Doane College

What Doane College does

Doane College, legally Doane University, is a private liberal arts institution founded in 1872 and headquartered on a 300-acre campus in Crete, Nebraska. It was renamed from Doane College to Doane University in 1991 to reflect the addition of graduate programs, multiple satellite campuses, and online learning. The institution serves seven distinct student segments: traditional residential undergraduates on the Crete campus, graduate students across Lincoln, Bellevue, and Omaha locations, transfer students, F-1 international students, non-degree Open Learning Academy learners, high school dual credit students, and military-connected students including Nebraska Army National Guard, ROTC, and Yellow Ribbon participants.

The academic portfolio spans 24 undergraduate majors and 26 minors, 22 NAIA intercollegiate athletic teams, and graduate degrees including MBA, MA in Leadership, MA in Counseling, Master of Education, Education Specialist, and Doctorate of Education. Course delivery runs on the Canvas LMS and is extended online through three channels: the Open Learning Academy (OLA) for self-paced STEM and general education courses with Science Interactive-supplied home lab kits, DoaneX (an edX partnership providing MOOCs, MicroBachelors, MicroMasters, and Professional Certificates that stack into Doane degrees), and the Acadeum consortium for cross-institutional online courses. A Dual Credit Program sells college courses to high school students at $75 per credit hour.

Revenue is generated primarily through tuition and fees, room and board across five residence halls (Brodie, Frees, Hansen, Sheldon, Smith), and dining meal plans (Platinum, Gold, Silver, Bronze). Tuition is supplemented by private student loans (Sallie Mae, College Ave) for OLA students and discounted rates for dual credit. The GTM motion is hybrid: admissions counselors drive personalized campus visits and themed visit days, while online applicants self-enroll through the application portal with FAFSA filing, financial aid acceptance, and refundable $200 enrollment deposit. An alumni referral scholarship ($1,000) supplements bottom-of-funnel conversion. The institution has held continuous Higher Learning Commission accreditation since 1913, with 100% of students receiving an average $27,876 financial aid award funded by $21.2M in annual scholarships.

Name

Doane College

Legal name

Doane University

Website

https://doane.edu

Company type

Private

Founded year

1872

Operating status

Operating

Headcount range

251–500 employees

Short description

Doane University is a private liberal arts institution founded in 1872 in Crete, Nebraska, offering undergraduate, graduate, online, and dual-credit programs across multiple Nebraska campuses and global online channels to traditional, transfer, international, and adult learners.

Ownership category

akta.pro rank

Product category

Higher Education

NAICS

Colleges, Universities, and Professional Schools (61131), Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Open-Access/Non-Selective Liberal Arts Colleges (EDAHACAK)

akta.pro secondary industries

Open Courseware & Course Modules (OCW) (EDAGAJAB), Open Educational Resources (OER) & Curriculum Repositories (EDAFACAJ)

Keywords

• Liberal arts education
• Higher education
• Online learning
• Graduate programs
• Undergraduate degrees

Headquarters

HQ city

Crete

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Tuition and Fees: Primary revenue from undergraduate and graduate tuition. Crete campus has separate tuition structure from Lincoln/online/additional locations. Need-based and merit-based financial aid provided.
2. Room and Board: Residential life revenue from five residence halls (Brodie, Frees, Hansen, Sheldon, Smith) and dining services. Students automatically enrolled in meal plans with options (Platinum, Gold, Silver, Bronze).
3. Open Learning Academy Tuition: Online course tuition for non-degree seeking students. No application required. Lab kits are separate from tuition. Private student loans available for OLA students.
4. Dual Credit Program: Reduced tuition rate ($75 per credit hour) for high school students taking college courses. Up to 33 credit hours applicable to bachelor's degree.

Pricing tiers

Go-to-market motion3 records

Distribution channels8 records

Marketing channels9 records

Core offering

Doane University is a private liberal arts institution that delivers in-person undergraduate residential education at its Crete, Nebraska campus and multiple satellite campuses, graduate degree programs (MBA, MA in Leadership, M.Ed., Ed.D., Counseling), and fully online asynchronous courses through the Open Learning Academy (OLA), DoaneX (edX partnership), and the Acadeum consortium. It also offers a Dual Credit Program that lets high school students take college courses at $75/credit.

Product overview

Doane University is a private liberal arts institution offering a portfolio of educational products: a traditional undergraduate residential experience at its Crete campus; graduate programs (MBA, MA in Leadership, Master's in Education, Ed.D.) across Business and Education colleges; the Open Learning Academy (OLA) for 100% online asynchronous courses in STEM and other fields with flexible terms; DoaneX in partnership with edX offering MOOCs and stackable credentials; and Acadeum for cross-institutional course access. A Dual Credit Program allows high school students to earn college credits. The institution operates multiple campuses (Crete, Lincoln, Bellevue, Omaha, Online) and emphasizes small class sizes (average 11 students) and four-year graduation guarantees.

