Stonehouse Olive Oil

What Stonehouse Olive Oil does

Stonehouse Olive Oil (DBA: Stonehouse California Olive Oil) is a privately held, founder-operated specialty food company founded in 1996 and headquartered at the San Francisco Ferry Building. The company produces and sells premium California extra virgin olive oils (EVOOs), herb- and citrus-infused olive oils, balsamic vinegars, and a portfolio of artisan spice blends and specialty salts. Its core technology is the cold-press extraction of first-pressed olives combined with a natural infusion process in which fresh herbs, citrus, and chilies are co-crushed with olives to capture flavor without laboratory concentrates; spice blends are produced in small, date-coded batches every few months. Olio Santo, the company's flagship EVOO, has been carried by Williams Sonoma and endorsed by celebrity chef Ina Garten (Barefoot Contessa) for over 25 years.

The company operates a hybrid direct-to-consumer (DTC) model anchored by a Shopify-powered e-commerce site and a single physical flagship at the San Francisco Ferry Building, supplemented by a historic retail partnership with Williams Sonoma. Revenue is generated primarily through one-time product sales (olive oils, vinegars, spices, salts, and kitchen accessories ranging from roughly $5 for small spice sizes to $120 for deluxe 3L gift sets), recurring subscriptions offering 5% savings with monthly-to-yearly cadences, bulk/wholesale pricing tiers (3L and 9L containers with 15–26% savings), and digital gift certificates. International shipping extends reach globally, though customers bear import duties. Marketing is content-driven via a recipe blog, email newsletter, organic social (Facebook, Twitter, Pinterest), and a long-running celebrity endorsement rather than paid acquisition.

Customer segments are predominantly long-tail and consumer-facing: home cooks and food enthusiasts (primary), gift buyers, professional chefs, and bulk/family buyers. The company is independently owned with no identified parent, institutional investors, or PE/VC backing disclosed, and it has not raised external funding. No AI/ML, no proprietary software platform, and no data flywheel are evident in the operating model.

Name

Stonehouse Olive Oil

Legal name

Stonehouse Olive Oil

Website

https://stonehouseoliveoil.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Stonehouse Olive Oil is a California-based specialty food company, founded in 1996, that produces premium cold-pressed extra virgin olive oils, naturally infused flavored oils, vinegars, and artisan spice blends. It sells direct-to-consumer through Shopify e-commerce, a San Francisco Ferry Building flagship, and Williams Sonoma retail.

Ownership category

akta.pro rank

Product category

Specialty Olive Oils and Gourmet Foods

NAICS

Starch and Vegetable Fats and Oils Manufacturing (31122), Fats and Oils Refining and Blending (311225)

SIC

Fats & Oils (2070)

akta.pro primary industry

Virgin & Cold-Pressed Culinary Oils (AFAJALAB)

akta.pro secondary industries

Specialty & Tropical Oils Processing (Avocado, Sesame, Peanut, Rice Bran, Grapeseed) (AFAKAEAE), Olive Oil, Vinegar & Condiment Specialty Stores (CRAHAGAJ)

Keywords

• Specialty olive oils
• Flavored olive oils
• Artisan spice blends
• Balsamic vinegars
• Culinary gift sets

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Direct sales of olive oils, vinegars, spices, and kitchen accessories through e-commerce and retail. Includes one-time purchases and subscription orders with 5% savings.
2. E-commerce Sales: Direct-to-consumer online sales with free shipping on orders $100+ for continental US. International shipping available with customer responsibility for import duties.
3. Gift Certificates: Digital gift certificates for gifting purposes.
4. Bulk/Wholesale: Large volume sales including 3L and 9L bulk containers for household and professional use, with progressive discounts.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Stonehouse Olive Oil produces and sells premium California extra virgin olive oils (including flavored/herb-infused varieties), aged balsamic vinegars, and small-batch artisan spice blends and specialty salts. Products are sold primarily direct-to-consumer via a Shopify e-commerce site and at the flagship San Francisco Ferry Building retail store, with subscription options and gift sets. The company is best known for its Olio Santo EVOO, which has been Ina Garten's and Williams Sonoma's olive oil of choice for over 25 years.

Product overview

Stonehouse Olive Oil is a California-based specialty food retailer offering a curated portfolio of extra virgin olive oils, flavored olive oils, vinegars, and spice blends. The core products are premium EVOOs (House Blend and Olio Santo) which serve as the foundational offerings, complemented by infused olive oils in citrus, herb, and chili varieties. The vinegar collection includes balsamic varieties, while the spice program features signature blends (Napa Valley, North Beach, Aglio Olio, OMG, Ferry Building) and specialty salts including truffle and Maldon varieties. The company sells through both individual product pages and curated gift sets/samplers. Products are made in small batches, cold-pressed, and sourced from herbicide/pesticide-free olives. The company is noted for selling Ina Garten's preferred EVOO and operates stores including the San Francisco Ferry Building location.

