KHTS AM 1220

What KHTS AM 1220 does

KHTS AM 1220, operating under the legal name KHTS Radio and also known as Hometown Station, is a privately held local radio station headquartered in Valencia, California, that broadcasts on AM 1220 and FM 98.1 frequencies. Founded in 2003 and co-owned by Carl Goldman, the station is positioned as Santa Clarita Valley's only local radio station, delivering hyper-local news, traffic, sports, community features, and adult contemporary music to residents of the Santa Clarita Valley and parts of the Antelope Valley. Its national award-winning daily news briefs are read daily by 34,000+ residents.

The company's core technology stack consists of traditional AM/FM radio broadcast infrastructure, complemented by a digital distribution layer comprising the hometownstation.com news and events website, live audio streaming, multiple podcast feeds (Good Morning Santa Clarita, Hometown Drive, Hola! Familia, SCV Bandcast, Trending SCV), email and SMS text alerts, social media accounts across Facebook, Twitter/X, Instagram, and YouTube, and a physical retail kiosk at Westfield Valencia Town Center. Auxiliary product lines include the KHTS Restaurant Row discount certificate program, the annual KHTS Home and Garden Show (running since at least 2016), the Santa Clarita Business Directory, KHTS Adopt A Pet, real-time traffic reporting, and a community events calendar.

KHTS generates revenue primarily through three streams: (1) local advertising and sponsorship sales across radio, website, and events; (2) the KHTS Restaurant Row program, in which local restaurants offer discount certificates sold at 50% of face value through ShopKHTS.com in exchange for radio promotional mentions; and (3) event sponsorships tied to KHTS-organized community initiatives such as the Home and Garden Show, Sacramento Road Trip, Washington D.C. Trip, and Holiday Light Tour. Customer base is split between end consumers (Santa Clarita Valley residents) and local SMB advertisers and restaurants.

Name

KHTS AM 1220

Legal name

KHTS Radio

Website

https://hometownstation.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

101–250 employees

Short description

KHTS AM 1220 is a privately held local radio station in Santa Clarita, California, broadcasting on AM 1220 and FM 98.1. It serves Santa Clarita Valley residents with hyper-local news, traffic, sports, and community features, and monetizes primarily through local SMB advertising and the Restaurant Row discount certificate program.

Ownership category

akta.pro rank

Product category

Local Radio Broadcasting

NAICS

Radio Broadcasting Stations (516110)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

News Talk Radio & Current Affairs Stations (MPABAIAI)

akta.pro secondary industry

Network-Affiliated Local Radio Stations (News/Talk/Sports Syndication Affiliates) (MPABACAF)

Keywords

• Local radio broadcasting
• Community news coverage
• Radio advertising sales
• Podcast production
• Event sponsorship marketing

Headquarters

HQ city

Santa Clarita

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Advertising and Sponsorships: Local business advertising and sponsorship sales constitute the primary revenue stream. The station offers promotional opportunities through radio commercials, website advertising, event sponsorships, and promotional segments.
2. Restaurant Row Program: KHTS Restaurant Row is a discount certificate program where local Santa Clarita restaurants partner with KHTS. Certificates are sold at half price through ShopKHTS.com, with KHTS promoting restaurants via radio commercials in exchange for participation.
3. Event Sponsorships: KHTS organizes and sponsors community events including the Home and Garden Show, Sacramento Road Trip, Washington D.C. Trip, Holiday Light Tour, and others. Local businesses sponsor these events as a marketing channel.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

KHTS AM 1220 operates as Santa Clarita's only local radio station, broadcasting on AM 1220 and FM 98.1 frequencies, delivering hyper-local news, traffic updates, sports coverage, community features, and adult contemporary music. The station also produces on-demand podcasts (Good Morning Santa Clarita, Hometown Drive, Hola! Familia, SCV Bandcast, Trending SCV), a Restaurant Row discount certificate program for local restaurants, the annual Home and Garden Show, and digital content via hometownstation.com.

