What Snapple does

Snapple is a ready-to-drink tea and juice beverage brand operating as Snapple Beverage Corp, a wholly-owned subsidiary of Keurig Dr Pepper (NYSE: KDP). Founded in 1972 in Brooklyn, New York by Leonard Marsh, Hyman Golden, and Arnold Greenberg, the brand offers over 30 SKUs across three product lines: iced teas (Raspberry, Peach, Lemon, Half 'n Half), juice drinks (Kiwi Strawberry, Apple, Mango Madness, various lemonades), and Zero Sugar variants for health-conscious consumers. Products are produced using filtered water, real fruit juices, natural flavors, and tea leaves, and are packaged in sizes ranging from 8oz to 64oz bottles plus 6/8/12/24 multi-packs. Most products carry kosher certification and the brand is gluten-free.

Snapple's revenue model is straightforward unit-pricing CPG sales: beverages are sold through grocery chains, convenience stores, mass merchandise retailers, and major online retailers across the United States, with parent company KDP providing manufacturing and distribution infrastructure. The company's go-to-market is consumer-direct via retail, supported by social-media-led brand marketing (notably an active Instagram presence built around the 'Bodega Cats' animated series), culturally relevant campaigns (e.g., the 2026 Knicks championship bottle promotion), and the brand's signature 'Real Facts' trivia content distributed via bottle caps and the snapplefacts.film multimedia property.

The customer base is mainstream U.S. consumers seeking flavored, refreshing RTD beverages; the brand does not have enterprise-style customers or named logos. Strategically, Snapple has stabilized under KDP after a turbulent ownership history — notably Quaker Oats' 1994 acquisition at $1.7B and 1997 divestiture at ~$300M — and currently operates as a portfolio brand within one of North America's largest beverage companies, with no independent funding, no app, and no disclosed API or platform technology layer.

Name

Snapple

Legal name

Snapple Beverage Corp

Website

https://snapple.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Snapple is a 50+ year-old U.S. ready-to-drink tea and juice beverage brand, offering 30+ flavors across iced tea, juice drink, and Zero Sugar lines. It operates as a wholly-owned subsidiary of Keurig Dr Pepper, selling through grocery, convenience, and online retail channels.

Ownership category

akta.pro rank

Product category

Ready-to-Drink Beverages

NAICS

Soft Drink and Ice Manufacturing (31211)

SIC

Bottled & Canned Soft Drinks & Carbonated Waters (2086)

akta.pro primary industry

Tea (Leaf, Bagged, Instant, Concentrates) (CRADAHAE)

Keywords

• Ready-to-drink tea
• Juice beverages
• Bottled beverages
• Zero sugar drinks
• Flavored iced tea

Headquarters

HQ city

Burlington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Beverage Product Sales: Snapple generates revenue through the sale of its ready-to-drink tea and juice beverages to consumers via retail stores, convenience stores, and online retailers. Products are sold in various packaging formats including 8oz, 16oz, 20oz, 32oz, and 64oz bottles, as well as multi-packs (6-pack, 8-pack, 12-pack, 24-pack).

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Snapple is a consumer packaged goods brand that produces and sells ready-to-drink iced teas and juice beverages across more than 30 flavors, available in single-serve bottles (8oz-64oz) and multi-packs. Products are sold through grocery stores, convenience stores, mass merchandise retailers, and online retailers in the United States, with bottling operations managed by parent company Keurig Dr Pepper. The brand is also known for its signature "Real Facts" trivia printed on bottle caps.

Product overview

Snapple is a beverage brand offering over 30 flavors across three main product lines: iced teas (including Raspberry Tea, Peach Tea, Lemon Tea, and Half 'n Half), juice drinks (including Kiwi Strawberry, Apple, Mango Madness, and various lemonades), and a Zero Sugar line featuring sugar-free versions of popular tea flavors. The company also produces limited-edition and seasonal offerings. All products are produced under parent company Keurig Dr Pepper.

