My School Connect

What My School Connect does

My School Connect, operated by the privately held Rossi Brothers Pty Limited, is an Australian online ordering and cashless payments system purpose-built for schools. Its core product is a multi-module SaaS platform offering six integrated applications — Tuckshop, Uniform, Books, Volunteer, Event, and Raffle — accessed through a single login and accompanied by a proprietary Point of Sale (POS V3.0) system that runs on Windows and iOS, operates offline, and triggers allergy and dietary alerts via student ID scanning. The platform is delivered as a web application with native iOS and Android apps, hosted on AWS infrastructure with Cloudflare CDN, Twilio SendGrid for communications, and Zendesk for support.

The company serves three primary Australian customer segments — schools (government, Catholic, and independent), parents and families, and P&C committees and school staff — and distributes its product through a product-led growth model in which schools self-register online with onboarding reportedly achievable in as little as 24 hours, supplemented by sales-assisted demos via Outlook-integrated scheduling and community-led word-of-mouth referrals. It monetises primarily through a percentage-based management fee charged to schools on transactions processed through the platform, plus transaction and top-up fees levied on parents; a freemium tier (My School Connect FREE) restricts usage to 100 orders per week, five menu categories, and 30 products in the canteen module only.

Strategically, the company has prioritised compliance and trust over expansion: it qualified for the Safer Technologies 4 Schools (ST4S) Vendor Badge Program in 2024, is governed under the Australian Privacy Act (1988) and Notifiable Data Breaches scheme, and integrates with The Alpha School System (TASS) for school management interoperability. Operations remain Australia-only, the business has never raised outside capital, and ownership is retained entirely by the founding Rossi Brothers entity.

Name

My School Connect

Legal name

Rossi Brothers Pty Limited

Website

https://myschoolconnect.com.au

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

My School Connect is an Australian online cashless payments and ordering platform that serves schools and parents with six integrated modules — Tuckshop, Uniform, Books, Volunteer, Event, and Raffle — plus a proprietary POS system, monetising through percentage-based transaction fees.

Ownership category

akta.pro rank

Product category

School Management Software

NAICS

Educational Support Services (61171)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Student Information Systems (SIS) & School Administration Platforms (EDAJAMAB)

akta.pro secondary industries

Parent/Student Portals, Communications & Consent Management (EDAFAEAK), Campus / Student ID & Closed-Loop Stored Value (FSAMANAH)

Keywords

• School management software
• Online canteen ordering
• Cashless school payments
• School fundraising platform
• Volunteer scheduling tools

Headquarters

HQ city

Balwyn North

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Management Fee: Schools pay a management fee as an agreed percentage of the aggregate price of goods and services processed through the My School Connect Management System. This is the primary revenue stream from schools.
2. Transaction Fees (Parents): Fees charged to parents when placing orders online, including credit card and PayPal merchant fees. Minimum top-up amount is $25.
3. Top-up Processing Fee: Processing fee charged when parents add funds to their account balance, including credit card and PayPal merchant fees.
4. My School Connect FREE: Free tier for schools with limitations (100 orders/week, 5 menu categories, 30 products). Schools can upgrade to paid plans with full features and support.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

My School Connect is an Australian-owned online ordering and cashless payments platform for schools, delivered through six integrated modules — Tuckshop, Uniform, Books, Volunteer, Event and Raffle — accessible via a single web and mobile login. The company also provides a proprietary, in-house-built Point of Sale (POS) system designed specifically for school canteen use, with no setup costs, no ongoing membership fees and no lock-in contracts. Revenue is generated via a percentage-based management fee on transactions processed through the platform.

Product overview

My School Connect is a multi-module online management platform for Australian schools offering cashless payments and online ordering. The core platform is complemented by 6 distinct modules: My School Tuckshop (online canteen ordering), My School Uniform (uniform store), My School Books (book shop), My School Volunteer (volunteer scheduling), My School Event (event management), and My School Raffle (online raffle management). The platform also includes a proprietary POS system for on-site point-of-sale operations. Schools can access the platform via web or mobile apps (iOS/Android), with no setup costs, free support, and no lock-in contracts. A free tier (My School Connect FREE) with limitations is available for Primary Schools.