Product overview

KHTS AM 1220 is a local radio station operating as a multi-platform media company serving Santa Clarita Valley. The core offering is its AM 1220 and FM 98.1 radio broadcast, supplemented by digital platforms including podcasts, a news website, and community-focused services. The product portfolio includes KHTS Podcasts (on-demand talk shows), KHTS News Briefs (award-winning daily news delivered to 34,000+ residents), KHTS Restaurant Row (discount certificate program for local restaurants), the annual KHTS Home and Garden Show, KHTS Adopt A Pet feature, a Santa Clarita Business Directory, traffic updates, and a community calendar. The station streams talk shows over the web, extending reach beyond its traditional broadcast footprint.

Differentiator

Problem solved

Functional benefit

Products and services

• KHTS AM 1220 & FM 98.1 Santa Clarita's local radio station broadcasting on AM 1220 and FM 98.1 frequencies, delivering news, traffic, sports, and adult contemporary music throughout the Santa Clarita Valley and parts of the Antelope Valley.
• KHTS Podcasts On-demand audio content including Good Morning Santa Clarita, Hola! Familia, Hometown Drive, SCV Bandcast, and Trending SCV talk shows available for streaming via the website and podcast platforms.
• KHTS Restaurant Row Discount certificate program offering half-price certificates to local Santa Clarita restaurants and select businesses, promoted through radio commercials and sold through ShopKHTS.com.
• KHTS Home and Garden Show Annual home and garden exhibition event connecting local vendors with community members, with exhibitor lists available for each year's event.

Quantifiable outcome

• 34,000+ daily news brief readers
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Santa Clarita Local Restaurants (Restaurant Row Program)coreGTM or Marketing PartnerKHTS Restaurant Row is a cooperative marketing program where local Santa Clarita restaurants partner with KHTS. KHTS promotes participating restaurants via radio commercials and the station streams talk shows over the web, reaching a potentially worldwide audience. Restaurants provide discount certificates sold at 50% face value through ShopKHTS.com. This program has been active since at least 2014.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Townsquare Media: Townsquare Media is a larger multi-market local radio broadcasting group with a similar event-driven, community-focused local advertising model. It operates local stations across small and mid-sized U.S. markets, directly comparable to KHTS's local-market radio strategy but at greater scale.
• iHeartMedia: iHeartMedia is the largest U.S. radio broadcaster with thousands of stations and a major podcast and digital platform (iHeartRadio). It competes broadly with KHTS for local and regional ad budgets and has built the multi-platform model KHTS is pursuing.
• Audacy: Audacy operates a large portfolio of local radio stations and the Audacy digital streaming platform. It is comparable to KHTS in news/talk programming format and multi-platform distribution, but at national scale with significantly larger audience reach.
• Cumulus Media: Cumulus Media operates hundreds of local radio stations across the U.S. with a portfolio that includes news/talk formats similar to KHTS. As a broad incumbent, it competes for the same local advertiser dollars and audience attention at greater scale.

Direct peers

• Salem Media Group: Salem Media Group operates a portfolio of local radio stations with a strong news/talk format focus, comparable to KHTS's news, talk, and community programming. Like KHTS, Salem monetizes through local advertising and produces talk-oriented content for defined geographic markets.
• Emmis Communications: Emmis Communications operates a smaller portfolio of local radio stations with comparable news, talk, and community-driven formats. Like KHTS, it focuses on local market reach with multi-platform distribution including digital and events.
• Beasley Broadcast Group: Beasley Broadcast Group operates local radio stations in small and mid-sized U.S. markets with a mix of news, talk, sports, and music formats. Comparable to KHTS in single-market local radio strategy with diversified ad-supported monetization.

Emerging players

• Pacifica Foundation: Pacifica Foundation operates listener-supported local news/talk radio stations (KPFK, KPFA, KPFT, WPFW, WBAI). Comparable to KHTS in news/talk format emphasis and local community engagement, though funded via donations rather than local SMB advertising.
• Educational Media Foundation: Educational Media Foundation operates the K-LOVE and Air1 radio networks, large networks of local news/talk and music radio stations with multi-platform digital distribution. Comparable to KHTS in operating local-format radio stations with strong digital extensions, though at network scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/khtsradio
• YouTubeyoutube.com/@KHTSRadio
• Facebookfacebook.com/khtsradio
• Instagraminstagram.com/khtsradio
• LinkedInlinkedin.com/company/khts-am-1220

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KHTS AM 1220