Differentiator

Problem solved

Functional benefit

Products and services

• Snapple Raspberry Tea Iced tea beverage made with real raspberry flavor, featuring the tart taste of red raspberries mixed with refreshing iced tea, for everyday consumers seeking flavored ready-to-drink refreshment.
• Snapple Kiwi Strawberry Signature juice drink blending tangy kiwi and sweet strawberry — the iconic flavor made famous by Snapple, targeted at mainstream consumers.
• Snapple Apple Juice drink featuring the juicy, crisp flavor of red ripe apples, for consumers seeking a classic fruit juice refreshment.
• Snapple Peach Tea Tea beverage made from a blend of black and green tea leaves with classic peach flavor, for everyday iced tea drinkers.
• Snapple Mango Madness Juice drink packed with sweet, fruity mango flavor, targeted at consumers seeking tropical-flavored refreshment.
• Zero Sugar Snapple Line of zero sugar beverages offering the same flavor as regular Snapple without added sugar, available in popular tea flavors including Peach Tea and Raspberry Tea, sweetened with aspartame. Targeted at health-conscious consumers seeking sugar-free alternatives.
• Snapple Fruit Punch Fruit punch flavored juice drink for everyday consumers seeking multi-fruit refreshment.
• Snapple Lemon Tea Tea beverage with lemon flavor, for consumers seeking a classic lemon iced tea refreshment.
• Snapple Peach Tea & Lemonade Combination of peach tea and lemonade flavors, for consumers seeking a fruit-infused iced tea refreshment.
• Snapple Grapeade Grape flavored beverage for consumers seeking a fruit-flavored refreshment.
• Snapple Pink Lemonade Pink colored lemonade beverage for consumers seeking a flavored lemonade refreshment.
• Snapple Half 'n Half Half iced tea and half lemonade combination for consumers seeking a sweet-tart refreshment.
• Snapple Orangeade Orange flavored beverage for consumers seeking a citrus-flavored refreshment.
• Snapple Strawberry Pineapple Lemonade Lemonade with strawberry and pineapple flavors for consumers seeking a tropical-flavored lemonade refreshment.
• Snapple Black Cherry Lemonade Black cherry flavored lemonade for consumers seeking a fruit-flavored lemonade refreshment.
• Snapple Raspberry Peach Beverage combining raspberry and peach flavors for consumers seeking a fruit-blended refreshment.
• Snapple Go Bananas Banana flavored juice drink for consumers seeking a tropical fruit-flavored refreshment.
• Snapple Watermelon Lemonade Watermelon flavored lemonade for consumers seeking a fruit-flavored lemonade refreshment.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered minor and core.

• meals_by_cug (NYC Content Creator)minorGTM or Marketing Partner · 16 June 2026Snapple partnered with NYC content creator @meals_by_cug to produce 100 limited edition Knicks championship commemorative glass bottles. The creator released clues about hidden bottle locations across New York City through their social media channels as part of a promotional campaign.
• Keurig Dr PeppercoreOthersSnapple is owned by Keurig Dr Pepper, one of the largest beverage companies in North America. Keurig Dr Pepper operates bottling facilities throughout North America that produce Snapple products. Snapple is part of the Dr Pepper Snapple Group portfolio.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• AriZona Beverage Company: AriZona is the leading independent RTD iced tea and juice drink brand, competing head-to-head with Snapple across grocery, convenience, and foodservice channels with a similarly broad flavor portfolio.
• Lipton (Unilever): Lipton is one of the most recognized RTD iced tea brands globally, directly competing with Snapple on shelf in the same grocery and convenience channels with similar price points and flavor range.
• Pure Leaf (PepsiCo): Pure Leaf is PepsiCo's premium RTD iced tea brand, directly competing with Snapple in the same retail outlets with a positioning focused on real-brewed tea.
• Gold Peak Tea (Coca-Cola): Gold Peak is Coca-Cola's RTD iced tea brand, a direct competitor to Snapple in grocery and convenience retail with comparable real-brewed tea positioning.
• Brisk (PepsiCo): Brisk is PepsiCo's mass-market RTD iced tea brand, directly competing with Snapple at value-oriented price points in the same retail channels.
• Tazo (Starbucks): Tazo is a recognized RTD tea brand offering iced teas and tea-based beverages in retail channels, competing directly with Snapple's tea product lines.
• Tropicana (PepsiCo): Tropicana is PepsiCo's juice brand, directly competing with Snapple's juice-drink portfolio in the same grocery refrigerated and shelf-stable sections.
• Minute Maid (Coca-Cola): Minute Maid is Coca-Cola's juice brand, a direct competitor to Snapple across juice drinks, lemonades, and fruit-flavored beverages in retail.
• Honest Tea (Coca-Cola): Honest Tea is Coca-Cola's organic and lower-sugar RTD tea brand, directly competing with Snapple — particularly against Snapple's Zero Sugar line — in better-for-you retail segments.
• Nestea (Nestlé): Nestea is Nestlé's global RTD iced tea brand, directly comparable to Snapple in product format, packaging, and retail positioning across the RTD tea category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/snapple
• Instagraminstagram.com/snapple
• Facebookfacebook.com/Snapple

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Snapple