Differentiator

Problem solved

Functional benefit

Brands

• Open Learning Academy (OLA): Fast-paced, fully online classes offering 5-week, 8-week and 16-week terms with multiple start dates for non-traditional students.
• DoaneX
• Acadeum

Products and services

• Undergraduate Programs Residential undergraduate majors and minors across liberal arts, business, education, sciences, and arts, including Accounting, Agribusiness, Biology, Business Administration, Computing, Engineering, Psychology, and more, taught on the Crete campus.
• Graduate Programs Graduate degrees including Master of Arts in Leadership, MBA (standard and Daytime MBA for recent graduates), MA in Counseling, Master of Education (Curriculum & Instruction, Educational Leadership, School Counseling), Education Specialist, and Doctorate of Education.
• Open Learning Academy (OLA) Fully online asynchronous course platform offering STEM and other courses in 5, 8, and 16-week terms for non-degree learners, prerequisite fulfillment, and degree completion, with home-delivered science lab kits via Science Interactive.
• DoaneX Partnership with edX offering MOOCs, MicroBachelors, Professional Certificates, and MicroMasters programs whose stackable credentials can count toward Doane MBA and MA in Leadership degrees.
• Acadeum Consortium Consortium platform allowing degree-seeking students to access pre-approved online courses from partner accredited institutions, with grades included on the Doane transcript and factored into GPA.
• Dual Credit Program Early college program offering up to 33 transferable credit hours at $75 per credit hour to high school students through Doane Core, Education, Exercise Science, and English pathways.

Quantifiable outcome

• 86% of Class of 2018 graduates employed or continuing education within 6 months
• +3 more outcomes

Named customers6 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• edXcoreTechnology or IntegrationDoaneX partnership with edX (founded by MIT and Harvard) offers MOOCs, MicroBachelors, MicroMasters, and Professional Certificates. Stackable credentials that can count toward Doane degrees in MBA and Master of Arts in Leadership programs.
• Acadeum ConsortiumcoreTechnology or IntegrationAcadeum is a consortium of accredited colleges and universities sharing online course offerings. Doane students can access pre-approved equivalent courses from partner institutions. Grades are included on Doane transcript and factored into GPA.
• University of Nebraska-Lincoln ROTCcoreStrategic or Co-development PartnerPartnership with UNL ROTC for Reserve Officer Training Corps scholarships. Students can complete MSI-111 (Foundations of Officership) at Doane and apply for ROTC scholarship through UNL partnership, receiving full tuition plus free room and board.
• Fairfield Inn and Suites (Lincoln-Crete)minorOthersRecommended hotel partner for prospective students and families visiting the Crete campus. Located at 3015 Betten Drive, Crete, NE 68333. Phone: 402.318.7770.
• Social Security Administration - Lincoln OfficeminorOthersInternational students can acquire Social Security numbers for campus employment at the Lincoln Social Security Office: 100 Centennial Mall N, Room 240, Lincoln, NE 68506, 888.593.2880.
• Fresh IdeasminorOthersFood vendor providing diverse and nutritious dining options, meal plans, and campus dining facilities for students.

Scale indicators16 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Midland University: Private liberal arts university in Fremont, Nebraska, with undergraduate and graduate programs. Comparable in size, mission, and Nebraska regional focus.
• Concordia University, Nebraska: Private Lutheran liberal arts university in Seward, Nebraska, with similar enrollment scale, residential model, and online accelerated programs. Direct competitor for the same Nebraska student pool.
• Nebraska Wesleyan University: Private liberal arts university in Lincoln, Nebraska, with undergraduate residential programs and graduate offerings. Direct competitor for Nebraska private liberal arts students.
• Mount Marty University: Private Catholic liberal arts university in Yankton, South Dakota, with graduate programs and similar small-college character. Comparable rural Midwest private institution.
• College of Saint Mary: Private Catholic university in Omaha, Nebraska, with undergraduate and graduate programs serving a similar Nebraska demographic. Direct competitor in the Omaha metro.
• Hastings College: Private liberal arts college in Hastings, Nebraska, with similar enrollment size, residential model, and Midwest focus. Closest direct peer based on geography, size, and product offering.
• Morningside University: Private liberal arts university in Sioux City, Iowa, with similar size, residential model, and graduate offerings. Comparable Midwest private college competitor.

Emerging players

• Southern New Hampshire University: Large online-focused university with significant enrollment in undergraduate and graduate online programs. Direct competitor for Doane's non-traditional and online learner segments.
• Western Governors University: Large-scale, accredited online-only university offering competency-based undergraduate and graduate degrees. Competes with Doane's OLA and DoaneX online programs on price and flexibility.

Broad incumbents

• University of Nebraska-Lincoln: Public flagship university in Lincoln, Nebraska, that competes with Doane for both undergraduate and graduate students across Nebraska. Also ROTC partner, making it both competitor and collaborator.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/DoaneCollege
• Facebookfacebook.com/207449465957927
• LinkedInlinkedin.com/company/doane-college

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Doane College