Stadium Custom Kicks

What Stadium Custom Kicks does

Stadium Custom Kicks, founded in 2017 by Alex Katz, a former minor-league pitcher, is a Long Island City-based custom athletic footwear company that hand-paints cleats and sneakers for professional athletes, sports organizations, corporate clients, and individual consumers. Production operates on a made-to-order basis with a 4-6 week turnaround, paired with a smaller ready-to-ship tier that ships within 48 hours; select designs include augmented-reality components that activate 3D animations and audio when scanned. Prices range from $320 to $900+ per pair.

The company has served more than 2,000 professional athletes and 20,000+ customers cumulatively, with an email subscriber base above 50,000 and shipping to 100+ countries. Corporate and team clients include the Tennessee Volunteers, Snapple, Instacart, SeatGeek, and Fanatics, and signature collaborations with athletes such as Damian Lillard extend the brand's reach within the sports community.

Revenue is generated through direct-to-consumer custom orders, B2B and team bulk orders, signature athlete collaborations, and an expanding lifestyle line that includes weddings, collectibles, slides/sandals, and golf. The business is bootstrapped with no disclosed outside funding and operates with 11-50 employees, suggesting labor-throughput constraints inherent to a hand-painted, made-to-order production model.

Name

Stadium Custom Kicks

Legal name

Stadium Custom Kicks

Website

https://stadiumcustomkicks.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Stadium Custom Kicks, founded 2017 in Long Island City by Alex Katz, hand-paints custom athletic cleats and sneakers for professional athletes, sports teams, corporate clients, and consumers across 100+ countries, with prices from $320 to $900+ per pair.

Ownership category

akta.pro rank

Product category

Custom Hand-Painted Athletic Footwear

NAICS

Shoe Retailers (45821), Sporting Goods Retailers (45911), Sporting and Athletic Goods Manufacturing (33992)

SIC

Retail-Shoe Stores (5661), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Athletic Footwear & Sport Apparel Retail (CRAMABAC)

akta.pro secondary industries

Soccer/Football Footwear & Apparel Retail (CRAMACAC), Golf Footwear & Apparel Retail (CRAMACAH), Performance Footwear (Running, Training, Court) (CRAAAEAI)

Keywords

• Custom hand-painted footwear
• Made-to-order cleats
• Custom athletic sneakers
• Personalized sports shoes
• Custom golf shoes

Headquarters

HQ city

Long Island City

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Custom Hand-Painted Footwear Sales: One-time purchase model for custom hand-painted athletic cleats, sneakers, and footwear. Products range from $320 for youth cleats to $900+ for premium golf shoes. Standard adult cleats priced at $420-$665. Both made-to-order (4-6 week production) and ready-to-ship (48-hour shipping) options available.
2. Team/Company Bulk Orders: Custom footwear designed for teams, companies, schools and organizations matching team colors, logos, and identity. Organizations like Tennessee Volunteers, Snapple, Instacart, SeatGeek, and Fanatics have ordered custom team footwear.
3. Gift Cards: Stadium Custom Kicks gift cards available for purchase, allowing recipients to order their own custom designs.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

Stadium Custom Kicks hand-paints custom athletic cleats, sneakers, golf shoes, slides, and lifestyle footwear for individual consumers, professional athletes, sports teams, schools, and corporate clients. Each pair is individually painted by a team of professional artists either made-to-order in 4–6 weeks (with rush order option) or selected from a ready-to-ship inventory that ships within 48 hours. Products span 15+ sport and lifestyle categories and range from youth cleats priced at $320 to premium Jordan golf shoes at $900+.

