Hoset

What Hoset does

Hoset is a privately held Finnish e-commerce and showroom retailer headquartered in Tampere that sells interior and exterior building and renovation products directly to end-customers, operating as an importer that bypasses local distribution middlemen. The catalog spans stairs, furniture, decoration materials (tiles, parquet, vinyl, deck boards), stretch ceilings, interior and hidden/flush-mount doors, door handles from multiple European brands (Forme, Verum, RDA, MBC, AGB, Colombo, Tupai, FIMET, Pamar), children's furniture, bathroom fixtures, kitchen solutions, lighting, mirrors, paintings, wall panels (wood planks, smooth, soft acoustic), office and eco-furniture, glass railings, electrical sockets, and modular houses. Around this assortment the company layers professional services — EasySteps 3D visualization, design planning, material calculation, and installation — sold as a one-stop solution for both consumers and trade buyers. Revenue is generated through one-time product sales (unit or per-square-meter pricing) plus professional services, with payment via card, bank transfer, installments, invoicing, and a 30% advance payment required on orders exceeding €5,000. The company serves two horizontal segments — Finnish homeowners and professionals (contractors, interior designers, construction firms) — through its own e-commerce platform hoset.fi and physical showrooms in Pirkanmaa and the Helsinki metropolitan area, with no external funding, no disclosed management team, and no proprietary technology stack beyond the EasySteps visualization tool.

Name

Hoset

Legal name

HOSET

Website

https://hoset.fi

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Hoset is a Finnish Tampere-based e-commerce and showroom retailer that imports and sells interior and exterior building products — including doors, furniture, kitchens, bathrooms, lighting, and wall panels — directly to consumers and trade professionals across Finland, complemented by 3D visualization, design, and installation services.

Ownership category

akta.pro rank

Product category

Interior Design Products and Home Furnishings

NAICS

Interior Design Services (54141)

SIC

Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070), Heating Equip, Except Elec & Warm Air; & Plumbing Fixtures (3430)

akta.pro primary industry

Plumbing Fixtures & Faucets Showrooms (CRAIAFAC)

akta.pro secondary industries

Interior Doors (IMADAIAB), Plumbing Fixtures (Faucets, Sinks & Bath Fixtures) (IMADALAA)

Keywords

• Interior design solutions
• E-commerce furniture
• Home renovation materials
• Doors and panels
• Interior decoration products

Headquarters

HQ city

Tampere

HQ country

Finland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: HOSET generates revenue through direct product sales of interior and exterior design solutions including doors, wall panels, furniture, lighting, bathroom fixtures, kitchens, and children's furniture. Products are sold through their e-commerce platform with pricing ranging from unit-based to per-square-meter for materials.
2. Services (Design, Installation, 3D Visualization): Additional revenue streams include design services, 3D visualization, material calculation, and professional installation services for their product range.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Hoset operates as a direct importer and e-commerce retailer of interior and exterior design solutions for the Finnish market. The company sells doors, wall panels, furniture, lighting, bathroom fixtures, kitchens, children's furniture, stairs, stretch ceilings, decoration materials, mirrors, paintings, modular houses, and related products from international brands. It also provides complementary professional services including 3D visualization (EasySteps), design planning, material calculation, and installation services, supported by physical showrooms in Pirkanmaa and Helsinki.

Product overview

Hoset is a Finnish interior and exterior solutions provider operating as an e-commerce platform. The core offering is HOSET, which provides a comprehensive portfolio of building and renovation materials including stairs, furniture, decoration materials (tiles, parquet, vinyl laminate, deck boards), stretch ceilings, doors and door handles (interior doors, hidden/flush-mount doors), children's furniture, bathroom fixtures, kitchen solutions, lighting, mirrors, paintings, wall panels (wood planks, smooth panels, soft panels), office furniture, eco furniture, glass products, sockets, and modular houses. The company also offers complementary services including 3D visualization, design planning, material calculation, and professional installation services. Sub-brands include EasySteps (3D visualization tool) and HOSET ALPI product lines. Door handles are available from multiple brands including Forme, Verum, RDA, MBC, AGB, Colombo, Tupai, FIMET, and Pamar. The company positions itself as a direct importer offering competitive prices without intermediaries.

