye events held at Göcek.
- Superyacht Show TürkiyecoreALPET served as Gold Sponsor for both Superyacht Show Türkiye 2025 and 2026 events. The event brought together approximately 50 companies and nearly 100 boats. ALPET Marine used this platform to showcase marine fuel solutions and build relationships with yacht sector professionals.
- West İstanbul MarinaminorWest İstanbul Marina collaborated with ALPET at Superyacht Show Türkiye events as part of the marine sector partnership ecosystem.
- MGM MarineminorMGM Marine partnered with ALPET at Superyacht Show Türkiye events in the marine sector ecosystem.
- Memetti Super Yacht AgencyminorMemetti Super Yacht Agency partnered with ALPET at Superyacht Show Türkiye events in the yacht services ecosystem.
- Fenerbahçe Football ClubcoreALPET signed a sleeve sponsorship agreement with Fenerbahçe Football A Team. ALPET's logo appears on the right sleeve of the team's match shirts, providing significant brand visibility during league matches.
- PONAK Akaryakıt Dağıtım A.Ş.minorJoint venture with Petrol Ofisi Group for jet fuel storage and refueling operations at Istanbul Sabiha Gökçen Airport.
- Çetinkaya PetrolcoreKey regional dealer partner in Çukurova region, visited by ALPET management as part of dealer relationship strengthening programs.
- Beypet PetrolcoreKey regional dealer partner in Çukurova region, visited by ALPET management as part of dealer relationship strengthening programs.
- Ata Er PetrolcoreKey regional dealer partner in Çukurova region, visited by ALPET management as part of dealer relationship strengthening programs.
- Ranpet PetrolcoreKey regional dealer partner in Çukurova region, visited by ALPET management as part of dealer relationship strengthening programs.
- 33 AkaryakıtcoreRegional dealer partner in Çukurova region, visited by ALPET management as part of dealer relationship strengthening programs.
Scale indicators14 records
Recent moves9 records
Expansion highlights6 records
ALPET competitors and assessment
Company assessmentDirect peers
- Opet: Major Turkish fuel distributor and station brand, jointly backed by Koç Holding and Kuwait Petroleum. Competes head-to-head with ALPET in branded station retail, fleet cards, and convenience-store-led forecourt operations.
- Kadoil: Independent Turkish fuel distribution company with a dealer-branded station network. Closely comparable peer to ALPET in scale, dealer-model operations, and target segments including commercial/industrial fuel sales.
- Petrol Ofisi: Turkey's largest fuel distribution and retail company, operating thousands of branded stations. Directly comparable to ALPET across retail station operations, dealer/franchise model, lubricants, and commercial fuel supply.
- GGG Petrolleri: Sister company under Nakkaş Holding operating roughly 70 fuel stations across Turkey. Closely comparable peer given shared ownership, similar station model, and potential supply-chain synergies with ALPET.
- TP Petrol Dağıtım A.Ş. Turkish Petroleum-affiliated fuel distribution company operating branded stations nationwide. Direct competitor to ALPET in dealer-model retail and commercial fuel sales, recently in the news for regulatory issues.
Broad incumbents
- SOCAR Turkey: Azerbaijan-backed integrated player with refining and retail fuel presence in Turkey. Comparable as both a fuel distribution competitor and a counterpart in regulatory disputes that shape the Turkish market.
- TotalEnergies Turkey: Global integrated major with retail and commercial fuel operations in Turkey. Direct overlap with ALPET on branded station retail, fleet/fuel cards, and lubricant sales through forecourt.
- Shell Turkey (Shell & Turcas): Global oil major operating a large branded station and lubricants network across Turkey. Overlaps with ALPET in retail fuel, differentiated fuel products (Shell V-Power analogue to Torojet), and fleet/B2B offerings.
- BP Turkey: Integrated major with branded retail and commercial fuel presence in Turkey. Comparable on retail station economics, differentiated fuels, and lubricant offerings competing with ALPET's portfolio.
- Lukoil Turkey: Russian-major branded retail presence in Turkey through licensed operators. Overlaps with ALPET on branded station retail, fuel pricing dynamics, and lubricants across Turkish territories.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
ALPET social profiles
Digital presenceALPET financial estimates
Financial estimateRevenue estimate
Valuation estimate
ALPET leadership team
Management profileNumber of profiles
Profiles7 records
ALPET funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ALPET M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ALPET
What does ALPET do?
ALPET distributes and retails petroleum products including Motorin (diesel), unleaded gasoline (95 Octane), Fuel Oil 4, Fuel Oil 3, Fuel Oil 6 (high sulfur), ALPET AdBlue, and engine oils through 300+ branded fuel stations across Turkey and Northern Cyprus, plus bulk commercial and industrial fuel sales. The company also provides Alpet Gold Card fuel cards, the Taşıt Yönetim Sistemi (Vehicle Management System) for fleet customers, Alpet Marine bunkering for yachts and commercial vessels, and the Always Dünyası non-fuel convenience retail concept.
Is ALPET a public or private company?
ALPET is a private company. It is classified as corporate owned and is currently operating.
When was ALPET founded?
ALPET was founded in 2000. It employs 51 to 100 people.
Where is ALPET based?
ALPET is headquartered in Bakirkoy.
How does ALPET make money?
Six revenue lines are on record. Fuel Product Sales are the primary driver. The others are marine Fuel Sales, commercial and Industrial Sales, lubricant Sales, non-Fuel Retail (Always Dünyası) and gold Card and Fleet Management Services.
Who are ALPET's main competitors?
Direct peers on record are Opet, Kadoil, Petrol Ofisi, GGG Petrolleri and TP Petrol Dağıtım A.Ş.. Broad incumbents are SOCAR Turkey, TotalEnergies Turkey, Shell Turkey (Shell & Turcas), BP Turkey and Lukoil Turkey.
Does ALPET have an API?
No public API is recorded for ALPET.
What industry is ALPET in?
ALPET's product category is Fuel Distribution and Retail. Its primary akta.pro industry code is EUALAIAA, Retail Service Station Operations (Company-Owned & Dealer-Operated), with a secondary code of EUALAIAB, Branded Fuels Wholesaling & Jobber Distribution. Its NAICS code is 45711 and its SIC code is 5500.