Product overview

Stadium Custom Kicks is a made-to-order custom hand-painted footwear company serving professional athletes and everyday consumers. Its core offering consists of hand-painted custom cleats and sneakers across 15+ sports/lifestyle categories (baseball, football, basketball, golf, soccer, lacrosse, softball, tennis/pickleball, running/track, skateboarding, lifestyle, slides/sandals, weddings, and collectibles). The product portfolio is anchored by two main service lines: (1) Made-to-Order Custom Footwear — hand-painted to customer specifications in 4–6 weeks with an option for rush orders, and (2) Ready-to-Ship Custom Footwear — pre-painted designs that ship within 48 hours. Supporting offerings include the 'Design Your Own' custom design tool, Team & Company Orders for bulk customization, Signature Collaborations with pro athletes, Kicks for a Cause charitable designs, Gift Cards, Live Design Experience, and a curated Jordan Custom Cleats & Golf Shoes line spanning Jordan 1 through Jordan 13 models. New designs are released every Sunday at noon EST.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Made-to-Order Footwear Hand-painted custom athletic and lifestyle footwear (cleats, sneakers, golf shoes, slides) made to order by professional artists in 4–6 weeks across 15+ sport and lifestyle categories. Customers can order ready-to-order styles or submit custom design requests; pricing ranges from $320 for youth cleats to $900+ for premium Jordan golf shoes. Targeted at individual athletes, sneaker enthusiasts, sports teams, and corporate buyers.
• Ready-to-Ship Custom Footwear Pre-painted custom footwear inventory that ships within 48 hours, available across multiple sport and lifestyle categories with prices ranging from approximately $360 to $545. Designed for impulse purchases, gifting, and customers who want the unique hand-painted aesthetic without the standard 4–6 week made-to-order lead time.
• Design Your Own Bespoke custom design service in which customers submit their own concepts and Stadium Custom Kicks' professional artists and designers translate them into a one-of-one hand-painted pair, produced made-to-order in 4–6 weeks.
• Team & Company Orders Bulk custom footwear service for sports teams, schools, companies, and organizations, producing coordinated footwear that matches team or brand colors, logos, and identity. Used by college programs (e.g., Tennessee Volunteers) and corporate clients (e.g., Snapple, Instacart, SeatGeek, Fanatics) for team apparel, corporate merchandise, and brand activation.
• Signature Collaborations Limited exclusive footwear collaborations developed with professional athletes and partner brands, featuring athlete-specific custom designs such as Damian Lillard's Adidas sneakers. Sold as premium one-of-a-kind or limited-edition pieces.
• Gift Cards Digital Stadium Custom Kicks gift cards that allow recipients to apply value toward custom made-to-order or ready-to-ship footwear on the company's e-commerce site.
• Live Design Experience Real-time, interactive custom footwear design experience that allows customers to participate in the creation of their bespoke pair alongside the company's designers.

Quantifiable outcome

• Trusted by 2,000+ professional athletes
• +2 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Tennessee VolunteerscoreOthersUniversity athletic program ordering custom team footwear matching team colors and branding for their sports teams.
• SnappleminorOthersBeverage company ordering custom corporate merchandise footwear.
• InstacartminorOthersTechnology/grocery delivery company ordering custom team footwear for corporate purposes.
• SeatGeekminorOthersSports ticketing platform ordering custom team footwear for corporate merchandise and team building.
• FanaticscoreOthersSports retail giant ordering custom team footwear, potentially for resale or promotional purposes.
• orbe.appcoreTechnology or IntegrationTechnology platform powering the Stadium Custom Kicks e-commerce website, providing the shopping infrastructure.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Soles by Sir: Custom painted sneakers and cleats business with strong social media presence and athlete clientele. Comparable custom product, direct-to-consumer e-commerce model, and sneaker-culture positioning.
• Rise Above Creations: Custom painted sneakers brand serving athletes and collectors with made-to-order designs and athlete collaborations. Comparable on product model, target customer, and social-media-led direct-to-consumer motion.
• The Shoe Surgeon: Luxury custom sneaker customization brand known for high-end handcrafted and deconstructed sneakers serving athletes and collectors. Closely comparable on premium pricing, bespoke craftsmanship, and athlete-driven marketing.
• Mache Customs: One of the original hand-painted custom sneaker artists serving pro athletes across MLB, NFL, and NBA. Closely comparable business model — bespoke painting on branded base shoes, direct-to-athlete, and viral social media presence.
• Jake Danklefs Customs: Custom hand-painted athletic footwear artist specializing in cleats and sneakers for professional and youth athletes. Direct competitor in the same made-to-order custom cleat niche with athlete-driven marketing.

Others

• StockX: Leading sneaker and athletic footwear resale marketplace. Adjacent ecosystem participant rather than direct competitor — enables price discovery, authentication, and secondary demand for the limited-edition and athlete-worn footwear SCK produces.
• Concepts: High-end sneaker boutique and streetwear retailer known for premium collaborations and limited drops. Comparable premium positioning and sneaker-culture audience, but sells third-party collaborations rather than bespoke custom footwear.
• GOAT: Major sneaker marketplace for new, used, and rare athletic footwear. Adjacent to SCK's consumer base (sneakerheads and collectors) but operates a marketplace model rather than custom manufacturing.

Broad incumbents

• Nike By You: Nike's official mass customization platform allowing customers to personalize colorways and materials on select silhouettes. Competes at the mass-customization end of the same custom footwear category with faster turnaround and lower prices.
• adidas miadidas: Adidas's direct-to-consumer customization program for performance and lifestyle footwear. Overlaps with Stadium Custom Kicks on athlete-grade custom footwear but operates at much greater scale and lower price points.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/stadiumck
• YouTubeyoutube.com/channel/UCNZ_d4xG6TfHQ2Cls8I1SOQ
• Facebookfacebook.com/stadiumcustomkicks
• Instagraminstagram.com/stadiumcustomkicks
• TikToktiktok.com/@stadiumcustomkicks

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stadium Custom Kicks