Differentiator

Problem solved

Functional benefit

Brands

• EasySteps: Interior design visualization service
• Showroom

Products and services

• Hoset Interior and Exterior Solutions (Main Brand) Main brand offering interior and exterior solutions including stairs, furniture, decoration materials, stretch ceilings, doors, children's furniture, bathroom fixtures, kitchen solutions, lighting, mirrors, paintings, wall panels, and modular houses for consumers and professionals in Finland.
• Stairs (Portaat) Interior and exterior stair solutions including steel stairs such as Itza'n teräsportaat for residential and commercial construction projects.
• Furniture (Huonekalut ja kalusteet) Wide range of furniture including sofas, armchairs, beds, mattresses, chairs, tables, sofa benches, wardrobes, and closets for home and office use.
• Decoration Materials (Sisustus-materiaalit) Interior decoration materials including tiles, skirting boards, deck boards, vinyl laminate, and parquet flooring for renovation and new construction.
• Stretch Ceilings (Vinyy-likatot) Stretch ceiling solutions including vinyl ceiling films in various colors and aluminum profiles for interior ceiling installations.
• Doors and Door Handles (Ovet ja ovenkahvat) Interior doors, hidden/flush-mount doors, and door handles from international brands including Forme, Verum, RDA, MBC, AGB, Colombo, Tupai, FIMET, and Pamar.
• Children's Furniture (Lasten huonekalut) Children's furniture including tables, chairs, beds, cabinets, wardrobes, shelves, mattresses, strollers, balance bikes, playhouses, climbing gyms, and training towers.
• Bathroom Furniture (Kylpyhuoneen kalusteet) Bathroom fixtures including bathtubs, washstands, vanity units, bathroom cabinets, shower walls, shower trays, shower systems, towel rails, taps, and accessories.
• Kitchens (Keittiöt ja kalusteet) Complete kitchen solutions including kitchen units, cabinet doors and frames, countertops, wall panels, drawers, taps and sinks, cooker hoods, handles, and organizers.
• Lighting (Valaisimet) Lighting solutions including chandeliers, spotlights, wall lamps, table lamps, outdoor lighting, floor lamps, ceiling lamps, and track lamps.
• Wall Panels (Seinä-paneelit)
• Mirrors (Peilit) Mirror products including standard mirrors and mirror cabinets for bathrooms.
• Paintings (Taulut) Wall art including canvas paintings and nature-themed artwork.
• Office Furniture (Toimisto-huonekalut) Office furniture including office chairs for professional workspaces.
• Parametria Eco Furniture Eco-friendly furniture line including chairs, tables, and business solutions.
• Glass Products (Lasi) Glass products including glass railings and fencing.
• Sockets (Pistorasiat) Electrical socket outlets and related components.
• Modular Houses (Modulaariset talot) Modular house solutions for construction projects.
• HOSET ALPI Product Line ALPI line of interior solutions products.
• Design Services (Suunnittelupalvelut) Professional design services including parquet flooring planning and material calculation for renovation and construction projects.
• EasySteps 3D Visualization Service 3D visualization and design service tool for interior design projects, helping customers visualize end results during the planning phase.
• Installation Services (Asennuspalvelut) Professional installation services for purchased products including wallpapering and other installation needs.
• Showroom Visits Physical showroom for product demonstrations and consultations, located in Pirkanmaa and Helsinki metropolitan areas, allowing customers to view products in person before purchase.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Bauhaus: Major European DIY and home improvement chain with a strong Finnish presence. Comparable to HOSET in hardware, plumbing fixtures, doors, and renovation supplies, but carries a far deeper, vertically integrated assortment.
• Wayfair: Global online home furnishings marketplace with massive SKU breadth. Comparable to HOSET on pure-play e-commerce home interiors model, though at vastly greater scale and with global logistics.
• K-Rauta: Finnish hardware and building materials chain serving both consumers and contractors. Comparable to HOSET's professional/trade channel and its hardware, doors, and renovation product lines, with established B2B contractor relationships.
• IKEA: Global home furnishings incumbent with massive catalog across furniture, kitchens, lighting, and storage. Overlaps with HOSET across nearly every interior category and competes for both consumer and B2B buyers, but operates a vastly broader footprint.
• Stark: Finnish building materials and renovation supplier serving professional contractors. Comparable to HOSET's professional channel and its doors, panels, and renovation product range in the trade segment.

Direct peers

• Masku: Finnish home furnishings chain with showrooms and a wide range of furniture, kitchens, and interior products. Comparable to HOSET in assortment breadth, showroom-led GTM, and Finnish consumer target market.
• Sotka: Finnish furniture and home retailer with both physical stores and online sales targeting households. Closely comparable to HOSET's furniture, decoration, and home interior offering for Finnish consumers.

Regional players

• JYSK: Nordic home furnishings retailer with broad assortment across furniture, mattresses, and décor. Comparable to HOSET on multi-category retail model and Nordic consumer base, though with a more value-oriented positioning.
• Isku: Finnish furniture manufacturer and retailer with B2C and B2B channels. Comparable to HOSET's furniture and interior solutions offering, particularly its professional/contract segment and project-based selling.

Emerging players

• Westwing: European online home & living platform combining curated products with design content. Comparable to HOSET's e-commerce + content (EasySteps 3D visualization, blog, catalogs) approach to interior purchases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/hoset.finland
• LinkedInlinkedin.com/company/hoset

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hoset