Differentiator

Problem solved

Functional benefit

Products and services

• House Blend EVOO California extra virgin olive oil blend featuring Taggiasca, Leccino, and Picual olive varieties. Bright, balanced, fruity medium-bodied oil with peppery finish, suitable for sautéing, finishing, and bread dipping. Available in sizes from 100ml to 9L with volume-based bulk discounts.
• Olio Santo EVOO Smooth, creamy, mild extra virgin olive oil with subtle piquancy on finish. Original EVOO that started the California EVOO movement, used by Ina Garten and Williams Sonoma for over 25 years. Available in 500ml, 3L, and 9L formats.
• Habanero EVOO
• Lisbon Lemon EVOO
• Hot Chili EVOO
• Basil EVOO
• Rosemary EVOO
• Garlic EVOO
• Fig Balsamic Vinegar
• Napa Valley Blend
• North Beach Blend
• Aglio Olio
• OMG Spice Blend
• Ferry Building Blend
• Korean Chili Flakes
• Korean Chili Threads
• Black Truffle Sea Salt
• Maldon Sea Salt Flakes
• Popcorn Blend
• Lemon Pepper Salt
• Za'atar
• Deluxe 3L Sets
• Stonehouse California Olive Oil Digital Gift Card
• Subscribe & Save Subscription Service

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• Williams SonomacoreChannel Partner/ Reseller/ Distributor · 1 January 1996Historic retail partnership where Williams Sonoma has carried Stonehouse's Olio Santo EVOO for over 25 years, making it widely accessible to consumers through their national retail locations.
• Ina Garten (Barefoot Contessa)coreGTM or Marketing Partner · 1 January 1996Celebrity chef Ina Garten has used and endorsed Stonehouse's Olio Santo EVOO for over 25 years, featuring it in her cooking. Her endorsement has been a major driver of brand awareness and sales.
• ShopifycoreTechnology or IntegrationE-commerce platform powering their online store, enabling product sales, subscriptions, and customer accounts.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Graza: Venture-backed DTC premium EVOO brand targeting home cooks with chef-quality finishing and cooking oils. Comparable to Stonehouse in DTC premium EVOO positioning and millennial/Gen-X home-cook customer base, though more recent and digitally native.
• Brightland: Premium DTC olive oil brand with a design-forward, gift-oriented positioning and subscription/seasonal drops. Comparable to Stonehouse on DTC premium olive oil, gift sets, and recipe-driven content marketing.

Direct peers

• McEvoy Ranch: Petaluma-based premium California EVOO and gourmet pantry producer with a strong DTC and specialty retail presence. Directly comparable to Stonehouse in California-sourced, estate-style EVOO and small-batch artisanal positioning.
• Apollo Olive Oil: Northern California estate-grown, certified extra virgin olive oil producer focused on freshness-dated, single-estate oils. Comparable to Stonehouse in California estate production, freshness dating, and premium DTC positioning.
• Lucini Italia: Premium Italian extra virgin olive oil brand with broad specialty grocery and DTC distribution. Comparable to Stonehouse on premium EVOO flavor profiles (including infused oils) and gifting/specialty channels.
• Bariani Olive Oil: California-based, family-run producer of cold-pressed extra virgin olive oils sold DTC and through specialty retailers. Comparable to Stonehouse on California-sourced, cold-pressed EVOO production and small-batch artisanal identity.
• California Olive Ranch: Largest U.S. producer of California extra virgin olive oil, selling across grocery, club, and DTC channels. Directly comparable to Stonehouse as a California-sourced EVOO brand targeting home cooks and chefs, though operating at much greater scale and distribution.

Broad incumbents

• Colavita: Large, established Italian-American olive oil brand with national grocery and foodservice distribution. Comparable to Stonehouse on EVOO product category and presence in specialty/foodservice channels, though operating at far greater scale.
• Pompeian: Major mass-market olive oil brand sold across U.S. grocery and club channels. Comparable to Stonehouse on the underlying olive oil product category and U.S. consumer demand, but competes at a much lower price point and broader distribution.
• Whole Foods Market (365 by Whole Foods): National premium grocer offering an extensive EVOO assortment including its own 365 private label. Comparable to Stonehouse as a distribution channel and category competitor for premium home-cook EVOO purchases, especially for shoppers seeking curated specialty oils.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/StonehouseOliveOil
• LinkedInlinkedin.com/company/stonehouse-olive-oil-llc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stonehouse Olive Oil