Differentiator

Problem solved

Functional benefit

Brands

• My School Tuckshop: Online school canteen module for ordering lunches and managing canteen operations.
• My School Volunteer
• My School Uniform
• My School Raffle
• My School Event
• My School Books

Products and services

• My School Connect Platform

Quantifiable outcome

• Helped raise over $23,000 through Chip-In feature across 120+ schools in 5 years
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature8 records

Partnerships

Six partnerships are on record, tiered core and integration.

• Amazon Web Services (AWS)coreTechnology or IntegrationCloud hosting provider for all My School Connect products. Personal data in user accounts is stored in cloud products on AWS. Data processed in Australia with AWS compliance programs.
• CloudflarecoreTechnology or IntegrationContent delivery network provider for all products. Customer traffic processed globally at the data centre closest to end user.
• Twilio SendGridcoreTechnology or IntegrationCommunications technology provider for notifications over email and SMS. Processes personal data from user accounts.
• ZendeskcoreTechnology or IntegrationCustomer service and technical support platform. Receives personal data provided by customers for support purposes.
• The Alpha School System (TASS)integrationTechnology or IntegrationSchool Management System integration with My School Connect. If a school uses TASS integration and parent code is used as identifier, account details and historical information can be transferred to new account holders.
• Safer Technologies 4 Schools (ST4S)coreStrategic or Co-development PartnerNational standardized approach to evaluating digital products and services used by schools across Australia, supported by state/territory governments and Catholic/independent school sectors. My School Connect successfully qualified for the ST4S Vendor Badge Program in 2024.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Sentral: Australian K–12 student information system and school administration suite used by many Australian schools. Comparable because it sits in the same school administration and parent communication category My School Connect targets, often as the core system of record for the schools MSC serves.
• Compass School Manager: Australian K–12 school management platform offering administration, communication, payments, and parent engagement tools. Overlaps directly with My School Connect across school payments, parent communications, and operational workflows for Australian schools.
• Schoolzine: Australian school communication, newsletter, and parent engagement platform. Comparable because it targets the same Australian K–12 schools with parent-facing tools and overlaps with MSC's communication, event, and parent engagement modules.
• EdSmart: Australian parent communication, permission forms, and school payments platform serving K–12 schools. Comparable because it targets similar Australian school administrative workflows — permissions, event coordination, and payments — that overlap with MSC's Event, Volunteer, and payment modules.
• The Alpha School System (TASS): Australian school administration and management platform already integrated with My School Connect. It is comparable because it provides the underlying student/parent records and school admin infrastructure that MSC complements with commerce and ordering functionality.
• Operoo: Australian school forms, permissions, payments, and communication platform used by K–12 schools. Comparable because it competes for the same school administrative workflows — parent consent, payments, and event sign-ups — that MSC's Event, Volunteer, and payment modules address.

Regional players

• ParentPay: UK-based school payments and communication platform used widely across British schools. Comparable product category (cashless school payments, meals, trips, events) but primarily serves the UK market rather than competing directly in Australia.
• RevTrak: US-based K–12 online payments and e-commerce platform for school fees, meals, and stores. Comparable because it operates in the same school cashless payments and online ordering category, though it focuses on the US rather than the Australian market.

Broad incumbents

• Qkr! by Mastercard: Mastercard-owned mobile ordering and payments platform widely used in school canteens, uniforms, and events across Australia. It is a broad incumbent in the same school cashless payments space MSC targets, leveraging Mastercard's scale rather than a niche school-only product.
• Square (Block) — School Payments: General-purpose payments and POS provider whose hardware/software is sometimes adopted by schools and P&Cs for canteens and events. It is a broad incumbent that competes indirectly with MSC's POS and payment features through a generic, non-school-specialised product.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

• Facebookfacebook.com/myschoolconnect
• LinkedInau.linkedin.com/company/my-school-connect
• Instagraminstagram.com/myschoolconnect

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about My School Connect